Support Your Way

What Support Your Way does

Support Your Way (legal entity: Support Your Way Disability Services Pty Ltd, ABN 11 626 968 214) is a registered Australian NDIS provider of disability support services, founded in 2017 and headquartered in Donnybrook, Victoria. It delivers a full spectrum of NDIS-funded services including in-home care, personal care, domestic assistance, transport, community access, education and employment support, Supported Independent Living (SIL), support coordination, and an extensive calendar of group and social activities in each state of operation. The company operates across four Australian states - Victoria and South Australia as the founding markets, with Western Australia and Queensland added in January 2025 - serving NDIS participants directly in metropolitan areas, plus a niche powerchair football and hockey program with a pathway to national and international competition. The organisation is disability-led: the majority of its team members are themselves NDIS participants, which is positioned as a core differentiator against providers without lived experience of disability.

The business model is a professional services model with revenue generated entirely from NDIS-funded support hours, billed at SCHADS-aligned unit rates ranging from $73.58/hour for standard weekday daytime support to $176.84/hour for specialised public-holiday support, plus travel at $1.10/km, sleepover blocks at $311.79, and support coordination at $100.14-$190.54/hour. Support workers are paid under SCHADS-mandated rates ($35.32-$43.99/hr weekday daytime), establishing a fixed gross margin structure. Go-to-market is community-led and event-driven - referrals come from support coordinators, partner organisations, disability expos (Melbourne Disability Expo, Source Kids Expo), community events (Tennis Together Day), and organic social channels (Facebook, Instagram, TikTok, LinkedIn @sywaustralia). There is no proprietary technology platform; the company operates on the Wix-built website with direct support-worker-led delivery and no public API, SDK, or app. Headcount is 51-100 employees spanning the four states, led by CEO and Co-Founder Luke David (VIC) and CFO Santo (SA), with dedicated state-level Operations and Client Service Coordinators.

Name

Support Your Way

Legal name

Support Your Way Disability Services Pty Ltd

Website

https://supportyourway.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Support Your Way is a registered Australian NDIS disability support provider delivering in-home care, personal care, community access, SIL, support coordination, and powerchair sports across Victoria, South Australia, Western Australia, and Queensland. The disability-led organisation is staffed predominantly by NDIS participants themselves.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Parkinson’s & Movement-Disorder Personal Care Support (HSABABAJ), Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO), Housing Transition & Supported Living Navigation (EDAKANAK)

Keywords

• Disability support services
• NDIS support provider
• Personal care services
• Supported independent living
• Support coordination

Headquarters

HQ city

Donnybrook

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. NDIS Funded Support Services: Revenue generated through providing disability support services funded under NDIS plans. Services include personal care, domestic assistance, community access, transport, group activities, and support coordination. Pricing follows SCHADS industry award rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Support Your Way is a registered NDIS provider delivering a comprehensive suite of disability support services to NDIS-funded participants across four Australian states. Core offerings include personal care, in-home care, domestic assistance (help around the house), community access, transport, education and employment support, Supported Independent Living (SIL), Support Coordination, group and social activities, and powerchair sports programs (football and hockey).

Product overview

Support Your Way is a registered NDIS provider offering a comprehensive portfolio of disability support services across Victoria, South Australia, Western Australia, and Queensland. The core offering consists of in-home and personal care services (help around the house, in-home care, personal care, transport, community access, education and employment support), Supported Independent Living (SIL), and Support Coordination services. The company also operates extensive group and social activities programs in each state including Centre Base, Out & About groups, dinner/dance events, bowling clubs, and discos. Powerchair sports programs (Football and Hockey) provide competitive and recreational athletic opportunities with pathways to national and international competition. The service model is built on lived disability experience, with the majority of team members being NDIS participants themselves.

Differentiator

Problem solved

Functional benefit

Products and services

• Help around the house (Domestic Assistance) Domestic assistance for NDIS participants including cleaning, washing, cooking, and other household tasks to support daily living.
• In-home care Morning and evening routine support, medical prompts, and meal preparation assistance delivered in the participant's home.
• Personal care Assistance with showering, toileting, and mealtime assistance delivered at home or in the community.
• Community access Support for participants to get out, take classes, exercise, volunteer, or attend community gatherings.
• Transport Transportation assistance from A to B using a support worker's car, the participant's car, or public transport.
• Education and employment support Coaching and mentoring to help participants achieve their goals at school, college, or work.
• Supported Independent Living (SIL)
• Group and Social Activities (Victoria and South Australia)
• Powerchair Football
• Powerchair Hockey
• Pathway to National and International Competition
• Support Coordination (Levels 2 and 3 Specialist)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Tennis VictoriaminorStrategic or Co-development PartnerPartner in Tennis Together Day event celebrating inclusion and sport. Collaboration with physiotherapy, support work, speech pathology and other disability services providers.
• Ignite HealthcareminorStrategic or Co-development PartnerPartner in Tennis Together Day event focused on delivering a fun, accessible day of tennis, learning, and connection.
• Tennis Programs VictoriaminorStrategic or Co-development PartnerPartner in Tennis Together Day event promoting accessible tennis programs for people of all abilities.
• DMD ConsultingcoreStrategic or Co-development PartnerPartnership with DMD (Duchenne Muscular Dystrophy) Therapeutic & Behavioural Consulting providing services for individuals with neuromuscular conditions. Shares commitment to empowering people with disability through Developmental Education, Behaviour Support, and capacity building.
• GRP Speech PathologyminorStrategic or Co-development PartnerPartner in Tennis Together Day event providing speech pathology expertise.
• Nutrition ProminorStrategic or Co-development PartnerPartner in Tennis Together Day event providing nutrition expertise.
• State Sports CentrescoreStrategic or Co-development PartnerVenue partner for powerchair sports programs including powerchair football and hockey training sessions in Victoria.
• Powerchair Sports Victoria (PSV)coreStrategic or Co-development PartnerGoverning body partner for powerchair sports competitions throughout Victoria during summer and winter seasons.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mable: Online marketplace connecting NDIS participants with independent support workers across Australia. Overlaps with SYW on core NDIS support delivery, community access, and personal care, but operates a platform model versus SYW's direct-delivery model.
• Multicap: Queensland-headquartered NDIS provider offering supported independent living, community participation, and respite. Comparable on core service categories and participant base, though concentrated in QLD.
• Hireup: Australian NDIS-registered platform that connects participants with disability support workers. Most directly comparable to SYW on customer (NDIS participants) and service category (in-home and community disability support).
• Sunnyfield: NDIS-registered disability services provider offering accommodation, daily living supports, and community participation across multiple Australian states. Direct comparable on services, customer segment, and funding model.
• Ability Action Australia: National NDIS-registered allied health and disability support provider offering therapeutic supports, behaviour support, and daily living assistance. Comparable on NDIS participant focus and registered-provider status.
• Focus Care: NDIS-registered provider of in-home care, personal care, community access, and supported independent living in NSW, QLD, and WA. Closely comparable service mix, but operates in a different state footprint than SYW.

Broad incumbents

• Aruma: National disability service provider (formerly House with No Steps and Aruma) delivering NDIS supports, SIL, and accommodation. Comparable on core service mix and NDIS participant base, with broader national coverage.
• Life Without Barriers: One of Australia's largest disability and out-of-home care providers, offering NDIS supports, SIL, and foster care nationally. Comparable on service breadth and NDIS participant base but at much larger scale and broader geographic footprint.
• Cerebral Palsy Alliance: Established disability services provider delivering NDIS therapy, accommodation, and equipment. Comparable on customer base (people with disability) and funding model, but larger and broader in scope.

Others

• National Disability Services: Australian peak body representing disability service providers, including NDIS-registered organizations. Not a competitor but the principal industry association whose membership and advocacy shape the operating environment for SYW.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SYWAustralia
• LinkedInlinkedin.com/company/supportyourway
• Instagraminstagram.com/sywaustralia
• TikToktiktok.com/@sywaustralia
• Xx.com/sywaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Support Your Way