Siqni
Siqni is a Helsinki-based survey platform, part of the Eezy Group, that measures employee and customer experience through a proprietary methodology where respondents select their five most meaningful factors from 30 options. It serves ~170 mid-market and enterprise organizations annually across Finland via tiered annual subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Siqni does
Siqni (legal entity: Eezy Siqni Oy) is a Helsinki-based employee and customer experience survey platform operating as part of the Eezy Group alongside sister companies Leidenschaft (culture consulting) and Eezy Flow (HR services). Its core methodology requires respondents to select their five most meaningful factors from a set of 30 predefined options and rate how those factors are currently fulfilled versus how they should be fulfilled, producing individualized engagement data rather than aggregate satisfaction scores. The platform comprises Siqni EX for employee surveys, Siqni CX for customer surveys (launched April 2023), Siqni AI for conversational analysis and multilingual translation, and SiqniTrend for lighter recurring pulse surveys; it supports 34 languages and offers proprietary analytics such as the Liekki-indeksi (Flame Index), Liekkikartta (Flame Map), and Korrelaatiokartta (Correlation Map).
The company sells annual subscriptions organized into three service tiers — Basic (€5,200–€24,400), Premium (€7,700–€26,900), and All-Inclusive (€12,000–€31,200+) — with pricing scaled by organization size. Go-to-market is sales-led with Calendly-based demo booking, direct sales handled by named account executives, and bundled delivery through Eezy Group sister companies. The customer base spans approximately 170 organizations annually and roughly 30,000 respondents, covering Finnish mid-market and enterprise customers across manufacturing, banking, IT services, retail, utilities, legal, nonprofit, and entertainment sectors. No external funding rounds are disclosed; Siqni operates within the Eezy parent's infrastructure and distribution network.
Siqni firmographics
Firmographics- Name
- Siqni
- Legal name
- Eezy Siqni Oy
- Website
- https://siqni.fi
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Siqni is a Helsinki-based survey platform, part of the Eezy Group, that measures employee and customer experience through a proprietary methodology where respondents select their five most meaningful factors from 30 options. It serves ~170 mid-market and enterprise organizations annually across Finland via tiered annual subscriptions.
- Ownership category
- akta.pro rank
Siqni industry classification
Industry- Product category
- Employee Experience Analytics
- NAICS
- Web Search Portals and All Other Information Services (51929), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where Siqni is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Siqni business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Employee Experience (EX) Survey Subscriptions: Siqni EX is the company's primary product offering annual employee experience surveys. The platform provides employee insight surveys with tiered service levels (Basic, Premium, All-Inclusive) based on organization size and service requirements. Pricing ranges from €5,200 to €31,200+ annually depending on employee count and selected service tier.
- Customer Experience (CX) Survey Subscriptions: Siqni CX is a customer insight survey product launched in April 2023. Uses the same meaningful factor selection methodology but for B2B and B2C customer relationships. Provides customer understanding to help organizations develop their business.
- SiqniTrend: Lighter Siqni survey for tracking employee experience development and change. Conducted 1-3 times per year at same price. Can be implemented within 12 months of regular Siqni. Priced from €2,000 to €9,600 annually based on employee count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier with essential survey features and reporting |
| Subscription | Annual | Premium tier with results analysis and executive briefing |
| Subscription | Annual | All-Inclusive tier with full coaching and training |
| Subscription | Annual | SiqniTrend for ongoing pulse-like tracking between main surveys |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Siqni product offering
Product offeringCore offering
Siqni provides employee and customer experience survey platforms where respondents select their 5 most meaningful factors from 30 predefined options and rate how those factors are currently fulfilled versus how they should be fulfilled. The platform uses AI-powered analysis (Siqni AI/Kiddy) for real-time conversational insights, supports 34 languages, and is offered through tiered service packages (Basic, Premium, All-Inclusive) that include implementation support, results debrief, coaching, and a web-based reporting portal.
Product overview
Siqni offers a unified survey platform for measuring what is meaningful to employees and customers. The core offering consists of two products: Siqni EX (Employee Experience) and Siqni CX (Customer Experience), both built on the same methodology where respondents select and evaluate their 5 most meaningful factors from 30 options. Siqni AI enhances both products with conversational AI (Ask Kiddy), multilingual translation capabilities, and automated summarization. Additional offerings include SiqniTrend for lighter follow-up measurements and a cloud-based Reporting Portal. The platform is offered in three service tiers (Basic, Premium, All-Inclusive) with pricing based on organization size.
Differentiator
Problem solved
Functional benefit
Brands
- Siqni EX: Employee experience survey solution that helps organizations understand what matters most to their employees and prioritize development actions.
- Siqni CX
- Siqni AI
- SiqniTrend
- Future Workplaces
Products and services
- Siqni EX Annual employee experience survey platform where employees select their 5 most meaningful factors from 30 options and rate current versus desired fulfillment; offers AI-powered analysis (Siqni AI/Kiddy), clear reporting, and three service tiers (Basic, Premium, All-Inclusive) for organizations of 20+ employees.
- Siqni CX Customer experience survey platform for B2B and B2C companies; respondents choose and evaluate their 5 most meaningful factors from 30 customer-relevant options to help organizations understand what matters most to customers and inform business development.
- SiqniTrend Lighter Siqni survey used to track employee experience development and change 1–3 times per year; respondents come from a previous Siqni survey; available only within 12 months of a regular Siqni engagement.
Quantifiable outcome
- Organizations can implement Siqni and get results in up to three weeks
- +1 more outcomes
Companies that use Siqni
Customer profileNamed customers58 records
Segments4 records
Ideal customer profiles3 records
Siqni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Siqni partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LeidenschaftcoreLeidenschaft is Siqni's sister company within the Eezy Group ecosystem. They provide cultural consulting and design services, with Leidenschaft's experienced business culture designer conducting results analysis and facilitation for Siqni Premium and All-Inclusive tiers. The two companies form Finland's leading research, consulting, and training house.
- Eezy FlowcoreEezy Flow is another sister company within the Eezy Group ecosystem alongside Siqni and Leidenschaft. Together they form Finland's most significant research, consulting, and training house aimed at renewing Finnish working life.
- EezycoreEezy is the parent company of Eezy Siqni Oy. The Eezy Group provides staffing and HR services, and Siqni operates as part of this larger ecosystem with shared infrastructure, branding (under Eezy), and distribution channels.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Siqni competitors and assessment
Company assessmentDirect peers
- Hibob: Hibob ("bob") provides an HRIS-adjacent platform with built-in employee engagement surveys and analytics for SMB/mid-market. It is highly comparable to Siqni EX for organizations seeking integrated engagement tools within a people-ops platform.
- Officevibe (SHRM): Officevibe offers employee engagement pulse surveys with anonymous feedback and analytics for SMBs. Now part of SHRM, it overlaps directly with Siqni's tiered survey methodology for the sub-1000-employee segment.
- Workday Peakon (Employee Voice): Workday Peakon provides continuous employee listening and engagement analytics to global enterprises. It overlaps with Siqni EX in pulse-style employee surveys, dashboarding, and AI-based driver analysis, targeting similar enterprise buyer personas.
- Culture Amp: Culture Amp is the leading global employee experience survey platform serving mid-market and enterprise. It is the closest direct competitor to Siqni EX, overlapping on engagement surveys, action planning, and AI-driven insights for HR teams.
- 15Five: 15Five delivers continuous performance management and employee engagement surveys for SMB and mid-market. It competes with Siqni EX on engagement measurement and people analytics, with overlapping target customers in the under-1000-employee segment.
Emerging players
- Lattice: Lattice primarily focuses on performance management and OKRs but has expanded into engagement surveys and people analytics. It competes with Siqni EX for the mid-market HR stack and overlaps on engagement measurement modules.
Broad incumbents
- Medallia: Medallia is a broad customer/employee experience management platform for large enterprises. It directly overlaps with Siqni CX for voice-of-customer programs and Siqni EX for enterprise engagement measurement at a much larger scale.
- Qualtrics (Employee Experience): Qualtrics offers a broad experience management platform spanning EX, CX, and product experience for large enterprises. It competes directly with Siqni in EX and CX survey methodology but at a much larger scale and with broader analytics capabilities.
Regional players
- TalentAdore: TalentAdore is a Nordic employer branding and candidate experience platform that uses surveys and feedback tooling. It overlaps with Siqni's experience measurement theme and shares the same Finnish/Nordic employer client base.
Others
- Leidenschaft: Leidenschaft is Siqni's sister company within the Eezy Group ecosystem and provides business culture consulting and results-debrief facilitation for Siqni Premium/All-Inclusive tiers. It is a strategic enabler rather than competitor and informs Siqni's go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Siqni social profiles
Digital presenceSiqni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Siqni leadership team
Management profileNumber of profiles
Profiles8 records
Siqni funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Siqni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Siqni
What does Siqni do?
Siqni provides employee and customer experience survey platforms where respondents select their 5 most meaningful factors from 30 predefined options and rate how those factors are currently fulfilled versus how they should be fulfilled. The platform uses AI-powered analysis (Siqni AI/Kiddy) for real-time conversational insights, supports 34 languages, and is offered through tiered service packages (Basic, Premium, All-Inclusive) that include implementation support, results debrief, coaching, and a web-based reporting portal.
Is Siqni a public or private company?
Siqni is a private company. It is classified as corporate owned and is currently operating.
When was Siqni founded?
Siqni was founded in 2017. It employs 1 to 10 people.
Where is Siqni based?
Siqni is headquartered in Helsinki, Finland, in the Europe region.
How does Siqni make money?
Three revenue lines are on record. Employee Experience (EX) Survey Subscriptions are the primary driver. The others are customer Experience (CX) Survey Subscriptions and siqniTrend.
Who are Siqni's main competitors?
Direct peers on record are Hibob, Officevibe (SHRM), Workday Peakon (Employee Voice), Culture Amp and 15Five. Lattice is listed as an emerging player. Broad incumbents are Medallia and Qualtrics (Employee Experience). TalentAdore is listed as a regional player. Leidenschaft is listed as an others.
Does Siqni have an API?
No public API is recorded for Siqni.
What industry is Siqni in?
Siqni's product category is Employee Experience Analytics. Its primary akta.pro industry code is HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 51929 and its SIC code is 7372.