Home Pros Roofing and Contracting
Home Pros Roofing and Contracting is a family-owned roofing and general contractor in Apopka, FL, serving residential and commercial property owners across 20+ Central Florida cities with repair, replacement, storm-damage restoration, and home remodeling services.
- Company typePrivate
- Founded2015
- HeadquartersApopka, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Home Pros Roofing and Contracting does
Home Pros Roofing and Contracting is a privately held, family-owned roofing and general contracting business operating as MJ&DN LLC out of Apopka, Florida. The company is owned and operated by Marcus Johnson and serves residential and commercial property owners across more than 20 Central Florida cities, with a recently added service page for Sarasota, FL. It reports 2,600+ completed projects, holds Florida General Contractor and Roofing Contractor licenses, and is CertainTeed Master Craftsman Certified, BBB Accredited, and Google Guaranteed.
The company's core offering is project-based roofing services—repair, replacement, installation, and storm-damage restoration—across asphalt shingle, metal, tile, and slate systems for both residential and commercial customers. It supplements roofing with gutters, siding, windows, insulation, and bathroom/kitchen remodeling under a "Full-Service Home Remodeling" segment. The operational technology stack is conventional for a contractor: free on-site inspections, an online instant-estimate calculator, drone-based roof inspections, and a Roof Photo Report with an A–F grading system used to communicate condition to homeowners. Financing is delivered through a partner offering $0 down, no payments for 12 months, and 0% interest for qualified buyers.
Go-to-market is direct-to-consumer, driven by local SEO across 20+ city landing pages, a Google Business Profile, organic social (Facebook, YouTube, X), content marketing via a roofing blog, and the Home Depot Pro Preferred Contractor / Referral Partner program. Revenue is generated one project at a time through quote-based pricing, with no disclosed recurring or subscription streams. The business is small (1–10 employees), unencumbered by outside funding, and a January 2025 Monroe Capital-backed acquisition of a similarly named "Home Pro Roofing" by Aligned Exteriors Group is noted in third-party sources but is not reflected in the company's own materials, which continue to identify Marcus Johnson as owner-operator.
Home Pros Roofing and Contracting firmographics
Firmographics- Name
- Home Pros Roofing and Contracting
- Legal name
- MJ&DN LLC
- Website
- https://homeprosroofingfl.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Home Pros Roofing and Contracting is a family-owned roofing and general contractor in Apopka, FL, serving residential and commercial property owners across 20+ Central Florida cities with repair, replacement, storm-damage restoration, and home remodeling services.
- Ownership category
- akta.pro rank
Home Pros Roofing and Contracting industry classification
Industry- Product category
- Roofing Services
- NAICS
- Roofing Contractors (23816), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Repair & Leak Remediation (HSAPAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)
Keywords
Where Home Pros Roofing and Contracting is headquartered
LocationHeadquarters
- HQ city
- Apopka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Pros Roofing and Contracting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Roofing Services: One-time project-based revenue from roof repair, replacement, and installation services for residential and commercial properties
- Home Remodeling and Contracting Services: Additional contracting services including gutters, siding, windows, insulation, and bathroom/kitchen remodeling
- Financing Services: Partner financing options ($0 down, 0% financing) that enable customer purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Roof Inspection |
| Unit Pricing | Pay-as-you-go | Standard Roofing Services |
| Other | Pay-as-you-go | Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Home Pros Roofing and Contracting product offering
Product offeringCore offering
Home Pros Roofing and Contracting is a family-owned roofing and general contractor based in Apopka, FL, providing residential and commercial roof repair, replacement, and installation services. The company also offers storm damage restoration, gutter services, siding, and home remodeling (windows, insulation, bathroom/kitchen remodels) as add-on services across more than 25 Central Florida communities. Differentiators include free drone-based roof inspections, a Roof Report Card photo documentation system, 1-day installations, a lifetime workmanship warranty, and partner financing ($0 down, 0% interest for 12 months).
Product overview
Home Pros Roofing and Contracting is a family-owned roofing contractor offering a comprehensive portfolio of residential and commercial roofing services. The core offerings include roof repair, roof replacement, and storm damage restoration, supported by add-on services such as gutter installation, home remodeling, and siding. The company installs various roofing materials including asphalt shingles, metal, tile, and slate. They differentiate through free roof inspections with photo documentation and a Roof Report Card system, as well as advanced drone roof inspections. Services are available throughout Central Florida with financing options.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Roofing Roofing services for residential properties including installation, repair, and replacement using asphalt shingles, metal, tile, and slate materials. Targeted at homeowners in Central Florida.
- Commercial Roofing Roofing solutions for commercial properties including flat roofs, metal systems, TPO, and modified bitumen systems with installation, repair, and maintenance services.
- Roof Replacement Full roof replacement services including complete tear-off and new roof installation for residential and commercial properties, with most replacements completed in 1-3 days.
- Roof Repair Fast, dependable repairs for leaks, storm damage, missing shingles, and general wear on residential and commercial roofs.
- Storm Damage Roof Repair Expert assessment, documentation, and restoration services for roofs damaged by Florida storms, including assistance with insurance claims.
- Gutter Services Professional gutter installation, repair, cleaning, and replacement including seamless gutters for residential and commercial properties.
- Home Remodeling Interior and exterior home improvement services including window repair, insulation, bathroom and kitchen remodeling, drywall repair, and painting.
- Siding Services Professional siding installation, repair, and replacement including wood siding, vinyl, and fiber cement options.
- Roof Inspection and Photo Report Free roof inspections with detailed photo documentation and A-F Roof Report Card grading system to assess roof condition and provide honest recommendations.
- Drone Roof Inspections Advanced drone-based roof inspections for accurate assessments of roof condition, damage, and maintenance needs.
- Asphalt Shingle Roofing Affordable, durable asphalt shingle roofing systems installed by certified contractors.
- Metal Roofing Long-lasting, energy-efficient metal roof systems designed for durability and low maintenance.
- Tile Roofing
- Slate Roofing Premium slate roofing systems offering unmatched longevity and strength.
Quantifiable outcome
- Most roof replacements completed in 1-3 days
- +2 more outcomes
Companies that use Home Pros Roofing and Contracting
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Home Pros Roofing and Contracting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Home Pros Roofing and Contracting partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Aligned Exteriors Group (AEG)coreAligned Exteriors Group acquired Home Pro Roofing as part of their strategy to partner with roofing companies and expand in the Midwest market.
- Home DepotminorHome Pros Roofing is a Home Depot Pro Preferred Contractor and Referral Partner, receiving customer referrals through the Home Depot Pro Partner Program.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Home Pros Roofing and Contracting competitors and assessment
Company assessmentDirect peers
- Mighty Dog Roofing: National residential roofing and exterior services franchise with proprietary inspection reporting technology. Directly comparable franchise-style go-to-market, homeowner customer segment, and emphasis on inspection/technology-driven differentiation.
- Klaus Roofing Systems: National residential roofing franchise network offering roof repair, replacement, and gutter services to U.S. homeowners. Comparable service mix, customer base, and franchise/regional expansion model.
- Baker Roofing Company: Mid-size residential and commercial roofing contractor serving the Southeastern U.S., including Florida. Overlaps with Home Pros on residential re-roofing, storm-damage repair, and multi-material roof systems.
- Westfall Roofing: Long-standing Orlando-based residential and commercial roofing contractor serving Central Florida. Highly comparable geographic market, customer base (Florida homeowners), and service mix including storm damage repair and insurance-claim support.
- Bone Dry Roofing: Multi-location residential and commercial roofing franchise network serving homeowners across the Midwest, Southeast, and other regions. Comparable service mix (roof repair, replacement, gutters, inspections) and franchise-driven geographic expansion model aimed at homeowner customers.
- Aspen Contracting: Large national residential roofing, siding, and gutters contractor with strong storm-damage and insurance-claim positioning. Same direct-to-consumer GTM, financing options, and storm-driven demand thesis targeting U.S. homeowners.
Broad incumbents
- Tecta America Corporation: Major national commercial roofing services provider with full-service capabilities across installation, repair, and maintenance. Represents the scaled end of the commercial-roofing market in which Home Pros participates.
- Roofing Corp of America: National residential and commercial roofing consolidator backed by institutional capital. Represents the roll-up/buy-and-build model that adjacent to the AEG/Monroe Capital pathway described in Home Pros' own partnership data.
- CentiMark Corporation: Largest commercial roofing and floor-coating contractor in North America. While primarily commercial, CentiMark competes for the same commercial-roofing customers (warehouses, retail, offices) that Home Pros lists as a secondary segment.
Emerging players
- Aligned Exteriors Group: Multi-region roofing and exteriors consolidator that acquired a similarly-named Home Pro Roofing in January 2025. Same product category (roofing and exterior services) and customer base; AEG now sits on the parent side of the relationship per the Monroe Capital financing announcement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Home Pros Roofing and Contracting social profiles
Digital presenceHome Pros Roofing and Contracting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Pros Roofing and Contracting leadership team
Management profileNumber of profiles
Profiles2 records
Home Pros Roofing and Contracting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Pros Roofing and Contracting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Pros Roofing and Contracting
What does Home Pros Roofing and Contracting do?
Home Pros Roofing and Contracting is a family-owned roofing and general contractor based in Apopka, FL, providing residential and commercial roof repair, replacement, and installation services. The company also offers storm damage restoration, gutter services, siding, and home remodeling (windows, insulation, bathroom/kitchen remodels) as add-on services across more than 25 Central Florida communities. Differentiators include free drone-based roof inspections, a Roof Report Card photo documentation system, 1-day installations, a lifetime workmanship warranty, and partner financing ($0 down, 0% interest for 12 months).
Is Home Pros Roofing and Contracting a public or private company?
Home Pros Roofing and Contracting is a private company. It is classified as family owned and is currently operating.
When was Home Pros Roofing and Contracting founded?
Home Pros Roofing and Contracting was founded in 2015. It employs 1 to 10 people.
Where is Home Pros Roofing and Contracting based?
Home Pros Roofing and Contracting is headquartered in Apopka, United States, in the North America region.
How does Home Pros Roofing and Contracting make money?
Three revenue lines are on record. Roofing Services are the primary driver. The others are home Remodeling and Contracting Services and financing Services.
Who are Home Pros Roofing and Contracting's main competitors?
Direct peers on record are Mighty Dog Roofing, Klaus Roofing Systems, Baker Roofing Company, Westfall Roofing, Bone Dry Roofing and Aspen Contracting. Broad incumbents are Tecta America Corporation, Roofing Corp of America and CentiMark Corporation. Aligned Exteriors Group is listed as an emerging player.
Does Home Pros Roofing and Contracting have an API?
No public API is recorded for Home Pros Roofing and Contracting.
What industry is Home Pros Roofing and Contracting in?
Home Pros Roofing and Contracting's product category is Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAB, Roof Repair & Leak Remediation. Its NAICS code is 23816 and its SIC code is 1520.