The Tarn Group
The Tarn Group is a New Zealand-based software company that develops cloud-based video platforms for sports, education, and healthcare. Its three active products — Observodon (LMS-embedded video observation), Bracken (cloud LMS), and Stryder (EMR-integrated movement analysis) — serve clinicians, educators, coaches, and corporate trainers globally via subscription SaaS.
- Company typePrivate
- Founded1998
- HeadquartersDunedin, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Tarn Group does
The Tarn Group is a privately held, founder-led software company headquartered in Dunedin, New Zealand, that builds cloud-based video platforms for sports, education, and healthcare. Founded in 1998 by Joe Morrison (originally under the Siliconcoach brand), the company has evolved over 25+ years from desktop frame-by-frame sports analysis software into a portfolio of three active SaaS products: Observodon, an LMS-embedded video observation tool integrated with Moodle, Blackboard, Canvas, and Brightspace; Bracken, a cloud-based learning management system for authoring and delivering interactive training programs; and Stryder, a movement analysis platform integrated with EMR systems for clinical video documentation. The company retains legacy products including Siliconcoach, Siliconcoach Pro, Siliconcoach Live, and Dialled in Motion.
The underlying technology stack is multi-platform cloud architecture combining video capture, annotation, time-stamped commenting, and screenshot tools with deep integrations into four major LMS platforms (Moodle, Blackboard, Canvas, Brightspace) and EMR systems. This integration layer is the primary technical differentiator and the principal distribution channel for the education product. The company maintains a small team of approximately 10 named personnel spanning software development, UX/UI, operations, business development, and a US-facing PnO Data Solutions Director.
The Tarn Group operates a subscription-based SaaS revenue model across all three platforms, with no publicly disclosed pricing. Go-to-market is hybrid: Observodon is distributed via embedded placement within LMS environments (product-led growth), while Bracken and Stryder appear to require direct enterprise engagement for LMS deployment and EMR integration respectively. The company serves global customers across three verticals — sports performance, education, and healthcare — and reports being trusted by thousands of professionals, with some customer relationships extending back to the original Siliconcoach era. No external funding, acquisitions, or public revenue figures are disclosed.
The Tarn Group firmographics
Firmographics- Name
- The Tarn Group
- Legal name
- The Tarn Group Ltd
- Website
- https://thetarngroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Tarn Group is a New Zealand-based software company that develops cloud-based video platforms for sports, education, and healthcare. Its three active products — Observodon (LMS-embedded video observation), Bracken (cloud LMS), and Stryder (EMR-integrated movement analysis) — serve clinicians, educators, coaches, and corporate trainers globally via subscription SaaS.
- Ownership category
- akta.pro rank
The Tarn Group industry classification
Industry- Product category
- Video-Based Learning & Analytics Software
- NAICS
- Software Publishers (5132), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)
- akta.pro primary industry
- Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)
- akta.pro secondary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where The Tarn Group is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
The Tarn Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Observodon (LMS-embedded video observation): SaaS subscription model, embedded within LMS platforms. Revenue derived from institutional licensing tied to LMS seat count or platform subscriptions for educators and students.
- Bracken (Cloud-based LMS): Cloud-based learning management system sold to organisations for training delivery. Likely subscription-based per institution or per-user seat, generating recurring revenue from enterprise and mid-market clients.
- Stryder (Clinical movement analysis): Healthcare-specific platform sold to medical organisations. Subscription or per-clinic licensing model tied to EMR integration and clinical workflow tools.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
The Tarn Group product offering
Product offeringCore offering
The Tarn Group develops and sells vertical-specific cloud-based video observation, learning, and analytics software platforms for education, organizational training, healthcare, and sports coaching. Its active product line includes Observodon (LMS-integrated video observation for educators and students), Bracken (a cloud-based LMS for organizational training), and Stryder (an EMR-integrated movement analysis platform for clinicians), alongside legacy sports coaching tools (Siliconcoach, Siliconcoach Pro, Siliconcoach Live, Dialled in Motion).
Product overview
The Tarn Group offers a portfolio of three current specialized video-based platforms designed for healthcare and education. Observodon is a video-observation tool integrated into major LMS platforms (Moodle, Blackboard, Canvas, Brightspace) for interactive learning. Bracken is a cloud-based Learning Management System for creating, delivering, and measuring training. Stryder is a healthcare movement analysis platform that integrates with EMR systems. The company also maintains legacy products including Siliconcoach (original 1998 video analysis software), Siliconcoach Pro, Siliconcoach Live (cloud-based video sharing), and Dialled in Motion (retail solutions). The product ecosystem evolved from sports performance analysis to education, healthcare, and corporate training applications.
Differentiator
Problem solved
Functional benefit
Brands
- Observodon: A powerful video-observation tool reimagining how students and educators interact with video. Fully integrated within LMS platforms like Moodle, Blackboard, Canvas and Brightspace, allowing users to upload or record content, annotate key moments, take screenshots, add time-stamped comments and provide personalised, visual feedback.
- Bracken
- Stryder
- Siliconcoach
- Siliconcoach Pro
- Siliconcoach Live
- Dialled in Motion
Products and services
- Observodon
Quantifiable outcome
- Trusted by thousands of professionals across industries and continents
Companies that use The Tarn Group
Customer profileSegments4 records
Ideal customer profiles4 records
The Tarn Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
The Tarn Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MoodlecoreObservodon is fully integrated within the Moodle LMS platform, allowing users to upload, annotate, and provide time-stamped feedback on video content directly within the Moodle learning environment.
- BlackboardcoreObservodon is fully integrated within the Blackboard LMS platform, enabling video observation and annotation capabilities for educators and students within the existing Blackboard learning environment.
- Canvas (Instructure)coreObservodon is fully integrated within the Canvas LMS platform, allowing video-based interactive learning with annotation and time-stamped feedback directly in Canvas.
- Brightspace (D2L)coreObservodon is fully integrated within the Brightspace LMS platform, providing video observation, annotation, and personalised visual feedback within the Brightspace learning environment.
- EMR Systems (General)coreStryder integrates directly with Electronic Medical Record (EMR) systems, enabling medical professionals to record patient videos, make on-screen movement measurements, add clinical notes, and generate detailed reports — all linked to patient records within the EMR system.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Tarn Group competitors and assessment
Company assessmentDirect peers
- PlayPosit: PlayPosit is an interactive video learning platform integrated with LMS systems (Canvas, Moodle, Blackboard, Brightspace) that enables annotation, time-stamped comments, and personalized feedback. It is a direct competitor to Observodon's interactive video observation capabilities.
- Edpuzzle: Edpuzzle is a video annotation and observation tool for education, integrated with major LMS platforms, allowing educators to add comments, questions, and timestamped feedback. It is a focused direct competitor to Observodon in LMS-embedded interactive video.
- Echo360: Echo360 is a lecture capture and video learning platform used in higher education, integrated with major LMS systems. It competes with Observodon for video-based interactive learning within institutional LMS environments.
- YuJa: YuJa offers a video platform for education and enterprise with LMS integration (Canvas, Moodle, Blackboard, Brightspace), including video annotation and interactive features. It competes directly with Observodon in LMS-embedded video learning.
- Kaltura: Kaltura provides a video platform with deep LMS integrations across Canvas, Moodle, Blackboard, and Brightspace, including video editing, annotation, and interactive learning tools. It is one of the closest direct competitors to Observodon in LMS-embedded video observation.
- Dartfish: Dartfish provides video-based sports performance and clinical movement analysis software used by coaches, physiotherapists, and clinicians. It is the closest direct competitor to Stryder in clinical/medical movement analysis and to the original Siliconcoach in sports.
- Panopto: Panopto is a leading video platform purpose-built for education and enterprise learning, offering lecture capture, video annotation, and LMS integrations (Canvas, Moodle, Blackboard). It directly competes with Observodon in education video observation and Bracken in organizational training.
Broad incumbents
- Docebo: Docebo is a cloud-based enterprise LMS with strong authoring, reporting, and AI-driven learning capabilities. It competes with Bracken in the organizational training LMS space as a broader incumbent platform.
- Hudl: Hudl is a dominant sports video analysis platform used by elite and grassroots teams globally, offering video upload, annotation, and sharing. It competes broadly with the Siliconcoach legacy product line and represents a much larger incumbent in sports video analysis.
Emerging players
- H5P: H5P is an open-source content creation framework integrated with Moodle and other LMS platforms, offering interactive video and annotation features. It overlaps with Observodon's LMS-embedded interactive video capabilities, particularly in the Moodle ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Tarn Group social profiles
Digital presenceThe Tarn Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tarn Group leadership team
Management profileNumber of profiles
Profiles10 records
The Tarn Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tarn Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tarn Group
What does The Tarn Group do?
The Tarn Group develops and sells vertical-specific cloud-based video observation, learning, and analytics software platforms for education, organizational training, healthcare, and sports coaching. Its active product line includes Observodon (LMS-integrated video observation for educators and students), Bracken (a cloud-based LMS for organizational training), and Stryder (an EMR-integrated movement analysis platform for clinicians), alongside legacy sports coaching tools (Siliconcoach, Siliconcoach Pro, Siliconcoach Live, Dialled in Motion).
Is The Tarn Group a public or private company?
The Tarn Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Tarn Group founded?
The Tarn Group was founded in 1998. It employs 11 to 50 people.
Where is The Tarn Group based?
The Tarn Group is headquartered in Dunedin, New Zealand, in the Oceania region.
How does The Tarn Group make money?
Three revenue lines are on record. Observodon (LMS-embedded video observation) is the primary driver. The others are bracken (Cloud-based LMS) and stryder (Clinical movement analysis).
Who are The Tarn Group's main competitors?
Direct peers on record are PlayPosit, Edpuzzle, Echo360, YuJa, Kaltura, Dartfish and Panopto. Broad incumbents are Docebo and Hudl. H5P is listed as an emerging player.
Does The Tarn Group have an API?
No public API is recorded for The Tarn Group.
What industry is The Tarn Group in?
The Tarn Group's product category is Video-Based Learning & Analytics Software. Its primary akta.pro industry code is MPACALAJ, Course Authoring, Hosting & Delivery Tools (LMS for Creators), with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 5132 and its SIC code is 7370.