What Catalina UK does

Catalina UK is the United Kingdom arm of Catalina Marketing Inc., a privately held US-incorporated shopper activation company that was founded in 1983 when it introduced the world's first personalised checkout coupon. The business operates as an omnichannel loyalty and activation platform built around real-time analysis of billions of annual point-of-sale transactions, combined with multi-channel engagement tooling that reaches hundreds of millions of households. Its product surface spans Catalina ONE (multi-channel consumer engagement), Coupon at Till (personalised POS coupon delivery), My Favourite Deals (retailer-side personalised deals), Shopper Voice (actionable shopper insights), and Digital Sampling (digital product trial), all served to CPG brand clients and UK grocery retailers.

The company's core technology is a real-time consumer data analytics platform that targets individual shoppers at checkout and across digital channels, with proprietary integrations into two of the UK's largest grocery chains — Sainsbury's and Morrisons — giving it an embedded distribution footprint at the till. Pricing is quote-based and undisclosed, executed under multi-year enterprise contracts, and the go-to-market motion is consultative enterprise field sales directed at CPG brand teams and retailer marketing/loyalty leadership.

Monetisation comes through four primary streams: per-transaction or per-campaign fees for coupon-at-till execution, recurring subscription-style fees for Catalina ONE engagement, data-monetisation via Shopper Voice insights sold to brands, and professional-services-style fees for Digital Sampling programmes. The named brand client base is concentrated among global CPG majors (Unilever, Nestlé, Procter & Gamble, Coca-Cola, PepsiCo, Danone), while the retailer side is anchored by Sainsbury's and Morrisons. The UK entity itself runs with 11–50 employees from a London regional headquarters, sitting within a larger global Catalina Marketing Inc. group that also operates in France, Italy, and the United States.

Name

Catalina UK

Legal name

Catalina Marketing Inc.

Website

https://catalinamarketing.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Catalina UK is a multi-channel shopper activation platform that connects CPG brands (Unilever, Nestlé, P&G, Coca-Cola, PepsiCo, Danone) and UK retailers (Sainsbury's, Morrisons) through personalised checkout coupons, real-time transaction data analytics, and targeted promotional campaigns.

Ownership category

akta.pro rank

Product category

Shopper Activation & Retail Marketing Analytics

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Shopper activation
• Personalised coupons
• Retail media analytics
• CPG loyalty marketing
• Transaction data insights

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coupon at Till: Personalized coupon delivery at retail checkout, charging brands for access to targeted shoppers at point of sale. Revenue generated per transaction or campaign basis.
2. Catalina ONE Engagement Solutions: Multi-channel shopper activation platform enabling brands to engage consumers across channels, monetized through campaign fees and service subscriptions.
3. Shopper Data & Insights: Actionable shopper insights and data analytics services sold to brands for marketing decision-making.
4. Digital Sampling: Digital sampling services expanding brand reach to new shoppers through digital channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Catalina UK provides multi-channel shopper activation solutions that connect CPG brands with consumers at the point of sale and across digital channels. Its core offerings include personalised checkout coupons, a consumer engagement platform (Catalina ONE), shopper insights analytics (Shopper Voice), digital sampling, and retailer-facing deal programmes (My Favourite Deals). Revenue is generated from brands and retailers for targeted at-till coupon distribution, multi-channel campaign activation, and data-driven marketing services.

Product overview

Catalina is a multi-channel shopper activation platform operating since 1983, providing solutions for both brands and retailers. The brand-facing offerings include Catalina ONE (consumer engagement platform), Shopper Voice (actionable shopper insights), Coupon at Till (personalised coupon distribution), and Digital Sampling (digital product discovery). The retailer-facing offerings include My Favourite Deals (promotions platform) and Coupon at Till (retailer-focused coupon service). The platform is powered by real-time transaction data analysis, with the company processing billions of transactions annually and reaching hundreds of millions of households, enabling personalised marketing at the point of sale.

Differentiator

Problem solved

Functional benefit

Brands

• Catalina ONE: Engage consumers and increase loyalty through multi-channel activation solutions.
• Shopper Voice
• Coupon at Till
• Digital Sampling
• My Favourite Deals

Products and services

• Catalina ONE Multi-channel consumer engagement platform that uses real-time transaction data to connect brands with shoppers across physical and digital touchpoints, building long-term loyalty and engagement.
• Shopper Voice Actionable shopper insights solution that provides brands with data-driven intelligence from Catalina's real-time transaction analytics to inform marketing strategy, product decisions, and campaign optimisation.
• Coupon at Till Personalised coupon delivery at retail checkout that delivers targeted promotions at the point of sale, helping brands grow sales and retailers build customer value.
• Digital Sampling Digital product sampling solution that enables consumers to discover and try products through digital channels, expanding brand reach to new shoppers.
• My Favourite Deals Retailer-facing deals platform that boosts store footfall by delivering personalised promotions and targeted deals to shoppers, operated through Catalina's UK retail partnerships.

Quantifiable outcome

• Over 500 brands have been using Catalina's solutions for long-term shopper loyalty
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Sainsbury'scoreStrategic or Co-development Partner · 1 January 1983Catalina has partnered with Sainsbury's to deploy shopper activation solutions including coupon at till and My Favourite Deals programs. The partnership enables personalized offers to be delivered to Sainsbury's shoppers at checkout, driving traffic and customer value for the retailer while providing brands with targeted access to Sainsbury's customer base.
• MorrisonscoreStrategic or Co-development Partner · 1 January 1983Catalina partners with Morrisons to provide in-store shopper activation and promotional programs. The relationship enables Morrisons to offer personalized deals and build customer loyalty through Catalina's real-time coupon delivery technology at Morrisons stores.
• UnilevermajorGTM or Marketing PartnerUnilever is a major CPG brand partner using Catalina's shopper activation and loyalty solutions to reach consumers at point of sale and build long-term brand engagement.
• NestlémajorGTM or Marketing PartnerNestlé utilizes Catalina's targeted coupon delivery and shopper engagement services to drive product sales and customer loyalty across UK retail partners.
• Procter & GamblemajorGTM or Marketing PartnerP&G leverages Catalina's checkout coupon technology and multi-channel activation platform for targeted marketing campaigns across UK retailers.
• Coca-ColamajorGTM or Marketing PartnerCoca-Cola partners with Catalina for at-till coupon and shopper loyalty solutions to enhance brand visibility and drive consumer purchasing.
• PepsiComajorGTM or Marketing PartnerPepsiCo utilizes Catalina's retail activation and shopper data services to reach target consumers through personalized promotional campaigns.
• DanonemajorGTM or Marketing PartnerDanone engages with Catalina for personalized marketing and coupon campaigns targeting health-conscious shoppers in UK retail environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dunnhumby: dunnhumby is a UK-founded CPG-retailer data science firm (most associated with Tesco Clubcard) that sells shopper insights, loyalty, and personalized promotions to CPG brands and grocery retailers. It is the closest direct comparator to Catalina UK on both sides of the two-sided CPG-retailer market.
• Eagle Eye: Eagle Eye is a UK-headquartered SaaS platform for digital coupons, loyalty, and promotions running across grocery and CPG. It directly competes with Catalina's Coupon at Till and Catalina ONE offerings in the UK and APAC markets.
• Cardlytics: Cardlytics operates a purchase-based marketing platform that uses bank-card transaction data to deliver personalized offers to consumers and measure redemptions for advertisers. It is a direct functional analog to Catalina's checkout-coupon, transaction-data-driven targeting model, though sourced from bank rails rather than retail point-of-sale.
• Quotient Technology (now Neptune Retail Solutions / Circle K Coupons): Quotient was a US digital-coupon and CPG analytics platform that pioneered digital manufacturer coupons and retailer-media integration. It is a direct historic peer in personalized digital coupons and CPG-retailer data monetization, with substantial overlap in Catalina's product set.

Broad incumbents

• NielsenIQ: NielsenIQ is the other global incumbent in CPG-retail measurement and the dominant provider of market and shopper intelligence to FMCG manufacturers and retailers worldwide. It is a broad incumbent comparably positioned to Circana and competes with Catalina for brand-side insight budgets.
• Circana (formerly IRI): Circana is one of the two global incumbents in CPG measurement and shopper insights, serving brands and retailers with point-of-sale data, analytics, and category management. It overlaps heavily with Catalina's Shopper Voice insights product and competes for the same CPG-brand wallet.
• Blackhawk Network: Blackhawk Network is a global branded payments and gift/ incentive network providing digital and physical incentives for retailers, brands, and financial institutions. It overlaps with Catalina's at-till coupon distribution and digital sampling adjacent to promotional commerce.

Regional players

• 84.51° (Kroger): 84.51° is the data, analytics, and retail-media arm of US grocer Kroger that sells shopper insights and personalized media to CPG brands. It is structurally identical to Catalina UK's retailer-data model but tied to a single US grocer rather than operating as a multi-retailer platform.

Others

• Aimia / Premium Loyalty: Aimia / Premium Loyalty designs and operates loyalty programs (historically Air Miles) for retailers and partners. It is an adjacent ecosystem participant that competes for retailer-side loyalty budgets that also fund Catalina's My Favourite Deals proposition.

Emerging players

• Talon One: Talon One is a promotions engine SaaS used by retailers and consumer brands to orchestrate coupons, loyalty, and referral programs across digital channels. It overlaps with Catalina's Digital Sampling and Catalina ONE products and is gaining traction among European omnichannel retailers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/catalina-marketing-inc
• Xx.com/catalina_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalina UK