What Yellow Panther does

Yellow Panther is a privately held digital agency and platform company founded in 2020 and headquartered in Leamington Spa, United Kingdom, with a delivery and R&D office in Ahmedabad, India. The company delivers custom web development, mobile applications, e-commerce platforms, UI/UX design, and gamification for enterprise clients concentrated in the sports, entertainment, and lifestyle sectors, with a portfolio that includes Team GB, BNP Paribas Open, Premier Padel, International Skating Union, Ligue Nationale de Basket, Rajasthan Royals, and several UK county cricket clubs.

The company has built a proprietary integrated product suite around four platforms: HUNT (a headless CMS with page builder, analytics, and AI-powered language tooling), VAULT (a digital asset management platform with AI image tagging and built-in video editing), TRAIL (a unified SSO solution with 2FA/MFA), and ROAR (a push notification and customer engagement platform). These products are sold as a connected ecosystem alongside custom professional services, supported by integrations with ticketing (Ticketmaster, AXS, Secutix), sports data (Sportradar, Stats Perform, CricViz, WSC Sports), and media (Deltatre) partners, and the company holds ISO 9001, ISO 27001, and GDPR certifications.

Revenue is generated primarily through custom project-based professional services for enterprise clients, with an emerging subscription/recurring revenue stream from the proprietary HUNT, VAULT, TRAIL, and ROAR platforms. Go-to-market is direct enterprise sales via consultation-based project scoping, with no self-serve or marketplace channels. The company employs 50+ staff, is led by founders Gunjan Parikh (CEO) and Stuart Cope (COO), and has no disclosed external institutional investors or funding rounds.

Name

Yellow Panther

Legal name

Yellow Panther

Website

https://yellowpanther.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Panther is a UK-based digital agency and platform provider delivering custom web, mobile, and gamification solutions for enterprise sports, entertainment, and lifestyle brands, supported by a proprietary integrated product suite (HUNT CMS, VAULT DAM, TRAIL SSO, ROAR engagement) and a delivery office in Ahmedabad, India.

Ownership category

akta.pro rank

Product category

Sports Technology Platform & Digital Agency Services

akta.pro primary industry

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Custom app development
• Headless CMS platform
• Digital asset management
• Sports technology solutions
• Fan engagement platform

Headquarters

HQ city

Dukinfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web and App Development Services: Professional services revenue from designing and developing custom websites, mobile apps, e-commerce platforms, UI/UX designs, and gamification experiences for enterprise clients in sports, entertainment, and lifestyle sectors.
2. Proprietary SaaS Products (HUNT, VAULT, TRAIL, ROAR): License/subscription revenue from proprietary platforms sold to sports organizations and brands. HUNT (CMS), VAULT (DAM), TRAIL (SSO), and ROAR (Push Notifications) are sold as integrated ecosystem solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Yellow Panther is a digital agency that designs, builds, and maintains custom web platforms, mobile apps, e-commerce experiences, and gamified digital products for enterprise clients in the sports, entertainment, and lifestyle sectors. They also sell an integrated proprietary software suite — HUNT (headless CMS), VAULT (digital asset management), TRAIL (single sign-on), and ROAR (push notification/engagement platform) — purpose-built for sports organisations.

Product overview

Yellow Panther operates a platform-plus-modules product architecture consisting of four proprietary products: HUNT (a headless CMS), VAULT (a digital asset management platform), TRAIL (a unified sign-on/SSO solution), and ROAR (a customer engagement/push notification platform). These four products are designed to be integrated with each other — HUNT and VAULT share SSO and CMS connectivity, VAULT feeds content to ROAR — and collectively form an end-to-end digital ecosystem for sports, entertainment, and lifestyle brands. The company also provides client-facing digital services including website development, mobile app development, e-commerce, UI/UX design, and gamification.

Differentiator

Problem solved

Functional benefit

Brands

• HUNT: Headless CMS for the biggest digital moments. A content management system that centralises content operations for web, app and OTT platforms.
• VAULT
• TRAIL
• ROAR

Products and services

• HUNT A mobile-friendly, headless Content Management System (CMS) that serves as a command centre for creating, managing, and delivering content for mobile apps, websites, and e-commerce. It centralises content operations with a drag-and-drop page builder, unified analytics dashboard, AI-powered language tool, content library with smart tagging, interactive game zones, commercial sponsor activations, and role-based access permissions. Targeted at sports, entertainment, and lifestyle organisations.
• VAULT A Digital Asset Management (DAM) platform that centralises and manages the entire media ecosystem. It features unified uploads, a master content library connected to CMS and push notifications, smart categories, AI image tagging for automatic classification, built-in video editing, custom role-based access, group sharing, and scheduled content delivery. Built for sports organisations and media-heavy brands.
• TRAIL A Unified Sign-On (SSO) platform that provides seamless access across CMS, DAM, apps, portals, and partner systems using a single secure identity. Supports one-click access, enterprise-grade protection with 2FA and MFA, reduced password fatigue, and instant onboarding and switching for users. Designed for enterprise sports and media organisations.
• ROAR A Customer Engagement Platform and push notification and messaging tool for real-time communication across web, app, and every touchpoint. Features an analytics dashboard, rich content notifications, content preview and approval, advanced audience segmentation, scheduling and recurring messages, and deep linking with in-app engagement capabilities. Built for sports and entertainment brands engaging fans.
• Custom Digital Development Services End-to-end custom digital agency services including strategy, design, development, and R&D for websites, mobile apps, e-commerce platforms, UI/UX design, and gamification experiences. Targeted at enterprise clients in sports, entertainment, and lifestyle sectors requiring complex, high-profile digital transformations.

Quantifiable outcome

• Team GB App received unprecedented positive ratings and feedback - described as the best app Team GB has ever had
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• TicketmastercoreTechnology or IntegrationIntegration partner for ticketing functionality within the HUNT, VAULT, and ROAR platforms. Allows sports organisations to connect ticketing data with content management and fan engagement tools.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider for hosting and deploying client platforms. Yellow Panther holds AWS Solutions Architect certifications.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner. Yellow Panther holds Microsoft Solutions Partner designation and multiple Microsoft certifications.
• DeltatrecoreTechnology or IntegrationSports media technology integration for live data, video, and broadcasting solutions integrated with Yellow Panther's platform suite.
• SportradarcoreTechnology or IntegrationSports data integration for live scoring, statistics, and sports data feeds within the platform ecosystem.
• AXScoreTechnology or IntegrationTicketing and access control integration partner for sports events and venues.
• SecutixcoreTechnology or IntegrationVenue and event management integration for ticketing and fan engagement.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hudl: Hudl provides video analysis, performance data, and team-management platforms for sports organizations at every level. It is comparable to Yellow Panther in serving sports entities with integrated digital tooling, although Hudl's strength is in team/athlete workflows rather than fan-facing CMS and engagement.
• Deltatre: Deltatre is a global leader in sports digital media technology, providing platforms and services for live data, video, OTT, and fan engagement to many of the same leagues, federations, and broadcasters that Yellow Panther serves. It is also a Yellow Panther integration partner, making it both a collaborator and a direct competitor for premium sports-tech engagements.
• StreamAMG: StreamAMG provides live streaming, OTT, and digital video platforms for sports organizations and media companies. It is a direct peer to Yellow Panther in delivering custom digital platforms and streaming experiences to sports rights holders.
• KORE Software: KORE Software provides CRM, fan engagement, and data platforms purpose-built for sports and entertainment organizations. It overlaps directly with Yellow Panther's HUNT and ROAR products in serving leagues, teams, and venues with fan data and engagement tooling.

Emerging players

• Grabyo: Grabyo provides cloud-based live video production, clipping, and distribution tools for sports broadcasters and rights holders. It is an emerging player with partial overlap to Yellow Panther's VAULT and ROAR in enabling real-time sports content distribution and engagement.
• WSC Sports: WSC Sports provides AI-powered sports video and content automation for leagues, broadcasters, and teams. It is an emerging player with partial overlap to VAULT's digital asset management and ROAR's push-notification distribution use cases for sports content.

Broad incumbents

• Sportradar: Sportradar is a global sports data and technology company providing live scores, statistics, odds, and integrity services to leagues, media, and betting operators. It is a Yellow Panther integration partner for live scoring and sports data, and competes for share-of-wallet across the same sports organizations.
• Catapult Sports: Catapult Sports is a global sports performance and analytics company providing wearable tracking and athlete monitoring solutions. It is a broader incumbent in the sports-tech stack serving many of the same professional teams and federations, though focused on performance rather than fan engagement.
• Stats Perform: Stats Perform is a sports data and AI technology company serving leagues, media companies, and betting operators with Opta data feeds, live scouting, and fan engagement products. It is a Yellow Panther integration partner and a broader incumbent competing for analytics and engagement budgets at the same sports clients.
• Genius Sports: Genius Sports is a global sports data and technology company serving leagues, sportsbooks, and media partners with official data, streaming, and engagement tools. It is a comparable broad incumbent in the sports-tech stack that Yellow Panther's platforms integrate with and partially compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/_yellowpanther
• Facebookfacebook.com/YellowPantherOfficial

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Panther