What Esporte Clube Juventude does

Esporte Clube Juventude is a private, member-owned Brazilian professional football club founded on June 29, 1913, and headquartered in Caxias do Sul, Rio Grande do Sul. The club fields a professional men's team (currently competing in Série B do Campeonato Brasileiro), a women's team, youth categories (Sub-20, Sub-17, Sub-15), and a Football School serving approximately 700 children aged 7-15. It operates from two principal sites: the Alfredo Jaconi Stadium (18,413 spectator capacity, renovated in 2021 to meet Série A requirements) and the CFAC training center (Centro de Formação de Atletas e Cidadãos), a 25+ hectare facility opened in 2009 with six football fields, a gymnasium with two futsal courts, physiotherapy, performance analysis, and medical and nutrition facilities. The club holds CBF Category A Athlete Training Club certification since 2013, a regulatory designation that enables training bonuses on youth player transfers.

The business model is diversified across subscription membership (Sócio Jaconero in three tiers: Ouro, Black, Prata), per-match ticket sales (R$50-60 full price), merchandise (Camisa I/II 2026 at R$299 each), corporate sponsorships with regional brands including Rodoil, Humana Saúde, Efficienza, UniCesumar, and 19Treze, stadium tourism experiences (Jaconi Tour Silver and Gold modalities), photography services, and a convênio discount network of 70+ partner businesses. Distribution combines digital channels (EEventickets ticketing, moderniza.me online store, sociojaconero.com.br, youth and women's football channels, TV Papo video content, YouTube, Instagram) with physical touchpoints (stadium box office, Na\u00e7\u00e3o Jaconera merchandise store near the stadium). Go-to-market is direct-to-consumer for fans and SMB-style relationship sales for sponsors. Notable competitive achievements include Copa do Brasil 1999, Série B title in 1994, Gaúcho championship in 1998, and promotions to Série A in 2020 and 2023, alongside a documented talent-development pipeline producing professional players for transfer.

Name

Esporte Clube Juventude

Legal name

Esporte Clube Juventude

Website

https://juventude.com.br

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Esporte Clube Juventude is a private Brazilian football club founded in 1913 in Caxias do Sul, Rio Grande do Sul, operating men's, women's, and youth teams with a CBF-certified Category A training center, and generating revenue from membership, ticketing, merchandise, and regional corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Youth athlete development
• Sports membership program
• Football training academy
• Official club merchandise

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership (Sócio Jaconero): Monthly subscription program offering benefits including game tickets, discounts at partner establishments, exclusive merchandise access, and priority for events. Multiple tiers including Jaconero Ouro, Jaconero Black, and Jaconero Prata.
2. Match Ticket Sales: Revenue from ticket sales for home matches at Alfredo Jaconi stadium, with different pricing for sectors and categories (students, seniors, children).
3. Merchandise Sales: Sale of official club merchandise including jerseys, apparel, and accessories through Nação Jaconera store and online platform (moderniza.me/juventude).
4. Corporate Sponsorship: Partnership deals with companies including Rodoil, Humana, Efficienza, UniCesumar, 19Treze, and other regional businesses providing financial support in exchange for brand visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Esporte Clube Juventude operates a professional men's and women's football program competing in national and state championships, complemented by youth academy teams (Sub-20, Sub-17, Sub-15), a Football School for children aged 7-15, and athlete development programs at the CFAC training center. The club generates revenue through the Sócio Jaconero membership program, match ticket sales at Alfredo Jaconi stadium, official merchandise sales (jerseys and apparel) through the Nação Jaconera store, and corporate sponsorship agreements.

Product overview

Esporte Clube Juventude is a Brazilian football club that operates multiple football teams across different categories and offers related services. The club runs professional men's and women's football teams competing in national and state championships, along with youth academy teams (Sub-20, Sub-17, Sub-15). Beyond the sporting teams, the club provides a Football School for children ages 7-15, an Athlete Refinery program, stadium tours (Jaconi Tour), and official merchandise including jerseys. The CFAC (Centro de Formação de Atletas e Cidadãos) serves as the club's training center with modern facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Camisa I 2026 (Official Home Jersey) Official home jersey for the 2026 season, available to fans and supporters. Priced at R$ 299.00.
• Camisa II 2026 (Official Away Jersey) Official away jersey for the 2026 season, available to fans and supporters. Priced at R$ 299.00.
• Camisa III - 2025 (Third Kit) Third kit for 2025 season in green, available to fans and supporters. Priced at R$ 249.00.
• Sócio Jaconero Membership Program Monthly subscription program offering benefits including game tickets, discounts at partner establishments, exclusive merchandise access, and priority for events. Multiple tiers including Jaconero Ouro, Jaconero Black, and Jaconero Prata.
• Escola de Futebol (Football School)

Quantifiable outcome

• Youth School: 700 children (600 Initiation + 100 Competitive)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• RodoilminorOthersFuel station chain partnership providing fuel discounts and benefits for club members. Visible as main sponsor on official website.
• Humana SaúdeminorOthersHealthcare provider partnership offering medical and health services discounts to club members.
• EfficienzaminorOthersBusiness/services partner offering services to club members through the convênio discount program.
• UniCesumarminorOthersEducational institution partnership offering exclusive discounts on academic programs for club members.
• 19TrezeminorOthersModerniza platform partner offering official merchandise and apparel through online store. Celebrating 10 years of partnership in 2026.
• ScaniaminorOthersCommercial vehicle manufacturer partnership included in the partner company network.
• Rádio CaxiasminorOthersRadio station partnership providing broadcast coverage and media visibility for the club.
• DiferrominorOthersIndustrial/manufacturing company partner in the convênio network.
• HauferminorOthersServices company partner in the convênio discount network.
• UCS (Universidade de Caxias do Sul)minorStrategic or Co-development PartnerUniversity partnership providing educational benefits and potential research collaboration opportunities for club members.
• Mancha Verde (Organized Fan Group)coreOthersOldest organized fan group, founded 1990, located in Ferradura Sul of Alfredo Jaconi stadium. Partner in various social projects.
• Loucos da Papada (Organized Fan Group)coreOthersThird most influential 'barra brava' in Brazil, founded 2008, located in Ferradura Norte. Provides unconditional support with visual displays, flares, and intense supporter culture.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• CRB (Clube de Regatas Brasil): Alagoas-based club of similar size competing in the same Série B tier. Comparable regional sponsorship model and youth-development approach.
• Sport Club do Recife: Pernambuco-based club of similar regional scale and traditional fanbase. Comparable revenue model built on membership, regional sponsorship, and player trading, with similar stadium economics (Ilha do Retiro ~30,000).
• Figueirense FC: Florianópolis-based club with comparable stadium capacity (Orlando Scarpelli ~19,000) and similar mid-tier competitive history. Direct peer in the same national competition pyramid and revenue model.
• Operário Ferroviário Esporte Clube: Paraná-based club of similar mid-tier scale competing in Série B with comparable infrastructure and youth-development focus. Direct competitor in the same national division.
• Criciúma Esporte Clube: Santa Catarina-based club of similar size and competitive tier that has cycled between Série A and Série B in the same era as Juventude. Direct competitor in the same national division structure and comparable youth-development and stadium scale.
• Guarani FC: Campinas-based club with similar competitive history in Brazilian lower divisions and comparable regional fanbase scale. Directly comparable in member-driven club governance and match-day revenue model.
• Botafogo Futebol Clube (Ribeirão Preto): São Paulo-state club of comparable tier competing in Série B with similar mid-tier market position, member-driven governance, and reliance on player development and trading.
• Avaí FC: Florianópolis-based club with a similar mid-tier profile and recurring Série A/B yo-yo history. Directly comparable in fanbase scale, stadium size, and reliance on regional sponsorship and player-trading revenue.
• Associação Chapecoense de Futebol: Santa Catarina-based club of comparable scale that has cycled between Série A and Série B. Similar reliance on player development, regional sponsorship, and youth infrastructure as competitive advantages.

Broad incumbents

• Grêmio Foot-Ball Porto Alegrense: Direct Rio Grande do Sul state rival and much larger established club competing in Série A with a substantially bigger fanbase and stadium (Arena do Grêmio ~55,000). Overlapping in market and product but operates at a vastly larger scale and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ecjuventudeoficial
• Instagraminstagram.com/ecjuventude
• Xx.com/ECJuventude
• Facebookfacebook.com/juventude

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esporte Clube Juventude