PITO
PITO is a Hanoi-based online catering marketplace, founded in 2017, that connects businesses with restaurants for corporate events, meetings, and office meals under the "Peace of Catering" brand.
- Company typePrivate
- Founded2017
- HeadquartersHanoi, Vietnam
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What PITO does
PITO is a Vietnam-based online catering marketplace that connects businesses with restaurants for bookings related to corporate events, meetings, and office meals. Founded in 2017 and headquartered in Hanoi, the company operates under the brand tagline "Peace of Catering" (Đặt Tiệc Công Ty An Tâm) and serves corporate buyers seeking to arrange group catering through a centralized platform rather than sourcing restaurants individually.
The company's core offering is a booking platform that intermediates between corporate demand and restaurant supply for event and meal catering. No specific named product modules, pricing tiers, proprietary technology, or integration partners are disclosed in the available source data, and the underlying platform architecture is not described. The product overview characterizes PITO as enabling "peace of mind" corporate party and event catering bookings, but the functional mechanics — search, discovery, ordering, payment, vendor onboarding, quality control — are not detailed.
The business model is consistent with a two-sided marketplace, monetizing the connection between corporate customers and restaurant vendors, but no disclosed pricing model, take-rate, transaction fee structure, subscription tier, or GMV/ARR figure is available. Huy Pham is identified as Founder and CEO, and the company reports 101-250 employees. No funding rounds, investors, ownership structure, customer logos, partnerships, or revenue figures are present in the input data, limiting deeper assessment of unit economics and scale.
PITO firmographics
Firmographics- Name
- PITO
- Website
- https://pito.vn
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PITO is a Hanoi-based online catering marketplace, founded in 2017, that connects businesses with restaurants for corporate events, meetings, and office meals under the "Peace of Catering" brand.
- Ownership category
- akta.pro rank
PITO industry classification
Industry- Product category
- Online Catering Marketplace
- NAICS
- Food Service Contractors (722310), Caterers (72232)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
- akta.pro secondary industries
- Party Venue Sourcing & Booking Services (HSACACAL), Venue Sourcing & Site Coordination (HSACAAAD)
Keywords
Where PITO is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
PITO business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
PITO product offering
Product offeringCore offering
PITO operates an online platform that connects businesses with restaurants for catering bookings covering corporate events, meetings, and office meals. The platform allows companies to browse restaurant options and place catering orders through a web-based interface at pito.vn, functioning as a B2B catering marketplace serving the Vietnamese market.
Product overview
PITO (Peace of Catering) is a corporate event and catering booking platform based in Vietnam. The company offers corporate party and event catering services, enabling businesses to book catering services with peace of mind. No specific named products, modules, or detailed service offerings were identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate catering booking platform Online marketplace platform that enables businesses to browse restaurant options and book catering for corporate events, meetings, and office meals. Serves Vietnamese businesses seeking consolidated, reliable catering procurement.
Companies that use PITO
Customer profileIdeal customer profiles1 record
PITO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PITO partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
PITO competitors and assessment
Company assessmentDirect peers
- CaterCow: Online platform for ordering group meals and catering from restaurants for offices and events — directly comparable online booking flow for restaurants serving B2B customers.
- City Pantry: UK-based online corporate catering marketplace connecting businesses with vetted restaurants and caterers for office meals and events. Comparable B2B booking model in a different geography.
- Fooda: Corporate dining platform offering office meals, pop-ups, and catering programs to businesses. Targets the same corporate-meal and office-events use cases as PITO, with a stronger on-site dining component.
- ZeroCater: Corporate catering platform (now part of ezCater) focused on recurring office meals and events for businesses — a direct functional peer to PITO's office meal and corporate event booking offering.
- Hungry: B2B catering and chef marketplace that connects companies with local restaurants and chefs for office meals and events. Closely matches PITO's marketplace structure for corporate catering.
- CaterTrax: B2B catering management platform that connects corporate customers with restaurant and caterer partners, offering online ordering and ordering management — directly comparable to PITO's marketplace-and-booking concept.
- ezCater: US-based B2B catering marketplace connecting businesses with restaurants for meetings and events. Closest functional analog to PITO's corporate catering booking model, operating at much larger scale in North America.
Others
- MealSuite: Software provider for catering operators (menu management, online ordering, production). Operates upstream of marketplaces like PITO — relevant as a potential integration partner or competitor on the supply-side tooling layer.
Regional players
- Baemin Vietnam: Korean-origin food delivery app operating in Vietnam with broad restaurant supply. While primarily consumer-focused, its restaurant relationships in the same Vietnamese market overlap with PITO's supply side.
Broad incumbents
- GrabFood: Southeast Asia's dominant food delivery super-app. Operates broadly across consumer delivery but increasingly encroaches on B2B and catering use cases across Vietnam — a credible incumbent competitor for PITO in-region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PITO social profiles
Digital presencePITO financial estimates
Financial estimateRevenue estimate
Valuation estimate
PITO leadership team
Management profileNumber of profiles
Profiles1 record
PITO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PITO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PITO
What does PITO do?
PITO operates an online platform that connects businesses with restaurants for catering bookings covering corporate events, meetings, and office meals. The platform allows companies to browse restaurant options and place catering orders through a web-based interface at pito.vn, functioning as a B2B catering marketplace serving the Vietnamese market.
Is PITO a public or private company?
PITO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PITO founded?
PITO was founded in 2017. It employs 1 to 10 people.
Where is PITO based?
PITO is headquartered in Hanoi, Vietnam, in the Asia region.
Who are PITO's main competitors?
Direct peers on record are CaterCow, City Pantry, Fooda, ZeroCater, Hungry, CaterTrax and ezCater. MealSuite is listed as an others. Baemin Vietnam is listed as a regional player. GrabFood is listed as a broad incumbent.
Does PITO have an API?
No public API is recorded for PITO.
What industry is PITO in?
PITO's product category is Online Catering Marketplace. Its primary akta.pro industry code is HSACALAF, Dining Reservations & Restaurant Booking, with a secondary code of HSACACAL, Party Venue Sourcing & Booking Services. Its NAICS code is 722310 and its SIC code is 5812.