City Pantry
City Pantry Ltd operates Just Eat for Business, a UK B2B corporate catering marketplace connecting more than 600 companies with 600+ restaurant and caterer partners across major UK cities, serving 30,000-50,000 office and remote workers weekly through group ordering, individual meal allowances, and hybrid worker food benefits.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What City Pantry does
City Pantry Ltd, operating under the trading name Just Eat for Business, is a UK-based B2B corporate catering marketplace founded in 2014 and headquartered in London. It functions as the corporate-catering division of Just Eat Takeaway, connecting more than 600 UK corporate customers (including Google, Amazon, Airbnb, Spotify, Slack, Zoom, and Okta) with a network of 600-700+ restaurant and caterer partners across London, Manchester, Birmingham, Leeds, Edinburgh, Glasgow, Liverpool, and Reading. The platform feeds an estimated 30,000-50,000 people each week and has delivered approximately 5 million meals cumulatively, with an average B2B order value of £300.
The product surface is organized around three core ordering modes — Group Ordering (curated restaurants with per-team budgets and individual choice), Individual Ordering (per-employee meal allowances usable in office or at home), and Office Catering (meetings, events, and pop-up restaurant experiences) — supplemented by Just Eat Pay (recurring hybrid worker food allowances redeemable on the Just Eat consumer platform) and Gift Cards (digital food credits for remote teams). Platform features include dietary/allergen filtering, live order tracking, top-up payments, single monthly invoicing, and dedicated Account Manager support. Technology is a web-based marketplace with integrations into the parent Just Eat ecosystem; no native mobile app, public API, or disclosed AI/ML capabilities were identified.
Revenue is generated through two streams: (1) marketplace commissions charged to restaurant partners on each order subtotal (paid net on the 24th of each month), and (2) recurring corporate food allowances via Just Eat Pay and corporate Gift Cards. Go-to-market is sales-led with B2B enterprise field sales supported by dedicated Account Managers and a Food Guru advisory team, complemented by content marketing, organic social, and account-based outreach. The company operates with 11-50 employees and is fully consolidated within Just Eat Takeaway, with no independent funding rounds disclosed since April 2018.
City Pantry firmographics
Firmographics- Name
- City Pantry
- Legal name
- City Pantry Ltd
- Website
- https://citypantry.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- City Pantry Ltd operates Just Eat for Business, a UK B2B corporate catering marketplace connecting more than 600 companies with 600+ restaurant and caterer partners across major UK cities, serving 30,000-50,000 office and remote workers weekly through group ordering, individual meal allowances, and hybrid worker food benefits.
- Ownership category
- akta.pro rank
City Pantry industry classification
Industry- Product category
- Corporate Catering Marketplace
- NAICS
- Food Service Contractors (72231)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
- akta.pro secondary industry
- Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)
Keywords
Where City Pantry is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
City Pantry business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Restaurant Commission Fees: Restaurant and caterer partners pay a commission fee on each order placed through the platform. Commission is applied to the subtotal of each order. Partners are paid the order subtotal minus the commission fee on the 24th of every month.
- Corporate Food Allowances: Companies pay for food allowances (daily or monthly) that employees use to order food, both in office and at home
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | First order free delivery promotion |
| Transaction based/ take rate | Monthly | Restaurant Partner Commission |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
City Pantry product offering
Product offeringCore offering
City Pantry operates an online B2B marketplace that connects corporate offices with a curated network of 600+ restaurants and caterers for office meal delivery. The platform enables businesses to order food for group meetings, individual employee meals, and office events through a single account, with features including dietary filtering, budget controls, and a dedicated account management service.
Product overview
Just Eat for Business is a B2B corporate catering platform operating under City Pantry Ltd, offering office food delivery across the UK through partnerships with 600+ restaurants and caterers. The core platform provides three ordering modes: Group Ordering (for team meals with shared budgets), Individual Ordering (for per-employee meal allowances), and Office Catering (for meetings and events). Add-on modules include Just Eat Pay (flexible food budgets for hybrid workers) and teams@home Gift Cards (digital food perks for remote employees). The platform serves businesses in London, Manchester, Leeds, Birmingham, Liverpool, Glasgow, Edinburgh, and Reading, feeding approximately 30,000-50,000 people weekly.
Differentiator
Problem solved
Functional benefit
Products and services
- Just Eat for Business (Corporate Meal Ordering Platform) Core B2B online marketplace platform that enables corporate offices to order meals from a network of 600+ restaurants and caterers for office meetings, team lunches, and employee meal programs.
- Group Ordering Ordering workflow designed for office meetings and team meals where a single order is placed for multiple employees, with consolidated delivery and billing.
- Individual Ordering Per-employee meal ordering capability that allows individual staff to select their own meals from approved vendors within set budget allowances, supporting hybrid workforce meal benefits.
- Office Catering Catering service for office events, meetings, and corporate occasions, connecting businesses with restaurant and caterer partners for large-scale food provision.
- Just Eat Pay Integrated payment solution that handles corporate billing, employee meal budgets, and consolidated invoicing for City Pantry orders.
- Just Eat Gift Cards Gift card product that allows corporate customers to provide employees with meal credits usable on the Just Eat for Business platform.
Quantifiable outcome
- Feed 30,000+ people every week
- +2 more outcomes
Companies that use City Pantry
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
City Pantry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
City Pantry partnerships and signals
Strategic signalPartnerships
46 partnerships are on record, tiered minor.
- Pizza PilgrimsminorPizza restaurant partner on the Just Eat for Business platform offering pizza delivery for office catering
- LeonminorHigh-street favourite restaurant partner offering Mediterranean-inspired naturally-fast food for office catering
- PieministerminorRestaurant partner offering pies and comfort food for office catering
- Island PokeminorHawaiian poke bowl restaurant partner available for office catering
- Breakfast ClubminorAll-day breakfast restaurant partner for office catering
- Patty & BunminorAward-winning burger restaurant partner offering innovative burger options including vegan choices for office catering
- Papa JohnsminorPizza chain partner for office pizza delivery
- ChilangominorMexican restaurant partner offering healthy, high-quality burritos, boxes, and sides with plenty of vegan options
- Homesliceminor20-inch pizza restaurant partner perfect for sharing in the office, with vegan and halal options available
- ScarpettaminorItalian restaurant partner bringing traditional Italian comfort food - paninis, lasagne, parmigiana, and tiramisu
- Pali KitchenminorIndian restaurant partner allowing customers to build their own curry, with kati rolls and salads also available
- IndigominorIndian street food restaurant partner offering curry bowls, naan wraps, and indi-bento boxes with vegan and vegetarian options
- The AthenianminorGreek restaurant partner specializing in gyros and souvlaki wraps with homemade pita and award-winning Greek cheese
- Kalamaki Street GreekminorGreek street food partner offering classic souvlaki, gyros wraps, and sides like croquettes and popcorn halloumi
- Le Deli RobuchonminorFrench deli partner serving breakfast, lunch, snacks, wines, gourmet teas & coffees, charcuterie and cheeses
- CojeanminorFrench-inspired restaurant partner offering breakfast rolls, pastries, porridge, sandwiches, salads, and weekly hot specials
- Wok to WalkminorChinese/Noodle restaurant partner for rice dishes and everything-noodle-related with various protein and sauce options
- AbokadominorAsian-inspired healthy eating partner delivering nutritious, freshly made food
- Mother MashminorBritish comfort food restaurant partner offering creamy mash and homemade pies including veggie options
- Wenzel's The BakersminorLondon bakery partner offering freshly-prepared sandwiches and baked treats
- Poppie's Fish and ChipsminorHistoric fish and chip shop founded in 1952, serving authentic fish and chips for over 70 years
- Kua'AinaminorHawaiian burger restaurant founded in 1975 by Terry Thompson, offering teriyaki chicken and pineapple burgers
- Thunderbird Fried ChickenminorFried chicken restaurant partner with award-winning wings and vegan/veggie options
- Old Chang KeeminorSingapore's famous curry puff partner serving classic Southeast Asian dishes and flavours
- Maki & BowlminorPoké bowl partner for pop-up events where colleagues choose fillings, proteins, toppings and sauces
- Christabel'sminorCocktail bar partner for pop-up events with botanical or party disco themes
- Paul UKminorFrench artisan bakery established for over 125 years, offering catering directly to offices
- AtchaminorIndia-inspired restaurant partner offering salads, sourdough sandwiches, and red rice bowls made daily in Hackney kitchen
- Coco Di MamaminorItalian-inspired fast food partner serving pasta, handcrafted coffee, better breakfasts, soups and salads
- Sands CateringminorCatering partner offering everything from small breakfasts to huge sharing platters for client impressing
- Country City CateringminorCatering partner offering wide range of first class, fresh and nutritious food for any event or location
- ItsuminorJapanese-inspired healthy food restaurant founded in 1997 by Julien Metcalfe (previously behind Pret A Manger)
- Pret a MangerminorSandwich and coffee chain partner for breakfast and lunch catering, available via gift cards for home delivery
- EggslutminorGourmet breakfast sandwich restaurant partner available via gift cards for work-from-home teams
- The Good EggminorIsraeli and Middle Eastern-inspired breakfast restaurant partner with fluffy pita, challah buns, grilled meats
- SubwayminorLunchtime classic sandwich chain available for remote team food delivery
- Veggie PretminorVegetarian-focused Pret a Manger spin-off offering nutritious and delicious vegan and veggie specials
- LantanaminorAustralian brunch cafe partner offering fusion of mouth-watering flavours
- Gourmet Burger Kitchen (GBK)minorHandcrafted burger restaurant partner with options for meat-eaters and vegans alike, available for dinner delivery
- Comptoir LibanaisminorLebanese restaurant partner offering mezze, tagine, salads, and sides for team dinners
- PinkberryminorFrozen yoghurt partner for sweet treats and afternoon snacks, available via gift cards
- Krispy KrememinorDonut partner for celebrations and sweet treats, available via gift cards for home delivery
- CrepeaffaireminorCrepe restaurant partner offering both savory and sweet options with plenty of plant-based choices
- McDonald'sminorFast food chain partner available for comfort food delivery via gift cards
- GreggsminorBritish bakery chain partner offering sausage rolls, steak bakes, and sweet treats for snacking
- Ben's CookiesminorCookie partner offering gooey, chunky cookies available via gift cards for work-from-home treats
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
City Pantry competitors and assessment
Company assessmentDirect peers
- Deliveroo for Business: B2B arm of Deliveroo offering corporate food delivery and catering across the UK with similar Group Ordering and individual allowance features. Most direct head-to-head competitor in City Pantry's home UK market.
- Uber Eats for Business: Uber's B2B food delivery platform offering corporate meal programs and group ordering. Competes with City Pantry for the same enterprise customers and shares much of the same restaurant supply in major UK cities.
- ezCater: Largest US corporate catering marketplace connecting businesses with restaurants and caterers for group orders and events. Operates the same commission-based marketplace model as City Pantry, serving as the closest US analog.
- Fooda: US-based corporate catering platform offering recurring office lunch programs and pop-up restaurant experiences. Comparable business model focused on workplace food, with overlap in office catering use cases.
- CaterTrax: Corporate catering management platform serving hospitals, universities, and corporate clients with online ordering and dietary management. Comparable in catering workflow tooling, though more B2B2C/operator-focused.
- ZeroCater: US corporate meal programs provider offering office catering, snacks, and family meal benefits. Comparable positioning around workplace food as a benefit, though more subscription-led than marketplace-led.
- Ordermark (Lunchbox): Restaurant technology platform with strong corporate ordering capabilities, enabling restaurants to manage B2B and direct digital orders. Comparable as an enabler of corporate catering transactions for restaurant partners.
Broad incumbents
- Just Eat Takeaway (consumer): City Pantry's parent company and the UK's largest consumer food delivery marketplace. Comparable as the broader corporate parent providing restaurant supply, logistics infrastructure, and the Just Eat Pay/Gift Cards distribution channels.
- Sodexo Benefits & Rewards: Global corporate benefits and food services company offering employee meal vouchers and workplace catering. Competes indirectly for the corporate food benefits wallet that City Pantry targets through Just Eat Pay and gift cards.
Emerging players
- Pluxee (Sodexo spin-off): Employee benefits and engagement platform offering meal vouchers and food allowances across European markets. Comparable as a competitor in the corporate meal-allowance space that City Pantry is extending into with Just Eat Pay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
City Pantry social profiles
Digital presenceCity Pantry financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Pantry leadership team
Management profileNumber of profiles
Profiles1 record
City Pantry funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Pantry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Pantry
What does City Pantry do?
City Pantry operates an online B2B marketplace that connects corporate offices with a curated network of 600+ restaurants and caterers for office meal delivery. The platform enables businesses to order food for group meetings, individual employee meals, and office events through a single account, with features including dietary filtering, budget controls, and a dedicated account management service.
Is City Pantry a public or private company?
City Pantry is a private company. It is classified as corporate owned and is currently operating.
When was City Pantry founded?
City Pantry was founded in 2014. It employs 11 to 50 people.
Where is City Pantry based?
City Pantry is headquartered in London, United Kingdom, in the Europe region.
How does City Pantry make money?
Two revenue lines are on record. Restaurant Commission Fees are the primary driver. The others are corporate Food Allowances.
Who are City Pantry's main competitors?
Direct peers on record are Deliveroo for Business, Uber Eats for Business, ezCater, Fooda, CaterTrax, ZeroCater and Ordermark (Lunchbox). Broad incumbents are Just Eat Takeaway (consumer) and Sodexo Benefits & Rewards. Pluxee (Sodexo spin-off) is listed as an emerging player.
Does City Pantry have an API?
No public API is recorded for City Pantry.
What industry is City Pantry in?
City Pantry's product category is Corporate Catering Marketplace. Its primary akta.pro industry code is CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals, with a secondary code of CRAHAJAI, Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals. Its NAICS code is 72231 and its SIC code is 5810.