What GB Electrical does

GB Electrical, legally GB Electrical & Security Services (ABN 39818037841), is a family-owned electrical services contractor founded in 2003 and headquartered in Waikerie, South Australia. The company operates across five service divisions: residential, commercial, and rural electrical (including rewires, lighting, testing and tagging, air conditioning, VFD drives, and pump controls); solar solutions (grid-connected systems up to 30kW, off-grid DC-coupled and AC-coupled systems, monitoring, and maintenance); battery storage (grid-connected storage, stand-alone power systems, backup systems, and replacement); houseboat and marine electrical systems built around Victron Energy products; and security systems (domestic, commercial, customised, and maintenance). It also operates a physical retail showroom in Waikerie stocking electronics, batteries, camping and automotive supplies, and accessories from brands including Jaycar Electronics, Victron Energy, and Adventure Kings.

The company's technology stack is built on established third-party hardware platforms rather than proprietary technology: Victron Energy and Selectronic for off-grid and marine power systems, Tesla, LG, BYD, and Gen-Z for grid-connected battery storage, and mainstream security hardware for domestic and commercial installations. Technical differentiation is concentrated in domain specialization—particularly marine-grade houseboat power systems—rather than in proprietary IP or software. The business holds five sector-specific licenses (Builders Lic. BLD299268, Agents Lic. ISL247149, Refrigerant Handling Lic. L086458, Refrigerant Trading Auth. AU23285, Master Cabler Reg. A019686).

GB Electrical's business model is project-based professional services combined with hardware resale, operating through direct field sales with technicians conducting on-site visits for quotes and installations, plus walk-in retail at its Waikerie showroom. Pricing is quote-based with no publicly disclosed tiers; quotes are free. Revenue streams span professional services (electrical installation, repair, maintenance) and hardware sales (solar systems, battery storage, security systems, retail products). The customer base is entirely residential and SMB, concentrated in the Riverland Region of South Australia, with no enterprise or institutional customers disclosed. Marketing is primarily word-of-mouth, local community presence (including sporting club sponsorships), website content, and published customer testimonials.

Name

GB Electrical

Legal name

GB Electrical & Security Services

Website

https://gbelectrical.net.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

GB Electrical is a family-owned electrical contractor in Waikerie, South Australia, founded in 2003, providing residential, commercial, rural, solar, battery, houseboat/marine, and security services plus retail to SMB and individual customers across the Riverland Region.

Ownership category

akta.pro rank

Product category

Electrical Contracting and Solar Installation Services

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

Keywords

• Electrical contracting services
• Solar system installation
• Battery storage solutions
• Security system installation
• Houseboat electrical services

Headquarters

HQ city

Waikerie

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Services: Installation, repair, and maintenance services for residential, commercial, and rural electrical systems including wiring, lighting, and equipment
2. Solar System Sales & Installation: Sale and installation of individually designed solar systems including grid-connected, off-grid, and battery storage solutions
3. Retail Products: Sale of electronics, batteries, camping equipment, automotive supplies, caravan/motorhome accessories, and solar panel accessories through physical store
4. Security Systems: Sale and installation of security systems including alarms, cameras, and monitoring solutions for domestic and commercial applications

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GB Electrical is a family-owned electrical contracting company that installs, maintains, and repairs electrical systems for residential, commercial, rural, and marine (houseboat) customers. It sells and installs individually designed grid-connected and off-grid solar systems, battery storage solutions (including Tesla, LG, BYD, Victron, and Selectronic products), domestic and commercial security systems with monitoring, and operates a retail showroom stocking electronics, camping, automotive, and solar accessories.

Product overview

GB Electrical is a local family-owned electrical and security services company based in Waikerie, South Australia, serving the Riverland region for over 20 years. The company operates five service divisions providing Residential, Commercial, and Rural Electrical Services (including new homes, rewires, lighting, testing and maintenance); Solar Solutions (Grid Connected, Off Grid, Monitoring, and Maintenance & Cleaning); Battery Storage (Grid Connected Storage, Stand Alone Systems, Battery Backup, and Replacement & Maintenance); Houseboat Electrical & Solar Systems (specialising in Victron products for marine applications); and Security Systems (Domestic, Commercial, Customised Solutions, and Maintenance). Additionally, the company operates a Retail Store offering electronics, camping equipment, automotive supplies, and is a stockist of Jaycar Electronics, Victron Energy, Adventure Kings, and caravan/motorhome accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services

Quantifiable outcome

• 20 years of continuous operation serving Riverland region

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Jaycar ElectronicsminorChannel Partner/ Reseller/ DistributorGB Electrical is a stockist of Jaycar Electronics products including electronics kits, components, semiconductors, enclosures, batteries, chargers, power supplies, test equipment, and tools.
• Victron EnergycoreTechnology or IntegrationVictron Energy is a Dutch company specializing in battery-based energy systems since 1975. GB Electrical specializes in Victron products for marine applications and stocks Victron products for solar, battery, and power systems.
• Adventure Kings (Kings)minorChannel Partner/ Reseller/ DistributorAdventure Kings is an Australian family-owned outdoor leisure products company. GB Electrical is a proud stockist and retail partner for Kings Adventure products including tents, swags, solar power, fridges, and camping accessories.
• SelectroniccoreTechnology or IntegrationGB Electrical specializes in Selectronic products for off-grid solar solutions, providing DC-coupled arrays and AC-coupled systems for rural applications.
• Tesla (Battery Brand)minorChannel Partner/ Reseller/ DistributorGB Electrical works with Tesla batteries for grid-connected battery storage systems, along with other trusted brands including LG, BYD, and Gen-Z.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Reposit Power: Australian battery energy and virtual power plant operator with residential battery aggregation. Comparable in the battery storage segment; GB Electrical installs the hardware while Reposit operates the software/grid services layer.
• ShineHub: Australian solar and battery retailer with subscription-style offerings. Comparable as a residential solar/battery provider targeting regional and suburban customers, with a different go-to-market approach.

Direct peers

• Solargain: Australian residential and commercial solar and battery installer operating across multiple states. Directly comparable to GB Electrical as a vertically integrated solar and battery installer targeting regional Australia, though at significantly larger scale.
• Natural Solar: Australian solar and battery installer focused on residential and commercial customers. Comparable business model to GB Electrical with installation-led solar/battery revenue, though operating at national scale rather than regional.
• Total Solar Solutions: Australian solar installation company targeting residential and commercial customers. Comparable installation-led business model with multi-state footprint, though larger scale than GB Electrical.

Broad incumbents

• Origin Energy: Major Australian energy retailer expanding into distributed energy (solar, batteries, EV charging). Comparable as a solar/battery installer; broader incumbent with utility-scale generation, retail energy, and resources operations.
• EnergyAustralia: Large Australian energy retailer with growing distributed energy offerings. Adjacent competitor in solar and battery installations with significantly greater capital, brand, and customer base than GB Electrical.
• Tesla Energy: Global manufacturer of Powerwall and solar products, distributed in Australia through certified installers including GB Electrical. Broad incumbent in batteries and EVs; comparable as a hardware supplier/category leader rather than direct installation competitor.
• RACV Solar: Victorian-based solar retailer affiliated with RACV, offering solar and battery installation services. Comparable offering to GB Electrical's solar+battery lines but backed by the broader RACV insurance and roadside assistance membership base.

Others

• Selectra: Energy comparison and solar lead-generation platform in Australia. Adjacent to GB Electrical as a customer acquisition channel in the solar market, though operating a different business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GB Electrical