Colorhouse
Colorhouse is a U.S. specialty paint and design retailer that formulates premium zero-VOC, zero-solvent interior and exterior paints, primers, window treatments, and wallpapers, selling through five owned stores, Home Depot, and Amazon to homeowners and professional painters.
- Company typePrivate
- Founded2005
- HeadquartersCottage Grove, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Colorhouse does
Colorhouse is a privately held U.S. specialty paint and design retailer founded in 2005 in Cottage Grove as YOLO Colorhouse by artists seeking to produce premium, lower-toxicity paint. The company manufactures and sells interior paint, exterior paint, and primers formulated without volatile organic compounds, reproductive toxins, or chemical solvents, positioning its core technology around environmental and human safety while maintaining premium finish quality. It has since expanded its assortment to include window treatments and wallpapers, rebranded from YOLO Colorhouse to simply Colorhouse, and grown into a chain of five paint and design stores.
The company operates a multi-channel go-to-market model. It sells directly through its own physical retail outlets, lists products on the Home Depot retail and online platform, and distributes through Amazon's marketplace. Its primary customer segments are DIY homeowners seeking safer, low-odor paint for family- and pet-occupied spaces, and professional painters and contractors who need high-quality finishes with documented health-and-safety credentials for health-conscious clients. Pricing is not publicly disclosed and revenue, funding, and ownership details beyond its founder-led origins are not available in the source data. Colorhouse reports a headcount of 1-10 employees, has no disclosed external funding history apart from a 2006 Solera Capital entry with no stated size, and shows no patents, awards, regulatory actions, or AI/technology integrations in the input set.
Colorhouse firmographics
Firmographics- Name
- Colorhouse
- Website
- https://colorhousepaint.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Colorhouse is a U.S. specialty paint and design retailer that formulates premium zero-VOC, zero-solvent interior and exterior paints, primers, window treatments, and wallpapers, selling through five owned stores, Home Depot, and Amazon to homeowners and professional painters.
- Ownership category
- akta.pro rank
Colorhouse industry classification
Industry- Product category
- Architectural Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
Keywords
Where Colorhouse is headquartered
LocationHeadquarters
- HQ city
- Cottage Grove
- HQ country
- United States
- HQ region
- North America
Markets served
Colorhouse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Paint and coating products: Sales of interior and exterior premium paints, primers, and related coating products through retail and e-commerce channels
- Design products: Sales of window treatments, wallpapers, and other design-focused home improvement products alongside paints
Go-to-market motion1 record
Distribution channels3 records
Colorhouse product offering
Product offeringCore offering
Colorhouse manufactures and sells premium interior and exterior paints, primers, window treatments, and wallpapers formulated without VOCs, reproductive toxins, or chemical solvents. The company operates a chain of five company-owned paint & design stores and distributes its products online through major retailers including Home Depot and Amazon.
Product overview
Colorhouse (formerly YOLO Colorhouse) is a paint and design company founded in 2005 that originally specialized in premium, eco-friendly paint products. The company has since expanded from a paint-only focus to become a chain of paint and design stores with five locations, offering interior and exterior paints as core products, complemented by primers, window treatments, and wallpapers. The product portfolio is unified by an environmental mission—formulating all paints without VOCs, reproductive toxins, or chemical solvents—while selling through both physical retail locations and online channels including Home Depot and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Paint Premium interior paint with low-odor formulation, no VOCs, no reproductive toxins, and no chemical solvents, targeted at professional painters and homeowners undertaking interior residential projects.
- Exterior Paint Premium exterior paint formulated with the same environmental standards as interior paint, designed for outdoor surfaces of residential and commercial buildings.
- Primers Paint primers designed to prepare surfaces for paint application, available alongside Colorhouse's interior and exterior paint offerings.
- Window Treatments Window treatment products sold alongside paint offerings as part of Colorhouse's expanded design-focused product line at its paint & design stores.
- Wallpapers Wallpaper products available through Colorhouse paint & design stores, expanding the company's product line beyond its original paint-only focus.
Companies that use Colorhouse
Customer profileSegments2 records
Ideal customer profiles2 records
Colorhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Colorhouse partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Home DepotcoreHome Depot serves as a major retail distribution partner for Colorhouse, selling their paint products both in physical stores and through Home Depot's online platform. This partnership gives Colorhouse access to Home Depot's extensive customer base in the home improvement market.
- AmazoncoreAmazon serves as an e-commerce marketplace partner for Colorhouse, enabling online sales of paint products to a broad customer base. This partnership capitalizes on the growing e-commerce trend in the paint industry.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Colorhouse competitors and assessment
Company assessmentBroad incumbents
- Sherwin-Williams: Largest U.S. paint manufacturer and retailer with thousands of company-owned stores, dominating the pro-painter channel that Colorhouse also targets.
- Behr: Mass-market paint brand sold exclusively at Home Depot, making Behr the most direct incumbent competing for the same shelf space and contractor mindshare that Colorhouse relies on.
- PPG Paints: Major global paint and coatings manufacturer with national Home Depot and independent dealer distribution — competes for the same DIY and pro segments as Colorhouse.
- Benjamin Moore: Premium architectural paint brand with thousands of independent retailer locations and a strong pro-painter following — sets the premium-paint benchmark Colorhouse is positioned against.
Direct peers
- Farrow & Ball: Premium paint and wallpaper brand known for curated color palettes and eco-conscious formulations with its own retail stores — closely analogous to Colorhouse's artist-founded, design-store concept.
- Clare: Direct-to-consumer premium paint brand positioned on designer-curated color, low-VOC formulations, and a streamlined online purchase experience — directly comparable to Colorhouse's eco-premium, design-forward positioning.
- ECOS Paints: Specialist in zero-VOC, non-toxic paints and finishes, selling direct online and through select retailers — overlaps with Colorhouse on eco-friendly paint chemistry and premium positioning.
- Backdrop: DTC-first premium paint brand selling low-VOC, designer-curated paints online and through retail partners; competes in the same eco-friendly, design-led niche as Colorhouse.
Regional players
- Dunn-Edwards: West Coast-focused paint manufacturer and retailer with company-owned stores — comparable regional, design-forward paint brand analogous to Colorhouse's Pacific Northwest footprint.
Emerging players
- Romabio: Specialty mineral and lime-based paint brand selling premium, eco-friendly coatings direct-to-consumer and through select retailers — emerging eco-paint brand with similar go-to-market dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Colorhouse social profiles
Digital presenceColorhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colorhouse leadership team
Management profileNumber of profiles
Profiles1 record
Colorhouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colorhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colorhouse
What does Colorhouse do?
Colorhouse manufactures and sells premium interior and exterior paints, primers, window treatments, and wallpapers formulated without VOCs, reproductive toxins, or chemical solvents. The company operates a chain of five company-owned paint & design stores and distributes its products online through major retailers including Home Depot and Amazon.
Is Colorhouse a public or private company?
Colorhouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colorhouse founded?
Colorhouse was founded in 2005. It employs 1 to 10 people.
Where is Colorhouse based?
Colorhouse is headquartered in Cottage Grove, United States, in the North America region.
How does Colorhouse make money?
Two revenue lines are on record. Paint and coating products are the primary driver. The others are design products.
Who are Colorhouse's main competitors?
Broad incumbents on record are Sherwin-Williams, Behr, PPG Paints and Benjamin Moore. Direct peers are Farrow & Ball, Clare, ECOS Paints and Backdrop. Dunn-Edwards is listed as a regional player. Romabio is listed as an emerging player.
Does Colorhouse have an API?
No public API is recorded for Colorhouse.
What industry is Colorhouse in?
Colorhouse's product category is Architectural Coatings. Its primary akta.pro industry code is CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries). Its NAICS code is 325510 and its SIC code is 2851.