Dandelion + Burdock
Dandelion + Burdock is a London- and Los Angeles-based creative studio, founded in 2005, that designs and delivers immersive environments and real-time experience systems — including projection mapping, LED content, interactive installations and live-event content — for global enterprise brands across automotive, technology, sports, fashion, entertainment and government sectors.
- Company typePrivate
- Founded2005
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dandelion + Burdock does
Dandelion + Burdock is a privately held, bootstrapped creative studio founded in 2005 and operating from studios in London (headquarters) and Los Angeles. It designs and delivers immersive environments and real-time experience systems for global enterprise brands across automotive, consumer electronics, sports, fashion/luxury, entertainment, and government/heritage sectors. Its offering is organised across six interlocking service lines — Content Production, Workflow + Pipeline Setup, Concept + Experience Design, Previsualisation, Real-Time Environments, and Interactive Systems — delivered as an integrated portfolio rather than as discrete product modules.
The studio's underlying technology stack centres on Unreal Engine for real-time rendering, Houdini for procedural 3D modelling and bespoke tool development, Blender for asset creation, Substance Painter for texturing, Notch for real-time visual effects and show control, and disguise media servers for projection mapping and LED playback. Move.ai's markerless motion-capture ML is used for character animation. Proprietary workflows include an atlas-map technique for efficient exchange between real-time engines and media servers, procedural Houdini-built tools that update tens of thousands of LED pixel positions and DMX addresses in minutes, virtual lighting rigs that affect LED screens in real time, and a modular SNTIENT IP framework designed for episodic release and brand integration. The studio's published thought-leadership ('The Lens Suite' series, the 2026 'AI, Craft and the Question of Quality' article) is positioned as intellectual capital alongside the technology stack.
The business model is professional-services, project-based B2B, with engagements scoped and quoted individually per client. The go-to-market is enterprise field sales routed through a 'Start a project' contact channel and a referral network of agency partners including Imagination, BRC Imagination Arts, George P Johnson and Drive Productions. Customer logos include Ford, Samsung, NBA, Nike, Disney, Google, Visa, Louis Vuitton, Ralph Lauren, Tiffany & Co., BMW, Jaguar Land Rover, and Volvo, alongside government clients such as the Saudi Commission for Tourism and National Heritage and the G20 Summit. The marketing approach is reputation-driven: portfolio case studies, industry awards (40+), published articles, and direct professional networking via LinkedIn, Instagram and YouTube. No external funding has been raised, and the company is described as a lean team without large internal departments.
Dandelion + Burdock firmographics
Firmographics- Name
- Dandelion + Burdock
- Legal name
- dandelion + burdock ltd.
- Website
- https://dandelion-burdock.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dandelion + Burdock is a London- and Los Angeles-based creative studio, founded in 2005, that designs and delivers immersive environments and real-time experience systems — including projection mapping, LED content, interactive installations and live-event content — for global enterprise brands across automotive, technology, sports, fashion, entertainment and government sectors.
- Ownership category
- akta.pro rank
Dandelion + Burdock industry classification
Industry- Product category
- Immersive Experience Design and Real-Time Content Production
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Production Production Management & Collaboration Tools (MPAHADAK)
Keywords
Where Dandelion + Burdock is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dandelion + Burdock business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Immersive Content Production: B2B professional services for the design and production of high-resolution content for complex physical environments including LED displays, projection mapping, multi-surface installations, motion design, 3D animation, environmental loops, show moments, and final media delivery. Revenue is generated through project-based fees on a per-engagement basis for enterprise clients.
- Workflow and Pipeline Consulting: Design of production workflows for complex immersive content including asset structures, review systems, render pipelines, media server planning, naming conventions, and delivery handoffs. Provided as standalone consulting engagements or bundled with content production.
- Concept and Experience Design: Creative direction and experience design services from earliest concept stages including narrative structure, mood, visual language, and emotional arc development. Can be scoped independently or integrated into broader project engagements.
- Previsualisation Services: Visualisation services helping teams understand, test, and sell ideas before construction — from spatial mockups and content studies to full animated previs. Typically a pre-production service billed as part of larger project engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Dandelion + Burdock product offering
Product offeringCore offering
Dandelion + Burdock is a boutique creative studio that designs and delivers end-to-end immersive experiences and real-time visual systems for global brands, venues, and live events. Its core work covers high-resolution content production for LED walls, projection mapping, and multi-surface installations, plus the underlying production workflows, media server pipelines, and real-time environments that make those experiences perform reliably at scale. The studio operates from London (HQ) and Los Angeles, combining creative direction with technical expertise across concept design, previsualisation, content creation, workflow design, real-time systems integration, and live delivery.
Product overview
Dandelion + Burdock is a creative studio (not a software product company) that designs and delivers immersive environments and real-time experience systems for brands, spaces, and audiences in motion. The company operates as a single integrated offering rather than a platform-plus-modules architecture, providing end-to-end services from concept through production and technical delivery. Their core services—Content Production, Workflow + Pipeline Setup, Concept + Experience Design, Previsualisation, Real-Time Environments, and Interactive Systems—are delivered as an integrated portfolio tailored to each project. The studio works across LED displays, projection mapping, interactive installations, and live events, combining creative direction with technical expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Production High-resolution content production for complex physical environments including large-format LED displays, projection mapping, and multi-surface installations. Covers motion design, 3D animation, environmental loops, show moments, and final media delivery, delivered as B2B professional services for global enterprise brands.
- Workflow + Pipeline Setup Design of production workflows for complex immersive content delivery, including asset structures, review systems, render pipelines, media server planning, naming conventions, and delivery handoffs. Applied to projects requiring coordination across multiple display types and real-time systems.
- Concept + Experience Design Creative idea shaping, audience journey design, and spatial experience development from the earliest stages of a project. Includes concept development, narrative structure, mood, visual language, and emotional arc definition for immersive environments.
- Previsualisation Visualisation services helping teams understand, test, and sell ideas before construction, from spatial mockups and content studies to full animated previs that demonstrates how projects will feel in context, at scale, and in motion.
- Real-Time Environments Design and build of real-time visual environments for interactive, live, and adaptive experiences, supporting performances, exhibitions, simulations, installations, and systems where content responds instantly to people, data, sensors, or show control, built using engines including Unreal Engine.
- Interactive Systems Design of interactive moments connecting audiences to content, space, and story through sensors, touchscreens, mobile interfaces, data inputs, real-time graphics, and control systems that enable people to influence experiences.
Quantifiable outcome
- Over 40 industry awards recognising creative and technical excellence in immersive environments and real-time systems.
- +3 more outcomes
Companies that use Dandelion + Burdock
Customer profileNamed customers46 records
Segments3 records
Ideal customer profiles3 records
Dandelion + Burdock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Dandelion + Burdock partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting, key and core.
- Move.aisupportingCollaboration for markerless motion capture technology in the SNTIENT project. Move.ai's machine learning-based system captured actor performances without physical markers, enabling natural and expressive robot character animations. The technology uses multiple cameras and ML algorithms to track motion directly, giving actors freedom to perform naturally.
- SACO TechnologieskeySACO designed, built, and supplied the LED video system for the Prince Moulay Abdellah Stadium media façade in Rabat, Morocco. Dandelion + burdock developed the real-time augmentation layer using Notch, integrated into SACO's media system running on disguise EX3. Jointly defined the performance-optimised structure for the installation.
- LAMALIF GroupkeyLighting integrator and lead production partner for the PMAS stadium project in Rabat. LAMALIF delivered specialised services including lighting and urban-planning-related scope, and supported the rollout and operation of the LED media façade. Dandelion + burdock's media + interaction project lead (Mounir Dhissa) worked alongside LAMALIF's on-site delivery team.
- disguise (d3 Technologies)coreDisguise media servers (EX3) form the core playback and show control platform across many dandelion + burdock projects including PMAS, Johnnie Walker Princes Street, and NBA All-Star 2024. The company uses disguise's precomps and feed-mapping features extensively in Notch-based real-time workflows.
- NotchcoreNotch (by Nevercenter) is the primary real-time effects and show control engine used by dandelion + burdock. The company has developed custom Notch add-ons and workflows including atlas mapping, procedural LED addressing tools, and virtual lighting systems integrated with disguise media servers.
- KaleidasupportingHolographic content integration specialist for the Samsung Unpacked Teaser Event. Kaleida guided the integration of dandelion + burdock's animations into the holographic format for the semi-transparent LED screen suspended above London.
- ImaginationkeyCreative agency partner on the Mustang: An American Icon touring event. Imagination acted as the creative agency, with dandelion + burdock delivering creative content and technical workflow. Also collaborated on USS Intrepid & Land Rover project.
- XIXXL VideosupportingVideo production and content partner listed among the company's client and partner ecosystem, working on live events and experiential projects.
- BRC Imagination ArtskeyLong-standing collaboration with BRC Imagination Arts on large-scale immersive attractions and entertainment environments. Edward Hodge, VP of Creative, Story & Innovation at BRC, is cited in The Lens Suite series as a reference for group-lens creative workflows and the importance of feeling physical space during design phases.
- Bild StudiossupportingCreative technology and visual effects studio listed as part of the extended partner ecosystem for immersive experience production.
- Creative TechnologysupportingTechnical production partner on major projection mapping projects including Freightliner Hoover Dam launch and VW LA Auto Show. Provided AV equipment, technical infrastructure, and on-site support for large-scale installations.
- Verendus IndustriessupportingProvided the rotating turntable system for the Mustang: An American Icon second immersive room, enabling precise synchronisation between the rotating car and surrounding projection content.
- YessiansupportingAudio design partner for the Mustang: An American Icon project, providing the sound design that accompanied the immersive projection experience.
- Integrated Visions ProductionssupportingExecutive producer for the Form & Substance exhibition at Art Basel Miami, collaborating with dandelion + burdock on large-scale projection mapping against the Intercontinental Hotel.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dandelion + Burdock competitors and assessment
Company assessmentEmerging players
- Artechouse: Artechouse is a Washington DC / NYC-based venue operator producing site-specific immersive digital art installations using real-time engines — comparable in immersive technology stack but focused on venue-based exhibition rather than brand activation services.
Direct peers
- Fake Love (acquired by Apple): Fake Love was a New York-based immersive experience studio working with major brands on interactive and experiential projects — directly comparable in scope and approach before its acquisition by Apple in 2018.
- Meow Wolf: Meow Wolf is a Santa Fe-based arts and entertainment company producing permanent large-scale immersive installations combining real-time visuals, projection mapping, and interactive systems — directly comparable in scale and technical approach to immersive installations.
- Universal Everything: Universal Everything is a London-based digital art and immersive experience studio creating generative and real-time visuals for brand environments and public installations — closely aligned with Dandelion + Burdock's combination of creative direction and technical execution in immersive contexts.
- Obscura Digital: Obscura Digital is a San Francisco-based creative studio producing large-scale immersive projection mapping and interactive installations for enterprise brands — a direct peer in the brand-activation and architectural projection mapping category Dandelion + Burdock serves.
- teamLab: teamLab is a Tokyo-based interdisciplinary art collective producing large-scale immersive digital installations combining real-time visuals, projection mapping, and interactive systems — directly comparable in approach to immersive brand experiences and venue-scale installations.
- Pixomondo: Pixomondo is a global visual effects and virtual production studio with LED volume capabilities and major brand/film partnerships — directly comparable in virtual production pipeline expertise and large-scale immersive project delivery.
- Leviathan: Leviathan is a Chicago-based creative agency specializing in immersive experiences, real-time visuals, and brand activations for enterprise clients — directly comparable in target customer (Fortune 500 brands) and use of Unreal Engine and real-time pipelines.
- Moment Factory: Moment Factory is a Montreal-based multidisciplinary studio specializing in immersive multimedia experiences for public spaces, brand activations, and permanent installations — directly comparable in scope, client mix (Cirque du Soleil, Microsoft, airports), and use of real-time/projection-based environments.
Broad incumbents
- NEP Group: NEP Group is a large broadcast and live event services provider offering projection, LED, and media server infrastructure at scale — a broader incumbent serving overlapping enterprise live-event clients but operating as infrastructure rather than a creative studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dandelion + Burdock social profiles
Digital presenceDandelion + Burdock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dandelion + Burdock leadership team
Management profileNumber of profiles
Profiles3 records
Dandelion + Burdock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dandelion + Burdock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dandelion + Burdock
What does Dandelion + Burdock do?
Dandelion + Burdock is a boutique creative studio that designs and delivers end-to-end immersive experiences and real-time visual systems for global brands, venues, and live events. Its core work covers high-resolution content production for LED walls, projection mapping, and multi-surface installations, plus the underlying production workflows, media server pipelines, and real-time environments that make those experiences perform reliably at scale. The studio operates from London (HQ) and Los Angeles, combining creative direction with technical expertise across concept design, previsualisation, content creation, workflow design, real-time systems integration, and live delivery.
Is Dandelion + Burdock a public or private company?
Dandelion + Burdock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dandelion + Burdock founded?
Dandelion + Burdock was founded in 2005. It employs 11 to 50 people.
Where is Dandelion + Burdock based?
Dandelion + Burdock is headquartered in Los Angeles, United States, in the North America region.
How does Dandelion + Burdock make money?
Four revenue lines are on record. Immersive Content Production is the primary driver. The others are workflow and Pipeline Consulting, concept and Experience Design and previsualisation Services.
Who are Dandelion + Burdock's main competitors?
Artechouse is listed as an emerging player. Direct peers are Fake Love (acquired by Apple), Meow Wolf, Universal Everything, Obscura Digital, teamLab, Pixomondo, Leviathan and Moment Factory. NEP Group is listed as a broad incumbent.
Does Dandelion + Burdock have an API?
No public API is recorded for Dandelion + Burdock.
What industry is Dandelion + Burdock in?
Dandelion + Burdock's product category is Immersive Experience Design and Real-Time Content Production. Its primary akta.pro industry code is MPAHADAK, Virtual Production Production Management & Collaboration Tools. Its NAICS code is 54151 and its SIC code is 7373.