AudienceFirst
ZUID is a Dutch full-service B2B marketing agency with 50+ in-house experts delivering brand strategy, campaigns, digital experiences, growth optimization, and AI-driven innovation to enterprise clients across seven verticals from Tilburg and Amsterdam offices.
- Company typePrivate
- Founded-
- HeadquartersTilburg, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AudienceFirst does
ZUID is a full-service B2B marketing agency headquartered in Tilburg, Netherlands, with a secondary office in Amsterdam. The firm operates around a proprietary 'Five Lenses' methodology covering brand strategy (Define), campaign creation (Create), digital experiences (Navigate), growth optimization (Perform), and AI-driven innovation (Innovate). It serves enterprise clients across seven verticals — Tech/IT/SaaS, Finance & Insurance, Leisure & Sport, Private Equity & VC, Consumer Brands, Energy & Environment, and Manufacturing — with a named roster that includes NieuweStroom, Euramax, Big Green Egg, Easyflex, and BAER.
The technology stack is built on Webflow (Premium Partner status) for website and digital experience delivery and HubSpot (Partner status) for inbound marketing automation and CRM, with generative AI tooling layered on for content and visualization work, as evidenced by the BAER 'AI visualizations' case. Showell is used as a sales enablement partner for presentations and proposals.
Revenue is generated through professional services engagements — primarily project-based work, retainers, and strategic consulting partnerships with enterprise clients. Go-to-market is a direct enterprise field-sales motion led by Senior Client Lead Ivo Roovers, with a free 30-minute consultation as the primary entry point and multiple phone and email channels for outreach. The firm is privately held with no disclosed parent company, funding history, or revenue figures.
AudienceFirst firmographics
Firmographics- Name
- AudienceFirst
- Legal name
- ZUID
- Website
- https://audience.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZUID is a Dutch full-service B2B marketing agency with 50+ in-house experts delivering brand strategy, campaigns, digital experiences, growth optimization, and AI-driven innovation to enterprise clients across seven verticals from Tilburg and Amsterdam offices.
- Ownership category
- akta.pro rank
AudienceFirst industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)
Keywords
Where AudienceFirst is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
AudienceFirst business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Agency Services: Full-service marketing agency providing brand strategy, digital experiences, campaigns, AI and technology solutions. Revenue generated through project-based engagements, retainers, and strategic consulting partnerships with enterprise clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AudienceFirst product offering
Product offeringCore offering
ZUID/AudienceFirst is a full-service marketing agency that delivers integrated marketing solutions through five interconnected service pillars: brand strategy (Brand en Business), communication and campaigns (Communicatie en Campagne), digital experience design (Digitale Ervaringen), growth optimization (Groei en Optimalisatie), and AI and technology innovation (AI en Technologie). The agency employs 50+ in-house marketing experts and serves enterprise clients across multiple verticals.
Product overview
ZUID is a full-service marketing agency operating as a unified offering built around five interconnected service pillars: Brand en Business (brand strategy), Communicatie en Campagne (campaign creation), Digitale Ervaringen (digital experiences), Groei en Optimalisatie (growth optimization), and AI en Technologie (AI-powered innovation). These five lenses work together to deliver integrated marketing solutions across the entire customer journey, from strategic brand positioning through to execution and performance optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand en Business Strategic brand positioning and business development services that define the unique route for clients' businesses through the Define lens of the agency's methodology.
- Communicatie en Campagne Marketing communication and campaign creation services that develop brand messaging which resonates with audiences, delivered through the Create lens of the agency's methodology.
- Digitale Ervaringen Digital experience design and development services to navigate users through impactful digital touchpoints, delivered through the Navigate lens of the agency's methodology.
- Groei en Optimalisatie Growth optimization and analytics services that deliver data-driven results through performance marketing, delivered through the Perform lens of the agency's methodology.
- AI en Technologie AI and technology innovation services that leverage artificial intelligence for marketing automation, content generation, and AI-powered visualizations, delivered through the Innovate lens of the agency's methodology.
Quantifiable outcome
- 41% increase in website visits for NieuweStroom campaign
- +3 more outcomes
Companies that use AudienceFirst
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
AudienceFirst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
AudienceFirst partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WebflowcorePremium Partner status with Webflow, a leading webflow platform. ZUID delivers Webflow-based website development and digital experiences for clients.
- HubSpotcorePartner status with HubSpot, the inbound marketing and CRM platform. ZUID implements HubSpot solutions for marketing automation and CRM needs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AudienceFirst competitors and assessment
Company assessmentDirect peers
- The Valley: Amsterdam-based creative, content, and technology agency. Comparable to ZUID in combining brand strategy, campaigns, and digital experience design for enterprise clients in the Benelux market.
- Dept: Amsterdam-headquartered global digital agency offering end-to-end creative, technology, data, and marketing services. Closest direct Dutch peer to ZUID given overlapping full-service scope, headcount scale, and enterprise client mix across technology and consumer brands.
- Monks (formerly MediaMonks): Dutch-origin digital-first creative and production agency now operating globally under S4 Capital. Comparable to ZUID in integrated creative + technology + AI-driven marketing delivery and in serving large enterprise clients with measurable digital outcomes.
- TamTam: Dutch full-service digital agency focused on strategy, creativity, data, and technology. Operates in the same Dutch mid-market and enterprise segment as ZUID with similar brand, campaign, and digital experience offerings.
- N=5: Dutch independent creative agency focused on brand, campaign, and digital experience work. Comparable to ZUID as a Netherlands-based full-service creative agency serving enterprise clients across multiple verticals.
- Mirum: Global digital agency network with WPP heritage offering brand, creative, commerce, and martech services. Comparable to ZUID in integrated marketing technology and customer experience delivery for mid-to-large enterprises.
- Springbok: Dutch digital agency specializing in digital strategy, performance marketing, and HubSpot/martech implementations. Directly comparable to ZUID in performance, HubSpot partnership, and digital transformation services.
Broad incumbents
- Dentsu Creative Netherlands: Dutch arm of global Dentsu network, offering brand, creative, CX, and media at significantly larger scale than ZUID. Comparable as a broad incumbent competing for the same enterprise marketing budgets across all verticals ZUID serves.
- TBWA\Netherlands: Dutch office of TBWA\Worldwide, a global creative network. Comparable to ZUID in offering brand strategy, campaigns, and digital experiences, but operating with global network scale, media buying, and larger enterprise client rosters.
Emerging players
- Fitzgerald: Dutch creative and digital agency working on brand, campaign, and platform projects. Comparable to ZUID in creative-led Dutch enterprise work, though typically smaller in headcount and more campaign-focused than ZUID's full five-lens model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AudienceFirst social profiles
Digital presenceAudienceFirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
AudienceFirst leadership team
Management profileNumber of profiles
Profiles5 records
AudienceFirst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AudienceFirst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AudienceFirst
What does AudienceFirst do?
ZUID/AudienceFirst is a full-service marketing agency that delivers integrated marketing solutions through five interconnected service pillars: brand strategy (Brand en Business), communication and campaigns (Communicatie en Campagne), digital experience design (Digitale Ervaringen), growth optimization (Groei en Optimalisatie), and AI and technology innovation (AI en Technologie). The agency employs 50+ in-house marketing experts and serves enterprise clients across multiple verticals.
Is AudienceFirst a public or private company?
AudienceFirst is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AudienceFirst founded?
AudienceFirst was founded in -1. It employs 11 to 50 people.
Where is AudienceFirst based?
AudienceFirst is headquartered in Tilburg, Netherlands, in the Europe region.
How does AudienceFirst make money?
One revenue line is on record: marketing Agency Services.
Who are AudienceFirst's main competitors?
Direct peers on record are The Valley, Dept, Monks (formerly MediaMonks), TamTam, N=5, Mirum and Springbok. Broad incumbents are Dentsu Creative Netherlands and TBWA\Netherlands. Fitzgerald is listed as an emerging player.
Does AudienceFirst have an API?
No public API is recorded for AudienceFirst.
What industry is AudienceFirst in?
AudienceFirst's product category is Marketing Agency Services. Its primary akta.pro industry code is BPAFACAD, Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.). Its NAICS code is 541810 and its SIC code is 7311.