What Geotrack Telematics b.v. does

Geotrack Telematics B.V. is a Dutch fleet management and GPS tracking software-as-a-service provider headquartered in Heerenveen, Netherlands, founded in 2003. The company develops and operates a cloud-based platform that performs automatic trip and mileage registration via GPS, real-time vehicle and equipment tracking, and tax-compliant reporting for Dutch and European fleet operators. Underlying technology combines in-house EU-manufactured GPS hardware (a black box and an OBD plug-and-play dongle), 4G/LTE connectivity, and a cloud platform hosted on proprietary infrastructure in Amsterdam data centers. The Fiscaal 2.x sub-brand carries the Keurmerk RitRegistratieSystemen certification, the only independent Dutch branch standard for fiscal trip registration, and the company holds ISO/IEC 27001:2022 certification and BVLR industry membership. The platform is extended through a JSON API, CAN-bus integration for live fuel data, fuel card supplier integrations, temperature sensor modules, and asset tracking devices with up to 15-year battery life.

The commercial model is a hybrid of recurring SaaS subscriptions (auto-renewing monthly contracts), hardware sales (with the device and SIM remaining Geotrack property), and professional installation by inbouwspecialisten (in-house installation specialists). Pricing is quote-based and not publicly disclosed, with customer acquisition running through 'Offerte aanvragen' (request quote) calls-to-action on geotrack.nl, supported by a comprehensive Dutch-language knowledge base (kennisbank). The company serves Dutch businesses with vehicle fleets (primary), environmentally-conscious fleets, asset security customers, and cold chain logistics operators, with 25,000+ vehicles online and live tracking coverage spanning 35 European countries. The headcount band is 11-50, consistent with a privately-held, founder-led niche SaaS operator with no disclosed external funding, M&A, or leadership change activity. The most strategically significant recent moves are the planned 4G hardware transition ahead of the 2027 2G shutdown, layered compliance certifications (ISO 27001 and Keurmerk RRS), and incremental expansion of product modules and European coverage.

Name

Geotrack Telematics b.v.

Legal name

Geotrack Telematics B.V.

Website

https://geotrack.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Geotrack Telematics B.V. is a Dutch GPS fleet management SaaS provider, founded in 2003 and headquartered in Heerenveen. It delivers certified automatic trip registration, mileage tracking, vehicle security, and fleet management solutions to Dutch and European fleet operators across more than 35 countries.

Ownership category

akta.pro rank

Product category

Fleet Telematics & GPS Tracking

SIC

Transportation Services (4700)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

GPS Fleet Tracking & Mapping (TLABAJAA), Geofencing, Security & Theft Recovery (TLABAJAJ), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

Keywords

• GPS vehicle tracking
• Fleet management software
• Trip registration systems
• Telematics hardware
• Mileage registration

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Supply Chain, Operations

Revenue model

1. SaaS Subscription Services: Monthly or annual subscription-based access to the Geotrack cloud platform for vehicle tracking, trip registration, and reporting. The agreement automatically renews for successive one-month periods unless cancelled with one month's notice.
2. GPS Hardware (Tracking Devices): Sale of GPS tracking hardware including black boxes, OBD dongles, asset trackers, and temperature sensors. Hardware remains property of Geotrack with SIM cards; customers receive usage rights.
3. Professional Installation Services: Installation of tracking devices by Geotrack's inbouwspecialisten (installation specialists) at customer locations. Professional installation included in warranty terms.
4. Data Storage and Processing: Cloud-based data processing and storage services with data retained for 7+ years. Customer data backed up and available through web and mobile applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Geotrack develops and operates a cloud-based GPS tracking and fleet management platform paired with in-vehicle black-box hardware and OBD dongles. It delivers fully automatic, tax-compliant trip and mileage registration, real-time vehicle tracking, reporting, object security, and fuel and temperature monitoring for businesses operating vehicle fleets.

Product overview

Geotrack Telematics b.v. is a Dutch fleet management and GPS tracking platform provider offering a modular SaaS ecosystem built around a core GPS tracking device (black box) and two primary applications: Geotrack V2 (web application) and Geotrack Mobile. The portfolio is organized around three pillars: (1) tracking hardware including GPS black box and OBD dongle; (2) the Fiscaal 2.x certified trip/mileage reporting sub-brand compliant with Dutch Tax Authority requirements and the Keurmerk RitRegistratieSystemen; and (3) a suite of add-on modules including ritregistratie (trip registration), kilometerregistratie (mileage registration), objectbeveiliging (vehicle/object security), temperatuurbewaking (temperature monitoring), brandstofregistratie (fuel/fleet card integration), online voertuigen volgen (real-time tracking), gedetailleerde rapportages (reporting), wagenparkbeheer (fleet administration), materieelbeheer (equipment management), asset tracking (long-battery devices), track and trace, milieubewust wagenpark (eco-monitoring), and voertuigen in de cloud (cloud connectivity). An Extended JSON API enables external system integration. The platform operates on a 100% Dutch cloud infrastructure in Amsterdam and is ISO 27001:2022 certified.

Differentiator

Problem solved

Functional benefit

Brands

• Fiscaal 2.x: Certified fiscal product with Keurmerk RitRegistratieSystemen certification for compliant mileage registration.

Products and services

• Geotrack V2 (Desktop Web Application) Geotrack's primary web-based fleet management and tracking platform, accessible from any modern browser on desktop and mobile devices. Provides real-time vehicle tracking, trip registration, reporting, and fleet management tools.
• Geotrack Mobile Mobile application for smartphones and tablets (iOS, Android) enabling real-time tracking data viewing, trip enrichment, and mileage correction on the go.
• GPS Tracking Device / Black Box Compact, invisibly installed GPS tracking hardware device (black box) that serves as the core sensor for automatic trip registration, mileage tracking, and vehicle security. Supports 4G networks.
• OBD GPS Tracker Dongle Plug & Play OBD-II GPS tracker dongle inserted directly into the vehicle's OBD port for easy, no-installation trip registration and fleet management.
• Fiscaal 2.x Fiscal reporting product with the Keurmerk RitRegistratieSystemen (RRS) certification, providing fiscally approved trip and mileage reports compliant with Dutch Tax Authority requirements.
• Ritregistratie (Trip Registration) Fully automatic GPS-based trip registration that records all vehicle journeys, classifies them as business or private, and generates compliant reports for tax purposes.
• Kilometerregistratie (Mileage Registration) Automatic mileage registration via GPS, fully compliant with Dutch Tax Authority guidelines, eliminating the need for manual record-keeping.
• Objectbeveiliging (Object/Fleet Security) Invisible GPS-based security solution for vehicles and objects, providing real-time positioning, geofence alerts, and theft recovery capabilities.
• Temperatuurbewaking (Temperature Monitoring) Automated temperature monitoring for refrigerated transports and other temperature-sensitive cargo, with real-time alerts and PDF/Excel reporting.
• Brandstofregistratie / Tankpas koppeling (Fuel Registration & Fleet Card Integration) Automatic fuel consumption monitoring through integration with major fleet card providers, enabling real-time fuel cost analysis and fraud prevention.
• Online Voertuigen Volgen (Online Vehicle Tracking) Real-time live vehicle tracking via web and mobile applications with detailed route history, speed, and direction monitoring.
• Gedetailleerde Rapportages (Detailed Reporting) Comprehensive reporting module generating PDF, Excel, and CSV reports covering trips, mileage, temperature, fuel, geofence events, working hours, and more.
• Eenvoudig Beheer (Fleet Management) Digital fleet management module covering addresses, authorizations, objects, persons, groups, alarms, zones (geofencing), and key management.
• Wagenparkbeheer (Fleet Administration) Automated fleet administration managing mileage, fuel consumption, vehicle statistics, and maintenance scheduling through the online application.
• Materieelbeheer (Equipment Management) Security and management solution for mobile equipment such as forklifts, cranes, and tractors, including geofencing, runtime tracking, and theft recovery.
• Asset Tracking Long-battery-life (up to 15 years) battery-powered tracker for non-vehicle assets including vehicles, trailers, boats, and cargo, featuring GPS, GSM, RF beacon, and geofencing capabilities.
• Track and Trace Real-time location tracking for people and vehicles with live map projections and historical movement history.
• Voertuigen in de Cloud (Vehicles in the Cloud) Cloud connectivity solution linking vehicles to the Geotrack platform via mobile internet, enabling real-time data processing and automatic trip registration through a 4G blackbox.
• Milieubewust Wagenpark (Eco Fleet) Environmental monitoring module providing CO2 footprint analysis, fuel consumption metrics, and driver behavior benchmarking for sustainability reporting.
• Uitgebreide API (Extended API) JSON-based API enabling external systems to access Geotrack trip data, vehicle information, POIs, user management, reporting, and alarm status for integration into planning and other enterprise systems.

Quantifiable outcome

• ROI in 6 months (claimed on kilometer registration page)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature11 records

Partnerships

One partnership is on record.

• BVLR (Branche Vereniging Leveranciers Rittenregistratiesystemen)coreStrategic or Co-development PartnerGeotrack is a participant in BVLR, the industry association for Dutch trip registration system suppliers. BVLR advocates for collective interests of member companies active in automatic trip registration, fleet management, track & trace, and mileage registration. Membership provides quality assurance through compliance with Belastingdienst requirements, financial continuity guarantees, and data escrow provisions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cartrack: Cartrack is a global fleet telematics provider offering GPS tracking, vehicle recovery, and fleet management software. It is comparable on use case (vehicle tracking, theft recovery) and is expanding across European markets.
• Verizon Connect: Verizon Connect is a broad-incumbent telematics provider offering GPS fleet tracking, asset tracking, and fleet management software across Europe. It is comparable in customer use case (vehicle/asset tracking) though it operates at much larger enterprise scale than Geotrack.
• Trimble Transportation: Trimble is a broad-incumbent telematics and transportation management provider offering fleet tracking and asset visibility solutions. It competes with Geotrack primarily in mid-to-large fleet customers and via integrator partnerships.
• MiX by PowerFleet: MiX Telematics (now PowerFleet) is a global fleet telematics vendor serving commercial fleets with vehicle tracking, driver behavior, and fuel management. It competes with Geotrack in enterprise fleet segments across Europe.
• TomTom Telematics (legacy / Webfleet): TomTom historically operated a major European fleet telematics business (now integrated into Webfleet/Bridgestone). It is comparable as a Dutch-rooted incumbent in vehicle/location data used for fleet tracking and mileage reporting.

Emerging players

• Navixy: Navixy is a GPS telematics and IoT platform serving fleet operators and integrators across Europe. It overlaps with Geotrack in fleet tracking, asset tracking, and trip reporting, though typically offered via resellers.

Direct peers

• Geotab: Geotab is a global fleet telematics leader with a cloud platform for GPS tracking, vehicle data, and fleet analytics. It competes head-to-head with Geotrack for Dutch and pan-European fleets, especially larger enterprise rollouts.
• Webfleet (Bridgestone): Webfleet is a large European fleet telematics SaaS platform offering GPS tracking, trip logging, and tax-grade mileage reports across the EU. It directly competes with Geotrack in the Netherlands and neighboring countries and serves a similar SMB and enterprise fleet buyer.
• TrackJack: TrackJack is a Dutch fleet and mileage-registration SaaS provider with Keurmerk-recognized products. It is one of the closest direct peers to Geotrack in the Netherlands, offering trip registration, GPS tracking, and tax-compliant reporting.
• GPS-Buddy: GPS-Buddy is a Dutch telematics and fleet management provider offering GPS tracking, fleet administration, and mileage registration. It directly mirrors Geotrack's Dutch domestic positioning and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geotracknl
• Facebookfacebook.com/geotrack
• LinkedInlinkedin.com/company/geotrack-telematics-b-v-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geotrack Telematics b.v.