What Gps-Buddy International does

GPS-Buddy International is a Netherlands-based (Almere) B2B fleet management and asset tracking technology provider founded in 2002. It sells an integrated IoT ecosystem, branded Flowter, that connects people, vehicles, machines, and assets on a single platform. Core inputs are proprietary GPS/GPRS/GSM hardware trackers (XT4 and AT4) and battery-efficient RFID tags plus gateway technology for unpowered assets; outputs span realtime track-and-trace, automated trip registration, cold chain temperature monitoring, tachograph and driver-hours compliance, Check in at Work (CIAW) attendance registration, and emissions reporting covering CO2, NOx, and NH3 aligned with SKAO's CO2 Prestatieladder and AERIUS nitrogen deposition standards. The emissions reporting methodology is scientifically validated by TNO and independently assured under ISAE 3000 by TUV NORD Nederland and Diggle BV.

The commercial model is a hybrid SaaS-plus-hardware subscription, with platform and connectivity on 12/36/60-month contracts, hardware sales subject to retention of title until payment, certified installation services via a partner network, and optional service-level agreements covering on-site repair and 24/7 support. Distribution combines direct enterprise sales (large construction, infrastructure, transport, and municipal accounts) with a certified GPS-Buddy partner channel in the Netherlands, Belgium, Germany, and Turkey; wholly-owned regional entities (GPS-Buddy Belux BVBA, GPS-Buddy Deutschland GmbH, GPS-Buddy Italy SRL, and Mooveware Telematics Teknoloji in Turkey) underpin market and R&D coverage. The company states 2,000+ market-leader customers and references named enterprise logos including KLM, PostNL, Dura Vermeer, Huuskes, Van de Kreeke Groep, Gemeente Almere, and City Barging. Product pricing is quote-based and not publicly disclosed, with subscription billing annual-in-advance via direct debit. The firm remains privately held under GPS-Buddy Holdings B.V. with no disclosed funding rounds or public-market activity.

Name

Gps-Buddy International

Legal name

GPS-Buddy Holdings B.V.

Website

https://gps-buddy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

GPS-Buddy International, founded 2002 in Almere, Netherlands, provides fleet and asset management via its Flowter IoT platform combining proprietary GPS and RFID hardware with modular SaaS subscriptions. It serves 2,000+ enterprise customers across construction, infrastructure, transport, cold chain, and government in Benelux, Germany, Italy, and Turkey.

Ownership category

akta.pro rank

Product category

Fleet Management Software

SIC

Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Geofencing, Security & Theft Recovery (TLABAJAJ), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)

Keywords

• Fleet management software
• GPS asset tracking
• Vehicle telematics systems
• Emission reporting platform
• IoT fleet monitoring

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Services: Software-as-a-service subscription model with terms of 12-36-60 months. Subscriptions cover the GPS-Buddy platform access, connectivity, and ongoing service delivery. Silent renewal unless terminated 90 days before expiry.
2. Hardware Sales: Sale of GPS tracking devices (XT4, AT4), RFID tags, and accessories. Equipment remains property of GPS-Buddy until full payment (retention of title). Also available via rental agreement.
3. Installation Services: Installation and configuration of GPS-Buddy systems by certified partners or GPS-Buddy technicians at covered, heated, and well-lit locations.
4. Service Level Agreements: Optional service packages including On-site Service (covering travel, parts, labor) and 24/7 Support with guaranteed response times. Fees payable in advance for the full contract period.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GPS-Buddy provides fleet management and asset tracking solutions through a proprietary IoT ecosystem that combines GPS-based hardware (XT4, AT4 trackers, RFID tags) with the Flowter software platform. The offering delivers real-time vehicle and equipment tracking, automated emissions reporting for CO2, NOx, and NH3, tachograph management, cold chain monitoring, driver performance analytics, and Check in at Work attendance registration for construction, infrastructure, transport, logistics, cold chain, government, and rental operators across Europe.

Product overview

GPS-Buddy offers a modular IoT ecosystem for fleet management and asset tracking. The core platform, Flowter, connects people, equipment, and vehicles to provide real-time operational insights. The portfolio includes 16 integrated modules covering vehicle tracking, trailer tracking, asset tracking, driver performance, emission reporting (CO2, NOx, NH3), cold chain management, tachograph management, time registration, Check in at Work (CIAW), transport planning, and maintenance management. The platform processes data from GPS-Buddy hardware devices (XT4, AT4) and integrates with vehicle onboard computers to deliver compliance reporting, operational optimization, and regulatory adherence for construction, infrastructure, transport, landscaping, government, and service industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Flowter Comprehensive IoT ecosystem platform that unifies data on people, vehicles, machines, and assets into a single view, processing operational data into actionable insights including emission reporting, fuel consumption, driving behavior, location, and operating hours for enterprise fleet operators.
• Asset Tracking GPS-based tracking solution for equipment and assets, enabling location monitoring with or without power supply, preventing loss and downtime for construction, infrastructure, and rental operators.
• Vehicle Tracking System (Voertuigvolgsysteem) Real-time vehicle tracking system that connects vehicles with planning, personnel, and equipment, providing live location, utilization, and driving behavior insights for enterprise fleet operators.
• Trailer Tracking System (Trailervolgsysteem) Tracking solution for trailers that operates even when disconnected and without power supply, designed for transport and logistics companies.
• Emission Reporting (Emissierapportage) Automated emission reporting solution that calculates CO2, NOx, and NH3 per project location and period based on vehicle and machine data, aligned with SKAO CO2 Prestatieladder and AERIUS standards.
• Tachograph Management Remote reading and management of digital tachographs with Driver Card data extraction, ensuring compliance with European transport regulations for transport operators.
• Cold Chain Management Temperature monitoring and management solution for refrigerated transport ensuring product quality and regulatory compliance for food, beverage, and pharmaceutical logistics.
• Check in at Work (CIAW) Mandatory attendance registration solution for construction sites, particularly in Belgium, integrating presence data with vehicles, machines, and assets on a single platform with RSZ integration.
• Truck Toll Netherlands (Vrachtwagenheffing) Tracking and reporting solution for Dutch truck toll charges effective July 2026, supporting transport operators with new national road pricing compliance.

Quantifiable outcome

• Van de Kreeke Groep maintains Level 5 on CO2 Prestatieladder using GPS-Buddy platform
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered moderate and core.

• ConnektmoderateStrategic or Co-development PartnerStrategic partnership for development of solutions. Connekt is a Dutch network organization focused on sustainable logistics and transport.
• TelitmoderateTechnology or IntegrationTechnology partner providing communication modules for GPS tracking hardware. Telit is a global provider of machine-to-machine communication technology.
• TNOcoreStrategic or Co-development PartnerCollaborative partnership for development of emissions reporting methodology. TNO (Netherlands Organization for Applied Scientific Research) provides scientific validation of calculation methods for CO2, NOx, and NH3 emissions reporting.
• Diggle BVcoreStrategic or Co-development PartnerPartner in ISAE 3000 assurance process for emissions reporting methodology. Diggle BV conducts independent assessment of GPS-Buddy IT controls alongside TUV NORD Nederland.
• TUV NORD NederlandcoreStrategic or Co-development PartnerIndependent assurance provider conducting ISAE 3000 assessment of GPS-Buddy emissions reporting methodology in collaboration with Diggle BV.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fleet Complete: Fleet Complete is a connected fleet and asset intelligence provider with strong North American and European operations. It overlaps with GPS-Buddy on GPS fleet tracking and asset visibility, particularly for SMB and mid-market customers in construction and service verticals.

Direct peers

• Microlise: Microlise is a UK-based telematics and fleet optimization provider with strong presence in transport and logistics across Europe. Its vehicle tracking, driver behavior, and compliance capabilities directly overlap with GPS-Buddy's transport/logistics use cases.
• Geotab: Geotab is a global fleet telematics leader providing GPS tracking, vehicle analytics, and integrated compliance. It competes with GPS-Buddy for enterprise fleet customers in construction, transport, and government segments with a more globally scaled product suite.
• Ruptela: Ruptela is a European GPS fleet tracking hardware and platform provider headquartered in Lithuania. It serves transport and logistics customers with GPS trackers and a tracking platform, overlapping directly with GPS-Buddy's vehicle tracking and asset management portfolio.
• Webfleet (TomTom/Bridgestone): Webfleet is a leading European fleet telematics platform offering GPS vehicle tracking, tachograph management, and compliance tools. It directly competes with GPS-Buddy across vehicle tracking, driver behavior, and regulatory compliance for transport and logistics customers in Benelux and broader Europe.

Broad incumbents

• Samsara: Samsara is a publicly traded IoT platform combining vehicle telematics, equipment monitoring, and site visibility. It overlaps with GPS-Buddy on fleet tracking, asset visibility, and emissions-related reporting, but at significantly larger scale and with a broader horizontal go-to-market.
• Teletrac Navman: Teletrac Navman is a global telematics and asset tracking vendor offering GPS fleet management, dashcams, and compliance tools. It overlaps with GPS-Buddy on vehicle and asset tracking but serves a wider customer base and geography.
• Trimble Transportation: Trimble Transportation provides enterprise fleet, logistics, and asset management solutions. It competes with GPS-Buddy in transport, construction, and infrastructure verticals with a broader portfolio including dispatch, routing, and asset lifecycle management.
• Verizon Connect: Verizon Connect is a large, broad-portfolio fleet management and connected vehicle platform. While it offers overlapping GPS tracking, asset visibility, and driver behavior features, it serves a wider range of verticals and geographies than GPS-Buddy's Benelux-focused offering.

Regional players

• Masternaut (Powerfleet): Masternaut (now part of Powerfleet) is a European fleet telematics provider with historical strength in the UK and France. It competes with GPS-Buddy in fleet tracking, driver behavior, and compliance but with primary geographic focus outside Benelux.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GPSBuddy
• Facebookfacebook.com/gpsbuddy.official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gps-Buddy International