What Beijing Qimai Technology Co. does

Beijing Qimai Technology Co. (北京七麦科技股份有限公司) is a Beijing-based, privately held SaaS provider founded in 2014 that operates qimai.cn (七麦数据), a web-based analytics and market intelligence platform for the mobile app industry. The platform continuously monitors more than 1.66 million apps across 175+ countries and regions, providing real-time iOS and Android App Store rankings, keyword optimization tools, Apple Search Ads bidding monitoring through its AppSA sub-brand (appsa.com), competitor comparison, and App Store review duration tracking (currently averaging 3.8 hours). Additional modules include a keyword expansion assistant, intelligent search suggestions, keyword index comparison, version update monitoring, and download/income rankings.

The go-to-market is product-led and community-driven: a freemium entry point with a paid SVIP membership tier, enterprise access via an API cooperation program, plus ancillary professional services in integrated marketing and Apple Ads campaign management. Distribution and acquisition run through self-serve web onboarding, three WeChat official accounts (七麦数据, AppSA, 七麦研究院), content marketing via the Qimai Column and data reports, and educational video courses on mobile promotion. The customer base is horizontal and segmented across mobile app developers/publishers (primary), mobile gaming companies, digital marketing agencies, and investment/research institutions.

Commercially, the company monetizes through recurring SVIP subscriptions, paid API cooperation, and project-based Apple Ads and integrated marketing services. No institutional funding rounds, parent/subsidiary relationships, M&A activity, or named enterprise customers are disclosed in the source. The company holds the required Beijing ICP commercial license (京ICP备14049953号) and a public security internet filing (京公网安备 11010502041000号) and is headquartered in Beijing's Chaoyang district.

Name

Beijing Qimai Technology Co.

Legal name

北京七麦科技股份有限公司

Website

https://qimai.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Beijing Qimai Technology Co. (北京七麦科技股份有限公司) operates qimai.cn, a Beijing-based SaaS platform providing mobile app store analytics, keyword optimization, and Apple Search Ads monitoring across 175+ countries for app developers, gaming publishers, marketing agencies, and research institutions.

Ownership category

akta.pro rank

Product category

Mobile App Analytics and ASO

NAICS

Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• App store analytics
• Mobile ASO tools
• Apple Ads optimization
• Keyword ranking intelligence
• App market intelligence

Headquarters

HQ city

Chaoyang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SVIP Membership Subscription: Premium membership tier providing extended privileges including increased device login limits, advanced data access, and exclusive features. Membership system with SVIP status mentioned on platform.
2. API Services: Programmatic data access through API cooperation program for enterprise users requiring automated data integration.
3. APP Promotion Services: Integrated marketing services for app developers looking to promote their mobile applications through the platform's network.
4. Apple Ads Services: Specialized Apple Ads optimization and management services for clients seeking to improve their App Store advertising performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qimai Data is a SaaS platform providing real-time mobile app store analytics, App Store Optimization (ASO), and Apple Search Ads management across iOS and Android. The platform tracks 1.66M+ apps in 175+ countries, offering keyword optimization, competitor monitoring, ranking intelligence, and Apple Ads bidding data for app developers and marketers.

Product overview

七麦数据 (Qimai Data) is a professional mobile product business analysis platform offered by Beijing Qimai Technology Co. (北京七麦科技股份有限公司). The platform operates as a web-based SaaS tool providing comprehensive app store analytics and optimization services. The core product 七麦数据 integrates multiple modules: iOS榜单 for App Store rankings and monitoring, 安卓市场实时榜单 for Android store analytics, 关键词工具 suite (关键词优化助手, 关键词拓展助手, 联想词智查, 关键词指数对比) for keyword optimization, Apple Ads服务 for Apple Search Ads management, 研究院 (七麦专栏, 数据报告, 七麦移动推广课程, 移动应用增长榜) for industry research and education, and 整合营销 for comprehensive marketing services. The platform supports data monitoring across iOS and Android ecosystems with an API cooperation option available for enterprise users.

Differentiator

Problem solved

Functional benefit

Brands

• AppSA: Apple Ads advertising platform and services.

Products and services

• Qimai Data (七麦数据) SaaS platform providing real-time iOS and Android App Store rankings, app monitoring, keyword optimization tools, and Apple Ads optimization for app developers, gaming companies, marketing agencies, and investment researchers.
• AppSA Apple Ads Platform Dedicated Apple Search Ads management and bidding monitoring platform accessible at appsa.com, providing ASA campaign optimization and competitive bidding intelligence.
• Qimai Data API Services Programmatic API access to Qimai's app store ranking, keyword, and Apple Ads data for enterprise clients requiring automated integration into their own systems.
• Qimai Integrated Marketing Services Comprehensive app promotion and marketing services combining multiple channels for app developers seeking user acquisition and market visibility.
• Qimai SVIP Membership Premium subscription tier offering advanced features, unlimited API access, extended historical data, priority support, and increased device login allowances for power users of the Qimai Data platform.

Quantifiable outcome

• 3.8 hours average App Store review duration tracking accuracy
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Appfigures: SaaS app store analytics and ASO platform tracking downloads, revenue, keywords, and reviews across iOS and Android. Direct mid-market peer to Qimai in feature set and target customer.
• MobileAction: ASO and keyword intelligence tool providing app store rankings, keyword tracking, and competitor analysis. Directly comparable to Qimai's keyword optimization suite.
• Apptopia: Mobile app competitive intelligence platform offering downloads/revenue estimates, SDK detection, and ASO tooling. Direct peer to Qimai in serving product teams and marketers.

Others

• AppsFlyer: Mobile attribution and marketing analytics leader. Adjacent peer to Qimai in serving app developers' advertising measurement and campaign optimization needs.
• Adjust (AppLovin): Mobile attribution and analytics platform measuring app marketing ROI. Adjacent to Qimai's Apple Ads monitoring and integrated marketing services for app marketers.

Emerging players

• AppMagic: Mobile game market intelligence platform with revenue and downloads estimates across app stores. Comparable to Qimai's mobile gaming analytics use case but narrower category focus.
• Priori Data: Mobile app market data provider offering downloads and revenue estimates via dashboard and API. Direct functional peer to Qimai for data-as-a-service use cases.

Broad incumbents

• data.ai (formerly App Annie): Mobile app market intelligence and analytics platform covering downloads, revenue, usage, and advertising across app stores. Closest global incumbent peer to Qimai in data depth and enterprise positioning.
• Sensor Tower: Global leader in app store intelligence, mobile ad insights, and ASO tools. Directly comparable to Qimai's core offering but operates at significantly larger scale with broader enterprise and gaming customer base.
• SimilarWeb: Digital intelligence platform covering web, app, and advertising analytics. Broader scope than Qimai but overlapping on mobile app traffic and engagement insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/battuta-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beijing Qimai Technology Co.