SHAKEN not STIRRED

What SHAKEN not STIRRED does

SHAKEN not STIRRED Consulting GmbH & Co. KG is an owner-managed digital agency headquartered in Hamburg with a second office in Hannover, Germany. Founded in 2001 and led by Managing Director André Firmenich (25+ years of digital platform experience), the firm operates with a stated team of approximately 25 and delivers end-to-end digital services across four core practices: Digital Consulting, User Experience Design, Digital Engineering, and Online Marketing. Its client base is concentrated in the DACH enterprise and mid-market segment, with marquee engagements including a 10+ year relationship with Vodafone, plus platform builds for Otto Group (one.O), Hermes Einrichtungs Service, M.M.Warburg & CO (Private Banking), Eucon GmbH, Zimmer+Rohde, Almased, the Goethe-Institut, and Hamburg Messe und Congress, among others.

The technology practice is built around three open-source stacks — TYPO3 (15+ years experience), WordPress (10+ years), and Shopware 6 (15 years, official partner) — deployed on Microsoft Azure infrastructure (AKS, Azure DevOps, .NET) with Akeneo PIM integration as a core tier of the e-commerce offering. Specialized service lines introduced or expanded in late 2025 distinguish the firm from typical CMS/web-build agencies: "AI-native Design Systems" (Agentic Design Systems methodology for brand governance in AI-assisted production), "AI Visibility" (GEO-style optimization for citation in ChatGPT, Google AI Overviews, voice assistants using E-E-A-T and Schema.org), "AI Content Creation" (hybrid generative AI + human pipelines using Banana Pro 3, Stable Diffusion, Midjourney, Runway Gen, OpenAI Vision, and ElevenLabs), and Accessibility / BFSG 2025 compliance.

Revenue is not publicly disclosed. Pricing is quote-based and project-specific with no standard rate sheet; the engagement model blends fixed-price and day-rate project work (Digital Consulting, Design, Engineering), campaign- and retainer-based online marketing, and recurring SLA/maintenance contracts for long-term platform support. GTM is owner-led enterprise field sales supplemented by inbound via website, referrals from existing clients, and industry reputation; the firm is recognized externally by its 2018 GWA B2B Effie Gold Trophy for the Vodafone campaign "Läuft." The company is privately held with no disclosed institutional investors or PE/VC backing.

Name

SHAKEN not STIRRED

Legal name

SHAKEN not STIRRED Consulting GmbH & Co. KG

Website

https://snsconsulting.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SHAKEN not STIRRED is an owner-managed Hamburg/Hannover-based digital agency with ~25 employees serving DACH enterprise and mid-market clients. It delivers consulting, UX/UI design, digital engineering (TYPO3, WordPress, Shopware on Azure), online marketing, and specialized AI-era services (AI-native Design Systems, AI Visibility, AI Content Creation).

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Digital agency services
• UX/UI design consulting
• TYPO3 CMS development
• Shopware e-commerce implementation
• Online marketing performance

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital Consulting & Strategy: Digital strategy consulting, AI strategy, workshops (Design Sprint, Customer Journey, Design Thinking, Business Model Canvas, OKR). Engagement model: project-based with fixed-price or day-rate contracts. Revenue recognized upon project completion or milestone delivery.
2. Digital Design & Engineering Services: UX/UI design, design systems, digital engineering, website development (TYPO3, WordPress, Shopware). Services delivered as end-to-end project engagements including concept, design, development, and deployment. Revenue recognized per project milestone.
3. Online Marketing Services: Performance marketing, display and social advertising (Vodafone), SEO, AI Visibility optimization, content creation. Retainer and campaign-based billing model with ongoing account management.
4. Long-term Support & Maintenance: Ongoing website support, maintenance, hosting, monitoring, and further development for existing clients. Recurring revenue through SLA contracts and maintenance retainers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SHAKEN not STIRRED is an owner-led digital agency delivering end-to-end digital transformation services spanning Digital Consulting, User Experience Design, Digital Engineering, and Online Marketing. The agency builds enterprise websites on TYPO3 and WordPress, develops B2C/B2B e-commerce portals on Shopware 6 with Akeneo PIM integration, and offers specialized capabilities in AI-native Design Systems, AI Visibility optimization, AI-powered content production, and BFSG accessibility compliance. Services are delivered by interdisciplinary teams combining strategic consulting with technical implementation for enterprise and mid-market clients across the DACH region.

Product overview

SHAKEN not STIRRED is an owner-managed digital agency based in Hamburg and Hannover, Germany, offering an integrated portfolio of consulting, design, and technology services. The core offering spans Digital Consulting (strategy, workshops, enablement), User Experience Design, Digital Engineering (web development, e-commerce, CMS implementation), and Online Marketing. Specialized services include AI-native Design Systems, AI Content Creation, AI Visibility optimization, and Accessibility & BFSG Compliance. The technology practice specializes in TYPO3 CMS, WordPress CMS, and Shopware e-commerce platforms as implementation foundations, alongside custom Design System Development and Corporate Website Development. All services are delivered through interdisciplinary teams combining strategic consulting with hands-on implementation — from initial ideation through workshops and design sprints to technical realization and ongoing operations. The agency serves clients including Otto Group, Hermes, Eucon, Vodafone, Warburg Bank, Zimmer+Rohde, and Lamy.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Consulting Strategic consulting service that reduces complexity and increases impact by identifying digital opportunity fields, developing AI and digital strategies, and defining roadmaps for platforms, data products, and AI applications. Targeted at enterprises and mid-market companies.
• User Experience Design UX/UI design services covering user research, information architecture, interaction design, and visual design to create intuitive, brand-consistent digital products. Targeted at companies seeking to strengthen their brand and deliver convincing user experiences.
• Digital Engineering Technology and software development services building scalable digital systems, including frontend, backend, CMS implementation, e-commerce development, API integrations, hosting, and DevOps. Targeted at organizations needing production-grade digital platforms.
• Online Marketing Performance-driven online marketing services including campaign management, conversion optimization, A/B testing, data analysis, marketing analytics, and reporting across display, social, and B2C/B2B channels. Delivered on a retainer/campaign basis.
• AI-Native Design Systems Design systems methodology adapted for the AI era. Embeds brand logic (tone, decision rules, content prioritization) into AI-compatible frameworks so multiple teams using multiple AI tools can produce brand-consistent content without manual oversight. Covers Agentic Design Systems strategy and implementation. Targeted at brands and marketing organizations.
• Workshops & Enablement Structured workshop and training offerings including Design Thinking, Design Sprints (on-site and remote), Customer Journey workshops, Business Model Canvas, OKR coaching, Digital Fitness assessments, and team enablement programs. Targeted at organizations undergoing digital transformation.
• AI Visibility Optimization service that makes brand content discoverable and citable by AI systems such as ChatGPT and Google AI Overviews. Combines semantic structuring, E-E-A-T signals, Schema.org structured data markup, and conversational content to secure presence in AI-generated answers, with Share of LLM measurement. Targeted at brands seeking visibility in AI-driven search.
• AI Content Creation
• Accessibility & BFSG Compliance Digital accessibility services ensuring compliance with Germany's BFSG and EU accessibility standards (EN 301 549, WCAG 2.1 AA). Covers automated and manual accessibility audits, UX optimization, technical and editorial adjustments, and declaration of conformity. Targeted at organizations needing to comply with 2025 BFSG requirements.
• TYPO3 CMS Solutions Enterprise CMS implementation on TYPO3 for multilingual and multi-domain corporate websites. Includes extension development, integration with SAP, Salesforce, and PIM systems, and hosting consulting on Azure. Reference projects include Otto Group one.O and Zimmer + Rohde.
• WordPress CMS Solutions Custom WordPress development including bespoke themes, plugin development, SEO and performance optimization, CRM/newsletter integration, e-commerce, and multi-language/multi-site setups. Reference projects include Eucon GmbH and Hermes Einrichtungs Service.
• Shopware E-Commerce Solutions Full-service Shopware 6 e-commerce development including B2C and B2B online shops, PIM integration, custom plugin development, API-first/headless architecture, and migration from Shopware 5 to 6. Delivered as an official Shopware partner.
• Corporate Website Development Full-service corporate website development from strategy to ongoing operations, including digital branding, styleguides, UX/UI design, content strategy, AI Visibility/SEO, technical implementation, integrations, and long-term support and evolution.
• Customer Experience Management CX strategy and management services including Customer Journey mapping, persona development, touchpoint analysis, KPI definition, CX dashboard design, and integration of customer feedback and data collection into ongoing organizational processes. Targeted at organizations seeking to operationalize customer-centricity.
• Design System Development End-to-end design system development including audits, strategy workshops, foundations and styleguides, component libraries, UI patterns, documentation (Frontify, Zeroheight), development integration with Storybook, and ongoing governance and evolution support.

Quantifiable outcome

• Vodafone partnership spanning over 10 years (since 2006) for digital marketing across all product areas
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• AkeneocoreTechnology or Integration · 28 October 2019Strategic partnership with Akeneo, one of the world's leading PIM (Product Information Management) system providers. Akeneo supports SnS with expert training and targeted support for implementing PIM solutions for clients building complex e-commerce portals. The partnership reinforces SnS's focus on building complex e-commerce portals with centralized product data management. SnS subsequently achieved Akeneo Bronze Partner status.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SinnerSchrader (Accenture Song): SinnerSchrader, now part of Accenture Song, is the largest digital agency in Germany offering integrated digital strategy, experience design and platform technology at scale. Competes with SHAKEN not STIRRED as a much larger incumbent for enterprise DACH mandates.
• Dept: International digital agency with a significant DACH presence offering strategy, design, engineering and marketing across industries. Acts as a broader incumbent competitor to SHAKEN not STIRRED for enterprise digital transformation mandates.
• Valtech: Global digital agency focused on experience, commerce and platform engineering for enterprise clients. Operates as a broader incumbent in the same enterprise digital transformation space as SHAKEN not STIRRED, with notable e-commerce and content platform capabilities.

Direct peers

• hmmh: German full-service digital agency covering e-commerce, CMS, content, and digital strategy for B2B and B2C clients. Comparable to SHAKEN not STIRRED through a similar interdisciplinary team model delivering enterprise digital projects in DACH.
• denkwerk: Cologne-based full-service digital agency offering strategy, UX design, e-commerce, and content marketing for enterprise clients. Operates as a comparable integrated digital partner in DACH to SHAKEN not STIRRED across the strategy-design-engineering stack.
• Scholz & Volkmer: German brand and digital agency known for full-service projects spanning strategy, UX, development, and brand systems. Comparable to SHAKEN not STIRRED as a similarly scoped DACH agency combining strategic consulting with hands-on technical delivery.
• Neofonie: Berlin-based digital agency offering full-service digital development, search, AI, and consulting. Comparable to SHAKEN not STIRRED in combining strategy with engineering and an explicit emphasis on AI-driven content, search and data products.
• Diva-e: Stuttgart-based digital agency specialising in e-commerce, CMS and platform engineering for major brands. Direct peer to SHAKEN not STIRRED given shared TYPO3, Shopware and platform-integration expertise in the DACH enterprise market.
• nexum: Cologne-based digital agency offering consulting, UX design, e-commerce, and content marketing. Comparable to SHAKEN not STIRRED in its full-service agency model with a strong focus on enterprise digital projects and omnichannel campaigns.
• b13: Stuttgart-based digital agency specialising in TYPO3 enterprise implementations, e-commerce, and open-source web platforms. Direct peer to SHAKEN not STIRRED given their deep overlap in TYPO3 and open-source enterprise CMS work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SnS-Consulting-145319652182495
• LinkedInlinkedin.com/company/shaken-not-stirred-consulting-gmbh-&-co-kg
• Instagraminstagram.com/snsconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHAKEN not STIRRED