FoMu
- Company typePrivate
- Founded2011
- HeadquartersAllston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
FoMu firmographics
Firmographics- Name
- FoMu
- Legal name
- FoMu Ice Cream
- Website
- https://fomuicecream.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FoMu industry classification
Industry- Product category
- Plant-Based Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG), Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where FoMu is headquartered
LocationHeadquarters
- HQ city
- Allston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FoMu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Ice Cream Sales: FoMu generates revenue primarily through retail sales of their plant-based ice cream in pints, cones, cups, and other formats at their retail locations and through delivery partners.
- Catering Services: Catering services for events including ice cream for block parties, cake and ice cream for birthday parties, and staffed sundae bars for weddings and workplace treats.
- Wholesale: Bulk ice cream, baked goods, and toppings for food service and catering, as well as cases of pints and hot fudge for retail.
- Gift Cards: E-gift cards and physical gift cards sold for in-store use at any FoMu location.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
FoMu product offering
Product offeringCore offering
FoMu makes and sells handcrafted plant-based ice cream from scratch using a coconut milk base, organic natural sweeteners, and house-made inclusions. The company manufactures ice cream, cookies, ice cream cakes, and novelty items at its Watertown commissary kitchen and distributes them through retail cafes, wholesale partners, catering services, delivery apps, farmers markets, and gift card programs.
Product overview
FoMu is a plant-based ice cream company operating as a single-product food service business. The core offering is handcrafted ice cream made with coconut milk and organic sweeteners. The product portfolio includes: FoMu Ice Cream (signature small-batch ice cream), Handmade Cookies, Ice Cream Cakes, and Ice Cream Novelties (cookie sandwiches, ChocoTacos, seasonal items). The company also offers related services including FoMu Catering for events, Wholesale for retail and food service partners, and Gift Cards. A published cookbook featuring vegan ice cream recipes serves as a complementary product.
Differentiator
Problem solved
Functional benefit
Products and services
- FoMu Ice Cream
- Handmade Cookies
- Ice Cream Cakes
- Ice Cream Novelties
- FoMu Catering
- Wholesale
- Gift Cards
- Incredible Vegan Ice Cream Recipe Book
Companies that use FoMu
Customer profileSegments2 records
Ideal customer profiles2 records
FoMu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
FoMu partnerships and signals
Strategic signalPartnerships
Four partnerships are on record.
- GrubHubDelivery partner offering FoMu products including pints, ice cream sandwiches, ice cream cakes, baked goods, and sundae packs for delivery.
- Uber EatsDelivery partner offering FoMu products for delivery to customers.
- DoorDashDelivery partner offering FoMu products for delivery to customers.
- EZ CaterCatering and delivery partner with both Fenway and Watertown locations available for ordering.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
FoMu competitors and assessment
Company assessmentDirect peers
- Salt & Straw: Salt & Straw is a craft ice cream brand with its own scoop shops, pint retail, and catering services, emphasizing inventive small-batch flavors. Directly comparable to FoMu in retail-cafe plus specialty catering and handmade positioning.
- Van Leeuwen Ice Cream: Van Leeuwen is a premium craft ice cream brand with a prominent vegan/dairy-free line using coconut and cashew bases, sold through scoop shops and pints in retail. Directly comparable to FoMu on product format, premium positioning, and plant-based specialization.
- Jeni's Splendid Ice Creams: Jeni's is a craft scoop-shop and pint brand with dairy-free options, operating retail locations plus wholesale and direct-to-consumer shipping. Highly comparable to FoMu in artisanal small-batch production, retail-plus-wholesale model, and premium flavor positioning.
Emerging players
- So Delicious Dairy Free: So Delicious is a plant-based frozen dessert brand (coconut, almond, oat bases) with broad grocery distribution under Danone. Highly comparable to FoMu on coconut-milk base and dairy-free positioning, but at significantly greater retail scale.
- Coconut Bliss: Coconut Bliss is a coconut-milk-based ice cream brand sold in natural and mainstream grocery. Directly comparable to FoMu on coconut-milk base technology and dairy-free positioning, though Coconut Bliss operates primarily through retail distribution rather than scoop shops.
- NadaMoo: NadaMoo is a plant-based frozen dessert brand distributed nationally through natural and mainstream grocery. Directly comparable to FoMu on dairy-free positioning, though it competes at the wholesale/grocery tier that FoMu's wholesale program aspires to scale into.
- Oatly: Oatly is a plant-based beverage brand that has expanded into frozen desserts (oat-milk ice cream) sold through grocery and foodservice. Comparable to FoMu in plant-based credentials and use of dairy-alternative bases, but leverages much larger brand and capital scale.
Broad incumbents
- Ben & Jerry's: Ben & Jerry's is a mass-premium ice cream incumbent with a long-standing non-dairy line sold across grocery and scoop shops globally. Overlaps FoMu's category and now its plant-based wedge, but operates at vastly greater scale and breadth.
- Talenti: Talenti is a nationally distributed gelato/sorbetto brand owned by Unilever, sold primarily through grocery pints. Comparable to FoMu in gelato-like texture positioning and pint format, though FoMu's plant-based wedge differentiates it from Talenti's dairy-led lineup.
- Häagen-Dazs: Häagen-Dazs is a global premium ice cream incumbent with an expanding non-dairy line and broad grocery distribution. Comparable as a frozen-desserts competitor; FoMu's differentiation is its pure-play plant-based and small-batch story versus Häagen-Dazs' mass-premium scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FoMu social profiles
Digital presenceFoMu financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoMu leadership team
Management profileNumber of profiles
FoMu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoMu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoMu
What does FoMu do?
FoMu makes and sells handcrafted plant-based ice cream from scratch using a coconut milk base, organic natural sweeteners, and house-made inclusions. The company manufactures ice cream, cookies, ice cream cakes, and novelty items at its Watertown commissary kitchen and distributes them through retail cafes, wholesale partners, catering services, delivery apps, farmers markets, and gift card programs.
Is FoMu a public or private company?
FoMu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FoMu founded?
FoMu was founded in 2011. It employs 1 to 10 people.
Where is FoMu based?
FoMu is headquartered in Allston, United States, in the North America region.
How does FoMu make money?
Four revenue lines are on record. Retail Ice Cream Sales are the primary driver. The others are catering Services, wholesale and gift Cards.
Who are FoMu's main competitors?
Direct peers on record are Salt & Straw, Van Leeuwen Ice Cream and Jeni's Splendid Ice Creams. Emerging players are So Delicious Dairy Free, Coconut Bliss, NadaMoo and Oatly. Broad incumbents are Ben & Jerry's, Talenti and Häagen-Dazs.
Does FoMu have an API?
No public API is recorded for FoMu.
What industry is FoMu in?
FoMu's product category is Plant-Based Ice Cream. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of AFAHAEAG, Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones). Its NAICS code is 31152 and its SIC code is 2024.