Going Social

What Going Social does

Going Social is a Toronto-based, founder-led social media marketing agency that has operated continuously for over 20 years under CEO Lowell Brown. The firm delivers managed services to local small and medium-sized businesses, with primary verticals in real estate (agents and brokerages), home service providers (HVAC, plumbing, contractors), and online course creators, plus secondary exposure to e-commerce, restaurants, fitness, and educational institutions.

Its service catalogue is anchored on three core offerings: Social Media Account Management (content calendars, custom graphic design, daily posting, and community engagement on Facebook and Instagram), Facebook and Instagram Ad Management (campaign setup, creative, audience targeting, pixel configuration, and monthly analytics), and Google Search Ads (keyword research, ad copy, A/B testing, and ROI reporting). Adjacent productized services include Video Content Repurposing (one long-form video converted into 12-15 short clips across three aspect ratios), tiered 1:1 Coaching and Training ($175/hour, $640/month Impact, or $750/month Premium 3-month program), a self-serve Facebook Ads Mini Course for Realtors, and a dedicated Strategy and Campaign Planning service launched in 2025.

The business is bootstrapped and privately held with 1-10 employees, generating revenue through subscription/recurring managed-service retainers (quote-based), recurring coaching subscriptions, a one-time online course, and project-based video work. Distribution is direct-to-client via a Toronto head office, supported by an organic content engine (blog, YouTube, organic social, podcast appearances), paid social advertising, free consultation calls, and partnerships with Google, Meta, and ManyChat. The technology stack leverages Facebook Ads Manager, Meta Business Suite, Google Ads, Canva, ManyChat, and ChatGPT for content repurposing; there is no proprietary software product or in-house AI model.

Name

Going Social

Legal name

Going Social

Website

https://goingsocial.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Going Social is a Toronto-based, founder-led social media marketing agency serving local SMBs—primarily realtors, home service providers, and online course creators—with Facebook and Instagram ad management, account management, Google Search Ads, coaching, and video repurposing services.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Social Media & Community Management (BPAFAAAE), Paid Social Media Buying (MPAAABAD)

Keywords

• Social media marketing
• Facebook advertising management
• Instagram advertising services
• Google search advertising
• Social media coaching

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Social Media Account Management: Full-service management of client social media accounts including content creation, posting, community management, and strategy development. Clients pay recurring fees for ongoing account management.
2. Facebook & Instagram Ad Management: Campaign setup, management, monitoring, and optimization of paid social ads on Meta platforms. Revenue generated through ad management fees.
3. Coaching & Training: Personalized 1:1 coaching sessions including Hourly ($175/hr), Impact ($640/month for 4 sessions), and Premium ($750/month for 3-month program with 4 sessions/month).
4. Facebook Ads Course for Realtors: Online course product for real estate agents teaching step-by-step Facebook & Instagram ad setup. One-time or subscription access to video modules.
5. Video Content Repurposing: Service converting long-form video content into multiple short clips optimized for various social platforms. Includes optional posting services.
6. Google Search Ads Management: Campaign setup and management for Google Search advertising, including keyword research, ad copy, and performance monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Going Social is a Toronto-based social media marketing agency that delivers managed Facebook & Instagram advertising, social media account management, Google Search Ads, video content repurposing, and 1:1 coaching and training programs to local businesses. Services include campaign setup, creative design, audience targeting, content calendar management, community engagement, and monthly analytics reporting. The agency also sells a self-serve Facebook Ads Mini Course targeted at realtors.

Product overview

Going Social is a Toronto-based social media marketing agency offering a suite of services centered around Facebook, Instagram, and Google advertising for local businesses. The core offerings include Social Media Account Management (handling content creation, posting, and community engagement), Facebook & Instagram Ad Management (campaign setup, creative design, and optimization), and Google Search Ads. These core services are complemented by Video Content Repurposing (converting long-form videos into social-optimized clips), Coaching & Training programs (ranging from hourly sessions to 3-month premium coaching), a Facebook Ads Mini Course for Realtors, and Strategy & Campaign Planning services. The company operates as a managed service agency rather than a self-serve software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Account Management Full-service management of Facebook and Instagram accounts including content calendar creation, custom graphics design, daily posting, and community management with engagement monitoring and response. Targeted at local businesses and professionals who lack internal social media capacity.
• Facebook & Instagram Ad Management Campaign management service creating targeted ads on Meta platforms to build brand awareness, drive website traffic, and generate leads. Includes ad setup, creative design, audience targeting, Facebook Pixel setup, and monthly analytics reporting for local businesses and professionals.
• Google Search Ads Search advertising campaign management to appear at the top of Google Search results. Includes keyword research, ad copy creation, audience targeting, ongoing campaign monitoring, A/B testing, and monthly ROI analytics reporting for businesses seeking search-intent lead capture.
• Video Content Repurposing Service that transforms long-form video content into multiple short clips (30 sec to 2 mins) in three aspect ratios (16:9, 1:1, 9:16) optimized for social media platforms. One video can yield up to 12-15 snack-sized clips for repeated posting across multiple platforms. Includes optional posting services and a 30-day money-back guarantee.
• Coaching & Training

Quantifiable outcome

• Save clients hundreds of dollars monthly compared to hiring full-time social media employee (potentially $3,000+/month)
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Digital marketing agency providing paid social, Google Ads, and landing page optimization services. Comparable in paid acquisition focus and service packaging, though typically larger and more enterprise-oriented than Going Social.
• SmartSites: Full-service digital marketing agency offering social media advertising, web design, and SEO. Comparable in bundled service offering and SMB/real estate-adjacent customer focus.
• Disruptive Advertising: Paid media agency specializing in Facebook/Meta and Google Ads management for mid-market and enterprise clients. Comparable in core paid social advertising offering, platform partner credentials, and campaign-based revenue model.
• Lyfe Marketing: Social media marketing agency offering Facebook/Instagram ad management, content creation, and account management primarily to SMBs. Closely comparable in service mix, target customer (local businesses and real estate-adjacent verticals), and managed-service delivery model.
• Thrive Internet Marketing Agency: Digital marketing agency providing social media management, paid social, and Google Ads services across multiple verticals. Comparable in service portfolio and agency model, though at significantly larger scale.

Broad incumbents

• Hootsuite: Canadian-founded social media management platform serving both agencies and in-house teams. Operates in the same category (social media account management/advertising) but as a self-serve SaaS platform rather than a managed services agency, making it adjacent rather than directly competing.
• Buffer: Self-serve social media management platform providing scheduling, analytics, and engagement tools. Overlaps with the social media account management service Going Social offers, but competes via software rather than agency services.
• WebFX: Large, established digital marketing agency offering a broad portfolio of paid social, SEO, web design, and content services. Overlapping capabilities with Going Social across paid social and account management, but with much larger scale and enterprise focus.

Regional players

• Major Tom: Toronto-based full-service digital marketing agency offering strategy, paid media, and creative services. Regional peer in the same metropolitan market with overlapping paid social and content capabilities.
• Vendasta: Saskatoon, Canada-based platform serving digital agencies and SMBs with marketing/sales software. Operates in the same North American market and enables agency-style service delivery, making it a regional category peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRDL3LIc04j1KKROUbor3KQ
• Facebookfacebook.com/goingsocial
• LinkedInlinkedin.com/company/going-social---social-media-marketing
• Instagraminstagram.com/going_social

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Going Social