be.still
be.still is a B2B corporate wellness provider, founded in 2020, that delivers mindfulness, meditation, breathing, yoga, and webinar programs to enterprise management teams via live virtual, on-demand, and hybrid formats. It serves clients across 8+ verticals and is structurally tied to nonprofit Kula for Karma.
- Company typePrivate
- Founded2020
- HeadquartersHawthorne, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What be.still does
be.still is a B2B corporate wellness provider founded in 2020 by Geri Topfer and Penni Feiner, headquartered in Hawthorne, New Jersey. It sells mindfulness-based programs — including guided meditation, breathing techniques, webinars, and yoga — to enterprise management teams, delivered through a mix of live virtual sessions, pre-recorded content, an on-demand digital library, and hybrid in-person formats. The company is structured as a for-profit entity with a structural partnership to its parent nonprofit, Kula for Karma (founded 2006), to which it commits 5% of profits and from which it draws a pipeline of credentialed instructors (psychologists, social workers, and meditation teachers).
The customer base spans at least 11 named enterprise clients across 8+ verticals — law, accounting and finance, real estate, fashion and beauty, digital media and advertising, insurance, healthcare, and consulting — including Steve Madden, Ralph Lauren, VaynerMedia (with OLAY/P&G), Citrin Cooperman, Brookfield Asset Management, Cerberus, Compass, and Envision Physician Services. The company is bootstrapped, private, and operates with 11-50 employees, with no public revenue or funding disclosures.
The business model is contract-based B2B subscriptions priced and packaged at the enterprise level, with go-to-market driven by referenceable logos across diverse industries and supported by content marketing via blog and webinar channels. Service delivery is primarily human-instructor-led with limited scalable digital infrastructure beyond the on-demand library, and the company does not disclose any proprietary AI/ML capabilities, data assets, or technology stack beyond standard virtual delivery tooling.
be.still firmographics
Firmographics- Name
- be.still
- Legal name
- be.still
- Website
- https://bestill.me
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- be.still is a B2B corporate wellness provider, founded in 2020, that delivers mindfulness, meditation, breathing, yoga, and webinar programs to enterprise management teams via live virtual, on-demand, and hybrid formats. It serves clients across 8+ verticals and is structurally tied to nonprofit Kula for Karma.
- Ownership category
- akta.pro rank
be.still industry classification
Industry- Product category
- Corporate Wellness Services
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)
- akta.pro secondary industries
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Wellness Program Design & Accountability Coaching (HSADAGAC), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where be.still is headquartered
LocationHeadquarters
- HQ city
- Hawthorne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
be.still business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Wellness Programs: B2B subscription-style arrangements with corporate clients for customized mindfulness programming including meditation, yoga, and webinar sessions. Programs are sold as recurring corporate wellness contracts, typically billed on an annual or multi-year basis. Services include live sessions plus recorded/on-demand access.
- Wellbeing Webinars: Customized emotional wellness webinars led by expert psychologists, social workers, and professional leaders. Included as part of corporate program packages or potentially as standalone offerings.
- Yoga Sessions: One hour, thirty-minute, and fifteen-minute yoga sessions offered as part of corporate wellness programs. Sessions focus on connecting breath to movement and stress reduction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom corporate wellness programs with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
be.still product offering
Product offeringCore offering
be.still designs and delivers customized mindfulness and wellbeing programs for corporate management teams. Offerings include guided meditation, breathing techniques, wellbeing webinars, and yoga or chair yoga sessions, delivered live (in-person or virtually) and supplemented by an on-demand digital library. Programs are tailored per client and grounded in evidence-based practices inherited from the founders' prior nonprofit, Kula for Karma.
Differentiator
Problem solved
Functional benefit
Products and services
- Customized Corporate Mindfulness Programs Tailored mindfulness programming designed per corporate client for their management teams, combining meditation, breathing techniques, wellbeing webinars, and yoga or chair yoga. Delivered live (in-person or virtually) and supported by an on-demand digital library, grounded in evidence-based practices from the founders' prior nonprofit, Kula for Karma.
- Guided Meditation Sessions Live guided meditation sessions for corporate management teams, delivered in-person or virtually, complemented by an on-demand digital library of recorded meditations for continued practice between sessions.
- Wellbeing Webinars Educational wellbeing webinars on mindfulness-related topics, delivered as part of customized corporate programs for management teams across industries such as law, finance, fashion, digital media, healthcare, and consulting.
- Yoga and Chair Yoga Sessions Movement-based yoga sessions, including chair yoga, delivered live to corporate management teams either on-site or virtually, integrated into customized mindfulness programs.
Quantifiable outcome
- Over 40 employees can participate in a single group meditation session
- +1 more outcomes
Companies that use be.still
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles4 records
be.still technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
be.still partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kula for KarmacoreKula for Karma is be.still's Social Impact Partner. Founded in 2006 by Geri Topfer and Penni Feiner, Kula for Karma is a nonprofit organization that brings therapeutic yoga, meditation, and stress management programs to populations recovering from mental health, trauma, and addiction challenges. With every contract signed, be.still donates 5% of profits to Kula for Karma. Purchasing meditation for employees provides programming to someone in need. The partnership represents 'Compassion In Action' connecting corporate wellness with social impact.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
be.still competitors and assessment
Company assessmentDirect peers
- Wellable: Corporate wellness platform delivering wellbeing programs including meditation, fitness, and education to employers — a more directly comparable mid-market peer to be.still in B2B corporate wellness delivery.
- Calm Business: Calm's B2B arm sells meditation and mindfulness subscriptions to enterprises globally — the most direct competitor to be.still, with similar product mechanics (guided meditation, sleep, stress) but vastly larger scale, brand recognition, and capital.
- Whil: Digital wellbeing and resilience training platform for enterprises offering mindfulness, stress management, and mental fitness content — closely comparable to be.still's hybrid live/digital corporate mindfulness offering.
- Wellbeats: Corporate wellness platform delivering on-demand fitness, mindfulness, yoga, and nutrition content to enterprises — directly comparable digital wellness offering competing for the same corporate buyer.
- Headspace for Work: Headspace's enterprise offering sells guided meditation, focus, and mental health tools to corporate clients — directly comparable product offering to be.still with broader content library and significantly larger funding.
Broad incumbents
- Modern Health: Global mental health platform offering therapy, coaching, and self-guided content to enterprise clients — competes with be.still for the same corporate wellness budget but offers clinical mental health services alongside mindfulness.
- Gympass / Wellhub: Corporate wellbeing platform offering access to gyms, meditation, sleep, therapy, and nutrition apps for employees — broader horizontal competitor that increasingly bundles mindfulness into enterprise wellbeing packages alongside be.still's offering.
- BetterUp: Enterprise coaching and mental health platform combining 1:1 coaching with mindfulness and wellbeing content — overlaps with be.still's guided meditation and corporate wellness proposition but extends into coaching and behavioral health.
- Spring Health: Enterprise mental health benefits provider combining precision matching, therapy, coaching, and self-guided exercises — competes with be.still for the corporate wellness budget with broader clinical scope.
- Lyra Health: Enterprise mental health benefits platform providing therapy, coaching, and self-care resources — competes for corporate mental health/wellness spend with be.still but operates at significantly larger scale with full clinical offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
be.still social profiles
Digital presencebe.still financial estimates
Financial estimateRevenue estimate
Valuation estimate
be.still leadership team
Management profileNumber of profiles
Profiles2 records
be.still funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
be.still M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about be.still
What does be.still do?
be.still designs and delivers customized mindfulness and wellbeing programs for corporate management teams. Offerings include guided meditation, breathing techniques, wellbeing webinars, and yoga or chair yoga sessions, delivered live (in-person or virtually) and supplemented by an on-demand digital library. Programs are tailored per client and grounded in evidence-based practices inherited from the founders' prior nonprofit, Kula for Karma.
Is be.still a public or private company?
be.still is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was be.still founded?
be.still was founded in 2020. It employs 11 to 50 people.
Where is be.still based?
be.still is headquartered in Hawthorne, United States, in the North America region.
How does be.still make money?
Three revenue lines are on record. Corporate Wellness Programs are the primary driver. The others are wellbeing Webinars and yoga Sessions.
Who are be.still's main competitors?
Direct peers on record are Wellable, Calm Business, Whil, Wellbeats and Headspace for Work. Broad incumbents are Modern Health, Gympass / Wellhub, BetterUp, Spring Health and Lyra Health.
Does be.still have an API?
No public API is recorded for be.still.
What industry is be.still in?
be.still's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAJAG, Corporate/Workplace Mindfulness & Stress-Reduction Programs, with a secondary code of HSADAJAA, Guided Meditation Instruction (1:1 & Group). Its SIC code is 8742.