IrriTech

Name

IrriTech

Legal name

IrriTech B.V.

Website

https://irritech.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Irrigation and Water Management Equipment Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

akta.pro secondary industries

Irrigation & Outdoor Plumbing Products (IMADALAI), Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE), Drip Irrigation Consumables & Accessories (Emitters, Dripline, Fittings, End Caps) (AFABAHAD)

Keywords

• Irrigation systems
• Drainage solutions
• Water pumps
• Rainwater management
• Pond equipment

Headquarters

HQ city

Putten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Revenue generated from selling a comprehensive range of water technology products through their Dutch-language webshop. Products include pipes, hoses, couplings, pumps, irrigation equipment, drainage systems, and related accessories. Both consumer and professional grade products are available.
2. Professional Services: Custom irrigation planning, water pressure assessment and installation services, and project consultation for specialized applications such as sports field irrigation and horse arena drainage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

IrriTech is a Dutch e-commerce specialist in green and water technology, distributing a comprehensive catalog of water management products including pipes, hoses, couplings, pumps, irrigation systems, drainage solutions, pond and swimming pool equipment. The company sells both consumer/DIY and professional-grade products from leading manufacturers (Grundfos, DAB, Pedrollo, RainBird, Hunter, Oase) through its Dutch-language webshop and physical showroom in Putten, supplemented by custom irrigation planning and water pressure assessment services.

Product overview

IrriTech is a specialist in green and water technology offering a comprehensive e-commerce platform with more than 10 years of experience. The company provides a complete portfolio of water management products organized into major categories: Pipes & Hoses (including PVC, PE, tyleen, copper pipes), Couplings & Fittings (brass/Geka, PVC, PP, stainless steel), Pumps & Accessories (submersible, well, irrigation, hydrofoil pumps), Irrigation Systems (sprinklers, drip systems, irrigation computers from RainBird and Hunter), Water Storage & Infiltration (infiltration crates, rainwater tanks), Drainage Solutions, Sewerage Products, Floor Heating & Central Heating, Water Pressure Boosting, Water Softeners, Outdoor Lighting, Electrical Products, Garden & Tree Care, and complete Pond and Swimming Pool solutions. The company also offers branded products from major manufacturers including Grundfos, DAB, Pedrollo, Franklin, LEO, RainBird, Hunter, Oase, Otterbine, AstralPool, and Pentair. IrriTech operates both as an online webshop and maintains a physical showroom in Putten, Netherlands, offering services such as custom irrigation plans, water pressure assessments, and professional advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Pipes & Hoses (Leidingen & slangen) Extensive range of pipes and hoses including water hoses, garden hoses & reels, drip hoses, pond hoses, flexible PVC hoses, PVC drainage pipes, PVC pressure pipes, rainwater pipes, drainage pipes, polyethylene (PE) pipes, copper pipes, and tyleen pipes, serving both residential and professional water management projects.
• Couplings & Fittings (Koppelingen & appendages) Wide assortment of couplings and fittings including PE couplings, PVC fittings, PVC glue fittings, VDL pressure PVC couplings, PVC HWA fittings, zinc HWA fittings, garden hose couplings, brass/Geka couplings, stainless steel fittings, PP fittings, ball valves & gate valves, flexible couplings, and PE electrofusion fittings for connecting water management systems.
• Pumps & Accessories (Pompen & accessoires) Complete range of pumps including water pumps, pressure booster pumps, hydrofoil pumps, submersible pumps, well pumps, irrigation pumps, and pump accessories such as frequency converters, pressure switches, pump controls, pressure vessels, and pump couplings from brands like Grundfos, DAB, Pedrollo, and Franklin.
• Irrigation Systems (Beregening) Full irrigation solutions including irrigation pumps, irrigation computers (from brands like RainBird and Hunter), irrigation installations with centrifugal pumps and solenoid valves, sprinklers (pop-up, oscillating, micro, mist), sprinkler accessories, drip systems, supply hoses, and micro irrigation products for gardens, sports fields, and agricultural applications.
• Water Source Equipment (Waterbron) Water source equipment including PE pipes, well pumps (2.5, 3, 4, 6 inch), pump accessories with underwater cables, connection boxes, pump controls, frequency converters, well motors, groundwater wells with well heads, PVC filter pipes, filter socks, and water meters.
• Water Storage & Infiltration (Water opslag & infiltratie) Water storage and infiltration solutions including infiltration crates and plates, infiltration systems with sand traps and infiltration wells, rainwater tanks (above and underground), and rainwater reuse systems for managing rainwater sustainably.
• Rainwater Drainage (Hemelwaterafvoer) Rainwater drainage systems including gutters (zinc, PVC, mast, trough), gutter accessories, rainwater pipes, street drainage with channel drains and street gullies, infiltration crates, rainwater tanks, and infiltration systems.
• Drainage Solutions (Drainage) Drainage solutions including drainage pipes (coconut, PP450, PP700, PP1000, bare perforated), drainage connection pieces with end caps, T-pieces, end pipes, click sleeves, and drainage pits for removing excess water from soil and surfaces.
• Sewerage Products (Riolering) Sewerage products including PVC sewer pipes (SN4, SN8), PVC fittings, PVC glue fittings, flexible couplings, submersible pumps with and without float switches, pump pits, and wastewater drainage solutions.
• Water Pressure Boosting (Waterdruk verhogen) Water pressure boosting solutions including pressure boosting pumps, pressure boosting installations, hydrofoil pumps (DAB, Grundfos, Pedrollo), pump accessories like pressure vessels and pump controls for residential and commercial applications with low water pressure.
• Water Softener (Waterontharder) Water softeners for residential and commercial water treatment applications, addressing hard water issues in Dutch households and businesses.
• Pond Solutions (Vijver) Complete pond solutions including pond construction (liners, hoses, wall passages, bottom drains), pond pumps (fountain, filter, heat pumps, aerators, air pumps), pond filters, aeration systems, fountains, pond accessories, water treatment, and pond electrical systems from brands like Oase and Otterbine.
• Swimming Pool Equipment (Zwembad) Swimming pool products including pool pumps & filters (AstralPool, Pentair), pool cleaning, water treatment, pool heating (solar collectors, heat pumps, solar balls), pool accessories, and swim pond solutions for residential pool installations.
• Outdoor Lighting (Buitenverlichting) Outdoor lighting products including ground spots, spike spots, wall lamps, standing outdoor lamps, underwater spots, and outdoor lighting accessories for garden and pond illumination.
• Garden & Tree Care (Tuin & boom) Garden and tree products including grass and gravel plates, border edges, root barriers, tree care with tree watering and tree aeration, sedum roofs, and outdoor lighting.
• Custom Irrigation Planning Service Bespoke irrigation plans created for individual customer projects, providing tailored solutions for gardens, sports fields, and agricultural applications. Includes water pressure assessment services and project advice for specialized applications such as sports field irrigation and horse arena drainage.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DABcoreChannel Partner/ Reseller/ DistributorDAB is a major pump brand sold through IrriTech. Products include DAB beregeningspompen (irrigation pumps), DAB dompelpompen (submersible pumps), DAB hydrofoorpompen, DAB circulatiepompen (circulation pumps), DAB drukverhogingspompen (pressure boosting pumps), and DAB zwembadpompen (swimming pool pumps).
• GrundfoscoreChannel Partner/ Reseller/ DistributorGrundfos is a leading pump manufacturer whose products are distributed through IrriTech. Product range includes Grundfos bronpompen (well pumps), Grundfos beregeningspompen (irrigation pumps), Grundfos dompelpompen (submersible pumps), Grundfos hydrofoorpompen, Grundfos drukverhogingspompen (pressure boosting pumps), Grundfos circulatiepompen (circulation pumps), Grundfos SQ and SP bronpomp series, and Grundfos Unilift dompelpompen.
• PedrollocoreChannel Partner/ Reseller/ DistributorPedrollo is an Italian pump manufacturer represented in IrriTech's catalog. Products include Pedrollo bronpompen (well pumps), Pedrollo dompelpompen (submersible pumps), Pedrollo beregeningspompen (irrigation pumps), Pedrollo hydrofoorpompen, Pedrollo centrifugaalpompen (centrifugal pumps), Pedrollo vuilwater dompelpompen (wastewater submersible pumps), and Pedrollo 2CP, CP, CPM, JSWm, Future Jet, and HF series irrigation pumps.
• RainBirdcoreChannel Partner/ Reseller/ DistributorRainBird is a major irrigation brand distributed by IrriTech. Products include RainBird beregeningscomputers (irrigation computers), RainBird sproeiers (sprinklers), RainBird micro irrigatie (micro irrigation), RainBird druppelslangen (drip hoses), RainBird magneetkleppen (solenoid valves), RainBird nozzles, RainBird RC2 and ESP-9V computers, and RainBird 3500, 6500 series sprinklers.
• HuntercoreChannel Partner/ Reseller/ DistributorHunter is a major irrigation brand distributed by IrriTech. Products include Hunter beregeningscomputers (irrigation computers), Hunter sproeiers (sprinklers), Hunter magneetkleppen (solenoid valves), Hunter nozzles, Hunter PGV magneetkleppen, Hunter I-25, I-40, I-90 sprinklers, Hunter X-Core and X2 computers, Hunter Pro Spray sprinklers, Hunter BTT Bluetooth tap computers, and Hunter Hydrawise HC computer.
• OasecoreChannel Partner/ Reseller/ DistributorOase is a German pond and water feature technology brand distributed through IrriTech. Products include Oase vijverpompen (pond pumps), Oase vijverfilters (pond filters), Oase fonteinpompen (fountain pumps), Oase UVC water treatment, Oase beluchters (aerators), Oase vijverstofzuigers (pond vacuums), and Oase AquaMax Eco series pumps.
• FranklincoreChannel Partner/ Reseller/ DistributorFranklin Electric is a major pump manufacturer whose products are distributed through IrriTech. Products include Franklin beregeningspompen (irrigation pumps), Franklin onderwatermotor bronpompen (submersible motor well pumps), Franklin E-Tech EH and EV irrigation pumps, and Franklin pompdelen (pump parts).
• LEOminorChannel Partner/ Reseller/ DistributorLEO is a pump brand represented in IrriTech's catalog, primarily offering LEO bronpompen (well pumps).
• OtterbineminorChannel Partner/ Reseller/ DistributorOtterbine is a brand specializing in high-end pond aerators and fountains. Products include Otterbine beluchters (aerators), Otterbine fonteinen (fountains) including Genesis, Tristar, Constellation, Saturn, Gemini, Fractional, and Sunburst series.
• AstralPoolminorChannel Partner/ Reseller/ DistributorAstralPool is a swimming pool equipment brand distributed through IrriTech. Products include AstralPool zwembadpompen (swimming pool pumps), AstralPool zandfilters (sand filters), AstralPool warmtepompen (heat pumps), AstralPool zwembadtrappen (pool ladders), AstralPool Marlin counter-current pumps, AstralPool Sena pumps, and AstralPool Basic N.D. pumps.
• PentairminorChannel Partner/ Reseller/ DistributorPentair is a water treatment and pool equipment brand represented in IrriTech's catalog. Products include Pentair zwembadpompen (swimming pool pumps), Pentair WhisperFlo and SuperFlo swimming pool pumps.
• ClabercoreChannel Partner/ Reseller/ DistributorClaber is an Italian irrigation brand distributed through IrriTech. Products include Claber sproeipistolen (spray guns), Claber kraankoppelingen (tap couplings), Claber klikkoppelingen (click couplings), Claber verdeelstukken (distributors), Claber Aquadue Duplo watertimer/kraancomputer, and Claber 2-weg and 4-weg koppelstukken (couplers).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wildkamp: Wildkamp is a Dutch wholesaler and retailer of technical installation, plumbing, and irrigation products with webshop and branch network across the Netherlands. Direct competitor to IrriTech in NL distribution of pipes, fittings, pumps, and water-management products to both DIY and professional customers.
• Technea Benelux: Technea is a Dutch specialist in water technology, pumps, and irrigation serving both consumers and professionals through webshop and showroom channels. Overlapping assortment (pumps, irrigation, drainage) and overlapping GTM (B2C + B2B professional accounts) make it a close comparable in the Benelux market.
• Hatenboer-Water: Hatenboer-Water is a Dutch water-treatment specialist distributing water softeners, filters, and industrial water equipment to B2B and prosumer customers. Comparable in product overlap (water softeners, pumps, water-pressure systems) and in operating a specialist e-commerce + advisory model in the Netherlands.
• Aquastore / Van der Hoeven: Van der Hoeven / Aquastore-type Dutch retailers specialize in rainwater harvesting, infiltration systems, and irrigation components for residential and small-commercial projects. Closely comparable to IrriTech's water-storage/infiltration category and to its custom-planning service for rainwater reuse systems in the Benelux market.

Broad incumbents

• Rain Bird Corporation: Rain Bird is a global manufacturer of irrigation controllers, sprinklers, valves, and drip systems. Listed as a core brand partner of IrriTech; a major incumbent whose products IrriTech distributes and that sets the competitive baseline in professional irrigation equipment across Europe.
• Pentair: Pentair is a global water-treatment and pool-equipment manufacturer whose pool pumps (WhisperFlo, SuperFlo) are distributed by IrriTech. Comparable as a large incumbent whose branded products set the technical and pricing benchmark in the pool/pump segment that forms part of IrriTech's catalog.
• Pipelife Nederland: Pipelife is a large European manufacturer and distributor of PVC, PE, and drainage piping systems used in sewerage, drainage, and irrigation. Comparable because a major share of IrriTech's pipe/hose/coupling catalog (PVC drainage, PE pipes, drainage tubes) overlaps directly with Pipelife's product range in the Dutch market.
• Hunter Industries: Hunter Industries is a leading manufacturer of irrigation controllers, rotors, spray heads, and valves (including the BTT and Hydrawise lines IrriTech sells). Comparable as the other half of IrriTech's two-pillar professional irrigation assortment (RainBird + Hunter) and as a benchmark for category pricing and product roadmap.
• Gardena: Gardena (owned by Husqvarna Group) is a European leader in garden irrigation, smart watering, and outdoor water-management products sold through retail channels. Comparable as the dominant branded incumbent in consumer/smart irrigation that IrriTech resells alongside; competes for the same end-customer wallet across Europe.

Regional players

• Kraakman: Kraakman is a Dutch distributor of agricultural, garden, and grounds-care equipment including irrigation and water-management products. Comparable assortment and customer overlap (Dutch professional contractors and high-end DIY) but broader category focus makes it a regional adjacent peer rather than a direct specialist competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/irritech
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• Instagraminstagram.com/irritechbv
• Xx.com/infoirritech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IrriTech