Leading Edge Design
Leading Edge Design is a Northbrook, Illinois-based independent game developer and publisher founded in 2000, creating video poker concepts and freemium consumer games (Multi-Strike Poker, Ruby Seven Video Poker) distributed via web, mobile app stores, and Facebook to individual casual gamers.
- Company typePrivate
- Founded2000
- HeadquartersNorthbrook, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Leading Edge Design does
Leading Edge Design is a privately held Northbrook, Illinois-based gaming company founded in 2000 with an 11-50 employee footprint and a stated focus on creating gaming concepts for the casino environment. Its consumer-facing operations are centered on ledgaming.com and two video poker products: Multi-Strike Poker, a multi-hand progressive video poker game where players advance through up to four hands with escalating pay-table multipliers (up to 8x, with a 32,000-point royal flush ceiling when playing 5 points per hand), and Ruby Seven Video Poker, a consolidated mobile/web application combining multiple video poker variants including Multi-Strike Poker Trio. Games are distributed across the Apple App Store, Google Play, Amazon Appstore, Facebook, and direct-to-consumer web destinations (multistrikepoker.com, rubysevenvideopoker.com).
Under the hood, the technology is a video poker platform built around multi-strike gameplay mechanics, with a fresh-deal-per-rung shuffle and ladder-style escalating pay tables; the company holds no documented patents or trademarks on these mechanics. The business model is freemium: games are free to download and play, with revenue generated through optional in-app purchases and premium features within the mobile and web applications. The primary customer segment is individual casual gamers seeking accessible video poker entertainment across multiple devices, horizontally rather than by vertical specialization.
The commercial ecosystem includes affiliate-style "corporate associate" relationships with several industry names: Ruby Seven Studios (core co-development/distribution partner under which the games are branded), IGT, Norsk Tipping, Action Gaming, Raw Thrills, Stroll Enterprises, and World Poker Tour, alongside a promotional tie to the Pinball Hall of Fame in Las Vegas. Pricing, revenue, funding, leadership changes, and M&A activity are not disclosed in publicly available data, and the company shows no institutional investors or public-company status.
Leading Edge Design firmographics
Firmographics- Name
- Leading Edge Design
- Legal name
- Leading Edge Design
- Website
- https://ledgaming.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leading Edge Design is a Northbrook, Illinois-based independent game developer and publisher founded in 2000, creating video poker concepts and freemium consumer games (Multi-Strike Poker, Ruby Seven Video Poker) distributed via web, mobile app stores, and Facebook to individual casual gamers.
- Ownership category
- akta.pro rank
Leading Edge Design industry classification
Industry- Product category
- Mobile Casino Gaming
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Computer Programming Services (7371), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)
- akta.pro secondary industries
- Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH), Poker Networks, Aggregators & White-Label Platforms (MPAEAEAI)
Keywords
Where Leading Edge Design is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Markets served
Leading Edge Design business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium Gaming: Free-to-play video poker games with optional in-game purchases or premium features within the app. Revenue generated through in-app transactions and purchases within the mobile and web gaming applications.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Leading Edge Design product offering
Product offeringCore offering
Leading Edge Design develops and publishes video poker gaming software, primarily the Multi-Strike Poker and Ruby Seven Video Poker game titles. These games feature progressive multi-hand mechanics with escalating pay table multipliers (up to 8x) and are distributed as free-to-play apps across iOS, Android, Kindle Fire, Facebook, and web platforms.
Product overview
Leading Edge Design operates as a video poker gaming company offering two primary products: Multi-Strike Poker and Ruby Seven Video Poker. Multi-Strike Poker is a standalone multi-level video poker game featuring up to four hands with escalating pay table values (up to 8x), targeting 32,000 points for a royal flush. Ruby Seven Video Poker serves as a consolidated video poker platform combining multiple game variants, including Multi-Strike Poker Trio, into a single mobile application. Both products are distributed across iOS, Android, Kindle Fire, Facebook, and web platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Ruby Seven Video Poker: Video poker game available on Facebook and mobile devices, featuring multiple poker variants including Multi-Strike Poker Trio.
- Multi-Strike Poker
Products and services
- Multi-Strike Poker A multi-level video poker game where players advance through up to four hands with escalating pay table multipliers, offering up to 8x payout potential and a maximum 32,000-point royal flush reward. Available on iOS, Android, Kindle Fire, Facebook, and web.
- Ruby Seven Video Poker A consolidated video poker mobile application combining multiple game variants including Multi-Strike Poker Trio into a single app, available across iOS, Android, Kindle Fire, Facebook, and web platforms.
Companies that use Leading Edge Design
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Leading Edge Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Leading Edge Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Ruby Seven StudioscoreRuby Seven Studios is the developer of the video poker games including Ruby Seven Video Poker and Multi-Strike Poker. The games are branded and distributed under the Ruby Seven name.
- Norsk TippingminorNorsk Tipping is the Norwegian state-owned gambling operator. Listed as a corporate associate indicating a distribution or licensing relationship.
- Raw ThrillsminorRaw Thrills is a leading manufacturer of arcade and racing games. Listed as a corporate associate indicating a gaming industry partnership.
- World Poker TourminorWorld Poker Tour is a popular poker tournament brand. Association indicates marketing/partnership in the poker gaming space.
Recent moves5 records
Expansion highlights4 records
Leading Edge Design competitors and assessment
Company assessmentBroad incumbents
- SciPlay: SciPlay is a leading social and mobile games publisher (Jackpot Party, Quick Hit Slots, Gold Fish Casino), competing for the same casual gaming consumer with a broader content library than LED.
- High 5 Games: High 5 Games develops and distributes both real-money and social casino content (slots and table games), operating adjacent to LED's social video poker category with a broader portfolio.
- GSN Games (Game Show Network): GSN Games operates social casino apps including poker and bingo titles, serving the same free-to-play gaming audience with similar mechanics to LED's video poker apps.
Emerging players
- Action Gaming: Action Gaming is a video poker content and technology provider listed as a corporate associate of LED, developing and distributing video poker titles that overlap directly with LED's product category.
- Ruby Seven Studios: Ruby Seven Studios is LED's core development and distribution partner and develops its own social casino titles including video poker, making it both an ally and a directly comparable niche peer in social video poker.
Direct peers
- Zynga (Zynga Poker): Zynga Poker is one of the largest free-to-play social poker apps globally, offering similar video and casino-style poker gameplay to LED's Multi-Strike Poker and Ruby Seven Video Poker across mobile and Facebook.
- Huuuge Games: Huuuge Games publishes free-to-play social casino titles including poker and bingo apps with in-app purchases, operating with similar mechanics and mobile distribution.
- Product Madness: Product Madness develops social casino games including poker variants, competing in the same free-to-play mobile casino category as LED with a similar consumer-facing strategy.
- DoubleU Games: DoubleU Games operates free-to-play casino apps including poker, with a similar freemium + in-app purchase model and mobile-first distribution strategy.
- Playtika (WSOP Social Poker): Playtika operates the World Series of Poker social poker app, a direct competitor to LED's free-to-play poker offering with branded tournament tie-ins and multi-variant poker gameplay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Leading Edge Design social profiles
Digital presenceLeading Edge Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leading Edge Design leadership team
Management profileNumber of profiles
Leading Edge Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leading Edge Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leading Edge Design
What does Leading Edge Design do?
Leading Edge Design develops and publishes video poker gaming software, primarily the Multi-Strike Poker and Ruby Seven Video Poker game titles. These games feature progressive multi-hand mechanics with escalating pay table multipliers (up to 8x) and are distributed as free-to-play apps across iOS, Android, Kindle Fire, Facebook, and web platforms.
Is Leading Edge Design a public or private company?
Leading Edge Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leading Edge Design founded?
Leading Edge Design was founded in 2000. It employs 11 to 50 people.
Where is Leading Edge Design based?
Leading Edge Design is headquartered in Northbrook, United States, in the North America region.
How does Leading Edge Design make money?
One revenue line is on record: freemium Gaming.
Who are Leading Edge Design's main competitors?
Broad incumbents on record are SciPlay, High 5 Games and GSN Games (Game Show Network). Emerging players are Action Gaming and Ruby Seven Studios. Direct peers are Zynga (Zynga Poker), Huuuge Games, Product Madness, DoubleU Games and Playtika (WSOP Social Poker).
Does Leading Edge Design have an API?
No public API is recorded for Leading Edge Design.
What industry is Leading Edge Design in?
Leading Edge Design's product category is Mobile Casino Gaming. Its primary akta.pro industry code is MPAEAEAD, Sweepstakes/Free-to-Play & Social Poker Apps, with a secondary code of MPAEAEAH, Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics). Its NAICS code is 713290 and its SIC code is 7371.