C.W. Urban
Cole West is a vertically-integrated Utah homebuilder and commercial developer combining land acquisition, architecture, construction, and in-house brokerage to serve residential homebuyers and commercial developers in Northern and Southern Utah.
- Company typePrivate
- Founded2024
- HeadquartersCenterville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What C.W. Urban does
C.W. Urban, operating commercially as Cole West, is a vertically-integrated real estate development and homebuilding organization headquartered in Centerville, Utah. Founded in 2016 and consolidated under the unified Cole West brand in 2024, the company operates across the full residential development value chain through five formerly independent entities: C.W. Land Co (land acquisition and development), C.W. Design (architecture and design services), Cole West Home (residential homebuilding), C.W. Build (general contracting and construction), and C.W. Group (corporate parent and in-house brokerage, CW Group Real Estate). Cole West builds move-in ready and custom homes in Northern and Southern Utah communities, and additionally pursues commercial and mixed-use development projects.
The company's products and services span land development, architectural design, residential construction, and commercial general contracting, delivered through an in-house team rather than via third-party vendor coordination. Homes are sold directly to consumers through a regional website (colewest.com), email newsletter capture, and phone-based sales counselors at the Centerville office, with all for-sale product listed by the company's own brokerage, CW Group Real Estate. Pricing is quote-based and not publicly disclosed; the company does not publish revenue, ARR, or unit-volume data.
The business model is asset-heavy and project-cycle dependent: revenue is generated through home sales, commercial development contracts, and brokerage listings, with margins sensitive to Utah land costs, construction labor markets, and housing demand. Customer segments are primarily individual residential homebuyers (SMB/consumer) and, secondarily, commercial developers. No public listings, funding rounds, or third-party distribution partnerships are disclosed, and the company operates as a private entity concentrated in the Utah residential market.
C.W. Urban firmographics
Firmographics- Name
- C.W. Urban
- Legal name
- Cole West
- Website
- https://builtbycw.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cole West is a vertically-integrated Utah homebuilder and commercial developer combining land acquisition, architecture, construction, and in-house brokerage to serve residential homebuyers and commercial developers in Northern and Southern Utah.
- Ownership category
- akta.pro rank
C.W. Urban industry classification
Industry- Product category
- Residential Homebuilding & Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (23721), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Retail & Mixed-Use Commercial Construction (IMAFACAB)
Keywords
Where C.W. Urban is headquartered
LocationHeadquarters
- HQ city
- Centerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C.W. Urban business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
C.W. Urban product offering
Product offeringCore offering
C.W. Urban (operating as Cole West) is an integrated residential homebuilder, commercial developer, and general contractor. The company acquires and develops land, provides architecture and design services, and constructs move-in ready and custom homes for buyers across Northern and Southern Utah. Operations span five consolidated entities covering land acquisition, design, homebuilding, construction, and corporate oversight.
Product overview
Cole West is a unified homebuilding, commercial development, and design organization operating as a single integrated platform. The company comprises several formerly separate entities—C.W. Land Co (land development), C.W. Design (architecture and design), Cole West Home (residential homebuilding), C.W. Build (general contracting), and C.W. Group (corporate)—now consolidated under the Cole West brand. The company operates across Northern and Southern Utah, developing residential communities and mixed-use properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Cole West Home Residential homebuilding division offering move-in ready homes and custom home construction for homebuyers in Utah communities.
- C.W. Land Co Land development division responsible for acquiring and preparing land for residential and mixed-use community construction.
- C.W. Design Architecture and design services division providing conceptual design, floor plans, and aesthetic specifications for residential and commercial projects.
- C.W. Build General contracting division managing construction operations, builder relationships, and project delivery for residential and commercial developments.
- Northern Utah Homes Homes for sale in Northern Utah communities, with sales office located at 610 N 800 W, Centerville, UT 84014.
- Southern Utah Homes Homes for sale in Southern Utah communities as part of the company's regional homebuilding operations.
Companies that use C.W. Urban
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
C.W. Urban technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C.W. Urban partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
C.W. Urban competitors and assessment
Company assessmentDirect peers
- Woodside Homes: Regional homebuilder with active Utah operations in the Wasatch Front, offering new construction homes in planned communities and competing head-to-head in Cole West's Northern Utah submarkets.
- EDGE Homes: Utah-headquartered homebuilder offering new single-family and townhome communities in the Salt Lake metro, comparable in scale and target buyer to Cole West's homebuilding operations.
- Richmond American Homes: Subsidiary of M.D.C. Holdings with significant Utah presence, competing in the same for-sale new construction segment with a similar mix of spec and build-to-order homes.
- Ivory Homes: Utah's largest privately held homebuilder, directly comparable as a regional for-sale homebuilder operating across Salt Lake and Utah County with community development, design, and construction capabilities.
- Holmes Homes: Utah-headquartered homebuilder developing communities in Northern Utah with similar product mix and buyer targeting, a close regional comparable.
- Fieldstone Homes: Utah-based for-sale homebuilder developing communities along the Wasatch Front, directly overlapping Cole West's buyer profile, price points, and Northern Utah operating territory.
Broad incumbents
- PulteGroup: National homebuilder operating multiple brands (Centex, Pulte, Del Webb, John Wieland) in Utah, competing for the same move-up and active adult buyer that Cole West serves.
- D.R. Horton: Largest U.S. homebuilder with active Utah divisions, competing in Cole West's markets at scale with standardized cost structures and large land pipelines.
- Lennar Corporation: National production homebuilder with substantial Utah community count, offering an overlapping product set from entry-level to move-up and competing on land acquisitions.
Regional players
- Berkshire Hathaway HomeServices (Utah): Major Utah real estate brokerage and affiliated new construction marketing arm, comparable to Cole West's CW Group Real Estate listing arm and representing builder clients in overlapping markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
C.W. Urban social profiles
Digital presenceC.W. Urban financial estimates
Financial estimateRevenue estimate
Valuation estimate
C.W. Urban leadership team
Management profileNumber of profiles
C.W. Urban subsidiaries and ownership
Company hierarchySubsidiaries5 records
C.W. Urban funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C.W. Urban M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C.W. Urban
What does C.W. Urban do?
C.W. Urban (operating as Cole West) is an integrated residential homebuilder, commercial developer, and general contractor. The company acquires and develops land, provides architecture and design services, and constructs move-in ready and custom homes for buyers across Northern and Southern Utah. Operations span five consolidated entities covering land acquisition, design, homebuilding, construction, and corporate oversight.
Is C.W. Urban a public or private company?
C.W. Urban is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C.W. Urban founded?
C.W. Urban was founded in 2024. It employs 51 to 100 people.
Where is C.W. Urban based?
C.W. Urban is headquartered in Centerville, United States, in the North America region.
Who are C.W. Urban's main competitors?
Direct peers on record are Woodside Homes, EDGE Homes, Richmond American Homes, Ivory Homes, Holmes Homes and Fieldstone Homes. Broad incumbents are PulteGroup, D.R. Horton and Lennar Corporation. Berkshire Hathaway HomeServices (Utah) is listed as a regional player.
Does C.W. Urban have an API?
No public API is recorded for C.W. Urban.
What industry is C.W. Urban in?
C.W. Urban's product category is Residential Homebuilding & Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236117 and its SIC code is 1531.