ReconTRAC
ReconTRAC (now ReconVision) is a web-based SaaS platform that streamlines vehicle reconditioning workflows for automotive dealerships. The Tampa-based company serves US dealers directly and Canadian dealers through a partner channel under a recurring subscription model.
- Company typePrivate
- Founded-
- HeadquartersTampa, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ReconTRAC does
ReconTRAC, now operating under the brand name ReconVision, is a web-based SaaS platform that streamlines the vehicle reconditioning process for automotive dealerships. The platform provides end-to-end visibility into the reconditioning workflow — tracking vehicles as they move through inspection, repair, detailing, and ready-for-sale stages — and is positioned as a complete operational picture for dealer reconditioning operations. The company is vertically specialized, serving car dealerships as its sole primary customer segment.
The product is delivered as a SaaS application accessible at app.reconvision.com, with a corporate marketing presence at home.recontrac.com. The company operates two distinct go-to-market paths: direct sales to US dealerships via the autovision.com/reconvision landing page, and a partner/reseller channel in Canada via reyrey.ca, indicating a North American focus. The underlying technology stack includes standard SaaS infrastructure supplemented by HubSpot for email communications, Google Analytics for traffic analysis, and Facebook Pixel / Google Display remarketing for digital advertising.
ReconVision is a privately-held company headquartered at 13112 Telecom Dr, Tampa, FL, with a secondary contact address in Kettering, OH. It employs 251–500 people and operates without disclosed institutional backing, parent company, or external funding rounds, suggesting a self-funded, independent software business. Revenue is generated through recurring subscription contracts with dealerships; no public pricing, customer logos, or financial disclosures are available. The company rebranded from ReconTRAC to ReconVision in 2024, retaining the same core tool under a new market-facing identity.
ReconTRAC firmographics
Firmographics- Name
- ReconTRAC
- Legal name
- ReconTRAC
- Website
- https://home.recontrac.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ReconTRAC (now ReconVision) is a web-based SaaS platform that streamlines vehicle reconditioning workflows for automotive dealerships. The Tampa-based company serves US dealers directly and Canadian dealers through a partner channel under a recurring subscription model.
- Ownership category
- akta.pro rank
Where ReconTRAC is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ReconTRAC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: SaaS platform subscription model for dealerships to manage vehicle reconditioning processes.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ReconTRAC product offering
Product offeringCore offering
ReconTRAC (now operating as ReconVision) is a web-based SaaS application that enables automotive dealerships to track and manage the vehicle reconditioning process end-to-end. The platform provides complete visibility into the reconditioning workflow, from intake through preparation to delivery, helping dealers streamline vehicle preparation operations.
Product overview
ReconTRAC (now operating under the brand name ReconVision) offers a unified platform for automotive dealers to manage vehicle reconditioning workflows. The core product, ReconVision, provides end-to-end visibility into the reconditioning process. The company serves dealers in both the United States (via autovision.com/reconvision) and Canada (via reyrey.ca/en/solutions/reconditioning/reconvision), indicating a North American market presence.
Differentiator
Problem solved
Functional benefit
Products and services
- ReconVision A vehicle reconditioning management platform that enables automotive dealers to track and manage the complete reconditioning process, providing end-to-end visibility into the reconditioning workflow.
Companies that use ReconTRAC
Customer profileSegments1 record
Ideal customer profiles1 record
ReconTRAC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ReconTRAC partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
ReconTRAC competitors and assessment
Company assessmentDirect peers
- vAuto: vAuto, a Cox Automotive brand, provides dealer inventory and pricing management software that includes reconditioning workflow features directly competing with ReconVision's reconditioning process management.
- Tekion: Tekion is a cloud-native automotive dealer management platform offering reconditioning and inventory modules that compete with ReconVision's vertical SaaS for the same dealer software budget.
- Dealertrack: Dealertrack, part of Cox Automotive, provides dealer F&I, inventory, and DMS software with reconditioning-related features that overlap with ReconVision's offering to franchised dealers.
- Frazer Computing: Frazer Computing provides a dealer management system tailored to independent used car dealers, including reconditioning tracking features that overlap with ReconVision's value proposition.
- Auto/Mate (CDK): Auto/Mate, now part of CDK Global, provides a DMS with reconditioning workflow capabilities used by franchised dealers, directly competing with ReconVision's vertical reconditioning focus.
Broad incumbents
- Reynolds & Reynolds: Reynolds & Reynolds is a major DMS provider serving thousands of North American dealerships and is also ReconVision's Canadian distribution partner, offering broad dealer software suites that include reconditioning functionality.
- CDK Global: CDK Global is a leading dealer management system provider serving the majority of US franchised dealerships, with a broad software suite that includes reconditioning and inventory workflow tools competing for dealer wallet share.
- VinSolutions: VinSolutions, a Cox Automotive brand, is a leading dealer CRM and marketing platform that includes reconditioning-adjacent features and competes for the same dealer software budget.
Others
- Cox Automotive: Cox Automotive is the parent of vAuto, Dealertrack, VinSolutions, and Manheim — collectively representing the broader competitor ecosystem that includes reconditioning capabilities targeting the same dealer customers.
Emerging players
- DealerCenter: DealerCenter offers a cloud-based DMS for small and independent dealerships, with workflow tools that intersect with ReconVision's reconditioning-focused product positioning.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ReconTRAC social profiles
Digital presenceReconTRAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReconTRAC leadership team
Management profileNumber of profiles
Profiles1 record
ReconTRAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReconTRAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReconTRAC
What does ReconTRAC do?
ReconTRAC (now operating as ReconVision) is a web-based SaaS application that enables automotive dealerships to track and manage the vehicle reconditioning process end-to-end. The platform provides complete visibility into the reconditioning workflow, from intake through preparation to delivery, helping dealers streamline vehicle preparation operations.
Is ReconTRAC a public or private company?
ReconTRAC is a private company. It is classified as unknown and is currently operating.
When was ReconTRAC founded?
ReconTRAC was founded in -1. It employs 251 to 500 people.
Where is ReconTRAC based?
ReconTRAC is headquartered in Tampa, United States, in the North America region.
How does ReconTRAC make money?
One revenue line is on record: software Subscription.
Who are ReconTRAC's main competitors?
Direct peers on record are vAuto, Tekion, Dealertrack, Frazer Computing and Auto/Mate (CDK). Broad incumbents are Reynolds & Reynolds, CDK Global and VinSolutions. Cox Automotive is listed as an others. DealerCenter is listed as an emerging player.
Does ReconTRAC have an API?
No public API is recorded for ReconTRAC.