What SilverstoneCIS does

SilverstoneCIS is a Johannesburg-based digital engagement and audience monetization company founded in 1996 that builds and operates OpenWRX, an Azure-hosted omni-channel engagement platform connecting campaigns, data, and loyalty into a single always-on engine. The platform underpins a portfolio of purpose-built audience networks and brand platforms — BrandMapp (research and insights), ChannelWRX (partner/channel loyalty), CRDzone (creator monetization), Flashpanel (real-time feedback), MTNmore (telecom engagement), Promoflo (campaign automation), Tesa Deals (marketplace), and VentureWRX (digital venture incubation) — and is delivered through a modular library of 50+ Audience Engagement Mechanics (AEMs) built on the proprietary WRX 27 token-driven design system. The company reports 50M+ opt-in community members, 2B+ engagement sessions, 10B+ omni-channel messages processed, 15,000+ campaigns delivered, and operations across 70+ countries.

The business serves enterprise brands and CMOs, advertising and marketing agencies, CTOs and platform teams, growth-stage startups, telecom channel partners (notably MTN and Digicel), and FMCG/retail clients, with a hybrid go-to-market that combines direct enterprise field sales, agency and SI partnerships, telco channel distribution, and self-serve starter packages. Revenue is generated through a mix of platform licensing and subscription, one-time campaign project fees (typically R3,500–R22,000 per mechanic with 50% deposit / 50% go-live terms), volume-based usage pricing (R0.60–R1.50 per share or entry), professional services, and managed Always-On programs invoiced monthly. The company is privately held, employs 11–50 people, has been independently recognized on the MMA SMARTIES × WARC Business Impact Index (#5 Global and #1 Africa in 2020; #4 Africa in 2024), and operates under a VentureWRX group structure with no disclosed external institutional ownership.

Name

SilverstoneCIS

Legal name

SilverstoneCIS

Website

https://silverstonecis.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

SilverstoneCIS is a Johannesburg-based digital engagement company that operates OpenWRX, an Azure-hosted omni-channel platform connecting campaigns, data, and loyalty for enterprise brands, agencies, telcos (MTN, Digicel), and growth-stage startups across 70+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing & Subscription: Recurring platform licensing fees for OpenWRX ecosystem access, including Always-On mechanics that stay live within brand destinations. Tiered packages from Starter to Growth with monthly or annual billing.
2. Campaign Project Fees: One-time project fees for campaign-specific deployments including ShareLink Launcher, Share & Earn, Refer & Climb, Invite Battle, TradeDrive, Tiered Cashback, and other AEM mechanics. Scoped per campaign with standard 50% deposit / 50% on go-live terms.
3. Usage-Based Pricing: Volume-based pricing for high-engagement campaigns with per-share, per-entry, or per-share pricing tiers (0-5,000, 5,001-15,000, 15,001-50,000, 50,000+ volume brackets) with minimum setup fees.
4. Professional Services: Strategy demos, consulting, and implementation support for brands, agencies, and partners. Collaborates with advertising, digital, insight, and marketing agencies on client engagements.
5. Managed Services: Ongoing platform management and campaign operations for Always-On engagement programs, including monthly invoicing for live mechanics within platforms or brand destinations.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

SilverstoneCIS builds and licenses the OpenWRX omni-channel engagement platform, hosted on Microsoft Azure, with multi-tenancy and private instance options for enterprise clients. The platform powers always-on audience lifecycle marketing, campaign management, loyalty programs, and analytics, supported by a library of 40+ pre-configured Audience Engagement Mechanics (AEMs) and a portfolio of purpose-built audience network platforms (BrandMapp, ChannelWRX, CRDzone, Flashpanel, MTNmore, Promoflo, Tesa Deals, VentureWRX). Revenue is generated through platform subscription licensing, scoped campaign project fees, usage-based pricing, professional services, and managed services.

Product overview

SilverstoneCIS is a digital engagement, community, and audience monetization company founded in 1996, operating from Johannesburg, South Africa with a global partner footprint. Its product portfolio centers on the OpenWRX omni-channel engagement platform (Azure-hosted) connected to a suite of purpose-built audience networks and brand platforms. The OpenWRX tech stack fuses into client ecosystems via the WRX 27 design system — a token-driven, Bootstrap-first UI framework enabling rapid theming and multi-channel deployment. The platform portfolio includes BrandMapp (research and audience insights), ChannelWRX (partner/channel loyalty), CRDzone (creator content monetization), Flashpanel (real-time feedback panels), MTNmore (telecom loyalty), Promoflo (campaign automation), Tesa Deals (deal marketplace), and VentureWRX (digital venture incubation). The Audience Engagement Mechanics (AEM) Library provides a structured catalogue of 50+ configurable campaign mechanics spanning acquisition (ShareLink Launcher, Share & Earn, Refer & Climb, Invite Battle), loyalty (RewardLoop, Engage Streaks, Mission Tracker, Tiered Cashback), retail activation (TradeDrive, QR On-Pack Unlock, Buy & Bank), polls and insights (NPS Pulse, SnapPoll, VoteBattle), content and UGC (StoryBuilder, UGC Flashwall, Hashtag Collector), and gamification (Brand Quizzer, Spin-to-Win, Scratch Card CTA). The OpenWRX platform integrates these modules into a connected engine for always-on audience lifecycle marketing across B2B, B2C, and C2C contexts.

Differentiator

Problem solved

Functional benefit

Brands

• OpenWRX: SilverstoneCIS' core digital eco-system platform and secret weapon - omni-channel engagement platform that simplifies digital customer interactions across multiple touchpoints.
• VentureWRX
• BrandMapp
• ChannelWRX
• CRDzone
• Flashpanel
• MTNmore
• Promoflo
• Tesa Deals

Products and services

• WRX 27 Design System A token-driven, Bootstrap-first design system used as the foundational UI framework across all SilverstoneCIS platforms. Presentation derives from a Bootstrap 5.3 base, WRX structural classes, and a palette token layer enabling light/dark theming and per-client brand overrides without markup changes.
• OpenWRX SilverstoneCIS's omni-channel engagement platform that simplifies digital customer interactions across multiple touchpoints, powering always-on audience engagement, campaign management, loyalty, and analytics. Securely hosted on Microsoft Azure with the ability to deploy dedicated private full-stack instances for enterprise clients.
• BrandMapp A comprehensive research platform delivering actionable audience insights to inform strategic marketing and engagement decisions.
• ChannelWRX Optimized channel engagement platform that maximizes partner performance, channel loyalty, and revenue opportunities through targeted interactions.
• CRDzone Content platform where creators can build and monetize content, and audiences participate with intent. Supports creation, publishing, reach, and monetization.
• Flashpanel An agile, real-time insights panel providing instant audience feedback and analytics to power smarter, faster decisions.
• MTNmore A dynamic customer engagement platform designed specifically to amplify value, loyalty, and rewards for MTN subscribers.
• Promoflo An advanced platform enabling brands to engage, monetize, and reward audiences seamlessly through personalized digital campaigns at scale.
• Tesa Deals A targeted digital marketplace unlocking exclusive deals, deepening customer loyalty, and driving revenue through personalized offers.
• VentureWRX Incubation platform accelerating digital ventures from idea to market, turning visionary concepts into successful platform businesses rapidly.
• ShareLink Launcher Social amplification AEM enabling one-tap sharing to WhatsApp, Facebook, or Twitter with pre-filled messages and trackable links. Includes source tag tracking, optional CRM tags, and redirect logic.
• Share & Earn Viral lead-generation mechanic that gives participants a personal invite link or code. When referred friends join, they unlock a reward. Converts participants into brand evangelists through referral incentives.
• Refer & Climb Viral referral mechanic that gives each participant a unique invite link and rewards them when their friends join. Features milestone tier rewards, leaderboards, and CRM tag capture for both referrer and referee.
• Invite Battle Referral mechanic giving each participant a trackable link to share via WhatsApp, social, or QR. Every friend who clicks and enters earns points, leaderboard rank, or reward tier for the referrer, fueling viral reach with gamified logic.
• TradeDrive Field-friendly, reseller-focused campaign mechanic that lets trade partners submit proof, log participation, and earn rewards — without apps, CRM integrations, or manual tracking. Supports photo validation, code uploads, and real-time leaderboards.
• Tiered Cashback Reward mechanic where participants submit codes, receipts, or tasks and unlock progressively higher-value prizes at tier milestones (e.g., Tier 1 = reward credit, Tier 3 = voucher, Tier 5 = cashback). Encourages repeat submissions and habit formation.
• Audience Engagement Mechanics (AEM) Library Structured catalogue of 40+ reusable audience engagement mechanics organized across seven categories (Capture & Onboard, Content & UGC, Learn & Play, Polls & Insights, Reward & Retain, Sales & Redemption, Share & Refer). Each AEM is available as a configurable campaign module.

Quantifiable outcome

• 2B+ platform engagement sessions and 10B+ omni-channel messages processed
• +4 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• MTNcoreTechnology or IntegrationStrategic partnership delivering MTNmore engagement platform specifically designed for MTN subscribers. Platform enables personalized engagement, loyalty programs, and rewards activation for telecom customer base.
• DigicelcoreTechnology or IntegrationPartnership with Digicel for telecom engagement solutions across Caribbean markets.
• Africa's TalkingsupportingTechnology or IntegrationTechnology partnership for SMS and communication infrastructure supporting omni-channel engagement delivery.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partnership. OpenWRX is securely and compliantly hosted in Microsoft Azure cloud offering high speed, reliable and scalable performance with ability to deploy dedicated private full-stack instances for enterprise clients.
• GijimasupportingStrategic or Co-development PartnerStrategic local partner contributing to South African market delivery and technology services.
• EXP AgencysupportingGTM or Marketing PartnerAgency partnership for marketing and campaign delivery services.
• Trend MediasupportingChannel Partner/ Reseller/ DistributorMedia partnership for content and campaign distribution.
• WhyFivesupportingStrategic or Co-development PartnerStrategic partner for audience research and insights capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thanx: Thanx provides a digital loyalty and customer engagement platform for restaurant and retail brands with deep CRM integrations; structurally aligned to SilverstoneCIS's audience engagement approach.
• Punchh: Punchh delivers digital loyalty and engagement for restaurant and retail chains; its configurable campaign engine and CRM integration overlap with OpenWRX's AEM architecture.
• Antavo: Antavo is a loyalty platform SaaS company that powers customer loyalty programs for global brands, with configurable engagement mechanics and API-driven architecture directly comparable to SilverstoneCIS OpenWRX and AEM library.
• Smile.io: Smile.io is a loyalty and rewards platform for Shopify-based brands, offering configurable point, referral, and VIP programs analogous to SilverstoneCIS's loyalty/reward AEMs.
• Yotpo: Yotpo provides a loyalty, reviews, and UGC platform for e-commerce brands; its modular loyalty engine and campaign mechanics are structurally similar to SilverstoneCIS's AEM-led engagement platform.
• TapMango: TapMango is a customer loyalty and engagement platform targeting SMB and mid-market retailers with configurable points, referrals, and gamification campaigns — comparable modular mechanics to SilverstoneCIS.
• Sailthru (Marigold Engage): Sailthru (now part of Marigold) delivers cross-channel personalization and audience engagement for retail and media brands — a comparable omni-channel marketing platform targeting similar CMO personas.
• Comarch Loyalty: Comarch Loyalty is an end-to-end loyalty management platform serving telecom, retail, and FMCG clients globally, with comparable mechanics (points, tiers, referrals) and telco customer base overlap.

Broad incumbents

• Oracle CrowdTwist (Oracle Loyalty): Oracle's loyalty and engagement solutions target enterprise brands with deep CX integrations; a broader incumbent addressing the same loyalty/audience engagement category as SilverstoneCIS.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the dominant cross-channel marketing and engagement suite for large enterprises; it competes broadly with OpenWRX for CMO-level audience engagement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hellomobile
• LinkedInlinkedin.com/company/ami-buckle-26233011

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SilverstoneCIS