TrilbyTV

What TrilbyTV does

TrilbyTV, operated by Trilby Multimedia Limited (registered in England and Wales, company number 04572637, headquartered in Solihull, UK), is a privately-held SaaS provider of cloud-based digital signage software purpose-built for the education sector. The platform comprises a web-based content management system paired with native player applications supporting Android, iOS, tvOS, macOS, and Windows, plus a Progressive Web App, allowing schools to create, schedule, and broadcast visual content across single or multi-site screen estates. Differentiated education-specific features include Smart Content (data-blended templates such as staff boards, birthday slides, countdowns, celebration slides) and a Content Catalogue aggregating curriculum-relevant material from named content partners (WWF, Childnet, Britannica, Rodocodo, Action for Happiness, Connections in Mind, The Mammal Society, Vocabulary Ninja, Showbie, and others), along with multisite administration tailored to Multi Academy Trusts.

The company monetizes primarily through per-screen subscription pricing available monthly or annually (with a 30% annual discount), supplemented by enhanced support add-ons (Online training at £495 and Onsite training at £695) and bundled hardware sales through partnerships with Promethean, Apple, Lenovo, VeryPC, Allsee, and Amazon (Fire TV Stick). Distribution combines a product-led growth motion (free 30-day trial requiring no payment details, setup in under 10 minutes) with channel sales via UK IT resellers including KRCS Group and Getech for deployments of five or more screens. The customer base is concentrated in UK education — encompassing primary, secondary, independent, SEN, FE/HE, and Multi Academy Trust segments — with named case-study deployments ranging from small schools (2–11 screens) to large trusts (23–90+ screens), alongside ancillary use cases in charities, local authorities, and workplace communications. The company appears bootstrapped (no funding rounds disclosed) and operates with 1–10 employees under founder-led management (Directors Neil Emery and Benjamin Stanley).

Name

TrilbyTV

Legal name

Trilby Multimedia Limited

Website

https://trilbytv.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TrilbyTV is a UK-based SaaS company providing cloud-based digital signage software purpose-built for the education sector, offering per-screen subscriptions, a content catalogue of curriculum-relevant resources, and multisite management for schools and academy trusts.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Broadcasting and Content Providers (516)

akta.pro industry

PRIMARYEDAEAHAM

Digital Signage & Campus Communication Displays

Education/Education Facilities & Support Services/IT Infrastructure & AV Classroom Install/Support (Non-EdTech)

Keywords

• Digital signage platform
• Education technology software
• Cloud-based signage
• School communications platform
• Screen content management

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Software Subscription (Per Screen): Screen-based subscription model with pricing per screen per month, 5GB storage per screen, monthly or annual billing with 30% savings for annual subscriptions. Orders of 5+ screens available through IT resellers.
2. Enhanced Support: Optional add-on training and support packages including Online training (£495) or Onsite training (£695) for customers seeking additional onboarding assistance.
3. Hardware Sales: Sale of digital signage hardware including screens (Promethean ActivPanel), players (Apple TV, VeryPC Android/Windows, Chromebox Micro), and accessories through the same ordering process as subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

TrilbyTV provides a cloud-based digital signage platform that enables schools, trusts, and other organisations to create, schedule, and display content across multiple screens. The core subscription includes a web-based content management system, cross-platform player apps (Android, iOS, tvOS, macOS, Windows, and PWA), Smart Content templates, the Content Catalogue of educational resources, multisite administration, and announcements. The company also resells bundled signage hardware (Promethean panels, Apple TV, Chromebox Micro, VeryPC players, Fire TV Stick, Allsee specialty screens) and offers optional paid training packages.

Product overview

TrilbyTV is a cloud-based SaaS digital signage platform designed primarily for education, offering a comprehensive ecosystem for visual communication management. The core TrilbyTV platform provides content creation, scheduling, player management, announcements, and multisite administration capabilities. The platform is complemented by dedicated Player apps for Android, iOS, tvOS, macOS, and Windows, as well as a Progressive Web App (PWA). Smart Content offers intelligent, data-blended templates for staff boards, celebrations, and notices, while the Content Catalogue provides free ready-to-use educational resources from partner organisations. Training and support packages, video guides, and knowledge base resources support implementation. The company also offers curated hardware partnerships including Promethean screens, Apple TV, Chromebox Micro, VeryPC players, and Fire TV sticks for flexible deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• TrilbyTV Digital Signage Platform Cloud-based digital signage platform that enables organisations to create, schedule, and deploy visual content across multiple screens. Features include content management, player management, scheduling, announcements, and multisite administration. Targeted at schools, trusts, charities, businesses, and local authorities.
• TrilbyTV Player Apps Dedicated player applications for Android, iOS, tvOS, macOS, and Windows that display signage content on screens, with a Progressive Web App (PWA) option for browser-based playback.
• Business Training and Support Packages

Quantifiable outcome

• Task that took a day can now be completed in 15 minutes
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KRCS GroupcoreChannel Partner/ Reseller/ DistributorApple Premium Education Partner supporting Caludon Castle School since 2003 and the Castle Phoenix Trust more recently, providing Apple technology deployment and support services.
• GetechcoreChannel Partner/ Reseller/ DistributorOne of the largest independent value-added distributors and providers of edtech services in the UK. Supports schools with Google Workspace licensing, Chromebooks, AI technologies, and digital signage hardware deployments including Lenovo Chromebox Micro.
• Connections in MindminorStrategic or Co-development PartnerContent partnership providing approximately 30 facts about neurodivergent traits for the Content Catalogue, with random facts shown each time content loads.
• Action for HappinessminorStrategic or Co-development PartnerContent partnership providing 365 daily acts of kindness graphics for the Content Catalogue, with different content shown each day.
• The Mammal SocietyminorStrategic or Co-development PartnerContent partnership providing 42 descriptions and images of mammals under threat for the Content Catalogue.
• Women Pioneers Content PartnersminorStrategic or Co-development PartnerContent partnership providing 52 women pioneers figures spanning different countries and time periods for the Content Catalogue.
• ChildnetminorStrategic or Co-development PartnerPartner providing Online Safety Tips content for the Content Catalogue, coordinated through the UK Safer Internet Centre partnership with Internet Watch Foundation and SWGfL.
• RodocodominorStrategic or Co-development PartnerContent partnership providing coding games 'learn how to code' posters and Computational Thinking posters for the Content Catalogue.
• WWFminorStrategic or Co-development PartnerContent partnership providing World Facts environmental content for the Content Catalogue with photos and facts about wildlife and environmental issues.
• Peach WellnessminorStrategic or Co-development PartnerContent partnership providing Myths and Facts wellness content to address misinformation and promote mental and physical health.
• Aston University Careers TeamminorStrategic or Co-development PartnerContent partnership providing Career Tips content for the Content Catalogue showing helpful advice for young people.
• Vocabulary NinjaminorStrategic or Co-development PartnerContent partnership providing Word of the Day content for the Content Catalogue.
• ShowbieminorStrategic or Co-development PartnerContent partnership providing hybrid learning content for the Content Catalogue.
• BritannicaminorStrategic or Co-development PartnerContent partnership providing World Facts content for the Content Catalogue.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ScreenCloud: Cloud digital signage SaaS with native player apps across major OSes and an app marketplace for content/integrations. Comparable to TrilbyTV on technology stack and cross-platform player model, though broader in vertical mix.
• Pickcel: Cloud digital signage platform with cross-platform players and content apps, serving retail, education and corporate. Comparable on subscription SaaS model and plug-in content integrations.
• OnSign TV: Digital signage SaaS for SMBs to enterprises with multi-OS player support and content scheduling. Comparable cloud-platform competitor with similar per-screen pricing and CMS feature set.
• OptiSigns: Digital signage SaaS supporting Android, ChromeOS, Windows, iOS, macOS and many screen types, sold via per-screen subscription. Directly comparable on cross-platform player breadth and SMB self-serve motion.
• Kitcast: Apple-centric digital signage SaaS optimised for Apple TV and iOS devices, often deployed in education and retail. Comparable on iOS/tvOS player strategy that TrilbyTV also pursues in schools like Caludon Castle.
• Rise Vision: North American digital signage platform purpose-built for K-12 schools and school districts, with a content catalogue and templated displays. Most directly comparable peer given shared education-vertical specialisation, free tier, and CMS-plus-player model.
• Yodeck: Cloud-based digital signage platform with bundled hardware player, free plan and paid per-screen subscriptions. Closely matches TrilbyTV's per-screen SaaS + hardware-resale revenue model.

Broad incumbents

• BrightSign: Leading media player hardware vendor with its own BrightSign Network CMS for signage. Represents the hardware-and-software incumbent path TrilbyTV's partners (VeryPC, Apple TV, Chromebox) compete against.
• Stratacache (Scala): Enterprise digital signage platform and media player vendor serving retail, QSR and corporate globally. Indirect incumbent competitor for any enterprise expansion TrilbyTV attempts outside education.
• Samsung MagicINFO: Samsung's bundled signage CMS for its commercial display line, included with display purchases. A bundled incumbent threat that could commoditise standalone signage SaaS if schools buy Samsung screens directly.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trilbytv
• YouTubeyoutube.com/channel/UCXazOVTt5LAita51qOXCJPw
• Facebookfacebook.com/TrilbyTV
• LinkedInuk.linkedin.com/company/trilbytv
• Instagraminstagram.com/trilbytv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrilbyTV