Hubit
Hubit Oy is a Helsinki-based Nordic consulting firm that implements and manages HubSpot CRM, integrations, and AI services for B2B SMEs and mid-market clients across Finland and Europe.
- Company typePrivate
- Founded2018
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hubit does
Hubit Oy is a Helsinki-based Nordic consulting firm that implements, customizes, and manages HubSpot CRM platforms for B2B SMEs and mid-market clients across Finland and the broader Nordics. Founded in 2018, the company delivers services spanning the full HubSpot suite — Sales Hub, Marketing Hub, Service Hub, CMS Hub, Commerce Hub, and Operations Hub — alongside custom integrations into ERP (Netvisor, Procountor, NetSuite, Lemonsoft, Microsoft Dynamics), e-commerce (Shopify), and finance/payment systems (Stripe, Oneflow, DealHub). Its proprietary offerings include a productized 5-day HubSpot onboarding program and bespoke client portal solutions built on the Meteor Framework.
The business model combines project-based professional services (CRM implementation, migrations, and integrations), recurring managed services delivered as a "Resources as a Service" subscription, and HubSpot licensing referrals. Distribution is primarily direct sales-led by the CEO and CGO, supplemented by the HubSpot Partner Network referral channel and a self-serve meeting-booking flow for smaller clients. In May 2024, Hubit merged with Roger Studio's sales and marketing technology business, absorbing additional consultant capacity and automotive vertical expertise, and the combined entity is positioned as one of the more developed HubSpot Platform consulting operations in Europe.
The customer base spans multiple verticals including automotive (Hedin Automotive, Autokeskus), tourism (Ruka Ski Resort), IoT (Haltian), financial services (Heeros), e-commerce (Verkkokauppa.com, Ekorakenne), healthcare and life sciences (Medaffcon, Sociala), sustainability (Green Carbon), and professional services (Helsinki Partners). The firm claims more than 1,000 HubSpot implementations completed. AI capabilities are sourced from HubSpot's Breeze platform and resold/implemented for clients rather than developed in-house. The firm reports 1-10 employees, has not raised external capital, and does not disclose revenue.
Hubit firmographics
Firmographics- Name
- Hubit
- Legal name
- Hubit Oy
- Website
- https://hubit.fi
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hubit Oy is a Helsinki-based Nordic consulting firm that implements and manages HubSpot CRM, integrations, and AI services for B2B SMEs and mid-market clients across Finland and Europe.
- Ownership category
- akta.pro rank
Hubit industry classification
Industry- Product category
- CRM Implementation Consulting
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
Keywords
Where Hubit is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Hubit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- HubSpot CRM Implementation & Consulting: Hubit provides consulting, implementation, onboarding, and ongoing support for HubSpot CRM platforms. Revenue is generated through professional services fees including project-based implementation engagements, retainer-based managed services (Resources as a Service), and HubSpot partner support programs. The company acts as an accredited HubSpot partner, earning referral and implementation fees.
- HubSpot Licensing Referral: As an accredited HubSpot partner, Hubit helps clients select appropriate HubSpot licenses (Starter, Professional, Enterprise across Sales, Marketing, Service, CMS, Commerce, Operations Hubs). Revenue includes referral/partner compensation from HubSpot for license recommendations and sales.
- Managed Services & Continuous Support: Hubit provides ongoing operational services including RevOps management, marketing automation administration, HubSpot platform management, technical support (HelpDesk), and dedicated Resources as a Service (certified consultants working as part of client teams). These generate recurring monthly retainer revenue.
- Migrations & Integrations: Hubit performs system migrations (e.g., Salesforce to HubSpot) and builds custom integrations between HubSpot and ERP/eCommerce/other business systems, generating project-based professional services revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HubSpot Starter CRM |
| Subscription | Annual | HubSpot CRM Sales/Marketing/Service Hub Professional |
| Subscription | Monthly | HubSpot CMS Hub Professional |
| Subscription | Monthly | HubSpot CMS Hub Enterprise |
| Usage-based | Pay-as-you-go | HubSpot Commerce Hub |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Hubit product offering
Product offeringCore offering
Hubit Oy is an accredited Nordic HubSpot partner that delivers HubSpot CRM implementation, customization, and integration services for B2B companies. Their portfolio covers CRM implementation, a 5-day onboarding program, HubSpot CMS website development, ecosystem integrations with ERP and eCommerce systems, Revenue Operations consulting, Content/SEO strategy, and ongoing managed services including Resources as a Service. They combine practical business consulting with deep HubSpot platform expertise to help Nordic SMEs and mid-market companies implement and adopt CRM, marketing automation, and digital transformation.
Product overview
Hubit is a Nordic HubSpot CRM consulting and implementation partner offering a comprehensive suite of services built around the HubSpot platform. Their portfolio centers on HubSpot CRM implementation, onboarding, and ongoing optimization, supplemented by specialized modules including HubSpot & AI (Breeze AI integration), Commerce Hub (billing/payments), CMS & website development, Customer Portals, Revenue Operations, and Content/SEO strategy. The company also provides ecosystem integrations with ERP systems (Netvisor, Procountor, NetSuite, Lemonsoft, Dynamics), e-commerce platforms (Shopify, DealHub), and contract automation (Oneflow). Additional services include Salesforce migrations, marketing program playbooks, and dedicated resource staffing. The architecture follows a platform-plus-modules approach where HubSpot CRM serves as the core engine, with specialized services and integrations extending functionality for specific business needs.
Differentiator
Problem solved
Functional benefit
Products and services
- HubSpot CRM Implementation Full-service HubSpot CRM implementation for Nordic B2B companies, including system setup, process integration, custom reporting, and change management aligned to organizational workflows.
- HubSpot CRM 5-Day Onboarding Accelerated onboarding program that gets HubSpot CRM operational within 5 days, covering setup, configuration, and basic training. Designed for SMBs and quick deployment.
- HubSpot CMS & Website Development Custom website development on HubSpot CMS Hub, including custom modules, integrated functionality, drag-and-drop editing, and SEO optimization designed to generate leads.
- HubSpot Integrations (ERP, eCommerce, Finance) Custom integrations connecting HubSpot with ERP and accounting systems (Netvisor, Procountor, NetSuite, eFina, Severa, Microsoft Dynamics, Lemonsoft), eCommerce platforms (Shopify), and tools (Oneflow, DealHub, Vainu, Modjo.ai, Heppu AI, Stripe).
- Salesforce to HubSpot Migration Migration services moving clients from Salesforce to HubSpot CRM, including data migration, process replication, and user training.
- HubSpot CRM Audit Comprehensive evaluation of an existing HubSpot implementation to identify optimization opportunities and improvement areas.
- Revenue Operations (RevOps) Operational consulting that aligns sales and marketing teams, building efficient pipelines from prospect to advocate and optimizing the customer journey touchpoints for better experience and revenue growth.
- Content & SEO Strategy Inbound marketing and SEO services including content strategy, organic visibility improvement, and targeted content creation for customer lifecycle stages.
- Marketing Program Playbook Strategic marketing program aligned with sales for campaign execution, continuous marketing processes, and customer journey optimization.
- Resources as a Service Dedicated certified HubSpot consultants embedded as team extensions for marketing technology strategy, HubSpot admin, and marketing production support on a recurring retainer basis.
- HubSpot Commerce Hub Implementation Implementation of HubSpot Commerce Hub for billing, payment processing (via Stripe), quotes, invoices, payment links, and subscription management within the HubSpot CRM platform.
- HubSpot & AI (Breeze AI Integration) AI integration services leveraging HubSpot Breeze AI for workflow automation, content generation, customer personalization, predictive analytics, and AI-powered chatbots.
- HubSpot Partner Support (HelpDesk) Continuous technical support and HelpDesk service for HubSpot platform questions, troubleshooting, training, and implementation of smarter operational practices.
Quantifiable outcome
- €300 improvement per metric (likely average order value or deal size improvement)
- +2 more outcomes
Companies that use Hubit
Customer profileNamed customers10 records
Ideal customer profiles3 records
Hubit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature5 records
Hubit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Roger StudiocoreIn May 2024, Hubit merged with Roger Studio's sales and marketing technology business, creating a leading Nordic digital business agency. The merger combined Hubit's CRM and HubSpot expertise with Roger Studio's capabilities in sales and marketing technology, creating one of the most developed HubSpot Platform consulting operations in Europe.
- HubSpotcoreHubit is an accredited HubSpot partner in the Nordic region. As a partner, they help clients select appropriate HubSpot licenses (Sales Hub, Marketing Hub, Service Hub, CMS Hub, Commerce Hub, Operations Hub), implement the platform, and provide ongoing managed services. HubSpot provides the technology platform while Hubit delivers implementation, customization, and consulting services.
- FabrikminorFabrik is a branding agency that collaborated with Hubit on website projects (e.g., Mediateko and Supervisual). Fabrik handles visual design while Hubit provides technical HubSpot CMS implementation. The collaboration is project-based and co-delivery focused.
- Coco Design OyminorCoco Design Oy designed the brand identity and visual design for PolarHouse's website, which Hubit then technically implemented on HubSpot CMS. The collaboration follows a similar model to Hubit's work with Fabrik.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Hubit competitors and assessment
Company assessmentRegional players
- Gofore: Finnish-headquartered digital transformation consultancy serving Nordic enterprises with technology strategy, software development, and CRM-related services. A regional player that could partner with, compete with, or acquire Hubit given overlapping Nordic SME/mid-market focus.
- Vincit: Finnish software and digital services company with a presence across the Nordics and US, offering custom software, digital transformation, and growth services. Comparable as a Nordic-headquartered IT services peer increasingly active in CRM and growth consulting.
Direct peers
- Weidert Group: HubSpot Elite Solutions Partner specialising in B2B industrial marketing, CRM implementation, and inbound sales. Direct comparable on HubSpot-led consulting model with a focus on mid-market manufacturers analogous to Hubit's Nordic mid-market customers.
- Lynton: HubSpot Elite Solutions Partner providing HubSpot implementation, web development, and marketing operations services. Closely matches Hubit's combination of HubSpot CRM, CMS, and managed services delivery.
- Huble Digital: UK-headquartered HubSpot Elite Solutions Partner with a strong European footprint. Directly comparable on HubSpot implementation, integration, and managed services for mid-market B2B clients, and a credible entrant into Hubit's Nordic turf.
- SmartBug Media: US-based HubSpot Elite Solutions Partner offering HubSpot CRM implementation, marketing automation, and RevOps consulting. Closely comparable business model to Hubit, scaled to a much larger footprint and serving as a benchmark for Hubit's Elite tier ambitions.
- New Breed: HubSpot Elite Solutions Partner providing revenue operations, CRM implementation, and marketing technology services. Comparable go-to-market (sales-led, RevOps-focused) and customer profile to Hubit.
Broad incumbents
- Deloitte Digital: Global consulting arm of Deloitte with extensive CRM, marketing technology, and HubSpot-adjacent capabilities. A broad incumbent competing for the same Nordic enterprise and mid-market digital transformation budgets as Hubit.
- Accenture: Global consulting and systems integration giant with a dedicated HubSpot practice and large Nordic presence. Represents the broad incumbent threat: enterprise-grade CRM transformations that pull mid-market deals away from specialist HubSpot partners like Hubit.
- Tietoevry: Large Nordic-headquartered IT services and digital transformation provider with broad CRM, integration, and managed services capabilities. Functions as a broad incumbent that competes for the same Nordic mid-market digital transformation engagements as Hubit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hubit social profiles
Digital presenceHubit compliance and trust
Trust signalCompliance2 records
Hubit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubit leadership team
Management profileNumber of profiles
Profiles4 records
Hubit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubit
What does Hubit do?
Hubit Oy is an accredited Nordic HubSpot partner that delivers HubSpot CRM implementation, customization, and integration services for B2B companies. Their portfolio covers CRM implementation, a 5-day onboarding program, HubSpot CMS website development, ecosystem integrations with ERP and eCommerce systems, Revenue Operations consulting, Content/SEO strategy, and ongoing managed services including Resources as a Service. They combine practical business consulting with deep HubSpot platform expertise to help Nordic SMEs and mid-market companies implement and adopt CRM, marketing automation, and digital transformation.
Is Hubit a public or private company?
Hubit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hubit founded?
Hubit was founded in 2018. It employs 1 to 10 people.
Where is Hubit based?
Hubit is headquartered in Helsinki, Finland, in the Europe region.
How does Hubit make money?
Four revenue lines are on record. HubSpot CRM Implementation & Consulting is the primary driver. The others are hubSpot Licensing Referral, managed Services & Continuous Support and migrations & Integrations.
Who are Hubit's main competitors?
Regional players on record are Gofore and Vincit. Direct peers are Weidert Group, Lynton, Huble Digital, SmartBug Media and New Breed. Broad incumbents are Deloitte Digital, Accenture and Tietoevry.
Does Hubit have an API?
No public API is recorded for Hubit.
What industry is Hubit in?
Hubit's product category is CRM Implementation Consulting. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services. Its NAICS code is 5415 and its SIC code is 7373.