Professional Reps
Professional Reps is a Phoenix-based manufacturer's representative firm (founded 1956) that guides commercial foodservice equipment selection across 25 U.S. states, operating 4 offices, 3 test kitchens, and 6 warehouses to serve restaurants, hospitality, education, government, and institutional customers.
- Company typePrivate
- Founded1956
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Professional Reps does
Professional Reps (legally Pro Reps Solutions) is a privately held manufacturer's representative firm founded in 1956 and headquartered in Phoenix, Arizona. The company acts as an intermediary between commercial foodservice equipment manufacturers and end-user customers (restaurants, convenience stores, resorts, K-12 schools, universities, government/GSA agencies, correctional facilities, healthcare facilities, casinos, and convention centers), providing free consultation and product expertise to guide equipment selection and kitchen design across 25 U.S. states organized into five regional territories (Rocky Mountain, Midwest, Texas, Florida, Pacific Northwest).
The firm's core offering is commissioned sales representation combined with physical test kitchen facilities that enable hands-on equipment demonstrations, menu development, and training. Three fully equipped test kitchens operate in Arizona (Phoenix), Ohio (Cincinnati — including a 'Kitchen of the Future' with 100% ventless solutions), and Texas (Irving), with a fourth facility in Seffner, Florida coming in 2026. The represented manufacturer portfolio includes Ovention, Vitamix Commercial, Hatco, Electrolux Professional, Insinger, Hoshizaki, Unic Coffee, Univex, Browne Foodservice, FWE, and emerging vendors such as X Robotics and Smart Pizza.
The business model is commission-based: Professional Reps earns from manufacturers on sales generated through its dealer networks and direct field-sales relationships, with consultation services provided free of charge to customers. Distribution is exclusively B2B and relationship-driven, supported by test kitchens, a professional sales force with corporate chefs, and a content marketing presence (blog 'The Kitchen Chronicles,' YouTube, Facebook, Instagram, LinkedIn, TikTok). The company is leadership/management-owned with no disclosed external investors and reports active operations with ongoing hiring across multiple territories.
Professional Reps firmographics
Firmographics- Name
- Professional Reps
- Legal name
- Pro Reps Solutions
- Website
- https://professionalreps.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Professional Reps is a Phoenix-based manufacturer's representative firm (founded 1956) that guides commercial foodservice equipment selection across 25 U.S. states, operating 4 offices, 3 test kitchens, and 6 warehouses to serve restaurants, hospitality, education, government, and institutional customers.
- Ownership category
- akta.pro rank
Where Professional Reps is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Professional Reps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Manufacturer Representative Commissions: Professional Reps earns revenue as manufacturer's representatives by representing commercial foodservice equipment brands across defined territories. The company receives commissions from manufacturers for sales generated through their dealer networks and direct customer relationships. The business model is built on long-term manufacturer partnerships and territory coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consultation and quote services for all customer segments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Professional Reps product offering
Product offeringCore offering
Professional Reps is a manufacturer's representative firm that represents commercial foodservice equipment brands across defined US territories. The company provides free consultation, product expertise, and hands-on equipment demonstrations through three test kitchens to help customers select and purchase commercial kitchen equipment. It earns commissions from manufacturers on sales generated through its dealer network and direct customer relationships across 25 states.
Product overview
Professional Reps is a manufacturer's representative company for commercial foodservice equipment, serving as a free consultant and product expert to help customers select and purchase equipment. The company operates test kitchens in Arizona, Ohio, and Texas (with Florida coming in 2026) where customers can experience hands-on equipment demonstrations, menu development, training sessions, and sales meetings. Professional Reps represents multiple manufacturers including Vitamix Commercial, Hatco, Ovention, Electrolux Professional, Insinger, Hoshizaki, Univex, Midea, Pizza Group, and others, providing customers access to a broad portfolio of foodservice equipment solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Foodservice Equipment Representation Services Manufacturer's representative sales and consultation services for commercial foodservice equipment, providing free expert guidance to help dealers, restaurant operators, and institutional buyers select and purchase equipment from represented brands.
- Test Kitchen Facilities and Demonstrations State-of-the-art test kitchens in Arizona, Ohio, and Texas where customers can experience hands-on equipment demonstrations, menu development, food testing, training sessions, and sales meetings. The Ohio facility includes a 'Kitchen of the Future' featuring 100% ventless solutions.
- Commercial Kitchen Design Consultation Free consulting services guiding customers through commercial kitchen design and equipment selection, including consultation requests and quote generation for foodservice operators across multiple market segments.
Companies that use Professional Reps
Customer profileSegments10 records
Ideal customer profiles2 records
Professional Reps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Professional Reps partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- OventioncoreOvention manufactures ventless ovens for commercial kitchens. Professional Reps chefs earned first and second place in Ovention's Rep Chef Recipe Contest, demonstrating the partnership's depth. Ovention products (MiLO2-16, Shuttle S2000, Matchbox) are featured in Professional Reps' test kitchens.
- Vitamix CommercialcoreVitamix Commercial produces blending equipment including Immersi-Prep Series and Power-Prep systems. Professional Reps features Vitamix products prominently on their blog and in test kitchens, with multiple articles showcasing Vitamix technology.
- HatcocoreHatco produces sneeze guards, booster heaters, warming equipment, toasters, and heat lamps. Professional Reps publishes extensive manufacturer highlights and guides for Hatco products including the Flav-R-Shield sneeze guard line.
- Electrolux ProfessionalcoreElectrolux Professional provides combi ovens, high-speed cooking equipment, blast chillers, and the SpeeDelight sandwich press. Products are featured in test kitchens and manufacturer highlight content.
- Insinger MachinecoreInsinger manufactures warewashing equipment including the CX20 Series door-type dishwashers with VaporGuard ventless technology. Since 1893, Insinger has been producing commercial warewashing equipment.
- HoshizakicoreHoshizaki produces ice machines, refrigeration (Steelheart series), and specialty equipment for education sector foodservice. Featured in dedicated manufacturer content for school kitchen applications.
- Unic CoffeecoreUnic Coffee manufactures fully automatic espresso machines for professional use. Featured in content about choosing espresso machines for commercial foodservice operations.
- UnivexcoreUnivex produces planetary mixers, lifters, prep equipment, pizza ovens, slicers, and sheeters. Multiple product lines are represented across territories.
- Browne FoodservicecoreBrowne Foodservice provides smallwares, dinnerware (Foundation line), fry pans, stock pots, cutlery, and tabletop accessories. Featured with dedicated Foundation dinnerware product showcase.
- FWE (Foodservice Equipment)coreFWE produces heater proofers, holding cabinets, and innovative foodservice equipment. Products highlighted at NAFEM 2025 including heated vending machines and Clymate IQ precision holding systems.
- MAFSIcoreManufacturers' Agents Association for the Foodservice Industry - the leading trade association for foodservice manufacturer's representatives. Professional Reps is a proud member.
- Smart Pizza / Mac's PizzaminorSmart Pizza provides automated pizza vending machines. Professional Reps chef Travis Reidel helped bring Smart Pizza technology to the US market, working with Mac's Pizza Pub in Cincinnati as an early adopter.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Professional Reps competitors and assessment
Company assessmentDirect peers
- Hubert Company: Hubert supplies smallwares, equipment, and supplies to foodservice operators across the US, including restaurants, schools, and healthcare. Comparable operator-customer base and equipment-supply channel, though more catalog/retail oriented than rep-based.
- Singer Equipment: Singer Equipment is a foodservice equipment distributor and consultant serving restaurants, schools, healthcare, and hospitality operators. Comparable customer base and consultative equipment-sourcing model to Professional Reps, with national rather than regional coverage.
- Bargreen Ellingson: Bargreen Ellingson is a foodservice equipment and supplies distributor serving restaurants, hospitality, healthcare, and institutional customers across the Western US. Comparable customer segments and equipment-sourcing role, with a stronger direct-distribution orientation than pure rep model.
- Edward Don & Company: Edward Don is one of the largest US foodservice equipment and supplies distributors, serving operators, chains, and institutions. Comparable customer segments and equipment-sourcing role, but operating at significantly larger national scale than Professional Reps.
- Boelter Companies: Boelter is a regional foodservice equipment representative and distributor serving commercial kitchen operators across the Midwest. Directly comparable to Professional Reps as an equipment rep firm providing consultation, design, and dealer-network support for the same operator customers.
- TriMark: TriMark is a national foodservice equipment and supplies distributor and design consultant serving chain restaurants and institutions. Comparable equipment-representation and kitchen-design model to Professional Reps, with national rather than regional coverage.
Broad incumbents
- Restaurant Depot: Restaurant Depot is a nationwide cash-and-carry foodservice equipment and supplies retailer serving independent restaurant operators. Comparable operator customer base, though operating via retail warehouse rather than rep/consultative model.
- Middleby Corporation: Middleby is a leading global commercial foodservice equipment manufacturer whose brands Professional Reps actively represents. Comparable as a participant in the same foodservice equipment ecosystem, but operating as a manufacturer rather than a rep firm.
- Welbilt (Ali Group): Welbilt (now part of Ali Group) is a major global foodservice equipment manufacturer. Comparable ecosystem overlap through represented brands, but operates at incumbent manufacturer scale rather than as a regional rep.
Others
- MAFSI: MAFSI is the trade association for foodservice manufacturer's representatives, of which Professional Reps is an active member. Not a competitor but the central ecosystem organization for peer rep firms and a key source of industry relationships and credibility.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Professional Reps social profiles
Digital presenceProfessional Reps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Reps leadership team
Management profileNumber of profiles
Profiles10 records
Professional Reps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Reps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Reps
What does Professional Reps do?
Professional Reps is a manufacturer's representative firm that represents commercial foodservice equipment brands across defined US territories. The company provides free consultation, product expertise, and hands-on equipment demonstrations through three test kitchens to help customers select and purchase commercial kitchen equipment. It earns commissions from manufacturers on sales generated through its dealer network and direct customer relationships across 25 states.
Is Professional Reps a public or private company?
Professional Reps is a private company. It is classified as management employee owned and is currently operating.
When was Professional Reps founded?
Professional Reps was founded in 1956. It employs 11 to 50 people.
Where is Professional Reps based?
Professional Reps is headquartered in Phoenix, United States, in the North America region.
How does Professional Reps make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Professional Reps's main competitors?
Direct peers on record are Hubert Company, Singer Equipment, Bargreen Ellingson, Edward Don & Company, Boelter Companies and TriMark. Broad incumbents are Restaurant Depot, Middleby Corporation and Welbilt (Ali Group). MAFSI is listed as an others.
Does Professional Reps have an API?
No public API is recorded for Professional Reps.