What Urban Triage does

Urban Triage is a Black-led, community-centered 501(c)(3) nonprofit headquartered in Madison, Wisconsin, founded in 2019 by Brandi Grayson. The organization delivers direct services and transformational programming to individuals and families experiencing homelessness or housing instability, primarily within Dane County. Core service lines include Housing Navigation Support (connecting clients to permanent housing, with $575K+ in rent and utility assistance distributed in 2025), the Supporting Healthy Black Families (SHBF) 6–16 week cohort curriculum covering perception psychology and habit formation, transitional housing through the Emerging Adults Transitional Home for youth aging out of foster care, and the Supporting Healthy Black Agriculture program including a 12-week Hemp Specialty Crop Program run in partnership with the Farley Center.

Urban Triage operates as a multi-program platform spanning housing, education, youth services, elder support, agriculture, and anti-racism workgroups (Cultivating Co-Conspirators). It runs an owned hemp wellness consumer brand, Less Noise Wellness, and an online Housing Resource List database. The organization has no proprietary technology platform; service delivery relies on drop-in centers, partner shelter locations (The Beacon, Salvation Army, Madison Public Library), mobile outreach, the transitional home, and community events including the annual Black Brilliance Gala and The Golden Hour brunch.

Revenue is generated through a diversified mix of individual donations (including Giving Tuesday, which raised over $33,817 in 2025), federal funding via the HUD Continuum of Care program, state and county government contracts (Wisconsin DHS, Dane County Department of Human Services), event sponsorships (with tiers up to $20,000), foundation grants (United Way, Madison Community Foundation, Roots and Wings), and Less Noise Wellness product sales. Services are provided free of charge to clients. Urban Triage reports reaching over 3,500 families and achieving 103 permanent housing placements, 1,543 case management connections, and a 75% graduation rate for its Hemp Specialty Crop Program.

Name

Urban Triage

Legal name

Urban Triage, Inc.

Website

https://urbantriage.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Triage is a Black-led Madison, Wisconsin nonprofit, founded in 2019, that delivers housing navigation, transitional housing for foster youth, transformational education, and agricultural programs to Black and marginalized families experiencing homelessness or housing instability in Dane County.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Community Housing Services (62422), Temporary Shelters (624221)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

akta.pro secondary industry

Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Housing navigation services
• Community case management
• Transformational education programs
• Agricultural training initiatives
• Youth transitional housing

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations fund core programming including housing support, food access, youth services, and agricultural initiatives. The organization runs annual giving campaigns such as Giving Tuesday (raised over $33,817 in 2025) and encourages monthly recurring donations.
2. Government Grants and Contracts: Urban Triage receives federal funding through HUD Continuum of Care (CoC) program for housing navigation services. Additional government partnerships include Wisconsin Department of Health Services and Dane County Department of Human Services funding.
3. Event Revenue and Sponsorships: Major annual events including the Black Brilliance Gala and The Golden Hour brunch generate revenue through ticket sales, sponsorships (Liberation Sponsor: $20,000+, Freedom Sponsor: $10,000-$19,999, Justice Sponsor: $5,000-$9,999), and donations. Sponsorship tiers offer visibility among engaged social-impact audiences.
4. Hemp and Wellness Product Sales: Less Noise Wellness, Urban Triage's hemp wellness brand, sells full-spectrum CBD products including balms, gummies, and pre-rolls. Revenue supports the agriculture workgroup and economic empowerment programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Urban Triage is a Black-led nonprofit that delivers direct social services to individuals and families experiencing homelessness or housing instability in Dane County, Wisconsin. Its core offerings include housing navigation and rapid rehousing, a transformational education curriculum (Supporting Healthy Black Families), agricultural training through the Supporting Healthy Black Agriculture workgroup and Hemp Specialty Crop Program, transitional housing for youth aging out of foster care, and a hemp wellness product brand (Less Noise Wellness). All services are delivered free of charge to community members.

Product overview

Urban Triage is a Black-led, community-centered nonprofit organization that operates as a multi-program platform rather than a single product. The core offerings include: Supporting Healthy Black Families (SHBF), a transformational education curriculum; Housing Navigation Support services; Supporting Healthy Black Agriculture (SHBA); and the Hemp Specialty Crop Program. These are complemented by the Less Noise Wellness sub-brand (hemp wellness products), Supporting Healthy Black Elders workgroup, Cultivating Co-Conspirators anti-racism education, and the Housing Resource List database. The organization also hosts signature events including The Golden Hour gala and Black Brilliance Gala. Programs are delivered through direct services, educational workgroups, agricultural initiatives, and community events, all centered on empowering vulnerable communities in Dane County, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Supporting Healthy Black Families (SHBF) A 6-16 week cohort-based transformational education curriculum addressing perception psychology, habit formation, and systemic barriers using Black-centered principles, designed for Black youth and adults seeking to break generational cycles.
• Housing Navigation Support A program designed to rapidly connect individuals and families experiencing homelessness with safe, stable, and permanent housing through a person-centered, trauma-informed, and equity-driven approach; includes rent and utility assistance.
• Supporting Healthy Black Agriculture (SHBA) An agricultural initiative that teaches Black families how to grow food and enter agricultural ventures, including farm business development and specialty crops, delivered in partnership with Farley Center.
• Hemp Specialty Crop Program for Entrepreneurs A 12-week immersive Supporting Healthy Black Families economic empowerment workgroup designed to restore land-based knowledge, expand Black ownership, and build generational wealth within the hemp industry.
• Less Noise Wellness Urban Triage's own full-spectrum hemp wellness brand. Wisconsin-grown, organic, community-owned. Products include balms, gummies, and pre-rolls, with revenue supporting the agriculture workgroup and economic empowerment programming.
• Supporting Healthy Black Elders (SHBE) A workgroup for Black adults aged 55+ integrating trauma-informed, Black-centered curriculum with facilitated dialogue, peer connection, and healing-centered activities; participants engage in weekly sessions with a $25 stipend and healthy meals.
• Cultivating Co-Conspirators Transformational education workgroup designed to bring about positive, permanent shifts in how non-Black community members define and understand white supremacist racism and how it is embodied.
• Housing Resource List A comprehensive online and downloadable PDF housing resource database featuring affordable housing options within Dane County at Fair Market Rates, organized by bedroom size.
• Youth Employment Program (YEP) A program creating real economic pathways and employment opportunities for young people in the community.
• Emerging Adults Transitional Home A transitional living space on Madison's north side for young adults who have aged out of foster care, providing life skills training, employment readiness, financial literacy, and independent living preparation.

Quantifiable outcome

• 103 families transitioned to permanent housing from homelessness
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor, core and key.

• Cooper's TavernminorOthers · 3 March 2026Capitol Square restaurant providing free boxed lunches for staff, volunteers, and speakers during The Big Share Seen & Unseen event.
• ImpactLifeminorOthers · 16 February 2026Blood donation services partnership hosting community blood drives. Donated blood stays local to support patients in the community.
• ECHO Suites MadisoncoreOthers · 8 October 2025Emergency housing partnership providing shelter for individuals experiencing homelessness on Madison's East Side. Urban Triage connecting clients to temporary housing while supporting navigation to permanent solutions.
• Wisconsin Department of Health ServicescoreOthersGovernment agency partnership providing health services support and funding to Urban Triage's programming serving vulnerable populations in Dane County.
• United Way of Dane CountycoreOthersMajor nonprofit partnership for community support services, resource navigation, and collective impact initiatives in Dane County.
• UW HealthcoreOthersHealthcare provider partnership supporting health services integration and wellness programming for Urban Triage clients.
• UnityPoint Health MeritercoreOthersHealthcare partnership supporting health and wellness services integration for community members served by Urban Triage.
• Dane County Department of Human ServicescoreOthersLocal government partnership providing human services funding and coordinated care for housing and support services.
• City of MadisoncoreOthersMunicipal government partnership supporting housing initiatives, community development, and collaborative programs for Madison residents.
• Madison Metropolitan School DistrictkeyOthersEducation partnership supporting youth programming, school engagement, and educational resources for students and families.
• Farley CentercoreStrategic or Co-development PartnerAgricultural land partner providing farmland for Supporting Healthy Black Agriculture workgroup and Hemp Specialty Crop Program. Hosts workshops on farm business development and specialty crops.
• True Stage (Trustage)minorOthersFinancial services partnership supporting organizational operations and programming.
• Still Point Flower FarmminorStrategic or Co-development PartnerAgricultural partner supporting farming initiatives and community agriculture programming.
• Madison CollegeminorOthersEducational institution partnership supporting workforce development and educational opportunities for community members.
• Madison Public LibrarykeyOthersPublic library partnership providing service location for housing navigation and resource access on Fridays.
• Sherman Avenue United Methodist ChurchminorOthersFaith-based community partner supporting outreach and resource distribution to vulnerable populations.
• Mt. Zion Baptist ChurchminorOthersHistoric Black church partnership supporting community programs and outreach efforts.
• QuartzminorOthersHealth insurance partner supporting healthcare access for community members.
• Madison Gas & ElectricminorOthersUtility company partnership supporting energy assistance and utility services for clients.
• The Madison ClubminorOthersEvent venue partnership hosting The Golden Hour: Reclaiming Our Crown gala on the prestigious 3rd floor rooftop.
• UW-Extension Dane CountykeyStrategic or Co-development PartnerAgricultural education partnership co-hosting seed starting workshops and providing extension services for farming programs at Farley Center location.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goodman Community Center: Madison community center offering food programs, youth services, and adult education to low-income residents on Madison's east side. Comparable multi-program community-services model and overlapping target population.
• YWCA Madison: Madison YWCA providing housing, racial justice, and direct services with an explicit equity-driven mission. Comparable in anti-racism programming (parallel to Cultivating Co-Conspirators), housing services, and racial equity framing.
• Freedom Inc. Madison-based Black-led nonprofit organizing for racial justice and providing direct services to Black, brown, and low-income communities. Closely comparable on community accountability orientation, racial equity focus, and Dane County footprint.
• Tenant Resource Center: Wisconsin-based nonprofit providing housing counseling, eviction prevention, and tenant education. Overlaps with Urban Triage's housing navigation function and Dane County tenant service population.
• The Road Home: Dane County nonprofit focused on preventing and ending family homelessness through housing-focused case management and shelter diversion. Comparable service model and target population in the same geography.
• Porchlight: Madison-based nonprofit providing emergency shelter, housing, and case management for people experiencing homelessness in Dane County. Most direct functional peer given overlapping service population, geography, and housing navigation scope.
• Boys & Girls Club of Dane County: Dane County youth development organization serving low-income youth with after-school and summer programming. Comparable youth-services function and target population in the same geography.

Broad incumbents

• Salvation Army of Dane County: Large established shelter and social services provider operating emergency housing and rent/utility assistance in Dane County. Comparable on housing services but operates at much broader national scale and is not specifically Black-led.
• Habitat for Humanity of Dane County: Affordable housing nonprofit working on homeownership pathways in Dane County. Overlaps with Urban Triage on housing outcomes for low-income families but focuses on ownership/build rather than rapid rehousing.
• United Way of Dane County: Major funder and coordinator of community services across Dane County, including some of Urban Triage's programs. Comparable collective-impact role and grant-making function but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UrbanTriageInc
• Instagraminstagram.com/urbantriage
• LinkedInlinkedin.com/company/urban-triage
• Xx.com/urbantriage

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Triage