Built To Scale
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Built To Scale firmographics
Firmographics- Name
- Built To Scale
- Legal name
- Built To Scale
- Website
- https://builttoscale.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Built To Scale industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Organization, Operating Model & Capability Building (MPAAAFAG)
- akta.pro secondary industries
- Content Strategy & Planning (BPAFAIAG), Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Built To Scale is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Built To Scale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Performance Marketing Agency Services: Built To Scale generates revenue by providing performance-based growth services to brands, including media buying, creative production, conversion rate optimization, and retention marketing. The company positions itself as a performance growth partner with skin in the game, suggesting a retainer or performance-linked fee structure. Revenue is derived from professional services delivered across acquisition, conversion, and retention stages of the customer journey.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Built To Scale product offering
Product offeringCore offering
Built To Scale is a performance marketing agency that delivers full-funnel growth services for modern brands, spanning acquisition, conversion, profit maximization, and retention. The agency runs multi-channel paid media campaigns (Meta, TikTok, Google, Snapchat, Twitter/X, LinkedIn), produces direct-response creatives on a weekly cadence, runs AI-driven conversion rate optimization sprints, and implements email/SMS retention automation to drive lifetime value.
Product overview
Built To Scale is a performance marketing agency (not a SaaS product company) offering a unified suite of marketing services for modern brands. The core offering combines Acquisition, Conversion, Profit Maximization, and Retention services into a complete customer journey solution. Supporting these core services are specialized capabilities including Captivating Creatives (creative production with modular testing), Magical Media Buying (multi-channel ad management with $500M+ spend), and Conversion Rate Optimization (AI-driven testing). The engagement follows a structured four-stage Process: Chat, Audit, Implement, and Scale. The company operates as a Google Partner and Meta Business Partner, positioning these as credentials rather than product integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing Services
Quantifiable outcome
- $500M+ in performance spend managed with ROI across multiple channels and industries
Companies that use Built To Scale
Customer profileSegments1 record
Ideal customer profiles1 record
Built To Scale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Built To Scale partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Meta Platforms Inc. (Meta Business Partner)coreBuilt To Scale is a certified Meta Business Partner, displayed via the Meta Business Partner badge on their website. This partnership enables the agency to run paid advertising campaigns across Meta's platforms (Facebook, Instagram) and likely provides access to Meta's advertising tools, Beta features, and direct support channels.
- Google (Google Partner)coreBuilt To Scale holds a Google Partner certification, displayed via the Google Partner badge on their website. This indicates the agency is certified to manage Google Ads campaigns and likely provides access to Google's advertising platform features and support.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Built To Scale competitors and assessment
Company assessmentDirect peers
- Hawke Media: Digital marketing agency offering paid media, SEO, creative, and retention services to e-commerce and DTC brands. Comparable in service breadth and target customer, though typically larger in scale than Built To Scale.
- Voy Media: Performance marketing agency specializing in paid social and Google ads for DTC and e-commerce brands. Directly comparable to Built To Scale given shared focus on multi-channel paid acquisition, creative iteration, and conversion optimization for modern brands.
- Ladder: Growth marketing agency providing paid acquisition, creative testing, and CRO for DTC and e-commerce brands. Comparable in methodology (testing-driven, creative-led) and customer focus to Built To Scale.
- Common Thread Collective: DTC growth agency offering paid media, creative, CRO, and email/SMS retention services to e-commerce brands. Directly overlaps with Built To Scale's four-pillar full-funnel model and DTC customer base.
- Lunar Solar Group: Boutique performance marketing agency focused on paid acquisition, creative production, and retention for DTC brands. Comparable in service scope (acquisition, creative, retention), target customer (DTC), and team size relative to Built To Scale.
- Disruptive Advertising: Performance marketing agency specializing in paid media buying, creative, and CRO across Google, Meta, and other channels. Directly comparable to Built To Scale in service mix and customer base.
Broad incumbents
- Wpromote: Larger full-service digital marketing agency offering paid media, SEO, creative, and analytics. Broader incumbent serving similar DTC and enterprise customers with overlapping but more comprehensive capabilities than Built To Scale.
- Tinuiti: Large independent performance marketing agency with paid media, creative, and retention capabilities across major channels. Broader incumbent offering similar services as Built To Scale but at significantly larger scale and with proprietary technology.
- Neil Patel Digital: Established digital marketing agency with paid media, SEO, and content services. Comparable in offering scope to Built To Scale but with much larger brand recognition and broader channel mix.
Emerging players
- Triple Whale: DTC-focused analytics and attribution platform that increasingly offers media buying and creative services. Adjacent competitor combining SaaS tooling with agency services that could disrupt traditional performance agencies like Built To Scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Built To Scale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Built To Scale leadership team
Management profileNumber of profiles
Profiles9 records
Built To Scale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Built To Scale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Built To Scale
What does Built To Scale do?
Built To Scale is a performance marketing agency that delivers full-funnel growth services for modern brands, spanning acquisition, conversion, profit maximization, and retention. The agency runs multi-channel paid media campaigns (Meta, TikTok, Google, Snapchat, Twitter/X, LinkedIn), produces direct-response creatives on a weekly cadence, runs AI-driven conversion rate optimization sprints, and implements email/SMS retention automation to drive lifetime value.
Is Built To Scale a public or private company?
Built To Scale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Built To Scale founded?
Built To Scale was founded in 2017. It employs 1 to 10 people.
Where is Built To Scale based?
Built To Scale is headquartered in San Francisco, United States, in the North America region.
How does Built To Scale make money?
One revenue line is on record: performance Marketing Agency Services.
Who are Built To Scale's main competitors?
Direct peers on record are Hawke Media, Voy Media, Ladder, Common Thread Collective, Lunar Solar Group and Disruptive Advertising. Broad incumbents are Wpromote, Tinuiti and Neil Patel Digital. Triple Whale is listed as an emerging player.
Does Built To Scale have an API?
No public API is recorded for Built To Scale.
What industry is Built To Scale in?
Built To Scale's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAAFAG, Marketing Organization, Operating Model & Capability Building, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 541810 and its SIC code is 7311.