What Lunar Solar Group does

Lunar Solar Group is a privately held, New York-headquartered growth consultancy and full-service digital marketing agency focused on direct-to-consumer brands. Founded in 2018 by Pierson Krass, the firm operates three service divisions — MuteSix for omni-channel acquisition and paid media, Enkore for retention and lifecycle marketing, and No Sleep Studio for ecommerce website design and conversion optimization — alongside a proprietary software portfolio that includes Mission Control (analytics and attribution), CairnAI (AI-personalized post-click experiences), DTR Labs/VTagz (digital-to-retail SMS rewards), Stay AI (subscription commerce), KnoCommerce (post-purchase surveying), and Loyalty Landers (no-code landing pages). The company serves DTC brands across CPG, food and beverage, beauty, fashion, health and wellness, and home verticals, with client budgets segmented into tiers ranging from below $50,000 to above $500,000 per month in media spend.

Lunar generates revenue through a combination of professional services fees (retainers, project-based engagements, and percentage-of-spend on managed media), subscription and licensing revenue from its proprietary software products, and ecommerce development services delivered through No Sleep Studio. Distribution combines direct enterprise sales with self-serve lead capture on its website, and the company sells technology products such as KnoCommerce and Stay AI through the Shopify App Store, reaching 4,000+ merchants on the platform and 5,000+ brands overall through its combined stack. The company raised a $6M Series A in October 2024 and has since deployed more than $30M through The Market Leader fund to acquire or build commerce enablement and marketing technology.

The company has pursued an aggressive inorganic strategy, completing roughly six acquisitions in twelve months including MuteSix from Dentsu in October 2024 and Sharma Brands in October 2025, the latter bringing founder Nik Sharma on as Chief Growth Officer. Notable outcomes cited across client engagements include $1.7B in aggregate client revenue driven, 95%+ reported client satisfaction, and individual results such as Vita Coco's $833M IPO valuation, Goal Zero's 70% Q1 revenue growth, and Health Aide's 276% Meta-attributed revenue increase. Headcount is reported at 11-50, though the operating footprint has expanded materially through acquisitions.

Name

Lunar Solar Group

Legal name

Lunar Solar Group

Website

https://lunarsolargroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lunar Solar Group is a New York-based DTC growth consultancy operating MuteSix (acquisition), Enkore (retention), and No Sleep Studio (ecommerce) alongside proprietary software — Mission Control, Stay AI, KnoCommerce, DTR Labs, and CairnAI — serving CPG, beauty, fashion, and wellness brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency fees including paid social, paid search, performance creative, production, landing page development, email/SMS management, and loyalty/subscription management. Revenue generated through retainer fees, project-based fees, and percentage-of-spend on managed media budgets.
2. Technology Licensing: Proprietary technology tools including Stay AI (subscription management), KnoCommerce (surveying), DTR Labs (digital-to-retail), and Mission Control (analytics) are deployed for client use, generating licensing or subscription revenue.
3. Ecommerce Development Services: Website design, development, and optimization services through No Sleep Studio, including Shopify Plus development, conversion rate optimization, and landing page creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Lunar Solar Group is a growth consultancy and full-service digital marketing agency that pairs three operating service divisions (MuteSix for paid acquisition, Enkore for retention and lifecycle, No Sleep Studio for ecommerce development) with a proprietary technology stack (Mission Control, CairnAI, DTR Labs, Stay AI, KnoCommerce, Loyalty Landers) to deliver full-funnel DTC growth strategies. Its services span paid media, performance creative and production, email/SMS lifecycle management, subscription commerce, conversion rate optimization, website design, and digital-to-retail attribution for brands ranging from emerging startups to enterprise clients such as Vita Coco and Goal Zero.

Product overview

Lunar Solar Group operates as a transformational growth consultancy combining proprietary technology solutions with service divisions. The product portfolio includes Mission Control (analytics and attribution platform), CairnAI (AI-powered personalization), DTR Labs (digital-to-retail tracking), Stay AI (subscription optimization), KnoCommerce (post-purchase surveying), and Loyalty Landers (landing page builder). Service divisions include MuteSix (acquisition/paid media), Enkore (retention/CRM), and No Sleep Studio (web development). Recent acquisitions include Sharma Brands (CPG marketing). Together these tools power 5,000+ brands, enabling full-funnel growth from acquisition through retention.

Differentiator

Problem solved

Functional benefit

Brands

• MuteSix: Crafting omni-channel acquisition strategies, optimizing marketing mix and sales channels online and in-store. Full-funnel acquisition, DTC & digital to shelf, media buying across social and search platforms.
• Enkore
• No Sleep Studio
• Mission Control
• CairnAI
• DTR Labs
• KnoCommerce
• Stay AI
• Sharma Brands

Products and services

• MuteSix Acquisition marketing service division providing omni-channel acquisition strategies, paid media buying across social and search, performance creative, and production services for DTC ecommerce brands.
• Enkore Retention marketing service division offering email and SMS management, loyalty and rewards programs, referral and ambassador programs, subscription/club/membership management, mobile apps and push, and data and technology management for DTC brands.
• No Sleep Studio Ecommerce website design, development, and optimization service division specializing in Shopify Plus builds, conversion rate optimization, A/B testing, and landing page development for DTC ecommerce brands.
• Sharma Brands DTC growth and marketing consultancy helping launch, operate, and scale consumer brands in the digital landscape, with deep Shopify expertise and creative strategy. Acquired by Lunar Solar Group from Sharma Brands' founder Nik Sharma effective October 1, 2025.
• Stay AI Subscription commerce and LTV optimization platform incubated within Lunar that turns subscription programs into performance channels for CPG brands, delivering dozens of unique new-to-market features.
• KnoCommerce Post-purchase consumer insight surveying platform pioneering 'always on' customer surveying for DTC media buying and attribution, serving 5,000+ brands.
• DTR Labs (VTagz) Digital-to-retail marketing platform that delivers trackable shopper rewards via SMS to drive measurable in-store sales, connecting digital marketing engagement with real-world retail conversion.
• Mission Control Proprietary omnichannel data and measurement platform providing attribution, channel performance, financial forecasting, consumer insights, and always-on brand health monitoring for Lunar clients.
• CairnAI (Loyalty Landers) AI-powered personalized post-click experience platform that delivers no-code landing pages and post-click experience personalization for every email, SMS, and ad, with rapid funnel deployment in under an hour.
• The Market Leader Fund Investment vehicle through which Lunar deploys capital to build the next generation of commerce enablement and marketing tools, with $30M+ deployed.

Quantifiable outcome

• 38% average lift in channel ROI in first 30 days
• +9 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Sharma BrandscoreStrategic or Co-development Partner · 1 October 2025Acquired Sharma Brands in October 2025, bringing Shopify development, creative strategy, performance marketing, and customer retention expertise. Nik Sharma joined as Chief Growth Officer. Clients include SET Active, David Protein, Feastables, and Parachute Home.
• MuteSixcoreStrategic or Co-development Partner · 1 October 2024Acquired MuteSix from Dentsu in October 2024, bringing significant production capabilities, TikTok expertise, and programmatic expertise. MuteSix has driven billions in trackable ecommerce revenue for brands like Therabody, Theory, Farmacy Beauty, and Ring.
• KlaviyocoreTechnology or IntegrationPremier technology partnership with Klaviyo, a leading email and SMS marketing platform. Enkore is recognized as a Klaviyo Elite partner with advanced CRM experts driving client success across multiple verticals. Integration enables sophisticated email automation, segmentation, and lifecycle marketing capabilities.
• YotpocoreTechnology or IntegrationTechnology partnership for loyalty, reviews, and SMS marketing solutions. Yotpo's platform complements Enkore's retention services with enhanced loyalty program capabilities.
• RechargecoreTechnology or IntegrationIntegration with Recharge for subscription commerce management. Enables seamless recurring billing, subscription portal customization, and subscription-focused CRO.
• NorthbeamcoreTechnology or IntegrationThird-party attribution partnership used alongside KnoCommerce and Mission Control to assess campaign impact across channels with precise attribution modeling.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner with certified expertise in Shopify Plus development. No Sleep Studio builds custom Shopify solutions and has launched apps used by 4,000+ merchants.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bounteous: Bounteous is a digital experience and commerce agency with Shopify Plus expertise and analytics offerings that compete directly with No Sleep Studio's web/CRO services and Lunar's broader commerce enablement stack.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, CRO, and lifecycle marketing for mid-market ecommerce brands, overlapping Lunar's MuteSix/No Sleep Studio stack.
• Acceleration Partners: Acceleration Partners is a performance marketing agency with a strong affiliate/partner focus and DTC CPG client roster, comparable to Lunar's retention/CRM and acquisition offerings at a similar mid-market scale.
• Wpromote: Wpromote is a mid-to-large digital marketing agency offering paid media, SEO, and creative for DTC and enterprise brands; comparable in service mix, mid-market enterprise targeting, and proprietary marketing tech stack.
• Tinuiti: Tinuiti is a large independent performance marketing agency focused on DTC and CPG brands across paid media, ecommerce, and analytics — closely mirroring Lunar's MuteSix acquisition marketing focus and Shopify-ecosystem client base.
• Power Digital Marketing: Power Digital is a performance marketing agency serving mid-market and enterprise DTC brands with paid media, SEO, and CRO services; its focus on CPG/food/beverage and Shopify/Salesforce commerce parallels Lunar's core verticals.

Emerging players

• SmartSites: SmartSites is a digital marketing agency serving SMB and mid-market ecommerce brands with paid media, SEO, and web development — partial overlap with Lunar's emerging-brand and Shopify web service lines.

Broad incumbents

• GroupM / WPP: GroupM is the global media investment arm of WPP, offering scaled paid media, programmatic, and commerce services; represents the broad incumbent counterpart to Lunar in enterprise marketing budgets.
• Dentsu (now parent of Merkle): Dentsu is a global ad/marketing holding company that previously owned MuteSix until Lunar acquired it; competes broadly with Lunar across paid media, commerce, and CX for enterprise CPG brands.
• Stagwell Group: Stagwell is a publicly listed marketing holding company building a portfolio of digital, PR, and commerce agencies (including Assembly, Anomaly, Forsman & Bodenfors) — comparable as a roll-up play in a different orbit but in the same broader advertising services category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-lunar-solar-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunar Solar Group