What Appbooster does

Appbooster (legal entity LLC "APPBOOSTER" / ООО "АППБУСТЕР", Samara, Russia, founded 2013) is a mobile app marketing company operating a dual business model that combines a full-service agency with a self-service SaaS platform. The agency offering spans strategy development, App Store Optimization (ASO), motivated and non-motivated install acquisition, performance channel management, app store rating and reputation management, and Cost Per Engagement (CPE) campaigns, delivered to app developers and publishers through dedicated account managers. The self-service SaaS layer is delivered through my.appbooster.com, where clients can launch campaigns, track app store positions, monitor competitors, and access real-time performance data. Two free utility tools sit at the top of the funnel: MetaMagic (metadata composition for App Store and Google Play listings) and ASO Constructor (a graphics creation tool with color matching, device mockups, and automatic store-guideline size adaptation).

The company sells two distinct revenue streams: (1) Agency Services on a professional services basis, with pricing tied to the volume of ordered installs and inclusive of reporting, account management, strategy consultations, and optimization recommendations, and (2) SaaS Platform Subscriptions on a recurring basis for self-managed campaigns. Go-to-market is hybrid: enterprise clients are served through a structured consulting-led sales motion (briefing, media plan, contract, launch, weekly reporting, analytics, scaling), while SMB and individual developers are served through the self-serve SaaS funnel and free tools. The company also runs a partner channel targeting digital agencies, mobile development studios, mobile game publishers, and consulting companies.

The customer base is enterprise-tilted and spans multiple verticals and geographies: Samokat (e-grocery/delivery), Skyeng (language learning), Zolotoe Yabloko (beauty retail), Zvuk (music streaming), Kupibillet (ticketing), and Deft by Okkam (mobile marketing agency). Several relationships are multi-year, including Deft (8+ years) and Zvuk (5+ years). Headcount is 90 specialists distributed across 12 countries, with the legal entity headquartered in Samara and the team operating as a distributed workforce. The company claims to have promoted more than 10,000 applications to top-10 store positions and to have driven 10 million active users across 26 countries, supported by an educational platform (Appbooster Academy) and a portfolio of 2025 industry recognitions including #1 in the Adindex Digital quality rating for App Promotion.

Name

Appbooster

Legal name

LLC "APPBOOSTER"

Website

https://appbooster.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Appbooster is a Samara, Russia-based mobile app marketing company combining a full-service agency and a self-service SaaS platform to help app developers and publishers in 26+ countries run ASO, organic and paid user acquisition, performance campaigns, and app store reputation management.

Ownership category

akta.pro rank

Product category

Mobile App Marketing & ASO Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Software Publishers (513210)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

akta.pro secondary industries

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), Market Research, Analytics & Consumer Insights (BPAFAAAM), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• Mobile app marketing
• App store optimization
• User acquisition
• Mobile advertising agency
• ASO services

Headquarters

HQ city

Samara

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Agency Services: Full-service mobile marketing agency providing strategy development, ASO, motivated and motiveless traffic acquisition, rating correction, CPE campaigns, and analytics
2. SaaS Platform Subscription: Self-service platform for app promotion allowing clients to manage campaigns independently with online data access

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Appbooster is a mobile app marketing company that delivers end-to-end mobile app promotion services including App Store Optimization (ASO), organic and paid user acquisition, performance channel management, reputation/rating correction, CPE (Cost Per Engagement) campaigns, and mobile marketing strategy development. The company operates both as a full-service agency with dedicated account managers and as a self-service SaaS platform (my.appbooster.com) where clients can independently run campaigns, track app search positions, and monitor competitors across App Store and Google Play in 115 countries.

Product overview

Appbooster is an AdTech company offering a two-part product portfolio: (1) a SaaS platform for self-service mobile app promotion with free ASO tools (MetaMagic for metadata creation, ASO Constructor for graphics), and (2) a full-service agency offering managed marketing services including ASO, organic traffic growth, performance channels, reputation management, strategy development, and CPE campaigns. The platform enables self-service campaign management with position tracking and competitor monitoring, while the agency services provide comprehensive outsourced mobile marketing with dedicated account management.

Differentiator

Problem solved

Functional benefit

Brands

• Appbooster Academy: Educational resource and content hub sharing expertise in mobile marketing and ASO with thousands of professionals.
• MetaMagic
• ASO Constructor

Products and services

• Appbooster Platform Self-service SaaS platform for mobile app promotion that allows users to launch campaigns, track app positions in search across all stores, monitor competitor activities, and access real-time campaign data and ratings through a personal account.
• ASO Services

Quantifiable outcome

• 54% increase in monthly installs from Google Play's "Интересное" section through event featuring
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Digital Agencies (Partner Program)coreChannel Partner/ Reseller/ DistributorPartner program inviting digital agencies to recommend Appbooster for mobile marketing tasks. Agencies can subcontract mobile marketing work to Appbooster, maintain client relationships while earning agency commission from contracts.
• Mobile Development Studios (Partner Program)coreChannel Partner/ Reseller/ DistributorPartnership program for mobile development studios to engage Appbooster at final project stages for analytics setup, marketing strategy, and app promotion services.
• Mobile Game Publishers (Partner Program)minorChannel Partner/ Reseller/ DistributorPartnership program for mobile game publishers seeking ASO and mobile marketing services for their game portfolios.
• Consulting Companies (Partner Program)minorChannel Partner/ Reseller/ DistributorPartnership program for consulting companies to recommend Appbooster for mobile app promotion needs of their clients.
• Peoples&ScreensminorGTM or Marketing PartnerListed partner in Appbooster's partner ecosystem
• Koupisot GroupminorGTM or Marketing PartnerListed partner in Appbooster's partner ecosystem
• Mobio SharksminorGTM or Marketing PartnerListed partner in Appbooster's partner ecosystem
• AgimaminorGTM or Marketing PartnerListed partner in Appbooster's partner ecosystem
• MGComminorGTM or Marketing PartnerListed partner in Appbooster's partner ecosystem
• Zen Mobile AgencyminorGTM or Marketing PartnerListed partner in Appbooster's partner ecosystem
• ARDA (Association for Development of Digital Agencies)minorStrategic or Co-development PartnerMember of Association for Development of Digital Agencies, demonstrating commitment to industry standards and professional development

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• UMANA: Russia/CIS-focused mobile marketing agency operating in overlapping geographies to Appbooster. Relevant regional peer competing for the same Russian app developer and publisher accounts.

Emerging players

• Appfigures: Mobile app intelligence, ASO and analytics SaaS. Comparable to Appbooster's platform element — particularly on metadata/keyword tracking and competitor monitoring — although more product-led with lighter agency footprint.
• StoreSpy: App store intelligence and keyword tracking SaaS. Adjacent tooling peer competing with Appbooster's platform on organic keyword tracking and visibility monitoring for app publishers.

Direct peers

• Yodel Mobile: UK-based mobile marketing agency and ASO specialist offering app store optimization, paid UA, and creative services. Closest direct competitor to Appbooster's agency + ASO model with similar service mix and enterprise orientation.
• SplitMetrics: Provides ASO tools (Acorn) plus agency services for app marketing, with a self-serve platform analogous to my.appbooster.com. Closest peer combining agency and SaaS platform in mobile app marketing.
• MobileAction: ASO tool plus agency services for app store optimization, with keyword tracking and competitor analytics overlapping Appbooster Platform's capabilities. Closely comparable on the SaaS-plus-services hybrid model.
• AppTada (by Gormat): Mobile app marketing agency providing ASO, user acquisition and creative services across global markets. Directly comparable to Appbooster's agency offering for app developers seeking full-service promotion.
• Yellowhead (formerly Asomobile): ASO and mobile marketing agency offering paid UA, ASO audits and creative production across global markets. Direct peer in service depth and enterprise-grade app marketing.
• Uplift (Formerly UAM): Performance UA and ASO marketing agency serving mobile app developers globally. Direct competitor on the services side with comparable buyer profile and engagement model.

Broad incumbents

• Sensor Tower (data.ai): Largest mobile market intelligence platform covering ASO, ad intelligence, and app analytics with a much broader product portfolio. Competes with Appbooster on platform-side intelligence but operates at significantly greater scale and enterprise reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmlRWpR9tS23rHEJqvmDQ
• LinkedInlinkedin.com/company/appbooster-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appbooster