FunFirst

What FunFirst does

FunFirst s.r.o. is a privately held Czech software company, founded in 2021 and headquartered in Prague, that operates the cloud-based "Simple CRM" platform. The platform is built on a multi-tenant SaaS architecture accessible from any browser-enabled device (PC, mobile, tablet) and combines a customer/contact database with timeline history, document and file management, deals/pipeline tracking, calendar and event management, inventory and warehouse features, and a built-in e-commerce module, with integrations to Dropbox, Google Drive, OneDrive, PrestaShop, Magento, WooCommerce, and the Czech accounting systems Pohoda and Abra.

The business model is a single-tier per-seat subscription at $19 per user per month (with Czech Koruna pricing at 400 Kč/month) sold via a product-led, self-serve motion that includes a 30-day free trial with no credit card required. Distribution is entirely digital — direct website signup supported by content marketing (a bilingual blog and newsletter), social channels (Facebook, Instagram, Twitter, GitHub), and ad-hoc chat-based sales assistance — with explicit startup and non-profit discount programs to widen addressable demand. Customer segments are primarily small and medium businesses, online entrepreneurs, startups in their first year, and non-profit organizations, with an Enterprise tier now positioning the company to extend further upmarket.

FunFirst does not disclose revenue, headcount, or external funding; ownership remains with co-founders George and Jiří Žižka, and named customers in the public record are limited (most prominently Rainbowland s.r.o., a retail operator with more than 80,000 end-customers). The product surface has expanded through 2021 module launches (Online Marketing in Q1, Sales in Q2, Ecommerce in Q3) and a recent Enterprise-tier positioning, but there are no disclosed M&A, partnership, or institutional-investor signals.

Name

FunFirst

Legal name

FunFirst s.r.o.

Website

https://funfirst.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

FunFirst s.r.o. is a Prague-based SaaS company offering Simple CRM, a self-serve cloud CRM with contacts, deals, calendar, marketing, sales, and ecommerce modules, sold per-seat at $19/user per month to SMBs, startups, online entrepreneurs, and non-profits.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Cloud CRM software
• Contact management
• Online marketing automation
• Sales pipeline tracking
• Ecommerce integration

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Per User: Monthly subscription model based on total active users. Users pay per user per month with access to all CRM features, up to 100,000 contacts, 10 GB file storage per user, and email/chat support. Additional storage available at $2 per 10 GB per month. No commitment required with cancellation available any time.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

FunFirst provides a cloud-based CRM platform called Simple CRM that consolidates contacts, companies, communications, documents, and sales activity in a single database, eliminating paper-based workflows. The product bundles three integrated modules — Database/CRM, Online Marketing (email and SMS campaigns), and Online Sales — together with add-on modules for products and inventory, deals, calendar, events, and files. Customers access the platform via web browser on any device and can extend it through ecommerce (PrestaShop, Magento, WooCommerce), cloud storage, and calendar integrations.

Product overview

FunFirst offers an all-in-one cloud-based business management platform called Simple CRM, which provides three core integrated modules — Database (CRM), Online Marketing, and Online Sales — along with a suite of sub-modules. The core Simple CRM product consolidates customer and company data, while the Online Marketing module (Q1 2021) enables email and SMS campaigns with automation. The Sales module (Q2 2021) allows selling online without a separate store, and the Ecommerce module (Q3 2021) enables building a dedicated online store. Additional modules include Products & Inventory Management, Deals, Calendar, Events, and Files. All modules share a common database and are accessible via web, mobile, and tablet. The platform is marketed as simple, affordable, and suitable for entrepreneurs, startups, and small-to-medium businesses, with an Enterprise tier for larger teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple CRM Cloud-based CRM system that consolidates customer and company data, communications, documents, and sales activity in a single place, eliminating paper-based workflows and manual data retrieval. Targeted at entrepreneurs, startups, and small to medium businesses.
• Products & Inventory Management Module within Simple CRM for managing products, services, basic and advanced product attributes (SKU, barcode, weight, manufacturer), purchase and comparison pricing, categories, attributes, multiple price lists and currencies, and warehouse inventory with simple or advanced modes.
• Deals (Business Cases) Module for tracking customized service sales and negotiated deals with custom deal types and statuses, configurable sales workflow states, commission and success probability indicators, linked events, time tracking, and expense logging per deal.
• Calendar Professional event scheduling tool accessible on PC, mobile, and tablet with drag-and-drop functionality and two-way external calendar sync with Google Calendar, iCloud Calendar, and iCal.
• Events (Activities) Activity tracking module for managing meetings, calls, and tasks linked to contacts, companies, and deals, supporting personal and group events with multiple participants, status tracking, and priority flags.
• Files (Document Management) Document management module for uploading and sharing contracts, documents, images, and templates, with shared storage for teams, files attached to contacts, companies, or deals, personal user storage, and built-in integrations with Dropbox, Google Drive, and OneDrive.
• Online Marketing Module enabling customer communication via email and SMS, supporting newsletter subscriptions, email and SMS campaigns, marketing automation (welcome, conversion, abandoned cart), campaign planning, and contact list management.
• Sales Online sales module enabling businesses to sell products and services online without a separate eCommerce store, supporting order creation and management, automatic invoice generation, sales forms, and integration with online stores.
• Ecommerce Online store creation module enabling businesses to build their own online shop in minutes, integrated with the CRM for unified customer data and sales management.
• Enterprise Enterprise-tier plan offering advanced tools for larger teams, including all standard Simple CRM features plus additional enterprise-grade capabilities.
• EET Plugin Czech fiscal compliance plugin for Elektronická evidence tržeb (electronic sales recording) that provides simplified invoice generation and automatic sending of fiscal documents via email.

Quantifiable outcome

• Reduce routine activities to minimum through automated contact management and centralized data

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature10 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Apptivo: Apptivo offers an integrated suite of CRM, sales, marketing, and project management apps for SMBs at low per-user pricing. It competes directly with FunFirst's all-in-one, low-cost SMB platform strategy.
• Freshsales (Freshworks): Freshsales is an SMB-focused sales CRM with built-in email, phone, chat, marketing automation, and ecommerce-style workflows. It targets the same small business buyer with a similar bundled, low-friction value proposition.
• Bitrix24: Bitrix24 is an all-in-one SMB business management platform combining CRM, marketing, sales, project management, and ecommerce at low per-user pricing. It is a direct functional analog to FunFirst's integrated suite.
• Pipedrive: Pipedrive is an SMB-focused sales CRM with deal pipelines, contact management, and now marketing/workflow automation. It targets the same entrepreneurs and small business segment as FunFirst with comparable per-seat pricing.
• Agile CRM: Agile CRM is an all-in-one sales, marketing, and service platform targeting SMBs with bundled automation at low price points. It mirrors FunFirst's combined CRM + marketing automation + sales positioning.
• Insightly: Insightly is an SMB CRM with built-in marketing automation, project management, and integrations with e-commerce platforms. It targets the same small business segment with similar mid-tier pricing.
• Less Annoying CRM: Less Annoying CRM is a simple, affordable CRM specifically built for small businesses with flat per-user pricing and emphasis on ease of use. It is the closest analog to FunFirst's "simple CRM for SMBs" positioning.

Broad incumbents

• HubSpot: HubSpot offers a bundled CRM + marketing automation + sales platform for SMBs and mid-market, with a freemium model and similar all-in-one positioning. It is the dominant SMB-facing CRM competitor and benchmarks FunFirst's feature breadth and pricing philosophy.
• Zoho CRM: Zoho CRM is part of the broader Zoho suite of 50+ business apps including marketing, sales, and ecommerce. It targets SMBs with affordable per-user pricing and a similarly bundled, integrated product strategy.

Regional players

• Raynet CRM: Raynet CRM is a European (Czech-origin) CRM and business management platform with bundled marketing, sales, and ERP-light functionality for SMBs. It competes with FunFirst in the same Czech and Central European market.

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/funfirst
• Facebookfacebook.com/funfirst.crm
• LinkedInlinkedin.com/company/funfirst-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FunFirst