WPMarmite
WPMarmite is a French WordPress media and services company publishing tutorials and guides (1M+ annual visitors) and offering paid training (WPMarmite Pro) and turnkey website creation (WPMarmite Start from €990) for SMBs, freelancers, and individual WordPress users.
- Company typePrivate
- Founded2011
- HeadquartersTroyes, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WPMarmite does
WPMarmite is a French-language WordPress media and services company founded in 2011 by Alexandre Bortolotti (Alex Borto) and headquartered in Troyes, France. The company operates a content-led platform (wpmarmite.com) publishing hundreds of WordPress tutorials, plugin and theme reviews, and guides targeting beginner to intermediate WordPress users and small business owners, with English and Spanish versions extending reach to global audiences. The core technology is WordPress itself; WPMarmite is a media and services business built on the open-source CMS rather than a software vendor. Its portfolio spans three layers: a free editorial layer (blog, YouTube channel with 70k+ subscribers, weekly newsletter with 23k+ subscribers, bi-weekly WPMarmite News for 3k+ professionals, and a Discord community), a paid training layer (WPMarmite Pro with multiple programs such as Elementor mastery, freelance WordPress, CSS, SEO, and theme restyling, having trained 5,000+ students cumulatively), and a professional services layer (WPMarmite Start, a turnkey WordPress website creation service delivering sites in 3 weeks from €990 with 1 year of technical management included). WPMarmite monetizes through four primary streams: affiliate commissions from recommended hosting and tools (o2switch, SiteGround, Bluehost, Elementor, WooCommerce, Gravity Forms, WP Media) representing approximately 30% of revenue in 2023, paid training program subscriptions, professional services fees for WPMarmite Start, and display advertising. The company is bootstrapped, operates as a SAS with €2,000 share capital, has 1-10 employees, and is led by its founder with no external institutional backing.
WPMarmite firmographics
Firmographics- Name
- WPMarmite
- Legal name
- SAS WPMarmite
- Website
- https://wpmarmite.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WPMarmite is a French WordPress media and services company publishing tutorials and guides (1M+ annual visitors) and offering paid training (WPMarmite Pro) and turnkey website creation (WPMarmite Start from €990) for SMBs, freelancers, and individual WordPress users.
- Ownership category
- akta.pro rank
Where WPMarmite is headquartered
LocationHeadquarters
- HQ city
- Troyes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
WPMarmite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Affiliate commissions: WPMarmite earns commissions (around 30% of revenue as of 2023) when readers purchase products via affiliate links — hosting providers (o2switch, SiteGround), themes, plugins, and other WordPress tools. No extra cost to the buyer.
- WPMarmite Pro (paid training programs): Paid online courses and programs for WordPress users. Programs include Maîtrisez Elementor, Devenez un freelance WordPress accompli, CSS Express, Enfin visible grâce au référencement, Relooker son Thème. Over 5,000 students trained.
- WPMarmite Start (website creation service): Turnkey WordPress website creation service delivering sites in 3 weeks starting at €990. Includes hosting setup, SEO optimization, and ongoing maintenance. Minimum engagement 6 months. Additional support hours billed separately.
- Display advertising: WPMarmite displays advertising within articles, other areas of the site, and in newsletters. Ads promote WPMarmite products/services and those of listed partners only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free content — tutorials, guides, newsletter, blog articles |
| One time/ perpetual license | Multi-year contract | WPMarmite Start — Turnkey WordPress website starting at €990 |
| Subscription | Monthly | WPMarmite Start — Maintenance/support add-on |
| Subscription | Monthly | WPMarmite Pro training programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
WPMarmite product offering
Product offeringCore offering
WPMarmite is a French-language WordPress media platform that provides free tutorials, guides, and blog content on WordPress usage, along with paid offerings including WPMarmite Start (a turnkey website creation service) and WPMarmite Pro (a training platform for WordPress skills). The company generates revenue through service fees, training subscriptions, display advertising, and hosting affiliate commissions.
Product overview
WPMarmite is a WordPress-focused media platform built around a French-language blog that publishes hundreds of tutorials, theme and plugin reviews, and news articles. The portfolio is organized into three main layers: (1) the core media/blog (WPMarmite) supported by a free newsletter (WPMarmite Newsletter, 20k+ subscribers) and a professional news digest (WPMarmite News, 3k+ subscribers); (2) a community Discord server; and (3) two premium paid services — WPMarmite Start, a turnkey WordPress website creation service delivering sites in 3 weeks from €990, and WPMarmite Pro, a professional training platform with multiple programs (Elementor mastery, freelance WordPress, CSS, SEO, theme restyling) plus the CPF-eligible WPChef program. Supporting free resources include a child theme generator and curated digital marketing training recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- WPChef: A WordPress training program co-founded by Alex (founder of WPMarmite). Note: This is an independent project from WPMarmite.
Products and services
- WPMarmite Start Turnkey WordPress website creation service delivering a complete website in 3 weeks. Customers choose from 5 starter themes (or request a custom design), receive content support, and benefit from hosting and domain included. Optional add-ons include a €20/month SEO and maintenance pack, premium plugins (Elementor Pro, WP Rocket, Imagify), and a custom €1,200 logo creation. Targets solopreneurs, artisans, coaches, therapists, and small business owners who want a WordPress site without learning the technical details.
- WPMarmite Pro Online training platform offering several step-by-step WordPress training programs. The catalog includes 5 modules covering WordPress fundamentals, theme customization with Elementor, security, maintenance, e-commerce, and freelancing. Each program provides structured lessons, video content, downloadable resources, and lifetime access. Targeted at aspiring freelancers, bloggers, and small business owners who want to master WordPress independently.
Quantifiable outcome
- 1 million+ annual visitors
- +4 more outcomes
Companies that use WPMarmite
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
WPMarmite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
WPMarmite partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- o2switchcoreo2switch is WPMarmite's primary recommended hosting partner, promoted extensively since 2016 (10+ years). WPMarmite earns affiliate commissions on referrals. o2switch provides French-based hosting with its own infrastructure (two data centers in Clermont-Ferrand, Auvergne). WPMarmite's own site is hosted by o2switch.
- BluehostminorBluehost is recommended as a hosting option for WordPress beginners in tutorials and guides, with affiliate commissions earned on referrals.
- SiteGroundminorSiteGround is recommended as an alternative hosting provider for WordPress in tutorials and affiliate-linked guides, particularly for international audiences.
- WPChefminorWPChef is a co-founded WordPress training program co-founded by Alex Bortolotti (WPMarmite founder). It is an independent project; WPMarmite Pro does not handle WPChef support. WPChef appears in the list of partners in the publishing policy alongside WPMarmite's own products.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
WPMarmite competitors and assessment
Company assessmentBroad incumbents
- Hostinger Tutorials / Hostinger Blog: Large hosting company with an extensive WordPress tutorial library and AI site builder. Comparable as a content + services ecosystem serving SMBs, though with a broader product portfolio and international scope.
- Kinsta Blog: Premium managed WordPress hosting provider that publishes one of the industry's most authoritative WordPress blogs. Comparable as a content-driven WordPress education and affiliate-marketing player, but anchored in a hosting business rather than media-first.
Direct peers
- WP Mayor: WordPress resource site featuring tutorials, plugin reviews, theme comparisons, and developer interviews. Same content-led model and target audience as WPMarmite, with similar affiliate monetization.
- ThemeIsle: WordPress theme vendor with a substantial companion blog offering tutorials, plugin guides, and reviews — overlapping with WPMarmite's content offering and audience, with an additional commercial product layer.
- WPExplorer: WordPress theme showcase and tutorial site. Comparable as a content + theme/plugin reviews property serving SMB WordPress users with similar affiliate-driven revenue mechanics.
- CodeinWP: WordPress-focused blog with hosting reviews, tutorials, and how-to content. Closely comparable to WPMarmite in audience (SMB WordPress users) and monetization (affiliate + content).
- Torque Magazine: WordPress news, tutorials, and community publication with a long editorial history. Directly comparable to WPMarmite's editorial focus on WordPress themes, plugins, and ecosystem news.
- WPBeginner: The largest English-language WordPress educational resource and tutorial site. Directly comparable to WPMarmite's blog/media model, serving the same beginner-to-intermediate WordPress user base with tutorials, plugin reviews, and training.
Others
- WP Rocket (WP Media): French WordPress performance plugin vendor and WPMarmite partner. Related as a French WP ecosystem player featured in WPMarmite content, and indicative of the broader francophone WP community.
- Elementor: Leading WordPress page builder and WPMarmite partner. Comparable as a WordPress ecosystem player heavily featured in WPMarmite's training programs and content, and a key piece of WPMarmite Start's delivery stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WPMarmite social profiles
Digital presenceWPMarmite financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPMarmite leadership team
Management profileNumber of profiles
Profiles1 record
WPMarmite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPMarmite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPMarmite
What does WPMarmite do?
WPMarmite is a French-language WordPress media platform that provides free tutorials, guides, and blog content on WordPress usage, along with paid offerings including WPMarmite Start (a turnkey website creation service) and WPMarmite Pro (a training platform for WordPress skills). The company generates revenue through service fees, training subscriptions, display advertising, and hosting affiliate commissions.
Is WPMarmite a public or private company?
WPMarmite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPMarmite founded?
WPMarmite was founded in 2011. It employs 1 to 10 people.
Where is WPMarmite based?
WPMarmite is headquartered in Troyes, France, in the Europe region.
How does WPMarmite make money?
Four revenue lines are on record. Affiliate commissions are the primary driver. The others are WPMarmite Pro (paid training programs), WPMarmite Start (website creation service) and display advertising.
Who are WPMarmite's main competitors?
Broad incumbents on record are Hostinger Tutorials / Hostinger Blog and Kinsta Blog. Direct peers are WP Mayor, ThemeIsle, WPExplorer, CodeinWP, Torque Magazine and WPBeginner. Others are WP Rocket (WP Media) and Elementor.
Does WPMarmite have an API?
No public API is recorded for WPMarmite.