Synergy Insurance Group
Synergy Insurance Group is a second-generation, family-owned independent insurance agency headquartered in Red Wing, Minnesota, licensed in five Upper Midwest states and serving individuals, families, and small-to-medium businesses with personal, commercial, and 40+ industry-specific insurance products placed through roughly a dozen national and specialty carrier partners.
- Company typePrivate
- Founded2006
- HeadquartersRed Wing, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Synergy Insurance Group does
Synergy Insurance Group is a second-generation, family-owned independent insurance agency headquartered at 418 W. 3rd Street in Red Wing, Minnesota. Founded in 2006 and led by President Terence McCloskey alongside President Emeritus Jay McCloskey and Sales Manager Ian McCloskey, the agency operates from three office locations and is licensed across five Upper Midwest states: Iowa, Michigan, Minnesota, North Dakota, and Wisconsin. The firm sells personal insurance (auto, home, motorcycle, life, umbrella, watercraft, and roughly 30 specialty personal lines), commercial insurance (business auto, business owners policies, general liability, workers' comp, cyber liability, and additional commercial lines), and 40+ industry-specific programs spanning transportation, aviation, breweries, restaurants, contractors, healthcare, cannabis, and other verticals.
The agency runs on a traditional sales-led model in which agents consult with prospects in person, by phone, or via online quote forms and match clients to policies from a portfolio of roughly a dozen carrier partners including Nationwide, Progressive, AIG, Chubb, Liberty Mutual, MetLife, Travelers, CNA, and Hartford. The firm builds no proprietary technology platform; instead it operates on third-party infrastructure — NowCerts powers the client login and policy management portal, and Canopy enables a digital import workflow that can produce a quote in 30 seconds. Marketing runs through the trustsynergy.com website, social channels (Twitter, Facebook, LinkedIn, YouTube), a formal referral program, and earned review media on Google and Facebook.
Revenue is generated on a recurring commission basis: as an independent agency, Synergy earns commissions from carriers on policies placed and renewed on behalf of clients, supplemented by residual commissions on renewals. Customer mix is heavily skewed toward individuals, families, and small-to-medium businesses across the five-state footprint, with no disclosed enterprise concentration. Pricing is not publicly disclosed because premiums are determined per policy based on risk, coverage, and carrier; the company has no outside equity backers, no parent company, and no disclosed funding rounds.
Synergy Insurance Group firmographics
Firmographics- Name
- Synergy Insurance Group
- Legal name
- Synergy Insurance Group
- Website
- https://trustsynergy.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synergy Insurance Group is a second-generation, family-owned independent insurance agency headquartered in Red Wing, Minnesota, licensed in five Upper Midwest states and serving individuals, families, and small-to-medium businesses with personal, commercial, and 40+ industry-specific insurance products placed through roughly a dozen national and specialty carrier partners.
- Ownership category
- akta.pro rank
Synergy Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Synergy Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Red Wing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synergy Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commissions: As an independent insurance agency, Synergy Insurance Group earns commissions from insurance carriers for policies placed on behalf of clients. The agency represents multiple insurance companies including Nationwide, Progressive, and others, earning commissions based on premium volume and potentially residual commissions on renewals.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Synergy Insurance Group product offering
Product offeringCore offering
Synergy Insurance Group is an independent, family-owned insurance agency that places personal and commercial insurance policies on behalf of clients through multiple carriers (including Nationwide, Progressive, AIG, Chubb, Liberty Mutual, Hartford, MetLife, Travelers, and others). The agency matches client risks to carrier products across personal lines (auto, home, life, umbrella), commercial lines (BOP, general liability, workers' comp, cyber, fleet), and 40+ industry-specific programs (transportation, aviation, brewery, restaurant, contractor). Service is delivered through three physical offices, phone/email, and an online self-service portal.
Product overview
Synergy Insurance Group is an independent, family-owned insurance agency offering a comprehensive portfolio of personal and business insurance products across three main categories: Personal Insurance (auto, motorcycle, home, condo, umbrella, life, renters, travel, watercraft, and specialty coverages), Business Insurance (business auto, business owners policies, general liability, commercial umbrella, commercial property, and specialty coverages), and Insurance by Industry (transportation, livery, aviation, food truck, dealership, and 40+ industry-specific coverages including brewery, restaurant, contractor, and healthcare). The company serves clients throughout Minnesota, Wisconsin, Iowa, Michigan, and North Dakota from their headquarters in Red Wing, MN. As an independent agency representing multiple insurance carriers including Nationwide and Progressive, they provide tailored insurance solutions by matching client needs with appropriate carrier products rather than offering a single proprietary platform. The portfolio includes over 100 distinct insurance products spanning personal lines, commercial lines, and specialty coverages for diverse industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Coverage that protects vehicle owners against financial losses from accidents, theft, and damage, including liability, collision, comprehensive, uninsured motorist, medical payments, and rental coverage. For individual vehicle owners.
- Motorcycle Insurance Coverage for motorcycle riders including liability, collision, comprehensive, theft, custom parts, and uninsured motorist protection tailored for bikes. For motorcycle owners.
- Home Insurance Protection for homeowners against risks including fire, flood, property damage, personal liability, medical expenses, and loss of use, covering both structure and personal property. For homeowners.
- Condo Insurance Coverage for condo unit owners protecting personal belongings, betterments and improvements, liability, additional living expenses, and loss assessment. For condominium unit owners.
- Umbrella Insurance Extra liability coverage that supplements auto, home, or watercraft policies when payout limits are exceeded, covering bodily injury, property damage, and lawsuits. For individuals seeking additional liability protection.
- Individual Life Insurance Financial protection for families including term, whole, and universal life policies covering funeral costs, mortgage payments, income replacement, and business protection. For individuals and families.
- Renters Insurance Coverage for tenants protecting personal belongings, liability, additional living expenses, and improvements against perils like fire, vandalism, and theft. For tenants.
- Travel Insurance Protection for travelers including trip cancellation, interruption, medical coverage, evacuation, baggage delay, rental vehicle, and accidental death benefits. For travelers.
- Watercraft Insurance Coverage for boat owners including physical damage, liability, uninsured boater, towing, pollution liability, salvage, and hurricane haul out protection. For boat owners.
- Classic Car Insurance Specialized coverage for collector or classic vehicles requiring unique documentation and protection beyond standard auto policies. For classic vehicle owners and collectors.
- Flood Insurance Coverage for flood damage to homes and contents, available through the National Flood Insurance Program (NFIP) or write-your-own carriers. For homeowners in flood-prone areas.
- Identity Theft Insurance Coverage protecting against financial losses from identity theft including fraud, unauthorized use of personal information, and restoration costs. For individuals concerned about identity theft exposure.
- Individual Long-Term Care Insurance Insurance covering long-term care services including nursing home, assisted living, and in-home care expenses. For individuals planning for future long-term care needs.
- Long-Term Disability Insurance Income protection coverage replacing a portion of earnings if the policyholder becomes unable to work due to disability. For individual wage earners.
- Pet Insurance Coverage for veterinary expenses and pet-related costs due to accidents, illness, or routine care. For pet owners.
- RV Insurance Coverage for recreational vehicles including motorhomes, travel trailers, and campervans with protection for the vehicle and liability. For RV owners.
- Wedding Insurance Coverage protecting against financial losses from wedding cancellation, vendor issues, weather impacts, and liability during the event. For engaged couples and wedding planners.
- Short-Term Rental Insurance Protection for owners renting properties through platforms like Airbnb and VRBO, covering liability and property risks. For hosts on short-term rental platforms.
- Home and Auto Bundled Insurance Combined coverage option allowing policyholders to bundle home and auto insurance for potential savings. For homeowners who also own vehicles.
- Business Auto Insurance Coverage for business-owned vehicles including higher liability limits than personal policies, collision coverage, and non-owned auto liability for employee vehicles. For businesses with vehicles.
- Business Owners Insurance (BOP) Combined business property and liability coverage (BOP) protecting business assets, income, employees, and operations under one policy. For small to mid-sized business owners.
- General Liability Insurance Coverage protecting businesses against claims of bodily injury, property damage, advertising injury, and medical payments to third parties. For businesses of all sizes.
- Commercial Umbrella Insurance Excess liability coverage supplementing business policies when claims exceed payout limits, covering legal fees, medical expenses, and damages. For businesses needing additional liability protection.
- Commercial Property Insurance Coverage for business premises, equipment, inventory, and contents against damage, loss, theft, and associated business interruption. For businesses owning or leasing physical locations.
- Cyber Liability Insurance Protection against unauthorized data access, viruses, computer theft, extortion, and employee errors affecting electronic data and software. For businesses that store or process digital data.
- Risk Management Advisory Advisory services helping businesses identify, assess, and mitigate risks through tailored insurance solutions. For business owners and operators.
- Workers' Compensation Insurance
Quantifiable outcome
- Quote generation in 30 seconds possible through digital import tool integration
Companies that use Synergy Insurance Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Synergy Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Synergy Insurance Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- NationwidecoreNationwide Insurance is one of the insurance carriers represented by Synergy Insurance Group. As an independent agency, they offer Nationwide products alongside other carriers to provide clients with choice and competitive options.
- ProgressivecoreProgressive Insurance is one of the insurance carriers represented by Synergy Insurance Group, providing additional coverage options for personal and business insurance clients.
- Trusted ChoiceminorSynergy Insurance Group is a member of Trusted Choice, an association of independent insurance agencies. This partnership provides access to resources, training, and brand recognition while maintaining the agency's independent status.
- AIGminorAIG is listed among insurance carriers available for bill payment through the agency's service center portal.
- American CollectorsminorAmerican Collectors Insurance is available for bill payment through the agency's service center.
- American NationalminorAmerican National is listed among insurance carriers available for bill payment through the agency's service center portal.
- ChubbminorChubb is listed among insurance carriers available for bill payment through the agency's service center portal.
- CNAminorCNA is available for bill payment through the agency's service center portal.
- HagertyminorHagerty (classic car insurance specialist) is listed among insurance carriers available for bill payment.
- HartfordminorHartford Insurance is available for bill payment through the agency's service center portal.
- Liberty MutualminorLiberty Mutual is listed among insurance carriers available for bill payment through the agency's service center.
- MetLifeminorMetLife is available for bill payment through the agency's service center portal.
- NationwidecoreNationwide is available for bill payment through the agency's service center portal.
- ProgressivecoreProgressive is available for bill payment through the agency's service center portal.
- TravelersminorTravelers Insurance is listed among insurance carriers available for bill payment through the agency's service center.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Synergy Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: Brown & Brown is a major publicly traded insurance brokerage offering commercial, personal, and specialty lines through carrier and direct relationships. Comparable product mix but vastly larger scale, public-company resources, and national footprint.
- Marsh McLennan Agency: Marsh McLennan Agency is the middle-market arm of global broker Marsh, offering commercial and personal insurance placement services. Comparable insurance-brokerage business model but vastly larger scale and enterprise risk capabilities.
Direct peers
- AssuredPartners: AssuredPartners is a large U.S. insurance brokerage placing personal, commercial, and specialty lines through carrier relationships. Directly comparable as an independent agency model, though at substantially larger scale following significant private-equity-driven roll-up activity.
- World Insurance Associates: World Insurance Associates is a U.S. insurance brokerage placing personal, commercial, and specialty lines via carrier relationships across multiple states. Comparable independent agency model; actively executing a PE-backed regional roll-up strategy.
- Hub International: Hub International is a major North American insurance brokerage offering personal, commercial, and employee benefits products through carrier relationships. Comparable business model and product mix to Synergy, operating at much greater scale across many U.S. states and Canadian provinces.
- Heffernan Insurance Brokers: Heffernan Insurance Brokers is an independent brokerage offering personal, commercial, and employee benefits products through multiple carrier relationships, primarily across the Western U.S. Comparable family-founded independent agency model with similar product breadth.
- Alera Group: Alera Group is a U.S. insurance, wealth management, and HR consulting firm formed through a roll-up of regional agencies. Comparable independent-agency model with focus on commercial and personal lines; substantially larger scale with broader geographic reach.
- Burns & Wilcox: Burns & Wilcox is a specialty insurance brokerage placing personal and commercial excess and surplus lines through carrier relationships. Comparable independent brokerage model with focus on specialty and hard-to-place risks that complement Synergy's industry-specific programs.
- Leavitt Group: Leavitt Group is a family-owned network of independent insurance agencies across the Western U.S., offering personal, commercial, and specialty insurance through multiple carrier relationships. Directly comparable to Synergy as a multi-state independent agency with a similar operating philosophy and product breadth.
- Goosehead Insurance: Goosehead Insurance is an independent personal-lines agency distributing home, auto, and umbrella policies through multiple carrier relationships with both digital and agent-led service. Comparable independent-agency model; differs in public-company status and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Synergy Insurance Group social profiles
Digital presenceSynergy Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synergy Insurance Group leadership team
Management profileNumber of profiles
Profiles7 records
Synergy Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synergy Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synergy Insurance Group
What does Synergy Insurance Group do?
Synergy Insurance Group is an independent, family-owned insurance agency that places personal and commercial insurance policies on behalf of clients through multiple carriers (including Nationwide, Progressive, AIG, Chubb, Liberty Mutual, Hartford, MetLife, Travelers, and others). The agency matches client risks to carrier products across personal lines (auto, home, life, umbrella), commercial lines (BOP, general liability, workers' comp, cyber, fleet), and 40+ industry-specific programs (transportation, aviation, brewery, restaurant, contractor). Service is delivered through three physical offices, phone/email, and an online self-service portal.
Is Synergy Insurance Group a public or private company?
Synergy Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Synergy Insurance Group founded?
Synergy Insurance Group was founded in 2006. It employs 11 to 50 people.
Where is Synergy Insurance Group based?
Synergy Insurance Group is headquartered in Red Wing, United States, in the North America region.
How does Synergy Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Synergy Insurance Group's main competitors?
Broad incumbents on record are Brown & Brown and Marsh McLennan Agency. Direct peers are AssuredPartners, World Insurance Associates, Hub International, Heffernan Insurance Brokers, Alera Group, Burns & Wilcox, Leavitt Group and Goosehead Insurance.
Does Synergy Insurance Group have an API?
No public API is recorded for Synergy Insurance Group.
What industry is Synergy Insurance Group in?
Synergy Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 524210 and its SIC code is 6411.