Healer
Healer is a Maine-based, privately held cannabis education and product company that sells physician-developed hemp and cannabis products through owned e-commerce storefronts and operates a $249/year training and certification program serving healthcare providers, dispensary staff, and consumers, anchored by founder Dr. Dustin Sulak's clinical practice.
- Company typePrivate
- Founded-
- HeadquartersFalmouth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Healer does
Healer, Inc. is a Maine-based, privately held cannabis education and product company founded and led by Dr. Dustin Sulak, an integrative medicine physician whose clinical practice (Integr8 Health) follows over 8,000 patients using medical cannabis. The company operates a three-pillar ecosystem: an education platform at healer.com offering 84+ articles, free structured dosage programs, and condition-specific guidance; an annual Training & Certification program (training.healer.com, $249/year) serving healthcare providers, dispensary staff, budtenders, and caregivers, which has grown to over 4,000 members; and consumer product lines distributed through owned e-commerce storefronts—healercbd.com for physician-developed hemp products (CBD, CBDA, CBG tinctures, capsules, topicals, and the Respite Gummies for dementia care) and healercannabis.com for THC/THCA formulations.
The core technical differentiator is a granted patent on a CBDA extraction process specifically designed to preserve acidic cannabinoids, in contrast to conventional heat-based extraction that converts CBDA to CBD. Products are third-party lab-tested with Certificate of Analysis documentation. All content, product formulations, and training curriculum are derived from Dr. Sulak's clinical experience, including reported outcomes of 53% opioid reduction and 94% quality-of-life improvement among chronic pain patients using CBD-dominant hemp extract.
The business model combines a recurring subscription revenue stream (the annual training program) with one-time consumer product sales through owned direct-to-consumer e-commerce. Customer acquisition relies on content marketing (educational articles and YouTube webinars), organic social, email, and an affiliate program. The company does not disclose revenue, has no external funding, and operates with a small (11-50) employee base from its Maine headquarters, with the cannabis storefront restricted to U.S. legal states.
Healer firmographics
Firmographics- Name
- Healer
- Legal name
- Healer, Inc.
- Website
- https://healer.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Healer is a Maine-based, privately held cannabis education and product company that sells physician-developed hemp and cannabis products through owned e-commerce storefronts and operates a $249/year training and certification program serving healthcare providers, dispensary staff, and consumers, anchored by founder Dr. Dustin Sulak's clinical practice.
- Ownership category
- akta.pro rank
Healer industry classification
Industry- Product category
- Medical Cannabis Education and Wellness
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices) (CRANAGAJ)
Keywords
Where Healer is headquartered
LocationHeadquarters
- HQ city
- Falmouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Healer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hemp Product Sales: Sale of physician-developed, lab-tested hemp products including CBD, CBDA, and CBG formulations. Products include tinctures, capsules, topicals, and gummies sold through healercbd.com.
- Cannabis Product Sales: Sale of cannabis products including THCA drops and other formulations through healercannabis.com.
- Training & Certification Program: Annual subscription-based training and certification program for cannabis industry professionals, healthcare providers, and consumers. Access to online courses, monthly webinars, community forums, and certification. Priced at $249 annually.
- Respite Gummies: Specialized full-spectrum hemp gummy product developed for dementia care, sold direct-to-consumer with 20% introductory discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Healer Certified Training & Certification - Annual Membership |
| Unit Pricing | Pay-as-you-go | Healer Hemp Products |
| Unit Pricing | Pay-as-you-go | Respite Gummies Introductory Offer |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Healer product offering
Product offeringCore offering
Healer sells physician-developed, lab-tested hemp-derived products (CBD, CBDA, CBG tinctures, capsules, topicals, and gummies) through its own e-commerce storefronts, and operates an annual-subscription online Training & Certification Program for cannabis industry professionals, healthcare providers, and consumers. The products leverage a patented CBDA extraction process and third-party laboratory testing, while the training platform delivers over 25 hours of structured cannabis pharmacology and dosing content with certification upon completion.
Product overview
Healer offers a multi-platform cannabis education and product ecosystem centered on physician-developed guidance. The core offerings include Healer.com (cannabis education and dosage programs), HealerCBD.com (hemp CBD/CBDA/CBG products), and healercannabis.com (THC-containing cannabis products), plus an online Training & Certification Program for cannabis professionals. The ecosystem includes free Dosage Programs for consumers and specialized products like Respite Gummies for dementia care. All products emphasize lab-testing, organic sourcing, and physician-developed formulations.
Differentiator
Problem solved
Functional benefit
Brands
- HealerCBD: Physician-developed hemp CBD/CBDA products including tinctures, capsules, topicals, and gummies
- Healer Cannabis
Products and services
- HealerCBD Hemp Products Physician-developed, lab-tested hemp-derived products including CBD, CBDA, and CBG tinctures, capsules, topicals, and gummies sold direct-to-consumer through HealerCBD.com.
- Healer Cannabis Products Cannabis product line offering THC-containing formulations including THCA drops and other cannabis tinctures sold through HealerCannabis.com in legal U.S. cannabis states.
- Healer Training & Certification Program Annual subscription ($249/year) training and certification program covering medical cannabis pharmacology, dosing, therapeutic effects, patient consultation, and wellness advisor skills, delivered through an online learning platform with monthly live webinars and community forums.
- Respite Gummies Specialty full-spectrum hemp gummy product developed by Dr. Dustin Sulak for managing dementia-related behavioral symptoms such as agitation, sundowning, aggression, and sleep issues, sold direct-to-consumer with a 20% introductory coupon code.
Quantifiable outcome
- 53% of chronic pain patients reduced or stopped opioid medications using CBD-dominant hemp extract
- +1 more outcomes
Companies that use Healer
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Healer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Healer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Integr8 HealthcoreDr. Dustin Sulak's clinical practice, Integr8 Health in Maine, serves as the foundation for Healer's educational content. With over 8,000 medical cannabis patients, the practice provides real-world clinical experience that informs all product formulations, dosing protocols, and training curriculum.
- MyQuestcoreHealer's training platform (training.healer.com) is powered by MyQuest's learning management system technology, enabling course delivery, progress tracking, community forums, and membership management.
- Third-Party Laboratory PartnerscoreIndependent third-party laboratories conduct COA (Certificate of Analysis) testing on all Healer products, verifying cannabinoid content, terpene profiles, and screening for contaminants including heavy metals, pesticides, and microbial contamination.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Healer competitors and assessment
Company assessmentBroad incumbents
- Leafly: Major cannabis information platform with consumer education content, strain/brand information, and retailer directory. Adjacent as a cannabis education and discovery platform competing for consumer attention.
Emerging players
- THC University: Online cannabis industry training and certification platform covering cultivation, business, budtending, and medical cannabis. Comparable in training/certification model for cannabis professionals.
- Project CBD: Nonprofit cannabis science and education organization producing extensive articles, research summaries, and dosing guidance. Comparable in the education layer but does not sell products or certifications commercially.
Direct peers
- CV Sciences (PlusCBD Oil): Public hemp-CBD company selling PlusCBD Oil branded products (tinctures, capsules, topicals, gummies) through retail and DTC. Direct competitor in branded, lab-tested CBD wellness products.
- Charlotte's Web: One of the most established US hemp CBD brands, selling tinctures, capsules, gummies, and topicals through DTC, mass retail, and practitioner channels. Highly comparable product mix and target customer (wellness-focused adult consumers).
- Papa & Barkley: Cannabis wellness brand (tinctures, topicals, capsules) founded with caregiver roots, sold in California dispensaries and DTC. Comparable in wellness positioning and whole-plant/cannabinoid-forward formulations.
- cbdMD: Public CBD brand with broad SKU coverage (tinctures, gummies, topicals, pet products) sold via DTC, retail, and wholesale. Direct competitor across Healer's hemp product line.
- Elixinol: Globally distributed hemp-CBD brand with full-spectrum tinctures, capsules, and topicals. Comparable in physician-adjacent positioning and emphasis on whole-plant/broad-spectrum formulations.
- Green Flower Media: Cannabis education and training platform offering online courses, certifications, and content for industry professionals and consumers. Closest direct competitor to Healer's training and certification program.
- Medterra: DTC hemp CBD brand offering tinctures, capsules, topicals, and sleep/calm gummies with third-party lab testing. Comparable in product range, lab-testing emphasis, and consumer wellness positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Healer social profiles
Digital presenceHealer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healer leadership team
Management profileNumber of profiles
Profiles1 record
Healer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healer
What does Healer do?
Healer sells physician-developed, lab-tested hemp-derived products (CBD, CBDA, CBG tinctures, capsules, topicals, and gummies) through its own e-commerce storefronts, and operates an annual-subscription online Training & Certification Program for cannabis industry professionals, healthcare providers, and consumers. The products leverage a patented CBDA extraction process and third-party laboratory testing, while the training platform delivers over 25 hours of structured cannabis pharmacology and dosing content with certification upon completion.
Is Healer a public or private company?
Healer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Healer founded?
Healer was founded in -1. It employs 11 to 50 people.
Where is Healer based?
Healer is headquartered in Falmouth, United States, in the North America region.
How does Healer make money?
Four revenue lines are on record. Hemp Product Sales are the primary driver. The others are cannabis Product Sales, training & Certification Program and respite Gummies.
Who are Healer's main competitors?
Leafly is listed as a broad incumbent. Emerging players are THC University and Project CBD. Direct peers are CV Sciences (PlusCBD Oil), Charlotte's Web, Papa & Barkley, cbdMD, Elixinol, Green Flower Media and Medterra.
Does Healer have an API?
No public API is recorded for Healer.
What industry is Healer in?
Healer's product category is Medical Cannabis Education and Wellness. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 456191 and its SIC code is 2833.