Metropolitan Electrical Contractors

Name

Metropolitan Electrical Contractors

Legal name

Metropolitan Electrical Contractors

Website

https://metropolitanelectrical.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Electrical Contracting (Commercial/Industrial) (IMAIABAC), Electrical Permitting, Inspection Preparation & Compliance Services (HSAOADAL)

Keywords

• Residential electrical services
• Emergency electrician services
• Electrical installation repairs
• Lighting installation services
• Licensed electrical contracting

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Electrical Service Revenue: One-time service fees for electrical installation, repair and maintenance work including appliance installation, lighting, switchboard services, hot water systems, and emergency repairs. Revenue is transaction-based with upfront fixed-price quotes. Additional revenue from finance options partnerships (Zip Pay, HummLoan) that enable customer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Metropolitan Electrical Contractors is a residential electrical contracting service that provides 24/7 emergency electricians, appliance installation (cooktops, dishwashers), switchboard and circuit breaker services, electric hot water system installation and repair, fan installation, and indoor/outdoor lighting installation across 9 Australian metropolitan areas. The company charges by the job with upfront fixed-price quotes and the same rates 24/7 with no after-hours surcharge, complemented by a 12-month workmanship warranty and finance options via Zip Pay and HummLoan.

Product overview

Metropolitan Electrical Contractors operates as a service-based electrical contracting business offering a unified portfolio of residential and commercial electrical services across Australia. The core offering centers on 24/7 emergency electrical services and after-hours electrical work at standard rates with no surcharge. The service portfolio encompasses appliance installation (cooktops, dishwashers), circuit breaker and switchboard services, electric hot water systems, electrical meters, fan installation (ceiling and exhaust fans), and comprehensive lighting services including LED upgrades, downlights, recessed lighting, pendant lights, and outdoor/security lighting. The company also provides safety-related services including smoke alarms, safety switches, and surge protectors. Smart home installation services cover doorbell cameras, smart lighting, and TV wall mounting. The business model integrates financing options through Zip Pay and HummLoan for customer convenience, and operates across multiple Australian metropolitan areas including Adelaide, Melbourne, Brisbane, Perth, Sydney, Canberra, Geelong, Gold Coast, Ballarat, and Bendigo.

Differentiator

Problem solved

Functional benefit

Products and services

• After Hours Electrical Services 24/7 electrical services for residential customers at standard rates with no after-hours surcharge, including emergency response within the hour where possible.
• Appliance Installation Installation services for household appliances including ovens, cooktops, dishwashers, and washing machines, with associated plumbing and electrical work.
• Cooktop Installation Installation and repair services for electric, gas, and induction cooktops, including oven connections, gas line work, and removal of old units.
• Dishwasher Installation Freestanding and built-in dishwasher installation including plumbing connections, powerpoint installation, and drain hose setup.
• Circuit Breaker Services Installation, repair, and replacement of circuit breakers including assessment of home wiring and switchboard maintenance.
• Electric Hot Water Systems Service, repair, and installation of electric storage tank and instantaneous hot water systems, including maintenance and emergency repairs.
• Electrical Meter Services Upgrade, replacement, and relocation services for accumulation meters, interval meters, smart meters, and solar meters.
• Emergency Electrician 24-hour emergency electrical response for power outages, circuit breaker issues, sparking electrics, blown fuses, and switchboard problems with service within the hour where possible.
• Fan Installation Installation and service of ceiling fans, exhaust fans, and outdoor fans including repairs and replacement.
• Lighting Installation Comprehensive indoor lighting services including LED upgrades, downlights, pendant lights, sensor lights, floodlights, and light switch wiring.
• Outdoor Lighting Installation Outdoor lighting services including garden lights, security floodlights, sensor lights, post lights, and step lights for exterior spaces.
• Safety Switches (RCD) Installation, testing, and replacement of residential safety switches (RCDs) to protect against electrical faults.
• Smart Home Installation Installation of smart home devices including doorbell cameras, smart lighting systems, and TV wall mounting for residential customers.
• Surge Protectors Installation of surge protectors to safeguard residential electrical systems and appliances from voltage spikes.
• Switchboard Installation Installation and upgrade of residential switchboards, including component replacement and capacity upgrades.
• Smoke Alarms Installation, testing, and replacement of residential smoke alarms to comply with Australian safety standards.

Quantifiable outcome

• 24/7 service availability every day of the year including public holidays
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

19 partnerships are on record, tiered minor.

• OSRAMminorOthersOSRAM electrical products are recommended by Metropolitan Electrical Contractors for various electrical installations and upgrades.
• HagerminorOthersMetropolitan Electrical Contractors is an expert in Hager electrical products including circuit breakers and switchboard components.
• LegrandminorOthersMetropolitan Electrical Contractors works with high quality brands such as Legrand for electrical installations.
• DuxminorOthersMetropolitan provides Dux electric hot water installation, service and repair services.
• ClipsalminorOthersMetropolitan Electrical Contractors is proud to work with high quality brands such as Clipsal.
• BoschminorOthersMetropolitan Electrical Contractors are experts at installing, repairing and servicing Bosch electric hot water systems.
• ChromagenminorOthersMetropolitan Electrical Contractors supply, install and repair Chromagen electric hot water systems.
• AquaMAXminorOthersMetropolitan Electrical Contractors chooses Australian owned and operated AquaMAX for a range of electric hot water services.
• HPMminorOthersHPM are leaders in the Australian electrical industry and Metropolitan is available 24/7 to install and repair their products.
• WilsonminorOthersMetropolitan Electrical Contractors has experts at installing, repairing and servicing all Wilson electric hot water systems.
• ThermannminorOthersWhen you need an expert in Thermann electric hot water products, contact Metropolitan Electrical Contractors.
• VulcanminorOthersMetropolitan Electrical Contractors provides expert service for Vulcan electric hot water systems.
• Stiebel EltronminorOthersMetropolitan Electrical Contractors works with Stiebel Eltron electric hot water systems.
• RinnaiminorOthersMetropolitan Electrical Contractors is an expert in Rinnai's electric hot water systems.
• Schneider ElectricminorOthersMetropolitan Electrical Contractors is your local Schneider Electric specialist.
• RheemminorOthersMetropolitan Electrical Contractors can install, service and repair all Rheem electric hot water systems.
• PhilipsminorOthersFor fast and efficient Philips electrical services, Metropolitan Electrical Contractors is the local expert.
• PierliteminorOthersMetropolitan Electrical Contractors is proud to use high quality brands such as Pierlite for lighting.
• OMEGAminorOthersFor quality OMEGA electrical products, call the experts at Metropolitan Electrical Contractors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Home Service Heroes: Australian residential electrical services provider operating in Sydney and surrounding areas with upfront fixed pricing and emergency response. Comparable as a smaller, regionally focused direct-to-consumer electrical services competitor.
• ChooseRight (hipages/Airtasker): Australian digital marketplace that connects homeowners with tradies including electricians. Comparable as an alternative demand channel for the same residential electrical jobs, posing a competitive threat to direct-booking models.

Direct peers

• Metropolitan Air Conditioning: Third sister brand under Metropolitan Group Australia, providing residential HVAC services through the same dispatch and field service model. Comparable go-to-market, customer base, and operating footprint to Metropolitan Electrical.
• Service Today: Australian residential plumbing, electrical, and HVAC service company operating across multiple metros with same-day, upfront fixed-price service. Directly comparable in service mix, customer segment, and pricing/response promises.
• Laser Plumbing & Electrical: Network of locally owned residential plumbing and electrical service businesses across Australia and New Zealand. Comparable target customer (homeowners), similar service portfolio, and similar multi-metro franchise/branch structure.
• Aussie Electrical & Plumbing: Australian residential trade services brand offering electrical and plumbing repairs and installations with upfront fixed pricing. Comparable direct-to-consumer positioning, residential focus, and upfront fixed-fee pricing model.
• Jim's Electrical Services: Australian residential and light commercial electrical franchise under the Jim's Group network. Comparable as it offers licensed electrician services via a fleet-based, multi-territory model targeting homeowners with similar emergency and installation use cases.
• Metropolitan Plumbing: Sister brand under Metropolitan Group Australia offering residential plumbing services across the same 9 Australian metro areas. Operates the same direct-to-consumer model with 24/7 dispatch, branded vans, and finance options, making it the closest operating peer by far.

Broad incumbents

• Beacon Lighting: Australia's largest specialty lighting retailer, also offering lighting installation services. Comparable in the lighting installation segment where it competes with Metropolitan Electrical's core lighting product line.
• Reece Limited (Actrol/Plumbing): Major Australian trade supplier and distributor of plumbing, HVAC, and electrical products. Comparable as a broader incumbent in the residential trade services ecosystem that targets the same electrician/professional channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/metropolitanplumbing
• Facebookfacebook.com/MetropolitanGroupAU
• Instagraminstagram.com/metropolitan_group
• TikToktiktok.com/@metropolitangroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan Electrical Contractors