Ochna Health

What Ochna Health does

Ochna Health is a Direct Primary Care (DPC) practice founded in 2016 in Georgetown, Texas by Dr. Chau Nguyen, operating as a privately held, physician-owned medical office at 1821 Westinghouse Road, Suite 1190. The practice delivers unlimited primary care services to individual, family, and business members across six Central Texas counties (Travis, Williamson, Bell, Milam, Hays, and Burnet), with a stated physician panel cap of 600 patients per clinician versus 2,000+ in traditional primary care. Services are delivered in person at the Georgetown clinic and remotely via the Spruce telemedicine platform, with patients accessing records and forms through the Elation Passport portal and intake managed through IntakeQ; membership enrollment and billing run on Hint.com.

The product set centers on a DPC Concierge Membership with tiered pricing (Individual 0-18 at $65/month, 19-64 and 65+ at $125/month; Couple Max $225/month; Family Max $305/month; Single Parent Max $220/month; Additional Child $65/month) plus a $150 one-time enrollment fee, and a Business Membership that pairs with employer wrap-around insurance or health share programs. Members receive unlimited visits, no co-payments or deductibles, in-office procedures (biopsies, joint injections, wart freezing, abscess drainage, basic diagnostics), annual wellness evaluations, an in-house dietician and health coach, and wholesale-priced third-party laboratory and radiology services.

Revenue is generated primarily through recurring monthly and annual subscription fees from individual/family and business memberships, supplemented by pass-through transactions on third-party ancillary services (labs, imaging, at-cost medications). The go-to-market is hybrid: direct-to-consumer self-serve signup online for individuals and families, and physician/staff-led field sales targeting local employers for the business membership. The practice has curated relationships with seven health cost sharing programs (Sedera, Zion, Samaritan Ministries, Christian Healthcare Ministries, Medi-Share, Liberty Healthshare, Altrua Healthshare) to provide catastrophic coverage alongside DPC, and integrates Spruce, Elation Passport, IntakeQ, and Hint.com as core operational technologies.

Name

Ochna Health

Legal name

Ochna Health

Website

https://ochnahealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ochna Health is a physician-owned Direct Primary Care practice founded in 2016 in Georgetown, Texas, delivering subscription-based primary care to individuals, families, and local employers across six Central Texas counties via a 600-patient physician panel cap and integrated telemedicine.

Ownership category

akta.pro rank

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Individual/Family Membership Fees: Monthly subscription fees for Direct Primary Care services including unlimited office visits, annual wellness evaluations, in-office procedures, and secure communications. No co-payments or deductibles for included services.
2. Business Membership Fees: Employer-sponsored membership programs providing employee healthcare benefits with unlimited primary care access for staff members
3. Third-party Ancillary Services: Wholesale-priced laboratory, radiology, and imaging services offered at discounted rates to members. Also includes at-cost medications, vaccines, and supplies

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ochna Health delivers Direct Primary Care (DPC) through monthly memberships that give members unlimited office visits with board-certified family physicians, comprehensive annual wellness evaluations, in-office procedures, and 24/7 access via phone, text, email, or video. Memberships also unlock wholesale-priced laboratory, radiology, and imaging services (up to 95% off retail) and at-cost medications, vaccines, and supplies, with no co-payments, no deductibles, and no insurance involvement for primary care. A separate Business Membership packages the same DPC service as an employer-sponsored employee benefit.

Product overview

Ochna Health operates as a Direct Primary Care (DPC) practice offering membership-based healthcare services. The core offering is the DPC Concierge Membership, available as Individual or Family plans, providing unlimited access to board-certified family physicians with all services included except supplies and third-party lab charges. The company also offers Business Memberships for employers and a Wellness Program with in-house dietician and health coaching. Services include telemedicine via Spruce platform, in-office procedures, and wholesale-priced laboratory and radiology services. The practice serves patients across multiple Texas counties including Travis, Williamson, Bell, Milam, Hays, and Burnet.

Differentiator

Problem solved

Functional benefit

Products and services

• DPC Membership (Individual and Family) Direct Primary Care membership for individuals and families providing unlimited office visits, comprehensive annual wellness evaluations, well-woman visits, secure communications, in-office procedures (ECG, wart freezing, wound care, ear wash, nebulizer treatments, abscess drainage, urine tests, strep/flu/COVID/RSV tests), and wholesale pricing on laboratory and radiology services. Tiered as Individual Age 0-18 ($65/mo), Individual Age 19-64 ($125/mo), Individual Age 65+ ($125/mo), Couple Max ($225/mo), Family Max ($305/mo), Single Parent Max ($220/mo), and Additional Child ($65/mo), with a one-time $150 enrollment fee per DPC membership.
• Business Membership Employer-sponsored DPC membership providing quality primary care exclusively by physicians to employees as an employee benefit, including case review by specialists. Designed to pair with wrap-around insurance or Health Share programs for comprehensive coverage. Named business customers include Lawn Doctor, Georgetown Spanish Academy, CoreLink Technologies, Home Run, GCC, Wag Heaven, Roberts Printing Co, Tiffin House, Spa Luxe, DataPlus, and Longhorn Solar.

Quantifiable outcome

• 80-90% of health needs can be addressed by family physicians without specialist referral
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Sedera HealthcoreOthersHealth cost sharing program recommended as catastrophic coverage alternative for DPC members. Sedera offers DPC-specific programs with savings up to 14.5% when combined with Direct Primary Care membership. Pre-existing conditions shareable after 2-3 years of membership.
• Zion HealthcoreOthersDirect Primary Care health cost sharing program. Pre-existing conditions shareable up to $125,000 per year after 4 years. Includes Connected add-on for preventive services with 6-month waiting period.
• Samaritan MinistriescoreOthersChristian health cost sharing program. DPC membership eligible for sharing up to $100 per month when physician is consulted. Sharing after IUA is 90% for Basic, 100% for Classic plans.
• Christian Healthcare MinistriescoreOthersHealth cost sharing with Gold members eligible for sharing up to $15,000 in year 1, additional $10,000 in year 2, additional $25,000 in year 3 with no restrictions after 3rd year.
• Medi-SharecoreOthersChristian Care Ministry health cost sharing program. Monthly amount depends on age, family size, and AHP selection. Pre-existing conditions shareable after 36 months.
• Liberty HealthsharecoreOthersHealth cost sharing program. DPC membership fees can be reimbursed up to 75% (max $40/month individual, $60/month couple, $75/month families). Pre-existing conditions shareable up to $50,000 in years 2-3.
• Altrua HealthsharecoreOthersHealth cost sharing program with Gems program offering maternity coverage for Emerald or Diamond plans. Colonoscopy not shareable in first year; maximum 1 per year, 3 per lifetime.
• Spruce HealthcoreTechnology or IntegrationTelemedicine platform used for remote consultations, secure messaging, and after-hours access. Members log in or set up accounts for virtual visits.
• ElationcoreTechnology or IntegrationPatient health records portal (Elation Passport) for accessing medical records, completing intake forms, and managing healthcare information.
• Hint.comcoreTechnology or IntegrationMembership management and signup platform used for online enrollment, billing, and membership administration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Hint Health: Operating system for Direct Primary Care practices — Ochna's membership signup/billing platform vendor. Not a competitor but a strategic enabler; comparable as an infrastructure peer within the DPC ecosystem.
• Elation Health: Electronic health record and patient portal platform — Ochna's Elation Passport patient portal vendor. Not a competitor but a strategic enabler in the DPC technology stack.
• Baylor Scott & White Health: Large Texas-based health system where Ochna founder Dr. Nguyen and Dr. Vega previously practiced. Represents the incumbent traditional primary care model against which DPC competes; relevant as employer/payer dynamic in the Texas market.
• Palo Alto Medical Foundation (Sutter Health): Multi-specialty ambulatory care network where Ochna's Dr. Vega previously practiced. Represents the traditional fee-for-service primary care model that Ochna's DPC offering differentiates against.
• Spruce Health: Telemedicine and secure messaging platform used by Ochna for virtual visits. Technology infrastructure peer supporting the delivery of virtual primary care alongside Ochna's in-person clinic.

Broad incumbents

• One Medical (now Amazon One Medical): Membership-based primary care platform offering 24/7 virtual care and in-office visits. Comparable in subscription-based primary care but operates at massive scale with technology integration from Amazon, representing a different competitive tier than Ochna's single-clinic model.
• Everside Health (formerly Paladina Health): Large employer-sponsored direct primary care provider serving self-funded employers across multiple states. Comparable business model (employer-sponsored DPC with on-site/near-site clinics) but operates at national scale.
• MDVIP: National concierge medicine network with affiliated primary care physicians operating on a membership model. Comparable to Ochna in the DPC/concierge care model but vastly larger scale, with a national physician network rather than a single local clinic.

Emerging players

• Paloma Health: Subscription-based virtual primary care practice focused on specific chronic conditions (thyroid). Comparable as a DPC-style membership model but with a virtual-only delivery model and condition-specific niche versus Ochna's general primary care and physical clinic.

Direct peers

• Crossover Health: Membership-based primary care provider offering in-person and virtual care to employees of self-funded employers. Directly comparable as Ochna has hired a physician from Crossover (Dr. Shen), and the employer-sponsored DPC model is fundamentally the same.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ochnahealth
• LinkedInlinkedin.com/company/ochna-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ochna Health