What Schlotter does

Schlotter GmbH & Co. KG is a third-generation, family-owned multi-brand equipment dealer headquartered in Idstein-Wörsdorf, Germany, operating under the Schlotter name since 1950 with a forge tradition dating to 1849. The company sells and services agricultural machinery (Case IH, Steyr, Horsch, Manitou, Kubota, Pöttinger), municipal technology, garden equipment (STIHL, Kärcher, AS-Motor, Toro, SABO, Husqvarna, EGO, Rapid), trailers (Brantner, Unsinn), trapezoidal metal sheets, and robotic lawn mowers. It serves four primary customer segments: agricultural operations, garden professionals, municipalities, and private consumers.

The business operates as an authorized dealer and service provider rather than a manufacturer or software platform. Revenue is generated through new equipment sales, spare parts supply, workshop and repair services (including weekly on-site TÜV vehicle inspections), equipment rental across 15+ categories with tiered half-day to weekly pricing, used machinery sales, equipment financing intermediation via CNHi Capital, and a national online shop. Operational channels include a 1,600+ m² Garden Technology Center showroom and workshop, field sales teams for agricultural machinery, a physical service workshop, and shop.schlotter.de for e-commerce. Current leadership comprises third-generation family members Dieter Schlotter (Head of Landtechnik Sales) and Christian Schlotter (Head of Garden and Municipal Technology Sales, Geschäftsleitung), supported by approximately 30 additional staff including specialized technicians, parts staff, and administrative personnel.

Name

Schlotter

Legal name

Schlotter GmbH & Co.KG

Website

https://schlotter.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Schlotter is a third-generation family-owned multi-brand dealer in Idstein, Germany, selling and servicing agricultural, municipal, and garden equipment from Case IH, Steyr, STIHL, Kärcher, and other premium brands, with integrated workshop, parts, rental, and online shop operations serving farmers, municipalities, landscapers, and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Idstein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new agricultural machinery, garden equipment, municipal technology, and trailers. Products include tractors, combine harvesters, mowers, chainsaws, irrigation systems, and more from branded manufacturers.
2. Equipment Rental: Rental of garden equipment including verticutters, weed removers, garden tillers, lawn mowers, flail mowers, stump grinders, wood splitters, compact loaders, and cleaning equipment. Rental periods include half-day, full-day, and weekend options.
3. Spare Parts and Wear Parts: Sale of replacement parts and wear parts for all equipment sold. Competent consultation through warehouse staff and well-stocked spare parts inventory.
4. Workshop and Repair Services: Maintenance and repair services for agricultural machinery, garden equipment, and municipal vehicles. Includes TÜV (vehicle inspection) services conducted on premises every Wednesday.
5. Online Shop Sales: E-commerce sales through shop.schlotter.de offering garden equipment, accessories, and consumables with delivery throughout Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Schlotter sells new and used agricultural, garden, and municipal equipment as an authorized multi-brand dealer for OEMs such as Case IH, Steyr, STIHL, Kärcher, Horsch, Kubota, and Manitou. It complements equipment sales with an integrated service offering that includes a manufacturer-certified workshop, a spare parts warehouse, TÜV vehicle inspections, equipment rental, financing through CNH Industrial Capital, and an online shop serving customers across the Taunus region and Germany.

Product overview

Schlotter is a third-generation family-owned dealer specializing in agricultural, municipal, and garden technology equipment. The company operates as a multi-brand dealer offering a comprehensive portfolio organized into product categories (Landtechnik/Agricultural Technology as the central pillar, Kommunaltechnik/Municipal Technology, Gartentechnik/Garden Technology, Ladertechnik/Loader Technology, Mähroboter/Robotic Lawn Mowers, PKW-Anhänger/Car Trailers, and Trapezbleche/Trapezoidal Metal Sheets) supported by complementary service offerings including spare parts supply, workshop services, equipment financing through CNHi Capital, equipment rental with over 15+ rental categories, and used machinery sales. The product portfolio includes equipment from major manufacturers such as Case IH, Steyr, Horsch, Manitou, Kubota, Pöttinger, Kärcher, STIHL, Claas, and Brantner. An Advanced Farming System is offered as an add-on module providing precision farming consultation and installation services. An e-commerce platform (shop.schlotter.de) serves as the online sales channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Landtechnik (Agricultural Technology) Agricultural machinery and equipment including tractors, combine harvesters, agricultural trailers, tillage equipment, and precision farming systems from brands such as Case IH, Steyr, Horsch, and Pöttinger, sold to farmers and agricultural businesses in the Taunus region.
• Kommunaltechnik (Municipal Technology) Professional-grade municipal equipment for public services, landscaping, and grounds maintenance from brands including Kubota, Manitou, and Steyr, sold to local government and municipal authorities. Schlotter has been a UNIMOG customer service station since 1978.
• Gartentechnik (Garden Technology) Garden equipment and tools including lawn mowers, brushcutters, hedge trimmers, chainsaws, and cleaning equipment from brands such as STIHL, Kärcher, AS-Motor, Toro, Rapid, SABO, and Husqvarna, sold to professional gardeners, landscapers, and hobby consumers through a dedicated Garden Technology Center covering over 1,600 m².
• Ladertechnik (Loader Technology) Loader equipment and attachments for agricultural and material handling applications, including Manitou handling and loading equipment.
• Mähroboter (Robotic Lawn Mowers) Autonomous robotic lawn mowers for automated grass cutting, with dedicated service support within Schlotter's garden technology operations.
• PKW-Anhänger (Car Trailers) Trailers for passenger vehicles, including configurations from manufacturers such as Unsinn and Brantner, configurable through Schlotter's online product configurators.
• Trapezbleche (Trapezoidal Metal Sheets) Steel trapezoidal metal sheets for roofing and cladding applications, sold by Schlotter as a complementary building product.
• Advanced Farming System Precision farming advisory and installation services covering guidance systems, machine monitoring, and advanced agricultural technology solutions for farmers in the Taunus region, led by the dedicated Precision Farming Specialist.
• Vermietung (Equipment Rental) Rental service for garden and cleaning equipment including verticutters, weed removers, garden tillers, lawn mowers, flail mowers, stump grinders, wood splitters, compact loaders, and high-pressure washers, with half-day, full-day, weekend, and weekly rental options.
• Werkstatt (Workshop and Repair Services) Maintenance and repair services for agricultural, garden, and municipal equipment with continuing education programs at manufacturer facilities. Includes TÜV (vehicle inspection) services conducted on premises every Wednesday by TÜV-Hessen.
• Finanzierungen (Equipment Financing) Equipment financing, leasing, insurance, and service solutions for customers purchasing agricultural and garden equipment, provided through CNH Industrial Capital.
• Gebrauchtmaschinen (Used Machinery) Sales platform offering new and used agricultural, municipal, garden, and trailer equipment from the brands Schlotter represents.
• Ersatzteile (Spare Parts) Spare parts and wear parts supply with competent consultation from warehouse staff and a well-stocked spare parts inventory supporting all equipment brands sold by Schlotter.
• Online-Shop (E-Commerce Platform) E-commerce platform at shop.schlotter.de for purchasing garden equipment, accessories, and consumables with online payment, order tracking, and customer account management, delivering throughout Germany.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Case IHcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Case IH agricultural machinery including tractors and combine harvesters. Schlotter is a key dealer (A-Händler) within the Case IH purchasing community of 10 partner businesses. Offers Case IH accessories and maintains Case IH AF series combine harvesters in inventory.
• SteyrcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Steyr tractors and agricultural equipment. Supports warranty processing for Steyr products.
• STIHLcoreChannel Partner/ Reseller/ DistributorMajor STIHL dealer hosting the largest STIHL exhibition in the region. Sells full range of STIHL products including chainsaws, brush cutters, blowers, and battery-powered equipment. Participates in STIHL Cashback promotions.
• HorschmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Horsch agricultural equipment including tillage and seeding machinery. Heiko Scheurer handles Horsch and LEEB products in the workshop.
• ManitoumajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Manitou handling and loading equipment for agricultural applications.
• KubotamajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kubota tractors and municipal equipment. Stefan Spiller handles Kubota repairs and service.
• KärchercoreChannel Partner/ Reseller/ DistributorMajor Kärcher dealer with the largest exhibition in the region. Sells pressure washers, scrubbers, and cleaning equipment. Offers Kärcher rental equipment.
• PöttingermajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Pöttinger agricultural machinery including grassland equipment.
• BrantnerminorChannel Partner/ Reseller/ DistributorPartner for trailer products. Offers Brantner trailer configurator through the product configurator section.
• UnsinnminorChannel Partner/ Reseller/ DistributorPartner for trailer products. Offers Unsinn trailer finder configurator through the product configurator section.
• RapidmajorChannel Partner/ Reseller/ DistributorDealer for Rapid equipment including KIPOS tillers, URI flail mowers, and RoboFlail tracked mowers available for sale and rental.
• AS-MotormajorChannel Partner/ Reseller/ DistributorDealer for AS-Motor equipment including AS63 E steep slope mowers, AS510 E lawn mowers, AS901 SM flail mowers, and AS1000 OVIS tracked mowers available for sale and rental.
• ToromajorChannel Partner/ Reseller/ DistributorDealer for Toro equipment including Dingo compact loaders, STX stump grinders, and TRX trencher available for rental. Also sells Toro lawn equipment.
• SABOmajorChannel Partner/ Reseller/ DistributorDealer for SABO lawn mowers and verticutters available for sale and rental.
• HusqvarnamajorChannel Partner/ Reseller/ DistributorDealer for Husqvarna products including battery-powered cut-off saws. Products available through online shop.
• EGOmajorChannel Partner/ Reseller/ DistributorDealer for EGO Power+ battery-powered equipment including chainsaws and lawn mowers. Products available through online shop.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• BayWa AG: Large Munich-based agricultural, energy and building materials group with a broad equipment-retail footprint across Germany. Comparable to Schlotter in agricultural machinery and garden equipment retail, but operating at far greater scale and across many regions and product categories.
• AGRAVIS Raiffeisen AG: Major German agricultural cooperative offering agricultural inputs, machinery, and energy products to farmers across northern and western Germany. Comparable to Schlotter's agricultural machinery and inputs dealer model but with cooperative ownership and broader geographic reach.

Direct peers

• Heermann Landtechnik GmbH: Regional German agricultural machinery dealer offering new and used tractors, harvesting equipment and service. Comparable to Schlotter as a multi-brand regional dealer serving farmers with sales, parts and workshop capabilities.
• RWZ Raiffeisen Waren-Zentrale Rhein-Main eG: Regional Raiffeisen cooperative serving the Rhein-Main area of Germany, with agricultural inputs, machinery, garden, and energy retail. Directly comparable to Schlotter in service territory overlap (Hessen/Rhein-Main), product mix, and dealer/cooperative-style operations.
• ZG Raiffeisen eG: Karlsruhe-based cooperative operating agricultural retail, energy, building materials and garden centers across Baden-Württemberg and surrounding regions. Closely comparable to Schlotter in combining agricultural machinery, garden equipment, and related services under a regional cooperative or family-style model.
• Raiffeisen Waren Aschaffenburg: Regional agricultural cooperative based in the Aschaffenburg area of Bavaria/Hessen, providing farm inputs, machinery, fuel and garden products. Comparable regional cooperative dealer in similar geographic and product footprint.
• Stenger Landmaschinen: Regional German agricultural equipment dealer with sales, service and parts operations. Directly comparable to Schlotter in scale, product categories and rural dealer business model.
• Fricke Gruppe: Family-run German agricultural and construction machinery dealer (Case IH, Krone, Manitou, Kubota among others) operating multiple regional sites. Direct peer in scale, multi-brand equipment dealership model, and family ownership structure.

Others

• Kärcher Center: Kärcher's branded retail and dealer network for professional and consumer cleaning equipment. Included as an ecosystem participant given Schlotter's status as the largest Kärcher exhibition in its region.
• STIHL Vertriebszentrale: German sales and distribution arm of STIHL, whose products Schlotter retails at scale. Included as an upstream/ecosystem relationship rather than a direct competitor, illustrating Schlotter's position in the STIHL dealer channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Schlotter.Idstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlotter