Lazy Susans Cleaning Service

What Lazy Susans Cleaning Service does

Lazy Susans Cleaning Service Inc. is a privately held, bootstrapped residential and commercial cleaning company headquartered in New York City (Manhattan and Brooklyn offices), founded in 2014 by an Australian entrepreneur who built the business organically from a solo cleaning operation after relocating to NYC to pursue startup ventures. The company serves residential customers (busy professionals, families, and homeowners) and commercial clients (offices, healthcare facilities, schools, fitness centers, retail stores, automotive dealerships, religious facilities, and Airbnb hosts) across NYC, New Jersey, and surrounding areas, offering 30+ specialized services spanning standard cleaning, deep cleaning, move-in/move-out, post-construction, green cleaning, and home organization.

The company's platform consists of a web-based online booking system (built on Launch27 infrastructure) and native mobile applications for iOS and Android that enable a 60-second self-service booking flow, real-time cleaner status tracking (on-the-way, checked-in, checked-out), same-day booking, and 7-day-a-week availability. Revenue is generated on an hourly, pay-as-you-go basis with a 2-hour minimum booking, supplemented by recurring subscription-style cleaning schedules (weekly, bi-weekly, monthly), gift card sales, and cleaning supply retail.

The go-to-market motion is product-led growth via digital self-service channels, supported by content marketing through an extensive 70+ article blog targeting SEO and top-of-funnel education, a referral and gift card program for mid-funnel conversion, and Google reviews (278+ reviews, 4.6 stars) as social proof. The company is founder-owned with no disclosed institutional funding, no parent company, no patents, no certifications, and no disclosed partnerships, operating as a service-led SMB with tech-enabled distribution rather than a technology company.

Name

Lazy Susans Cleaning Service

Legal name

Lazy Susans Cleaning Service Inc.

Website

https://lazysusanscleaning.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lazy Susans Cleaning Service is a privately held, bootstrapped NYC-based cleaning company offering 30+ residential and commercial cleaning services to homeowners, businesses, and Airbnb hosts across NYC and New Jersey via a web and mobile booking platform with same-day availability.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (561720)

SIC

Services-Personal Services (7200)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Same-Day/Express Turnover Cleaning (HSAEAEAJ), Single-Family Home Turnover Cleaning (HSAEACAD), Whole-Home One-Time Cleaning (HSAEAFAA), Day Porter & On-Site Janitorial Staffing (BPABABAB), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Maid service
• Deep cleaning
• Post construction cleaning

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Cleaning Services: The company charges for professional cleaning services on an hourly basis. According to the Terms of Service, the Cleaning Fee is charged on an hourly basis. Services include residential cleaning, commercial cleaning, deep cleaning, move-in/move-out cleaning, Airbnb turnaround cleaning, and specialized cleaning services. The company also offers home organization services, laundry services, and sells cleaning supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lazy Susans Cleaning Service provides professional residential and commercial cleaning services in the NYC and New Jersey metro area, charged on an hourly basis with a two-hour minimum booking. Services include routine house and apartment cleaning, maid service, deep cleaning, move-in/move-out cleaning, Airbnb turnaround cleaning, post-construction cleaning, green cleaning, janitorial services, laundry, and home organization. Customers can book via a web-based online booking system or iOS/Android mobile apps, with same-day availability seven days a week.

Product overview

Lazy Susans Cleaning Service is a cleaning services company operating in NYC (Manhattan, Brooklyn, Queens) and NJ areas, offering a comprehensive portfolio of 30+ specialized cleaning services as both individual modules and bundled offerings. The core platform centers on Residential Cleaning, Commercial Cleaning, and Maid Service as the primary service categories, with specialized sub-services including Airbnb Turnaround Cleaning, Move In/Move Out Cleaning, Deep Cleaning, Post Construction Cleaning, and Green Cleaning. Additional specialty services span Kitchen, Bathroom, Office, Furniture, Fixture, Window, Floor, Wall, Laundry, and Home Organization. The company also provides industry-specific commercial cleaning for Healthcare Facilities, Schools, Fitness Centers, Churches, Retail Stores, Automotive Dealerships, and Commercial Kitchens. The platform includes an online booking system for self-service scheduling and a mobile application for iOS and Android for real-time service tracking. Services are available daily with flexible scheduling including same-day bookings, operating 7 days a week.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Cleaning Professional home cleaning for residential customers covering dusting, vacuuming, mopping, and sanitization of living spaces, kitchens, bedrooms, and basements. Sold hourly to NYC and NJ homeowners and renters.
• Commercial Cleaning Professional cleaning for commercial properties including offices, retail spaces, and business facilities, offered with flexible scheduling for NYC-area businesses.
• Maid Service Comprehensive maid services providing regular home cleaning maintenance with customizable frequency including weekly, biweekly, and monthly schedules for NYC residents.
• Airbnb Cleaning Turnaround cleaning for short-term rental properties, preparing spaces between guest check-outs and check-ins for Airbnb hosts and vacation rental property managers in NYC.
• Move In Cleaning Deep cleaning for new residences before moving in, covering the inside of windows, baseboards, walls, and kitchen appliances.
• Move Out Cleaning Comprehensive cleaning for vacating properties, ensuring apartments or houses are left in optimal condition for the next occupants.
• Deep Cleaning Intensive cleaning targeting hidden dust, grime, and allergens in every corner, recommended once or twice a year for thorough home sanitization.
• Post Construction Cleaning Specialized cleaning for post-renovation and new construction properties, removing fine particles and debris using industrial-grade equipment.
• Green Cleaning Services Eco-friendly cleaning using premium, environmentally safe products that are safe for families, pets, and the environment.
• Janitorial Services Comprehensive janitorial cleaning for commercial facilities including regular maintenance and sanitization of common areas.
• Laundry Service Professional laundry cleaning for clothes and fabrics with washing, drying, and folding capabilities.
• Home Organization Services Decluttering and organizing services to create peaceful, well-organized spaces with specific locations for each item.
• Disinfecting Services Professional disinfecting using specialist solutions to eliminate germs and bacteria from surfaces throughout homes and businesses.
• Gift Cards Gift cards available for purchase to gift professional cleaning services, valid for 6 months after purchase.

Quantifiable outcome

• Over 4,500 satisfied customers served
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Handy: Online platform connecting customers to professional home cleaners with on-demand booking. Closest direct competitor to Lazy Susans on the digital booking experience in NYC.
• Cleanly: NYC-based on-demand home cleaning service with online booking and vetted cleaners. Direct head-to-head competitor in the same geography and customer demographic.
• TaskRabbit: Marketplace for home services including cleaning, with strong NYC presence. Competes for the same busy-professional customer and overlaps with Lazy Susans on online booking and same-day availability.
• Maid Sailors: NYC-based residential and commercial cleaning service with online booking and recurring plans. Direct local competitor serving the same customer base in Manhattan, Brooklyn, and surrounding boroughs.
• Spruce Cleaning Services: NYC-based residential and commercial cleaning provider offering recurring and one-time services. Direct local competitor operating in overlapping NYC neighborhoods.

Broad incumbents

• Maid Brigade: National residential and light commercial cleaning franchise. Comparable on recurring cleaning but operates via franchise model with less direct digital-first customer acquisition.
• Molly Maid: Established national residential cleaning franchise with recurring service model. Comparable on recurring house cleaning but lacks Lazy Susans' tech-led booking and NYC density.
• The Maids: National residential cleaning franchise focused on recurring and one-time deep cleans. Comparable service menu but traditional franchise delivery versus Lazy Susans' tech-enabled model.

Emerging players

• Homeaglow: Online platform offering on-demand home cleaning with vetted cleaners across multiple US metros. Comparable digital booking experience and target customer; emerging competitor with similar playbook.
• Tidy: Online home cleaning platform with on-demand booking and vetted cleaners in major US cities. Comparable PLG-style digital booking experience targeting busy urban professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lazy-susans-cleaning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazy Susans Cleaning Service