Lacrom
Lacrom is a Milan-based digital strategy and marketing agency (founded in New York, ~2009) serving luxury, fashion, beauty, lifestyle, and design brands across Italy, Europe, the USA, and the Middle East with integrated strategy, e-commerce, advertising, email, social, and SEO services.
- Company typePrivate
- Founded2009
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lacrom does
Lacrom is a privately held digital strategy and marketing agency, legally Lacrom S.r.l. (S.r.l. = società a responsabilità limitata, an Italian private limited liability company), incorporated in Milan, Italy. Founded in New York approximately 2009 and now headquartered at Via Giulianova 1, Milan, the firm delivers an integrated suite of eight service modules — digital strategy, brand identity, custom e-commerce and corporate website development (on Shopify, WooCommerce, PrestaShop, and Magento), email marketing, paid advertising on Meta, Google, and Pinterest, content creation, social media management, and SEO — to roughly 30 B2C and B2B brand clients. Its go-to-market is sales-led, with prospective clients booking free consultations through a Brevo scheduling interface (meet.brevo.com/lacrom-srl) and engagements structured as personalized, multi-year contracts rather than menu-priced offerings.
The agency's technology stack is built entirely on third-party platforms rather than proprietary infrastructure: e-commerce platforms Shopify, WooCommerce, PrestaShop, and Magento; email and CRM tooling including Klaviyo, Sendinblue/Brevo, Omnisend, Mailchimp, and ActiveCampaign; advertising through Criteo, Meta Ads, and Google Ads; analytics via Hotjar; and SEO through Semrush and SEOZoom. No in-house AI/ML, data, or model assets are disclosed; no patents, research output, or proprietary tools appear in the available material. Integration and customization across this stack — particularly around omnichannel strategy, templated email automation flows, and custom Shopify/WooCommerce builds — is positioned as the operating differentiator.
Lacrom's revenue model is professional services consulting, with custom engagement pricing based on each brand's requirements and multi-year contract cadences disclosed as standard. The firm operates in verticals (luxury, fashion, beauty, lifestyle, design) rather than across horizontal SMB segments, with notable clients including high jewelry houses (Recarlo, Paul Morelli, Antonini), Italian fashion brands (Mandarina Duck, E. Marinella, P448), luxury second-hand (Rebelle), skincare (Guinot, Payot, Dermatrophine Pro, Mary Cohr), design multibrand showrooms (Bredaquaranta), and F&B (Pasticceria Cucchi, Macha Pokè). Headcount is stated in the 1-10 employee band; no external funding rounds, institutional investors, or parent company have been disclosed, and no revenue figures are publicly available.
Lacrom firmographics
Firmographics- Name
- Lacrom
- Legal name
- Lacrom S.r.l.
- Website
- https://lacrom.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lacrom is a Milan-based digital strategy and marketing agency (founded in New York, ~2009) serving luxury, fashion, beauty, lifestyle, and design brands across Italy, Europe, the USA, and the Middle East with integrated strategy, e-commerce, advertising, email, social, and SEO services.
- Ownership category
- akta.pro rank
Lacrom industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Lacrom is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Lacrom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Consulting Services: Professional services revenue model providing strategic consulting, digital strategy, brand identity development, digital platform development, email marketing, paid advertising, content creation, social media management, and SEO services to luxury, fashion, beauty, lifestyle, and design brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagement based on client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Lacrom product offering
Product offeringCore offering
Lacrom is a digital strategy and marketing agency delivering end-to-end services including digital strategy consulting, brand identity development, e-commerce and corporate website design and development, email marketing automation, paid advertising management, content creation, social media management, and SEO. The agency serves luxury, fashion, beauty, lifestyle, and design brands, combining strategic rigor with design refinement to drive online business growth across Italy, Europe, the USA, and the Middle East.
Product overview
Lacrom is a digital strategy and marketing agency offering a suite of eight integrated service modules. The core offerings include Digital Strategy (consulting, market analysis, business planning, omni-channel strategy), Brand Identity (logo design, positioning, tone of voice), Digital Platforms Development (Shopify and WooCommerce e-commerce and corporate sites), Email Marketing (automated flows, newsletters, CRM), Paid Advertising (Meta, Google, Pinterest campaigns), Content Creation (visual and video production), Social Media Management, and SEO. These services work together as a comprehensive digital growth solution for brands in luxury, fashion, beauty, lifestyle, and design sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy
Quantifiable outcome
- Revenue doubled in 12 months for Paul Morelli e-commerce and SEM campaign
Companies that use Lacrom
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Lacrom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
Lacrom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SifarmacoreSifarma is the parent company of Guinot brand. Lacrom serves as digital partner for Sifarma's beauty brand portfolio in Italy, managing digital channels and content for Guinot and related brands under the group.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Lacrom competitors and assessment
Company assessmentDirect peers
- Amplify: Independent creative and marketing agency working with brands including Google, Adidas, and Bacardi. Comparable as a boutique-style full-service agency competing for premium consumer and lifestyle accounts.
- Livity: Independent marketing and digital agency combining strategy, content and campaigns for clients including Unilever and Google.org. Comparable in size and integrated service model, though with a stronger purpose-led positioning.
- Huge: Digital experience agency providing strategy, design, e-commerce and marketing for brands including Brooks Brothers, Hulu and Sephora. Closely comparable as a digitally-led agency serving premium consumer brands across similar service lines.
- B-Reel: Independent creative and digital studio producing campaigns and digital experiences for premium brands (Google, Nike, IKEA). Comparable as a boutique-style agency combining creative, content and digital platform work for design-conscious clients.
- We Are Social: Global social and digital marketing agency with strong luxury/fashion credentials (Prada, Dior, BMW). Direct overlap with Lacrom's social media management, content creation and paid social services.
Broad incumbents
- Jellyfish: Global digital marketing agency within Brandtech Group offering paid media, SEO, social and content for enterprise clients including Uber, Nike and Google. Comparable on the paid/SEO/social execution stack.
- Dept: Global digital agency offering strategy, e-commerce, martech and creative services to premium and luxury brands such as Tiffany, Volvo, and Bose. Comparable as a full-service digital partner competing for the same luxury/fashion marketing budgets.
- AKQA: Design and innovation agency delivering brand, digital product and campaign work for premium clients (Louis Vuitton, Nike, Rolls-Royce). Comparable in servicing global luxury accounts with integrated digital offerings.
- Monks (S4 Capital): Digital-first advertising and marketing services group covering media, content, data and technology for brands such as LVMH, Nike and Nestle. Comparable as a broad-scale digital partner competing for luxury and premium marketing budgets.
- R/GA: International creative and digital agency working with brands including Nike, Gucci and Mastercard. Competes for luxury/fashion design and digital strategy mandates and offers an overlapping service stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lacrom social profiles
Digital presenceLacrom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lacrom leadership team
Management profileNumber of profiles
Lacrom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lacrom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lacrom
What does Lacrom do?
Lacrom is a digital strategy and marketing agency delivering end-to-end services including digital strategy consulting, brand identity development, e-commerce and corporate website design and development, email marketing automation, paid advertising management, content creation, social media management, and SEO. The agency serves luxury, fashion, beauty, lifestyle, and design brands, combining strategic rigor with design refinement to drive online business growth across Italy, Europe, the USA, and the Middle East.
Is Lacrom a public or private company?
Lacrom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lacrom founded?
Lacrom was founded in 2009. It employs 1 to 10 people.
Where is Lacrom based?
Lacrom is headquartered in Milan, Italy, in the Europe region.
How does Lacrom make money?
One revenue line is on record: digital Consulting Services.
Who are Lacrom's main competitors?
Direct peers on record are Amplify, Livity, Huge, B-Reel and We Are Social. Broad incumbents are Jellyfish, Dept, AKQA, Monks (S4 Capital) and R/GA.
Does Lacrom have an API?
No public API is recorded for Lacrom.
What industry is Lacrom in?
Lacrom's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 8741.