The Creative Mobility

What The Creative Mobility does

The Creative Mobility Group, Inc. is a privately held, family-owned mobility solutions dealership founded in 1975 and headquartered in Madison Heights, Michigan. The company sells, rents, converts and services wheelchair accessible vehicles, adaptive driving equipment and home accessibility products through five showroom and service centers across Michigan (Madison Heights, Wayne, Flint Township, Byron Center) and Ohio (Xenia). It serves individuals with mobility disabilities as the primary customer segment, with secondary segments in disabled veterans, commercial/fleet buyers requiring ADA-compliant vehicles, and short-term rental customers.

Its core technology is concentrated in physical mobility equipment rather than software. The dealership distributes and installs lowered-floor conversions, side-entry and rear-entry ramp systems, wheelchair and scooter lifts (hoist, platform, exterior), adaptive driving controls (hand controls, left-foot accelerators, secondary controls), seating and transfer systems (including the BraunAbility Turny Evo), wheelchair securement systems and Bruno/Harmar home accessibility products such as stair lifts and vertical platform lifts. Manufacturing partnerships with BraunAbility and Vantage Mobility give it access to the two leading US wheelchair accessible vehicle converters, while Bruno and Harmar supply home accessibility equipment. Installation, repair, mobile service, and collision work are performed by factory-trained, NMEDA-certified Mobility Service Technicians.

CMG operates a multi-stream revenue model: one-time vehicle sales (new and pre-owned accessible vans, SUVs, trucks); usage-based rentals of accessible vans, wheelchairs, scooters and knee scooters with airport delivery; one-time equipment sales and installation (lifts, controls, securement, power mobility); transaction-fee financing arranged through partner lenders who recognize conversion value; professional services revenue from certified repair, mobile service, collision repair and extended service contracts; and home accessibility product installation. Go-to-market is enterprise field sales supported by five physical showrooms, a 'Shop from Home' online reservation flow, in-home consultations from Home Access Specialists, and a referral program, with a specialization in funding channels such as VA benefits, nonprofit grants and mobility rebates.

Name

The Creative Mobility

Legal name

The Creative Mobility Group, Inc.

Website

https://creativemobilitygroup.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

The Creative Mobility Group is a family-owned dealership founded in 1975 that sells, rents, and services wheelchair accessible vehicles, adaptive driving equipment, and home accessibility products through five showrooms across Michigan and Ohio.

Ownership category

akta.pro rank

Product category

Mobility Solutions & Wheelchair Accessible Vehicles

NAICS

Used Car Dealers (44112), Special Needs Transportation (485991), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industry

Paratransit & NEMT Vehicle Upfitting / Accessibility Equipment Providers (TLAFAKAL)

Keywords

• Wheelchair accessible vehicles
• Adaptive mobility equipment
• Home accessibility solutions
• Vehicle modification services
• Mobility equipment rentals

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Vehicle Sales: Sales of new and pre-owned wheelchair accessible vehicles, including BraunAbility and Vantage Mobility conversions. Offers side-entry, rear-entry, SUVs, trucks, and full-size vans. Primary revenue stream.
2. Vehicle Rentals: Short and long-term wheelchair accessible van rentals available daily, weekly, and monthly. Also offers knee scooter, wheelchair, and mobility scooter rentals. Airport delivery services available.
3. Equipment Sales and Installation: Sales and installation of adaptive equipment including scooter lifts, hand controls, transfer seats, wheelchair securement systems, and power scooters/wheelchairs.
4. Financing Services: Customized financing options for wheelchair accessible vehicles and mobility equipment through partnered lenders who recognize conversion and equipment value.
5. Service and Maintenance: Repair, maintenance, and collision services for modified vehicles. Includes mobile service options and extended service contracts.
6. Home Accessibility Products: Sales and installation of home accessibility products including stair lifts, porch lifts, ramps, and grab bars.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Creative Mobility Group is a family-owned mobility solutions dealership that sells new and pre-owned wheelchair accessible vehicles (side-entry, rear-entry, full-size vans, SUVs, and trucks) alongside adaptive driving equipment, wheelchair and scooter lifts, wheelchair securement systems, and home accessibility products such as stair lifts and ramps. It complements product sales with daily/weekly/monthly rentals, customized vehicle financing, certified repair and mobile service, collision repair, extended service contracts, and 24-hour roadside assistance, operating through five showrooms across Michigan and Ohio.

Product overview

The Creative Mobility Group operates as a mobility solutions dealership offering wheelchair accessible vehicles and adaptive equipment across five Michigan and Ohio showrooms. The core product portfolio centers on wheelchair accessible vans (new and pre-owned, including side-entry, rear-entry, full-size, SUV, and truck conversions), complemented by a comprehensive range of adaptive equipment including wheelchair and scooter lifts (hoist, platform, and exterior types), driving aids (hand controls, foot controls, secondary controls), seating and transfer solutions (including BraunAbility Turny Evo seats), and wheelchair securement systems (automatic docking and tie-downs). Home accessibility products round out the offering with Bruno stair lifts, vertical platform lifts, ramps, and grab bars. The company provides related services including daily/weekly/monthly van rentals with airport delivery, vehicle financing, certified repair and mobile service, collision repair, extended service contracts, and 24-hour roadside assistance. Commercial fleet solutions are also available for organizations needing ADA-compliant transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelchair Accessible Vans New and pre-owned wheelchair accessible vehicles including side-entry vans with lowered-floor conversions and passenger-side ramps, rear-entry vans with fold-out ramps, full-size vans with platform lifts, and modified SUVs and trucks, offered for sale across the company's Michigan and Ohio showrooms.
• Commercial Wheelchair Vans ADA-compliant wheelchair accessible vans built for fleet, organizational, and business use, featuring platform lifts and configurations suitable for passenger transportation services.
• Wheelchair & Scooter Lifts Vehicle-mounted lifts for loading and storing mobility scooters and power chairs, including crane-style hoist lifts, platform lifts, and exterior hitch-mounted lifts for transporting mobility devices.
• Hand Controls & Driving Aids Adaptive driving equipment enabling individuals to operate vehicles using hand controls, left-foot accelerators, and other secondary vehicle controls customized for drivers with mobility impairments.
• Seating & Transfer Solutions Transfer seats and adaptive seating solutions, including the BraunAbility Turny Evo seat that rotates out of vehicles, designed to enable easier and safer entry and exit for individuals with mobility challenges.
• Wheelchair Securement Systems Wheelchair securement systems including automatic docking systems that lock wheelchairs without manual tie-downs and manual, retractable, and electric tie-downs for use in personal or commercial vehicles.
• Power Scooters & Wheelchairs Portable and full-size power mobility scooters and wheelchairs sold for everyday errands, travel, and outdoor use by individuals with mobility limitations.
• Home Accessibility Products Residential accessibility products including Bruno indoor and outdoor stair lifts, vertical platform lifts for porches and decks, threshold/portable/modular ramps, and professionally installed grab bars for safety and stability.
• Wheelchair Van Rentals Wheelchair accessible van rentals available on a daily, weekly, or monthly basis, with flexible pickup, airport delivery, and mobile delivery options across Michigan and Ohio for short-term transportation, medical appointments, travel, and recovery needs.
• Mobility Equipment Rentals Rentals of manual wheelchairs (lightweight transport chairs, standard, heavy-duty bariatric, and reclining models), mobility scooters (travel, mid-size, full-size), and knee scooters (folding, steerable, and Nitro Glide models) for temporary mobility needs.
• Vehicle Financing Customized financing options arranged through partnered lenders for wheelchair accessible vehicles and mobility equipment, including promotional offers (up to $2,000 savings or 3.99% for 72 months on select BraunAbility vans) and lease options starting at $649/month on 2025 Toyota and Chrysler accessible vans.
• Wheelchair Van Service & Repair QAP certified technicians provide scheduled maintenance and repair of wheelchair accessible vehicles and installed mobility equipment, including oil changes, brake repair, and air conditioning service.
• Mobile Service On-site mobile maintenance and repair service delivered to the customer's location for wheelchair accessible vehicles, eliminating the need to bring the vehicle to a service center.
• Collision & Body Shop Collision and body repair services for wheelchair accessible vehicles, addressing structural and conversion-specific damage to restore accessibility and drivability.

Quantifiable outcome

• 4.8 rating based on 644 Google reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• BraunAbilitycoreTechnology or IntegrationLeading manufacturer of wheelchair accessible vehicle conversions. Partnership provides high-quality, crash-tested wheelchair accessible vans, SUVs, and trucks. BraunAbility is the most recommended brand by mobility dealers with over 50 years of industry experience.
• Vantage Mobility (VMI)coreTechnology or IntegrationOne of the largest manufacturers of wheelchair van conversions. Partnership offers leading-edge mobility products with genuine care for the disabled community as a driving force for continuous innovation and product improvement.
• BrunocoreTechnology or IntegrationManufacturer of indoor stair lifts, outdoor stair lifts, vertical platform lifts, and scooter/power wheelchair lifts. Family-owned business with over 35 years of experience engineering and manufacturing in the USA with focus on quality and safety.
• HarmarcoreTechnology or IntegrationLeading manufacturer of wheelchair lifts for automobiles, stair lifts for the home, and residential and commercial vertical platform lifts. Organization inspired by those who are mobility challenged.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BraunAbility: Largest US manufacturer of wheelchair accessible vehicle conversions and a key upstream supplier to CMG. Comparable as a category-defining incumbent operating across manufacturing, distribution, and end-customer channels—broader scope than CMG's dealer-focused model.
• Numotion: Large national provider of complex rehab technology (CRT) and mobility equipment including wheelchairs, power chairs, and adaptive seating. Partial overlap with CMG's adaptive equipment and home accessibility offerings, at significantly greater scale and geographic reach.
• Vantage Mobility International (VMI): Top-tier WAV conversion manufacturer and CMG's other core upstream partner. Comparable as a broad incumbent with manufacturing scale, multiple product lines (minivan conversions, SUVs), and national dealer network partnerships.
• National Seating & Mobility: US mobility solutions provider specializing in complex rehab equipment and wheelchair securement across 100+ locations. Comparable to CMG's adaptive equipment and wheelchair securement product line, though distinct on WAV retail.

Others

• Bruno Independent Living Aids: Family-owned US manufacturer of stair lifts, vehicle lifts, and accessibility equipment—a core CMG partner for both automotive lifts and home accessibility. Indirect comparability as an upstream OEM/supplier rather than a competing retailer.

Direct peers

• AMS Vans: Southeast US-based wheelchair accessible vehicle dealer offering new, used, and rental WAVs plus adaptive equipment. Directly comparable to CMG on retail-rental-service mix within a regional footprint.
• Superior Van & Mobility: Regional wheelchair accessible vehicle dealer serving Indiana, Kentucky, and Tennessee with sales, service, and rental. Closely comparable mid-sized WAV dealer with overlapping BraunAbility/VMI inventory and full-service capability.
• United Access (formerly Accessibility Solutions): Multi-state WAV retailer and adaptive equipment installer serving the central and southeastern US. Comparable to CMG across vehicle sales, mobility equipment installation, and rental fleet offerings with overlapping manufacturer partnerships.
• MobilityWorks: Largest US retailer of wheelchair accessible vehicles with 80+ locations nationwide. Most directly comparable to CMG in core product (BraunAbility, VMI conversions), full-spectrum sales-rental-service model, and multi-state retail footprint—but at materially greater scale.
• Ride-Away Accessible Vehicles: East Coast wheelchair accessible vehicle retailer and adaptive equipment installer with showrooms across multiple states. Direct comparability to CMG in WAV retail, adaptive driving equipment, and rental services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cremogroup
• Facebookfacebook.com/CreativeMobility

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Creative Mobility