Dragon Technology

What Dragon Technology does

Dragon Technology Ltd is a private limited company registered and headquartered in the United Kingdom (London, SE9 2NG), founded in 1997 and operating continuously for over 27 years as a bootstrapped, independent software vendor. The company describes itself as 'small' and 'independent' and builds what it terms 'small, thoughtful software' for distinctly different audiences. It has no parent company, no external institutional investment, no subsidiaries, and operates as a founder/owner-operated business with no public management team disclosures.

The company's product portfolio consists of two unrelated applications sharing no common platform architecture. The primary product is e-allocator™, an online resource scheduler launched in 1999 for private membership organisations — clubs, group-owned aircraft and boat syndicates, and time-share owner groups that need to coordinate bookings of shared assets. e-allocator is delivered as a web-based SaaS platform accessible via browser, iOS, and Android, with subscription-based recurring revenue, email notifications for booking changes, and payment processing handled by PayPal. The secondary product is Morse Maven, a Morse code trainer distributed via the iOS App Store, Google Play, and macOS App Store as a one-time paid application; it serves amateur radio enthusiasts from beginners (using the Koch progressive learning method) to seasoned operators.

Dragon Technology runs a product-led, self-serve go-to-market motion with no sales force or channel partners. Distribution is entirely direct: company-owned websites (dragontechnology.com, e-allocator.com, morsemaven.com) and major mobile app stores. Cloud infrastructure is hosted on Amazon Web Services, and payment processing is outsourced to PayPal, which means the company never handles card or bank details directly. There is no public pricing, no disclosed revenue, no headcount, no recent funding activity, and no AI/ML capability surfaced in the product portfolio. Customer support is delivered via web forms routing to [email protected].

Name

Dragon Technology

Legal name

Dragon Technology Ltd

Website

https://dragontechnology.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Dragon Technology Ltd is a UK-based, bootstrapped independent software company founded in 1997 that operates two niche products: e-allocator, a SaaS resource scheduler for private membership organisations (clubs, shared aircraft/boats, time-shares), and Morse Maven, a consumer Morse code training app sold via app stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Carmarthen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. e-allocator SaaS Subscription: Subscription-based online booking system for private membership organisations. Users register and pay for access to the resource scheduling platform. Running since 1999.
2. Morse Maven App Sales: Mobile and desktop application sales through app stores (iOS, Android, macOS). Available as paid applications for amateur radio enthusiasts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Dragon Technology Ltd builds and supports two niche software applications. e-allocator is an online resource scheduler for private membership organisations (clubs, group-owned aircraft and boats, time-share owners) that manages shared-asset bookings on Web, iOS, and Android. Morse Maven is a Morse code trainer for amateur radio operators using progressive Koch-method lessons, realistic practice environments, news bulletins, and audiobooks, available on iOS, Android, and macOS.

Product overview

Dragon Technology Ltd operates as a small, independent UK software company that builds small, thoughtful software for different audiences. The company offers two distinct products: e-allocator (a web-based scheduling and booking system for resource-sharing organisations) and Morse Maven (a mobile/desktop Morse code training application). These products serve fundamentally different markets and use cases, with no shared platform architecture between them.

Differentiator

Problem solved

Functional benefit

Brands

• e-allocator™: An online resource scheduler for private membership organisations including clubs, group-owned aircraft and boats, time-share owners, and other groups that share assets. Available on Web, iOS, and Android. Running since 1999.
• Morse Maven

Products and services

• e-allocator An online resource scheduler for private membership organisations. Manages scheduling and booking for clubs, group-owned aircraft and boats, time-share owners, and other groups that share assets. Includes user registration, email notifications for booking changes, and online payment processing via PayPal. Available on Web, iOS, and Android. Sold as a recurring SaaS subscription.
• Morse Maven A modern Morse code trainer for iOS, Android, and macOS. Offers progressive Koch-method lessons, realistic amateur-radio practice, news bulletins, and audiobooks in Morse code. Designed for complete beginners through seasoned operators. Sold as a paid application through app stores.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider hosting Dragon Technology's data storage. The company's e-allocator data is stored on Amazon-operated servers in a controlled, safe environment protected against unauthorised access.
• PayPalcoreTechnology or IntegrationPayment processing partner handling online credit, debit, and charge card transactions for e-allocator. Dragon Technology uses PayPal's transaction processing system via secure encrypted means. The company never sees customer bank or card details.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• G4FON Koch Method Trainer: Long-established Morse code training tool for amateur radio operators using the Koch method. Most direct competitor to Morse Maven in the amateur radio Morse code training niche.
• SimplyBook.me: Online booking system serving a broad range of service-based and membership organizations. Comparable to e-allocator as a self-serve SaaS booking platform with membership and recurring scheduling features.
• Setmore: Self-serve appointment and resource scheduling SaaS for small businesses and organizations. Comparable to e-allocator as a self-serve, online scheduling platform serving SMB and membership-style customers.
• Morse Code Ninja: Morse code learning resource and practice tools for amateur radio operators. Comparable to Morse Maven as a competing hobbyist-focused Morse code training product.
• Skedda: Cloud-based resource scheduling platform for shared spaces and assets. Most directly comparable to e-allocator in the niche of online booking for groups sharing resources (facilities, courts, rooms).
• LCWO (Learn CW Online): Web-based Morse code learning platform with progressive lessons and practice targeted at amateur radio operators. Directly comparable to Morse Maven's progressive training use case.

Broad incumbents

• Booksy: Booking and appointment management platform for service-based SMBs. Broader in scope but overlaps with e-allocator's online booking functionality for membership-style organizations.
• Calendly: Widely adopted scheduling platform serving individuals through enterprises. While broader in scope, it competes for general online scheduling mindshare with e-allocator's niche.
• Acuity Scheduling: Broader scheduling and appointment SaaS owned by Squarespace. Operates at greater scale and broader market than e-allocator but overlaps in online booking for organizations and members.

Emerging players

• Ham Morse: Morse code trainer designed for amateur radio operators. Comparable to Morse Maven as a focused Morse code learning tool, with overlapping amateur radio operator target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dragon-technology-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Technology