BakerHopp Insurance

What BakerHopp Insurance does

BakerHopp Insurance (legal entity Baker-Hopp Inc) is an independent insurance agency founded in 1916 and headquartered in Harper Woods, Michigan, in the Detroit metropolitan area. The firm operates as a Women-Owned Business Enterprise (WBENC certified) under President Gretchen Hopp Doyle, who assumed leadership in a 2016 ownership transition. BakerHopp serves middle-market companies as its primary customer base, with a secondary segment of high-net-worth individuals, and holds visible industry specialization in Plastics & Packaging Manufacturing, Food & Beverage Producers, and Commercial Real Estate.

The company's core offerings span Commercial Insurance (property, casualty, workers compensation, professional liability, cyber liability, D&O, environmental liability, umbrella, bonds), Personal Insurance (homeowners, umbrella, valuables, watercraft, recreational vehicles), Employee Benefits (delivered through partnerships with Compass Benefits Group and LoVasco Consulting Group), Risk Management Consultation Services, and Group Captive Insurance (delivered via a long-standing partnership with Captive Resources and placement into MAC Casualty and Griffin Casualty). The agency operates on the Applied EPIC agency management system for account management and documentation; no proprietary technology platform, API, or AI tooling is offered. Customers cited include SAS Global Corporation (manufacturing), Wings and Wheels (transportation), Orbis (enterprise), and DH Construction (construction), with documented multi-decade client tenure.

BakerHopp's revenue model is commission-based on policies placed across a multi-carrier panel that includes Accident Fund, Acuity, Amerisure, Chubb, Citizens, CNA, Foremost, Frankenmuth, Hartford, Progressive, Safeco, Secura, Selective, and Travelers, supplemented by professional-services fees on group captive advisory and employee benefits brokerage. The go-to-market is sales-led and relationship-driven, supported by content marketing through the company's blog/journal, a corporate website, and a personal Instagram presence tied to the President. Geographic scope is concentrated in Michigan within the United States; the firm operates as a single-office headquarters with 100% remote work offered to staff.

Name

BakerHopp Insurance

Legal name

Baker-Hopp Inc

Website

https://bakerhopp.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

BakerHopp Insurance is an independent, women-owned insurance agency founded in 1916 in Harper Woods, Michigan, serving middle-market companies and high-net-worth individuals with commercial, personal, and group captive insurance plus risk management and employee benefits services.

Ownership category

akta.pro rank

Headquarters

HQ city

Harper Woods

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, BakerHopp earns commissions from insurance carriers for placing and managing commercial and personal insurance policies. Revenue is generated through commissions on new policy placements and renewal commissions on existing client accounts.
2. Captive Insurance Advisory Services: Specialized consulting and placement services for group captive insurance arrangements. BakerHopp acts as liaison between captive providers and insureds, facilitating placement into group captives for middle-market companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BakerHopp is an independent insurance agency that places and manages commercial insurance, personal insurance, employee benefits, and risk management programs for middle-market organizations, comparing coverage options across multiple top-rated carrier partners. The firm also provides group captive insurance placement through Captive Resources and delivers industry-specialized programs for plastics & packaging manufacturers, food & beverage producers, and commercial real estate owners. Revenue is generated primarily through carrier commissions and captive insurance advisory fees.

Product overview

BakerHopp Insurance is an independent insurance agency providing a comprehensive portfolio of insurance and risk management solutions for middle-market organizations. The core offerings include Commercial Insurance (property, casualty, professional liability, cyber liability, workers compensation, and specialty lines), Personal Insurance (homeowners, umbrella, valuables, watercraft), Employee Benefits (via Compass Benefits Group and LoVasco Consulting Group partnerships), and Risk Management Consultation Services. Specialized offerings include Group Captive Insurance for best-in-class mid-sized companies and industry-specific programs for plastics, food & beverage, and commercial real estate sectors. The agency operates without a unified software platform, functioning as a traditional insurance advisory firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Comprehensive commercial insurance solutions for middle-market businesses covering property, automobile, general liability, workers compensation, directors and officers liability, employment practices liability, fiduciary liability, cyber liability, crime, foreign liability packages, umbrella, professional liability, environmental liability, and bonds.
• Personal Insurance Personal insurance coverage for individuals and high-net-worth families including homeowners, personal umbrella, seasonal homes, rental properties, jewelry, fine art and valuables, watercraft, recreational vehicles, travel insurance, pet insurance, and personal risk assessments.
• Employee Benefits Employee benefit services delivered through partnerships with Compass Benefits Group (small employers under 200 employees) and LoVasco Consulting Group (larger organizations), including benefit plan design, retirement plans, and life insurance.
• Risk Management Consultation Services Proactive risk management services including organizational and individual risk assessments, commercial property protection strategies, contract review, fleet safety programs, safety training, business continuity planning, and family risk management plans.
• Group Captive Insurance A risk-financing alternative through member-owned group captives that enables high-performing mid-sized organizations to control premiums, claims, and coverage based on their individual financial performance. Specialized in MAC Casualty, Ltd. and Griffin Casualty, Ltd. through partnership with Captive Resources.
• Plastics & Packaging Industry Insurance Program Insurance and risk management solutions tailored for plastics processors and packaging manufacturers, addressing equipment failure, inventory shortages, labor challenges, PFAS exclusions, supply chain risks, environmental liability, and workplace safety.
• Food & Beverage Industry Insurance Program Insurance coverage for food and beverage producers addressing property, general liability, fleet insurance, cyber coverage, and industry-specific risks arising from heavy vendor and customer contract insurance requirements, production pressure, and unpredictable labor force.
• Commercial Real Estate Insurance Program Insurance solutions for commercial real estate owners and investors addressing property coverage, portfolio concentration risk, cyber security, and unpredictable contract insurance language in a post-pandemic market.

Quantifiable outcome

• Retention rates consistently off the chart and higher than industry average

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Captive ResourcescoreStrategic or Co-development PartnerLong-established relationship with Captive Resources, one of the world's leading captive managers. BakerHopp acts as liaison between Captive Resources and insureds, facilitating placement into group captives for middle-market companies. This partnership enables access to industry-specific guidance and resources for captive insurance solutions.
• Compass Benefits GroupcoreStrategic or Co-development PartnerPartnership for employee benefits services specializing in design, development, implementation, and ongoing service of benefit plans for small employer organizations with less than 200 employees.
• LoVasco Consulting GroupcoreStrategic or Co-development PartnerPartnership for employee benefits and retirement program services. LoVasco works with businesses ranging from a few hundred to a few thousand employees to help HR teams align benefit solutions to company vision, from strategic planning through delivery and communications.
• MAC Casualty, Ltd.coreStrategic or Co-development PartnerHigh-performing heterogeneous group captive insurance program. BakerHopp has a proven track record with this captive arrangement as part of their group captive specialization.
• Griffin Casualty, Ltd.coreStrategic or Co-development PartnerHigh-performing heterogeneous group captive insurance program. BakerHopp has a proven track record with this captive arrangement as part of their group captive specialization.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Hilb Group: Middle-market insurance brokerage built via acquisition of regional agencies, often retaining vertical specialization. Closely comparable independent agency model with middle-market focus, though with broader geographic reach than BakerHopp.
• Alera Group: Independent insurance and risk management firm formed through the roll-up of regional agencies, serving middle-market clients across the U.S. Comparable carrier-agnostic model with multi-vertical expertise and a similar client size profile.
• Hub International: Insurance brokerage specializing in middle-market commercial and personal lines with strong vertical expertise, operating across North America. Closely comparable independent broker model and middle-market focus; however, Hub is significantly larger and PE-backed.
• Acrisure: Fast-growing independent insurance brokerage built through acquisition of regional agencies. Directly comparable model with carrier-agnostic middle-market brokerage and vertical specialization; far larger scale and PE-backed, making it a roll-up acquirer of smaller agencies.
• Brown & Brown: Large publicly traded independent insurance brokerage that competes head-to-head in middle-market commercial lines across multiple verticals. Comparable independent agency model with carrier-agnostic placement and vertical specialization, though at much larger scale than BakerHopp.
• Kapnick Insurance Group: Mid-sized independent insurance agency based in Michigan serving middle-market commercial and personal lines. Closely comparable boutique/independent agency model, Michigan regional presence, and vertical specialization similar to BakerHopp.
• Woodruff Sawyer: Mid-sized independent insurance brokerage focused on middle-market commercial clients across multiple verticals. Closely comparable independent agency model, vertical specialization, and relationship-driven middle-market GTM.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving middle-market and large clients with carrier-agnostic placement. Competes directly with BakerHopp in commercial lines for middle-market accounts, but operates at vastly larger scale with national reach.
• USI Insurance Services: Large independent insurance brokerage serving middle-market employers with carrier-agnostic placement and specialty practices. Comparable business model and middle-market focus with broader geographic and product footprint.
• Marsh McLennan Agency: Middle-market arm of Marsh McLennan providing independent brokerage and risk management services across the U.S. Directly comparable independent agency model with vertical specialization, but with substantially broader geographic and product reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gretchendoyle1/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BakerHopp Insurance