Short Marine
Short Marine is a family-owned Australian and New Zealand boat dealership founded in 2009 that exclusively distributes premium brands (Grady-White, Capelli, Viking, Valhalla, Azimut) and operates full in-house service facilities and a boat concierge service for high-net-worth individual buyers.
- Company typePrivate
- Founded2009
- HeadquartersMosman, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Short Marine does
Short Marine is a privately held, family-owned boat dealership founded in 2009 by brothers Sam and Ryan Short after the loss of their father in a yacht racing accident. The company operates as the exclusive national importer and distributor for four premium boat brands — Grady-White, Capelli, Viking and Valhalla — and holds regional exclusivity for Chris Craft and Regal in Queensland and represents Azimut Yachts in NSW and Queensland. Its product portfolio spans multiple premium categories: Italian luxury motor yachts (Azimut), American sportsfishing yachts (Viking), high-performance offshore center consoles (Valhalla), luxury RIBs across 48 Capelli models, classic American runabouts (Chris Craft Launch GT, Calypso and Catalina series), and recreational fishing boats (Grady-White), supplemented by a pre-owned brokerage division.
The company runs four physical locations across Sydney (Mosman at Ferguson's Marina), the Gold Coast (Runaway Bay and Coomera at The Boat Works) and Auckland (Tamaki Marine Park), each configured as a showroom plus service facility. The core operational technology is a fully in-house service platform encompassing slipway capability up to 31 tonnes/60-foot vessels, antifouling, mechanical, electrical, detailing and shipwright services, supported by authorised dealer relationships with electronics and power brands (Yamaha, Garmin, Furuno, Simrad, Raymarine, Seakeeper, Fusion, JL Audio, Minn Kota, Blue Sea Systems, Enerdrive).
Short Marine generates revenue across three streams: one-time new and pre-owned boat sales (brokerage model), recurring marine services (antifouling on 600+ boats per year, mechanical, electrical, detailing), and parts and accessories sales. Pricing is quote-based on a one-time/perpetual license basis for vessels, with high average selling prices exemplified by the Chris Craft Launch 35 GT at A$1,650,000. The go-to-market is enterprise-style direct field sales through a structured six-step buying process (Discovery Call, Test Drive, Options Presented, Delivery Process, Ultimate Driver Training, Go Boating), supported by boat show presence, the 'Short Stories' content series and a personalised boat concierge service targeting time-poor high-net-worth executives.
Short Marine firmographics
Firmographics- Name
- Short Marine
- Legal name
- Short Marine
- Website
- https://shortmarine.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Short Marine is a family-owned Australian and New Zealand boat dealership founded in 2009 that exclusively distributes premium brands (Grady-White, Capelli, Viking, Valhalla, Azimut) and operates full in-house service facilities and a boat concierge service for high-net-worth individual buyers.
- Ownership category
- akta.pro rank
Where Short Marine is headquartered
LocationHeadquarters
- HQ city
- Mosman
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Short Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Boat Sales: Sale of new and pre-owned boats through exclusive importer and distributor relationships with major brands including Grady-White, Capelli, Viking, Valhalla, Regal, Chris Craft, and Azimut. The company operates a brokerage division for pre-loved boat sales.
- Marine Services: Comprehensive in-house marine services including antifouling, boat detailing, electrical, mechanical, shipwright, and slipway services. Responsible for providing annual antifoul services to over 600 boats per year.
- Parts and Accessories: Sale of marine parts and accessories through authorised dealer relationships with Yamaha, Furuno, Garmin, Simrad, Raymarine, Seakeeper, Fusion Marine Entertainment, JL Marine Audio, Minn Kota, Blue Sea Systems, and Enerdrive Power Solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Chris Craft Launch 35 GT - Starting price |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Short Marine product offering
Product offeringCore offering
Short Marine is a premium boat dealership that sells new and pre-owned boats through exclusive importer and distributor relationships with world-class brands including Grady-White, Capelli, Viking, Valhalla, Chris Craft, Regal, and Azimut Yachts across Australia and New Zealand. The company operates a brokerage division for pre-loved boats and provides comprehensive in-house marine services (antifouling, mechanical, electrical, detailing, shipwright, slipway up to 31 tonne / 60-foot vessels) plus a personalised boat concierge service that handles all maintenance coordination for owners.
Product overview
Short Marine is a boat dealership offering a comprehensive portfolio of world-class boat brands and complete marine services. As the exclusive importer and distributor nationally for Grady-White, Capelli, Viking, and Valhalla, and representing Regal and Chris Craft in Queensland only, plus Azimut Yachts, the company provides both new and pre-owned boats through its brokerage division. The product portfolio spans multiple boat categories: luxury motor yachts (Azimut), sportsfishing yachts (Viking), high-performance center consoles (Valhalla), luxury RIBs (Capelli with 48 models across Stradivari, Luxury, Top, Fishing, Easy, Bow Rider, and Yacht Tender lines), classic American runabouts (Chris Craft with Launch GT, Calypso, and Catalina series), and recreational fishing boats (Grady-White). Beyond boat sales, Short Marine offers an end-to-end boating solution with in-house services including slipway facilities (up to 31 tonne, 60-foot vessels), antifouling, mechanical, electrical, detailing, and shipwright services, plus a personal concierge service that manages all boat maintenance scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Grady-White Boats
Quantifiable outcome
- Over 600 boats serviced annually for antifouling alone
- +1 more outcomes
Companies that use Short Marine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Short Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Short Marine partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Grady-WhitecoreExclusive importer and distributor of Grady-White boats nationally across Australia. Short Marine represents America's leading fishing boat manufacturer.
- CapellicoreExclusive importer and distributor of Capelli boats nationally. Capelli is the world's #1 RIB manufacturer, founded in Italy in 1974, with 48 different models ranging from 4-foot tenders to 50-foot luxury maxis.
- Viking YachtscoreExclusive importer and distributor of Viking Yachts nationally. Viking is the world's leading sportsfishing yacht builder.
- Valhalla BoatworkscoreExclusive importer and distributor of Valhalla boats nationally. Valhalla is a high-performance offshore centre console brand.
- Regal MarinecoreExclusive dealer for Regal boats in Queensland only.
- Chris CraftcoreExclusive dealer for Chris Craft boats in Queensland only. Chris Craft is America's #1 boat builder with over 150 years of history.
- Azimut YachtscoreRepresents Azimut Yachts at Sydney and Gold Coast locations. Azimut is an Italian luxury yacht brand.
- YamahacoreAuthorised Yamaha dealer providing engine sales, warranty services, and new engine installation services.
- GarmincoreAuthorised dealer and installer for Garmin marine electronics including multifunction displays, chart plotters, VHF radios, and radar systems.
- FurunocoreAuthorised dealer and installer for Furuno marine electronics.
- SimradcoreAuthorised dealer and installer for Simrad marine electronics.
- RaymarinecoreAuthorised dealer and installer for Raymarine marine electronics.
- SeakeepercoreAuthorised dealer and installer for Seakeeper gyro stabilizers and ride control systems.
- Fusion Marine EntertainmentcoreAuthorised dealer and installer for Fusion marine audio systems.
- JL AudiocoreAuthorised dealer and installer for JL Marine Audio sound systems.
- Gotcha4LifeminorCharitable partner for the Short Marine Shootout fishing competitions, with over $25,000 in prizes donated to support mental health programs.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Short Marine competitors and assessment
Company assessmentDirect peers
- MarineMax: The largest recreational boat retailer in the United States, operating a multi-brand dealership model with in-house financing, service, and brokerage. Directly comparable to Short Marine as a multi-brand premium boat retailer with integrated service operations.
- Denison Yachting: International yacht brokerage and dealer with sales offices across the US, Europe, and Mexico. Comparable to Short Marine's brokerage division and premium brand representation, with a similar focus on luxury motor yacht transactions.
- OneWater Marine: US publicly traded boat retailer with a multi-brand dealer portfolio and integrated service parts. Comparable to Short Marine through its diversified brand strategy and combined retail/service business model, though at significantly greater scale.
- Galati Yacht Sales: Family-owned US luxury and sportfishing yacht dealer representing Viking, Valhalla, and other premium brands. Closely comparable to Short Marine because of the overlapping Viking/Valhalla brand portfolio and the high-net-worth customer focus.
- Burgess: Global luxury yacht broker and dealer with presence in major yachting hubs. Comparable to Short Marine on the brokerage side and on the high-end Azimut-adjacent luxury yacht customer segment, though Burgess is a pure broker without in-house service operations.
- HMY Yacht Sales: Long-established US luxury yacht dealer with multiple locations and a broad premium brand portfolio. Comparable to Short Marine through its multi-brand yacht retail model and focus on high-end sportfishing and motor yacht segments.
Others
- Maritimo: Australian luxury motor yacht builder. Comparable to Short Marine as a premium Australian marine brand and as a fellow Gold Coast operator, though supplying the market rather than retailing multiple brands.
- Riviera Australia: Australia's largest luxury motor yacht builder, headquartered on the Gold Coast. Comparable to Short Marine as a leading Australian premium marine brand and as a fellow Gold Coast marine operator, though as a manufacturer rather than a dealer.
Regional players
- Trophy Marine: A specialist boat dealer in the UK focusing on premium European and US boat brands. Comparable to Short Marine as a multi-brand premium retailer, though operating in a different geography (UK instead of Australia/NZ).
- Sports Marine: New Zealand-based boat dealer representing multiple premium brands. Comparable to Short Marine as a multi-brand boat retailer in the New Zealand market, including Auckland where Short Marine also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Short Marine social profiles
Digital presenceShort Marine compliance and trust
Trust signalCompliance3 records
Short Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Short Marine leadership team
Management profileNumber of profiles
Profiles2 records
Short Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Short Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Short Marine
What does Short Marine do?
Short Marine is a premium boat dealership that sells new and pre-owned boats through exclusive importer and distributor relationships with world-class brands including Grady-White, Capelli, Viking, Valhalla, Chris Craft, Regal, and Azimut Yachts across Australia and New Zealand. The company operates a brokerage division for pre-loved boats and provides comprehensive in-house marine services (antifouling, mechanical, electrical, detailing, shipwright, slipway up to 31 tonne / 60-foot vessels) plus a personalised boat concierge service that handles all maintenance coordination for owners.
Is Short Marine a public or private company?
Short Marine is a private company. It is classified as family owned and is currently operating.
When was Short Marine founded?
Short Marine was founded in 2009. It employs 11 to 50 people.
Where is Short Marine based?
Short Marine is headquartered in Mosman, Australia, in the Oceania region.
How does Short Marine make money?
Three revenue lines are on record. Boat Sales are the primary driver. The others are marine Services and parts and Accessories.
Who are Short Marine's main competitors?
Direct peers on record are MarineMax, Denison Yachting, OneWater Marine, Galati Yacht Sales, Burgess and HMY Yacht Sales. Others are Maritimo and Riviera Australia. Regional players are Trophy Marine and Sports Marine.
Does Short Marine have an API?
No public API is recorded for Short Marine.