MarketCall Group

What MarketCall Group does

MarketCall Group is a privately held B2B sales development firm founded in 2006 by Jennifer Shields and headquartered in Peoria, Illinois. The company provides outsourced inside sales and SDR (sales development representative) services that function as an extension of client sales teams. Its core offerings include prospect qualification, appointment setting, customer surveys, pre-event outreach campaigns, and trade show support. The company serves a broad logo set across manufacturing, banking, financial services, insurance, industrial, and marketing — including Maui Jim, RLI, Busey, EcoThermics, ProSight Specialty Insurance, Hanson Industrial, and Streator Dependable Manufacturing.

Operationally, MarketCall integrates with client CRM systems (HubSpot, Salesforce) to embed inside existing sales workflows rather than operate a standalone platform. Service delivery is human-led, centered on outbound calling and campaign execution. Documented case-study outcomes include a $2M+ potential sales increase derived from 20% of past customers at a heavy-equipment financing institution, a 13% face-to-face meeting conversion rate in a small business lending campaign, and a 500-company outreach blitz completed in 5 days for a specialty insurance carrier. The company also markets a structured "Build Your Inbound Sales Strategy" product line as a packaged consulting engagement.

The firm's business model is professional-services-based, with revenue derived from program engagements rather than disclosed per-seat or transactional pricing. The company remains founder-owned and operates at a small scale of 1–10 employees, consistent with a regional professional services firm rather than a scaled technology platform. No public funding rounds, acquisitions, partnerships, or AI/automation capabilities have been disclosed in the available input.

Name

MarketCall Group

Legal name

MarketCall Group

Website

https://marketcallgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

MarketCall Group is a Peoria, Illinois-based B2B sales development firm founded in 2006 that provides outsourced SDR and inside sales services—including appointment setting, prospect qualification, and trade show support—for clients across manufacturing, banking, insurance, and industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sales Support Services: Professional services revenue generated through providing sales development representative (SDR) services, inside sales strategy development, and sales process augmentation. Services are delivered as an extension of client sales teams, working within client CRM systems to qualify leads, set appointments, and nurture relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MarketCall Group (MCG) provides inside sales and sales development representative (SDR) services as an extension of B2B clients' sales teams. The company delivers prospect qualification, appointment setting, customer surveys, pre-event campaigns, and trade show support, working within clients' existing CRM systems (HubSpot, Salesforce) to nurture and pre-qualify inbound and outbound leads.

Product overview

MarketCall Group offers a portfolio of sales support services designed to function as an extension of a company's sales team. The core offerings include 'Build Your Inbound Sales Strategy' (a consulting and execution service for developing inbound sales approaches) and 'Sales Support' services (which encompasses Prospect Qualification, Appointment Setting, Customer Surveys, Pre-event Campaigns, and Trade Show Support). These services work in tandem with clients' existing CRM systems and technology resources to nurture and pre-qualify inbound and outbound leads, create sales opportunities, and accelerate sales pipeline growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Inbound Sales Strategy
• Prospect Qualification
• Appointment Setting
• Customer Surveys
• Pre-event Campaigns
• Trade Show Support

Quantifiable outcome

• 20% of past customers reached indicated immediate or near-future equipment need, with potential sales increase of over $2 million
• +3 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Operatix: Operatix (formerly Sales Development Partners) provides outsourced B2B sales development, SDR services, and lead generation for technology and enterprise clients. It competes in the same SDR outsourcing category as MarketCall Group.
• Belkins: Belkins is a B2B lead generation and appointment-setting agency providing SDR-as-a-service to mid-market and enterprise clients. It is the most directly comparable peer to MarketCall Group in service model, target buyer, and delivery mechanism.
• SalesHive: SalesHive provides cold calling, lead generation, and SDR outsourcing services to B2B clients across industries. Its bundled SDR services and emphasis on rapid pilot deployment mirror MarketCall Group's go-to-market approach.
• CIENCE: CIENCE provides outsourced SDR and sales development services including outbound prospecting, lead qualification, and appointment setting for B2B clients. Its offerings overlap closely with MarketCall's prospect qualification and appointment setting products.
• SalesRoads: SalesRoads offers B2B appointment setting, SDR outsourcing, and inside sales services with a similar focus on acting as an extension of clients' sales teams. Its service catalog directly overlaps with MarketCall's prospect qualification and appointment setting offerings.
• MemoryBlue: MemoryBlue is an outsourced SDR and sales development agency that helps B2B technology companies build pipeline through outbound prospecting. It is comparable to MarketCall Group in core service offering and target customer profile.
• Martal Group: Martal Group is a B2B sales outsourcing firm specializing in outbound lead generation, SDR services, and appointment setting for SaaS and B2B technology clients. Its service model and target market directly parallel MarketCall Group's inside sales extension offering.
• Callbox: Callbox provides multi-channel B2B lead generation, appointment setting, and SDR outsourcing services globally. Its service portfolio spans similar functions to MarketCall's prospect qualification and pre-event campaign offerings.

Broad incumbents

• SalesLoft: SalesLoft is a leading sales engagement platform that provides technology (rather than outsourced services) for SDR productivity, cadence management, and outreach. While not a direct service competitor, it represents the technology alternative to MarketCall's human-delivered SDR services.

Emerging players

• Upgrow: Upgrow offers AI-augmented B2B lead generation and outbound sales services, blending technology with human SDR execution. It is an emerging alternative to traditional SDR outsourcers like MarketCall Group, particularly relevant given AI-driven competitive pressure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/marketcall-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketCall Group