Interflora
Interflora AB is a Swedish flower delivery marketplace connecting consumers and corporate customers with a network of 400+ local florists across Sweden and 56,000+ international partners, offering same-day and express delivery via its interflora.se e-commerce platform.
- Company typePrivate
- Founded1923
- HeadquartersBromma, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Interflora does
Interflora AB is a Swedish privately held flower delivery marketplace that connects consumers and corporate customers with a network of over 400 affiliated local florist shops across Sweden for same-day and express flower delivery. The company operates primarily through its e-commerce platform interflora.se, supplemented by phone ordering and a 56,000-strong international partner network enabling delivery to over 150 countries. Its core branded service, "Blommogram," is a registered trademark and functions as the company's primary product, with handcrafted bouquets (Buketter), roses (Rosor), potted plants (Krukväxter), funeral flowers (Begravningsblommor), and corporate flower solutions (Företagsblommor) rounding out the portfolio. Add-on revenue streams include chocolate and gift products supplied through a partnership with Finsmakarna, as well as gift cards (Presentkort) valid for two years across Swedish Interflora stores.
Interflora firmographics
Firmographics- Name
- Interflora
- Legal name
- Interflora AB
- Website
- https://interflora.se
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Interflora AB is a Swedish flower delivery marketplace connecting consumers and corporate customers with a network of 400+ local florists across Sweden and 56,000+ international partners, offering same-day and express delivery via its interflora.se e-commerce platform.
- Ownership category
- akta.pro rank
Interflora industry classification
Industry- Product category
- Floral Delivery Services
- NAICS
- Florists (45931), Florists (459310), Florists (4593)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Interflora is headquartered
LocationHeadquarters
- HQ city
- Bromma
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Interflora business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Flower delivery commissions: Interflora charges commissions on flower deliveries made through its network of affiliated florist shops. The company facilitates orders between customers and local florists, with delivery fees added to product prices.
- Gift cards: Interflora sells gift cards that can be redeemed for flowers on interflora.se or at affiliated florist shops in Sweden.
- Chocolate and gift add-ons: Sale of complementary products including chocolate gift boxes, gift bags, and add-on items bundled with flower deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bouquets starting from 229 SEK |
| Unit Pricing | Pay-as-you-go | Same-day delivery within Sweden |
| Unit Pricing | Pay-as-you-go | Express delivery service |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Interflora product offering
Product offeringCore offering
Interflora operates a flower delivery marketplace under its trademarked Blommogram service, connecting customers with a network of over 400 local florist shops in Sweden to fulfill handcrafted bouquet orders with same-day delivery. The company sells bouquets, roses, potted plants, funeral flowers, and complementary gift items such as chocolate and gift bags, and routes international orders through a global network of 56,000 affiliated florist stores across 150+ countries. Customers order through the interflora.se e-commerce platform, by phone, or at affiliated florist shops.
Product overview
Interflora operates as a flower delivery marketplace centered on its Blommogram service, connecting customers with a network of over 400 local florist shops across Sweden. The core offering is hand-bound bouquets created by trained florists, supplemented by seasonal collections (Sommarens blommor), occasion-specific categories (birthday flowers, funeral flowers), and premium/affordable tiers. The product portfolio spans bouquets (Buketter), roses (Rosor), potted plants (Krukväxter), charity-themed products (Välgörenhet), and gift combinations including chocolate (Choklad & Presentpåsar). Add-on services include same-day delivery, express delivery within two hours, gift cards, and international delivery to over 150 countries. The company also serves corporate customers with dedicated B2B flower solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Blommogram Flower Delivery Service Trademarked flower delivery service that connects customers with local florists to send hand-crafted bouquets with same-day delivery options across Sweden.
- Bouquets (Buketter) Hand-bound flower arrangements created by local florists, available in various size and price tiers from 229 SEK to over 2,899 SEK.
- Rose Arrangements (Rosor) Rose arrangements available in various quantities ranging from single roses up to premium bouquets of 50 red roses.
- Corporate Flowers (Företagsblommor) Corporate flower solutions for businesses including employee gifting, client gifts, and office decoration, with a dedicated Företagsorder (corporate order) contact channel.
- Funeral Flowers (Begravningsblommor) Funeral and sympathy flowers including condolence bouquets, wreaths, and funeral decorations, with an additional 50 SEK fee for funeral flower deliveries.
- Chocolate & Gift Bags (Choklad & Presentpåsar) Chocolate products and gift bags including the Guldkant chocolate trio and praline selections, supplied by Finsmakarna, delivered alongside flower bouquets.
- Gift Cards (Presentkort) Gift cards available in custom denominations, valid for two years from purchase, redeemable on interflora.se and at affiliated florist shops in Sweden. A 19 SEK administration fee applies for postal delivery of the gift card.
- Express Blommogram Express delivery service that delivers flowers within two hours or at a specified time, priced from 289 SEK, available for orders placed on weekdays 10:00-16:00 and Saturdays 10:00-12:00.
- SMS Roses (SMS-rosor) SMS rose service that allows recipients to pick up a rose at a participating local flower shop, sent as a digital greeting.
- Potted Plants (Krukväxter) Potted plants including orchids, olive trees, hortensias, and easy-care plant sets offered as an alternative to cut flower arrangements.
- International Flower Delivery International flower delivery service routing orders through 56,000+ affiliated florist stores worldwide to deliver flowers to over 150 countries, with a 149 SEK international processing fee.
Companies that use Interflora
Customer profileSegments2 records
Ideal customer profiles2 records
Interflora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Interflora partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CancerfondenminorInterflora partners with Cancerfonden (Swedish Cancer Society) through charity bouquets such as 'Hoppfull' and 'Extra omtanke' where 30 SEK per bouquet is donated to cancer research.
- Läkare Utan GränserminorInterflora collaborates with Läkare Utan Gränser (Médecins Sans Frontières) through 'Utan Gränser' (Without Borders) bouquets where 30 SEK per bouquet is donated to support their humanitarian medical missions worldwide.
- KlarnacoreInterflora uses Klarna as its primary payment solution provider, offering invoice, installment, direct payment, and card payment options for customers.
- PostNordminorPostNord handles delivery of chocolate and gift products through their MyPack Home service, with 1-2 day delivery times and SMS notifications to recipients.
Scale indicators4 records
Recent moves9 records
Expansion highlights7 records
Interflora competitors and assessment
Company assessmentEmerging players
- BloomNation: US-based online marketplace that connects customers directly with local florists, similar in structure to Interflora's marketplace. Comparable as a peer platform enabling florists to sell directly via their own storefronts on a shared marketplace.
- The Bouqs Company: US-based online flower delivery company sourcing directly from farms and bypassing traditional florists. Represents the farm-to-consumer model that competes with Interflora's affiliated-florist network on price and transparency.
Broad incumbents
- 1-800-Flowers.com: US-listed multi-brand gifting and flower delivery company (owner of Harry & David, Shari's Berries, Personalization Mall). Operates a broader gifting portfolio overlapping with Interflora's flower-plus-add-on (chocolate) model, and is conceptually similar as a multi-channel marketplace.
Direct peers
- Euroflorist: European flower delivery network operating across multiple countries with a local florist affiliate model. Directly comparable to Interflora as a multi-country aggregator serving the same occasion-based gifting use cases.
- Freddie's Flowers: UK-based subscription-led flower delivery company offering weekly or monthly flower arrangements. Competes for share of wallet on the same occasions as Interflora but through a subscription model rather than on-demand ordering.
- Teleflora: US-based flower delivery network that, like Interflora AB, operates as a marketplace connecting customers with local affiliated florists. Closest analog to Interflora's affiliate-florist model and is part of the global Interflora family of brands, making it a structural twin.
- Fleurop: European flower delivery service operating in multiple European markets including Germany, Austria, and Switzerland, with a local florist network model. Closely comparable to Interflora's affiliate-florist model and international delivery footprint.
- Bloom & Wild: UK-based direct-to-consumer flower delivery company operating across multiple European countries. Competes directly with Interflora's marketplace model by offering letterbox flowers and curated bouquets via its own e-commerce platform, targeting the same occasion-based gifting occasions.
Others
- Klarna: Swedish buy-now-pay-later provider integrated into Interflora's checkout. A core technology partner rather than a competitor, but adjacent to the e-commerce stack that enables Interflora's online flower ordering.
- PostNord: Swedish and Nordic postal operator that handles delivery of Interflora's gift and chocolate products via MyPack Home. A key logistics and distribution partner rather than a competitor, but adjacent to the flower delivery infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Interflora social profiles
Digital presenceInterflora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interflora leadership team
Management profileNumber of profiles
Interflora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interflora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interflora
What does Interflora do?
Interflora operates a flower delivery marketplace under its trademarked Blommogram service, connecting customers with a network of over 400 local florist shops in Sweden to fulfill handcrafted bouquet orders with same-day delivery. The company sells bouquets, roses, potted plants, funeral flowers, and complementary gift items such as chocolate and gift bags, and routes international orders through a global network of 56,000 affiliated florist stores across 150+ countries. Customers order through the interflora.se e-commerce platform, by phone, or at affiliated florist shops.
Is Interflora a public or private company?
Interflora is a private company. It is classified as unknown and is currently operating.
When was Interflora founded?
Interflora was founded in 1923. It employs 11 to 50 people.
Where is Interflora based?
Interflora is headquartered in Bromma, Sweden, in the Europe region.
How does Interflora make money?
Three revenue lines are on record. Flower delivery commissions are the primary driver. The others are gift cards and chocolate and gift add-ons.
Who are Interflora's main competitors?
Emerging players on record are BloomNation and The Bouqs Company. 1-800-Flowers.com is listed as a broad incumbent. Direct peers are Euroflorist, Freddie's Flowers, Teleflora, Fleurop and Bloom & Wild. Others are Klarna and PostNord.
Does Interflora have an API?
No public API is recorded for Interflora.
What industry is Interflora in?
Interflora's product category is Floral Delivery Services. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 45931 and its SIC code is 5961.