Housing Industry Association

What Housing Industry Association does

Housing Industry Association Limited (HIA) is the peak national industry association for the Australian residential building sector, founded in 1945 as the Builders and Allied Trades Association and operating under its current name since June 1965. Headquartered at 79 Constitution Avenue, Campbell ACT, HIA represents more than 20,000 member businesses and 60,000 individual members across residential builders, developers, trade contractors, building material manufacturers and suppliers, consultants, engineers, surveyors, designers, and apprentices; members are responsible for over 80% of new homes and renovations in Australia. The organisation is governed by a National Board of Directors under Managing Director Jocelyn Martin, with ten regional offices across all Australian states and territories each led by a regional Executive Director.

HIA operates a member-services platform anchored on five revenue streams: recurring membership subscriptions, product sales (NCC volumes, Digital Australian Standards, building contracts, guides and manuals via the HIA shop), training services delivered through its CANVAS learning management system as Registered Training Organisation 1091 (from Certificate I to Diploma plus 100+ short courses), HIA Insurance Services (construction works, home warranty, tradies and tool cover), and affinity referral commissions from partners including Toyota, Ampol, Officeworks, Stratton Finance, Dell and Handypay. Adjacent product lines include Contracts Online for digital contract management, HIA SafeScan for site-safety workflows, Housing Outlook Forecasts and the New Home Sales Report for market intelligence, the GreenSmart sustainability programme, the HIA Building Women initiative, the Australian Housing Awards programme, and four podcast channels for owned-media distribution.

Commercially, HIA monetises primarily through annual membership dues (priced on enquiry, not publicly disclosed), transactional shop sales for codes/standards and training courses, and insurance/affiliate referral economics on member-linked transactions. Distribution is omnichannel: the hia.com.au website and online shop, regional offices providing field-based member support, a national phone helpdesk (1300 650 620), digital training, podcasts, webinars, events, and member communications (member alerts, industry news, HOUSING Online publication). HIA is a private, non-shareholder member association under the Corporations Act 2001 framework, deriving no external equity funding.

Name

Housing Industry Association

Legal name

Housing Industry Association Limited

Website

https://hia.com.au

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

Housing Industry Association (HIA) is the peak national industry association for Australia's residential building sector, representing 20,000+ member businesses and 60,000+ individual members responsible for over 80% of new homes and renovations across the country. HIA delivers membership, contracts, RTO-accredited training, insurance, and advocacy services via ten regional offices.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600), Real Estate (6500)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

akta.pro secondary industry

New Development / Declarant Transition Management (BPAJAHAK)

Keywords

• Residential building association
• Industry advocacy services
• Construction training programs
• Building contract management
• Builder insurance services

Headquarters

HQ city

Campbell

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees for builders, developers, trade contractors, and industry professionals. Membership is offered on a whole year basis renewable annually.
2. Product Sales: Sale of building codes, standards, contracts, documents, guides, manuals, signage, and digital resources through HIA shop
3. Training Services: Nationally recognised training qualifications (Certificate I to Diploma level) and short courses for building and construction industry professionals
4. Insurance Services: HIA Insurance Services offering construction works insurance, home warranty insurance, and tradies & tool insurance
5. Affinity Partnerships: Partnership revenue from affinity partners including Toyota, Ampol, Officeworks, and others where HIA receives referral fees or commissions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Housing Industry Association (HIA) is Australia's national peak industry association for the residential building sector, representing builders, developers, trade contractors, building material manufacturers and suppliers, consultants, and related professionals. HIA delivers its offering through annual membership subscriptions providing access to standardised building contracts (Contracts Online), compliance support, advocacy and policy representation, nationally recognised training (RTO 1091), insurance products, and affinity partner discounts.

Product overview

HIA offers a platform of interconnected products and services for the Australian residential building industry. The core offering includes Contracts Online for digital contract management and HIA SafeScan for site safety solutions. HIA Insurance Services provides specialized insurance products (construction works, home warranty, tradies/tools). The shop sells NCC products, Digital Australian Standards, building contracts/documents, and guides/manuals. HIA Training (RTO 1091) delivers nationally recognized qualifications via its CANVAS learning management system alongside apprenticeship programs. Data products include Housing Outlook Forecasts and the New Home Sales Report. The Digital Resource Library provides member-only access to guides and resources. Community initiatives like HIA Building Women, the Australian Housing Awards, GreenSmart Awards, and HIA Podcasts round out the offering. The Handypay payment solution and Affinity Partner Program provide additional member value through finance options and commercial discounts.

Differentiator

Problem solved

Functional benefit

Brands

• GreenSmart: HIA's environmental and sustainable building initiative covering awards and professional training.
• HIA Insurance Services
• HIA SafeScan
• HIA Building Women
• HIA Charitable Foundation
• Contracts Online
• HIA Awards
• HIA Building Australia Podcast

Products and services

• HIA Membership Annual membership subscription for builders, developers, trade contractors, building material manufacturers and suppliers, consultants, engineers, surveyors, designers, and other professionals in the Australian residential building industry. Members gain access to industry contracts, compliance support, training, insurance products, affinity partner discounts, advocacy, and housing market data.
• Contracts Online Digital platform for managing and administering building contracts, enabling builders to create, manage, and track contracts online. Provides members with standardised building contracts, forms, and templates.
• HIA SafeScan Safety systems and solutions service that helps builders conduct safety inspections and compliance checks on building sites.
• HIA Insurance Services Suite of insurance products tailored for builders including construction works insurance, home warranty insurance, and tradies and tool insurance. Designed for residential building industry members.
• HIA Training (RTO 1091) Nationally recognised training qualifications from Certificate I to Diploma level, plus over 100 short courses and professional development for the building and construction industry. Delivered through the CANVAS Learning Management System with online, in-person, and hybrid options.
• HIA Apprenticeship Programs Programs connecting builders with apprentices, including support for host employers and qualification pathways. Helps host businesses recruit apprentices and provides career pathways for new entrants.
• Housing Outlook Forecasts Economic data and forecasting reports providing expert insights into residential building industry trends for HIA members.
• HIA New Home Sales Report Exclusive industry data report sampled from Australia's top 100 home builders providing market intelligence on new home sales.
• National Construction Code (NCC) Products Official NCC volumes and HIA guides including NCC Vol 1 & 2, Waterproofing guides, and NCC Livable Housing Provisions guides, sold through the HIA shop.
• Digital Australian Standards Digital access to Australian Standards relevant to the residential building industry, available through the HIA shop (e.g., Waterproofing wet areas AS 3740:2021).
• Building Contracts & Documents Standard form building contracts, forms, and templates for the residential building industry, available for purchase and download.
• Digital Resource Library Online library of guides, how-tos, resources, and articles accessible to members. Includes topic hubs covering building codes, materials, business management, safety, and approvals.
• Affinity Partner Program Member discount program offering benefits from partners including Toyota (fleet discounts), Ampol (fuel savings), The Good Guys Commercial, Officeworks, Dell, Specsavers, Avis/Budget, Endota, Qantas Club, Stratton Finance, Vodafone, VistaPrint, and St John Ambulance. HIA receives referral commissions from partners.
• Handypay - Reno Now, Pay Later Payment plan solution offered via partnership allowing customers to pay for renovations over time while builders receive full upfront payment. Zero cost to business with flexible customer payment plans; HIA members receive free Handypay Gold Account Package valued at $600/year.

Quantifiable outcome

• Members responsible for over 80% of new homes and renovations in Australia
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ToyotacoreGTM or Marketing PartnerToyota offers fleet discount programs for HIA members on vehicles. Part of HIA's affinity partner program providing exclusive deals to members.
• AmpolcoreGTM or Marketing PartnerAmpol provides fuel savings programs for HIA members through the affinity partnership. HIA SafeScan EOFY offer includes fuel cards for members.
• The Good Guys CommercialminorGTM or Marketing PartnerCommercial appliances and products discount program for HIA members through affinity partnership.
• OfficeworkscoreGTM or Marketing PartnerOffice supplies and business services with exclusive member pricing. Offers free 30 Day Business Account, free metro delivery, and exclusive business pricing on 40,000+ products.
• Stratton FinancecoreGTM or Marketing PartnerFinance broker for vehicle, equipment, and commercial assets. HIA members receive ongoing offers. Access to panel of 40+ lenders with 4.8/5 star rating from thousands of reviews.
• Dell TechnologiesminorGTM or Marketing PartnerExclusive pricing on Dell laptops, desktops, monitors and computer accessories for HIA members.
• SpecsaversminorGTM or Marketing PartnerDesigner eyewear discounts year-round. HIA members get $50 off designer glasses when choosing two pairs from $249 designer range. Includes safety eyewear meeting AS/NZS 1337.6:2012 standards.
• Avis and BudgetminorGTM or Marketing PartnerCar rental discounts - 15% off standard base rate across Australia on all vehicles including utes, trucks, buses. Available during peak holiday season.
• EndotaminorGTM or Marketing PartnerSpa network offering HIA members special deals on massages, beauty treatments and skincare products and gift cards.
• Qantas ClubminorGTM or Marketing PartnerExclusive corporate membership rates for HIA members through HIA's Qantas Club corporate scheme. Access to Qantas and international partner lounges worldwide.
• HandypaycoreGTM or Marketing Partner'Reno now, pay later' solution for members' customers with zero cost to business, full upfront payments, and flexible payment plans. HIA members get free Handypay Gold Account Package valued at $600/year.
• St John AmbulanceminorGTM or Marketing Partner20% discount on first aid kits for HIA members. Kits are compact, durable, water resistant with bright coloured cases.
• VistaPrintminorGTM or Marketing Partner10% off customizable business marketing products including custom workwear, vehicle signage, site signage, and business cards.
• Vodafone Business CentreminorGTM or Marketing PartnerBusiness mobile deals including porting credits, fleet discounts, $5 roaming, and 30-day risk-free trial. Free business cost review available.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Master Builders Australia: Master Builders Australia is the other peak national body representing Australian residential and commercial builders, directly competing with HIA for builder memberships, advocacy influence, training delivery, and affinity programs.
• Housing New Zealand (NZ): Registered Master Builders / Housing New Zealand operates a similar national building industry association model across the Tasman, with comparable membership, training, and advocacy offerings, making it a strong cross-jurisdictional peer.

Others

• Strata Community Association (NSW): Strata Community Association is a related Australian membership body for strata/building managers, adjacent to HIA in real-estate services training and compliance, though focused on a different downstream stakeholder segment.
• National Association of Home Builders (US): NAHB is the US counterpart industry association for residential builders, with a near-identical membership, advocacy, training, and product model, providing a useful international benchmark though it does not directly compete.
• Canadian Home Builders' Association: CHBA is Canada's national residential construction association with a comparable member-based business model, awards programs, training, and advocacy focus, serving as a thematic peer rather than a direct competitor.

Emerging players

• Australian Institute of Building: The Australian Institute of Building is a professional body accrediting building practitioners, with adjacent functions in training, professional development, and industry standards that overlap with HIA's RTO and CPD offerings.
• Urban Development Institute of Australia (UDIA): UDIA represents property developers across Australia, competing with HIA for developer-segment members and overlapping on residential development advocacy, planning policy, and industry events.
• Australian Constructors Association: Australian Constructors Association represents major infrastructure and non-residential construction firms, overlapping with HIA in advocacy, training, and industry representation but focused on a different construction segment.

Broad incumbents

• Property Council of Australia: Property Council of Australia is a broader industry body covering the full property sector (residential, commercial, funds), competing for advocacy influence and developer members, but with a wider mandate than HIA's residential-building focus.

Regional players

• Master Builders Association of NSW: Master Builders Association of NSW is a state-based building industry association offering training, advocacy, and member services to NSW builders, directly overlapping with HIA's NSW regional office membership and training mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HIAhousingvoice
• YouTubeyoutube.com/user/HousingIndustryAssoc
• Facebookfacebook.com/HousingIndustryAssociation
• LinkedInlinkedin.com/company/hia-limited
• Instagraminstagram.com/hia_au/?hl=en

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing Industry Association