Whiteoaks
Whiteoaks International is a UK-based B2B technology PR agency serving enterprise and mid-market tech clients across cyber, fintech, healthtech and digital infrastructure via integrated media relations, content, creative, social and executive visibility services sold on a fixed-fee-for-fixed-outcomes basis.
- Company typePrivate
- Founded1998
- HeadquartersFarnham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Whiteoaks does
Whiteoaks International is a UK-based B2B technology public relations agency founded in 1998 (one source cites 1993) and headquartered in Hook, Hampshire. The firm positions itself as the '#1 Tech PR Agency Outside London' and delivers integrated communications programmes to enterprise and mid-market technology clients across verticals including cyber security, fintech, healthtech and digital infrastructure. Its service portfolio spans Media Relations, Content, Creative, Social Media, Digital PR, International PR and Executive Visibility, packaged under a proprietary 'Performance PR' methodology with a 'fixed fee for fixed outcomes' guarantee that promises measurable results or a money-back outcome — an accountability-based differentiator versus traditional time-based PR billing. Whiteoaks generates revenue primarily through annual retainers and project-based professional services fees, with international delivery executed via partner networks including the WIN PR Group and Winmark Global rather than via owned overseas offices. The agency operates as an employee-owned business following a 2021 transition, is led by CEO Hayley Goff (since 2023) with founder-era principals James Kelliher and Suzanne Griffiths now in non-executive roles, and is recognised through B2B Marketing Top 40/Top 50 listings (2019 and 2025), a 2018 European Excellence Award and PRCA Gold CMS accreditation. Long-tenured client relationships — including 17 years with AspenTech and 10 years with Enghouse Interactive — point to strong retention, while the agency's headcount band of 11-50 staff and undisclosed revenue indicate a mid-sized, regionally rooted consultancy rather than a scaled platform.
Whiteoaks firmographics
Firmographics- Name
- Whiteoaks
- Legal name
- Whiteoaks International
- Website
- https://whiteoaks.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whiteoaks International is a UK-based B2B technology PR agency serving enterprise and mid-market tech clients across cyber, fintech, healthtech and digital infrastructure via integrated media relations, content, creative, social and executive visibility services sold on a fixed-fee-for-fixed-outcomes basis.
- Ownership category
- akta.pro rank
Whiteoaks industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Whiteoaks is headquartered
LocationHeadquarters
- HQ city
- Farnham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Whiteoaks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- PR and Communications Services: Whiteoaks generates revenue through professional services fees for PR and integrated communications campaigns. Their 'fixed fee for fixed outcomes' model provides guaranteed measurable results or money back, suggesting project-based or retainer fee arrangements rather than hourly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fixed fee for guaranteed outcomes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Whiteoaks product offering
Product offeringCore offering
Whiteoaks is a B2B tech PR agency that delivers integrated communications campaigns for technology brands, combining media relations, content creation, creative design, social media, digital PR, international PR, and executive visibility. Its signature 'Performance PR' approach operates on a 'fixed fee for fixed outcomes' model that guarantees measurable results or refunds the fee, sold primarily to enterprise and mid-market B2B technology clients across cyber security, fintech, healthtech, and digital infrastructure sectors.
Product overview
Whiteoaks is a B2B tech PR agency offering an integrated service portfolio combining Media Relations, Content creation, Creative design, Social Media management, Digital PR, International PR, and Executive Visibility programmes. The agency's core methodology is 'Performance PR' built around a 'fixed fee for fixed outcomes' model that guarantees measurable results or money back. Services are delivered through a team structure organised by specialisation including broadcast, fintech, medtech, cybersecurity, and digital infrastructure sectors. The agency also produces the Whiteoaks Prodcast and provides Social Media Consultancy as supplementary offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations
Quantifiable outcome
- 200% LinkedIn following growth for Nevion
- +3 more outcomes
Companies that use Whiteoaks
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Whiteoaks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whiteoaks partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- WIN PR GroupcoreWhiteoaks is a member of the WIN PR Group, an international partner agency network that enables B2B tech brands to access PR and communications support across global markets. This partnership allows Whiteoaks to offer international PR services by connecting clients with vetted local agencies in different regions.
- Winmark GlobalcorePartnership with Winmark Global, an international PR network that expands Whiteoaks' global reach and enables delivery of international PR campaigns for clients expanding into new markets.
- ZadrominorStrategic partnership announcement with Zadro, expanding Whiteoaks' service capabilities and market reach through collaboration with another PR agency.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Whiteoaks competitors and assessment
Company assessmentDirect peers
- Fight or Flight: UK B2B PR agency serving technology and B2B brands with media relations, content, and integrated campaigns. Comparable to Whiteoaks on services mix, regional UK market, and mid-market enterprise tech client profile.
- Hotwire: Global B2B technology and communications agency with a strong UK presence, serving enterprise technology clients across media relations, content, and social. Directly comparable to Whiteoaks on tech-specialist positioning, integrated services, and target buyer.
- Berkeley Communications: UK-based B2B technology PR agency with a similar mid-market enterprise tech focus and integrated media, content, and social offering. Whiteoaks' Head of Media previously worked at Berkeley, evidencing direct overlap in talent pool and client base.
- Octopus Group: UK B2B technology PR and content agency with strong specialisation in enterprise software, cloud, and cybersecurity. Directly comparable to Whiteoaks on B2B tech focus, integrated services, and vertical expertise.
- Bite Communications: Global B2B technology PR and marketing agency with strong tech-sector specialisation, offering media relations, analyst relations, and content for enterprise tech clients. Comparable on integrated B2B tech comms and global delivery model.
- Brands2Life: London-headquartered B2B tech PR agency that is one of the most direct competitors to Whiteoaks in the UK mid-market enterprise technology segment. Whiteoaks staff (e.g., Associate Director Zachary Harford) have moved between the two firms, underscoring direct talent and capability overlap.
- Red Lorry Yellow Lorry (now RLY): Specialist B2B technology PR agency with US and UK operations, focused on enterprise technology, cybersecurity, and fintech. Closely comparable to Whiteoaks on vertical specialisation in cyber and fintech, and on target enterprise tech clients.
Broad incumbents
- Weber Shandwick (UK): Global communications network with a UK technology and B2B practice. Comparable in capability set (media, content, social, executive visibility) but competes across a much broader client base rather than focusing purely on B2B tech.
- Zeno Group: Global communications agency with a dedicated technology and B2B practice. Competes with Whiteoaks for enterprise tech mandates but operates within a wider network across consumer, healthcare, and B2B verticals.
- FleishmanHillard (UK): Large global PR network with a significant UK technology practice. Overlaps with Whiteoaks on enterprise tech PR but operates at much greater scale across multiple sectors, serving as a broader incumbent competitor for larger enterprise briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whiteoaks social profiles
Digital presenceWhiteoaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whiteoaks leadership team
Management profileNumber of profiles
Profiles10 records
Whiteoaks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whiteoaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whiteoaks
What does Whiteoaks do?
Whiteoaks is a B2B tech PR agency that delivers integrated communications campaigns for technology brands, combining media relations, content creation, creative design, social media, digital PR, international PR, and executive visibility. Its signature 'Performance PR' approach operates on a 'fixed fee for fixed outcomes' model that guarantees measurable results or refunds the fee, sold primarily to enterprise and mid-market B2B technology clients across cyber security, fintech, healthtech, and digital infrastructure sectors.
Is Whiteoaks a public or private company?
Whiteoaks is a private company. It is classified as management employee owned and is currently operating.
When was Whiteoaks founded?
Whiteoaks was founded in 1998. It employs 11 to 50 people.
Where is Whiteoaks based?
Whiteoaks is headquartered in Farnham, United Kingdom, in the Europe region.
How does Whiteoaks make money?
One revenue line is on record: PR and Communications Services.
Who are Whiteoaks's main competitors?
Direct peers on record are Fight or Flight, Hotwire, Berkeley Communications, Octopus Group, Bite Communications, Brands2Life and Red Lorry Yellow Lorry (now RLY). Broad incumbents are Weber Shandwick (UK), Zeno Group and FleishmanHillard (UK).
Does Whiteoaks have an API?
No public API is recorded for Whiteoaks.
What industry is Whiteoaks in?
Whiteoaks's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7310.