2SP Sports Performance

What 2SP Sports Performance does

2SP Sports Performance is a privately held, full-service athletic training company operating five physical facilities across southeast Michigan — Madison Heights (corporate HQ), Shelby Township, Farmington Hills, Waterford North, and the 65,000 sqft Warren Fieldhouse. Founded in 2007 by Joe Neal and organized as Strictly 2SP, LLC, the company delivers strength and conditioning, speed and agility, sport-specific team training, and rehabilitation services built on a proprietary "2SP Methodology" anchored in Performance (genetics-maximizing programming), Longevity (safety and technical proficiency), and Responsibility (accountability), supported by a Long-Term Athletic Model that progresses athletes from youth (Jump-Start Program, ages 13 and under, $180/month unlimited) through advanced individual subscribers (Performance Training, 14+) and team/organization clients. Core technology is functional, movement-based training methodology rather than a software platform; equipment infrastructure across facilities includes commercial training racks, Hammer Strength half racks, fully turfed sports rinks, batting cages, a skating treadmill, and cryotherapy/recovery rooms, with HitTrax baseball analytics announced as 'coming soon' at the Fieldhouse.

Revenue is generated primarily through recurring monthly subscriptions for individual performance and youth programs, team training contracts with advanced amateur and Tier-1 AAA organizations (e.g., Detroit Metro Stars, Sporting Michigan, HoneyBaked Hockey Club), and transaction-based facility rentals for turf, cage, and event space at the Fieldhouse. Go-to-market is direct-to-consumer plus community-led: customers enter through online registration forms, word-of-mouth referrals, sport-club partnerships, and event-driven clinics (e.g., Swing Speed Clinics, MVP Goalie Program in partnership with Pro Goalie Development). The staffing model is coach-led, with CSCS-certified strength coaches many of whom are former professional athletes, and is reinforced by a formal Strength & Conditioning Internship Program that functions as both a recruiting pipeline and a community-engagement channel. The company is bootstrapped (no funding rounds disclosed), operates only within southeast Michigan, and reports PCI and HIPAA compliance for payment and health-data handling.

Name

2SP Sports Performance

Legal name

Strictly 2SP, LLC

Website

https://2spsportsperformance.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

2SP Sports Performance is a privately held, full-service athletic training company operating five facilities across southeast Michigan, delivering recurring strength and conditioning, speed and agility, team training, and rehabilitation services to youth athletes, individual competitors, and amateur sports organizations under a proprietary Long-Term Athletic Model.

Ownership category

akta.pro rank

Product category

Athletic Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

• Athletic performance training
• Strength and conditioning
• Sports training facilities
• Youth athletic development
• Team training services

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance Training Subscriptions: Monthly subscription-based unlimited performance training programs for individual athletes aged 14 and up, providing access to all training services for a flat monthly rate.
2. Youth Training Programs: Monthly subscription programs for youth athletes including the Jump-Start Program (ages 13 and under) at $180/month for unlimited sessions.
3. Team Training: Customized team training programs for sports organizations, State Championship, Tier-1 AAA, and advanced amateur teams with structured resistance training, energy system development, and mobility work.
4. Facility Rentals: Rental of turf fields, batting cages, and event spaces at their Fieldhouse and other facilities. Revenue from facility rentals for sports practices, events, and corporate use.
5. Specialized Programs: Revenue from specialized programs including Speed & Agility Training, Post PT Return to Play, MVP Goalie Program, and baseball skills development.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

2SP Sports Performance operates five physical athletic training facilities in southeast Michigan delivering strength, conditioning, speed, agility, and sport-specific development programs for youth and adult athletes. Core offerings include unlimited monthly Performance Training subscriptions for athletes aged 14+, the Youth Jump-Start Program for athletes aged 13 and under, customized Team Training for amateur sports organizations, and the MVP Goalie Program for hockey goaltenders. The company also rents its 65,000 sqft Fieldhouse in Warren for turf, cage, and event use, and operates an internship program serving as a talent pipeline.

Product overview

2SP Sports Performance is a full-service athletic training company operating five facilities across southeast Michigan (Madison Heights, Shelby Township, Farmington Hills, Waterford North, and Warren Fieldhouse). Founded in 2007 by Joe Neal, it offers a multi-tiered portfolio of training programs centered on its Foundational System methodology. The core offerings include Performance Training (14U & Up) for individualized strength and conditioning, the Youth Jump-Start Program (13 & Under) for foundational athletic development, Team Training for advanced amateur squads, the MVP Goalie Program for hockey goalies, Speed & Agility Training led by certified coaches, and Remote Training and Post PT Return to Play as supplementary delivery options. The company also operates the 2SP Fieldhouse, a 65,000 sqft rental facility for turf, cage, and event bookings, and plans to add HitTrax analytics technology. Farmington Hills notably integrates co-located partners including Athlete Lab, Apex Physical Therapy, and Cryotherapy/Recovery services. Programs are structured around a Long-Term Athletic Model that progresses athletes from youth through professional levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Training (14U & Up)

Quantifiable outcome

• Trained 100s of athletes from all sports as well as adult clients
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• MVP Goalie ProgramminorStrategic or Co-development PartnerSpecialized goalie development program partnership with Pro Goalie Development. The MVP Goalie Program offers dedicated training for hockey goaltenders with online registration through 2SP.
• Lil' Kickers OaklandminorChannel Partner/ Reseller/ DistributorYouth soccer development program offered at 2SP Fieldhouse Warren location. Lil' Kickers is a national children's soccer development program with online registration through 2SP.
• Detroit Metro StarsminorChannel Partner/ Reseller/ DistributorBaseball organization that trains at 2SP Shelby Township location.
• Sporting MichiganminorChannel Partner/ Reseller/ DistributorSoccer organization that trains at 2SP Shelby Township location.
• Royal Oak Football ClubminorChannel Partner/ Reseller/ DistributorFootball organization that trains at 2SP Shelby Township location.
• South Oakland A'sminorChannel Partner/ Reseller/ DistributorBaseball organization that trains at 2SP Shelby Township location.
• Nationals SoccerminorChannel Partner/ Reseller/ DistributorSoccer organization that trains at 2SP Shelby Township location.
• HoneyBaked Hockey ClubminorStrategic or Co-development PartnerHockey development organization partnered with 2SP Farmington Hills location.
• Athlete LabcoreStrategic or Co-development PartnerAdvanced athletic performance and cognitive training facility housed at 2SP Farmington Hills. Includes specialized equipment and programs.
• Apex Physical TherapyminorStrategic or Co-development PartnerPhysical therapy center located at 2SP Farmington Hills providing integrated rehabilitation services for athletes.
• DVS BaseballminorChannel Partner/ Reseller/ DistributorBaseball development organization that trains at 2SP Madison Heights location.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMG Academy: Large multi-sport training and education institution serving elite youth and professional athletes. Comparable to 2SP's elite-athlete positioning and sport-specific programming, but operates at significantly greater scale as a boarding school/academy.
• TB12: Athletic performance and recovery brand founded around Tom Brady, offering training, recovery, and nutrition services across multiple locations. Comparable to 2SP in athlete-development and recovery offerings but operates at a larger, multi-region scale with strong celebrity branding.
• EXOS: Larger, multi-location human performance company offering integrated training, nutrition, and recovery services to professional athletes, teams, and corporate clients. Comparable to 2SP in core service offering (performance training) but operates at much greater scale and with corporate/team contracts as a primary channel.

Emerging players

• Keiser Performance Institute: Athlete performance training center founded by NFL players. Comparable to 2SP in pro-athlete-led branding, elite clientele focus, and sport-specific training programs.

Direct peers

• Athletic Gaines: Private sports performance training company founded by former NFL player Chidi Iwuoma, offering speed, strength, and conditioning for athletes. Closely comparable to 2SP's individualized athlete performance training model and pro-athlete branding approach.
• Mike Boyle Strength & Conditioning: Long-established private strength and conditioning facility serving athletes and general clients in Massachusetts. Closely comparable to 2SP in subscription-style training model, certified coaching staff, and emphasis on foundational movement programming.
• Donskov Strength & Conditioning: Private hockey-specific strength and conditioning facility serving athletes from youth to professional levels. Direct comparable to 2SP's sport-specific and team training programs (especially hockey), with a similar coach-led, individualized methodology.
• Cressey Sports Performance: Massachusetts-based private strength and conditioning facility serving professional and amateur athletes. Direct comparable to 2SP's elite performance training model — in fact, 2SP's High Performance Facility Director Jordyn Finney previously coached there — and competes on similar staff pedigree and individual athlete programming.
• Fitter U: Performance training center focused on individualized athlete development with documented pro-athlete clientele. Comparable to 2SP in private-pay subscription model, elite-athlete positioning, and emphasis on certified coaching staff.

Others

• Titletist Performance Institute (TPI): Industry-recognized certification and training methodology for golf-specific fitness and performance. TPI-certified expertise is part of 2SP's staff credentials (Dennis Olszewski's TPI designation), and TPI serves as a comparable sport-specific performance training framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2spsports
• Facebookfacebook.com/2SPsports
• LinkedInlinkedin.com/company/2sp-sports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2SP Sports Performance